Ikigo gishinzwe kwamamaza francise giha isosiyete yawe urwego rwo hejuru rwunguka mugushyira mubikorwa ibyo bikorwa. Kora franchise byuzuye, kuko wishyura amafaranga menshi kubikorwa byayo. Ku cyiciro cyambere, ibi biva kuri 9 kugeza 11%. Umusanzu nkuyu witwa kugabanywa rimwe. Koresha francise neza nkuko bishoboka hanyuma ishyirahamwe ryanyu ryamamaza rizayobora urwego rwo kwamamaza ku ntera nini. Nta n'umwe mu bahiganwa ushobora no kukwegera ukurikije urwego rwo gukora neza imirimo yo mu biro ikorwa.

Tanga ikigo cyawe cyo kwamamaza franchise muburyo bukwiye bwo kwitabwaho. Icyambere, ugomba guhuza isura yikibanza cyawe. Koresha kodegisi yibi. Mubyongeyeho, ufite imyambarire y'abakozi ufite. Koresha kugirango abakozi bawe bagaragare 100%. Niba ukoresha ikigo cyamamaza kandi ukagikora nka francise, ubwo bwoko bwibikorwa byo kwamamaza bigomba kubyara inyungu zikomeye. Nyuma ya byose, ntugomba kwishyura gusa inshingano zawe zisanzwe.

Umu francisor nawe yiteze koherezwa buri kwezi muri wewe. Aya ni amafaranga yubwami no kwamamaza bikorwa na francisor murwego rwisi. Rero, amanota yo hejuru yamamaye aragumaho.

Mugihe cyo gukora ikigo cyamamaza marketing franchise, ingorane zitandukanye zirashobora guhura nazo. Kugira ngo ubitsinde byoroshye kandi byiza, ukeneye kwitegura neza. Ubwanyuma, niba ufite gahunda yubucuruzi yiteguye ufite, ugomba kuyikoresha kugirango ejo hazaza utazagira ingorane za gahunda ifatika. Urashobora buri gihe kugenzura hamwe nibipimo wateguye kandi ukumva niba ukora neza ibikorwa byawe. Niba atari byo, noneho ibikorwa birashobora kugerwaho. Buri gihe ukore muburyo bwo kutangiza izina ryikirango.

Akenshi nibyiza guhura nigihombo cyamafaranga kuruta gukandagira izina ryawe mumwanda. Ikigo cyamamaza ibicuruzwa francise iguha uburyo buhoraho bwamafaranga yerekeza kumubitsi. Birashobora gukoreshwa mubikorwa bitandukanye, harimo no kwishyura inshingano. Ntabwo rwose francisor yitezeho neza umubare wamafaranga azagabanywa mumasezerano.

Ubufaransa muri Isiraheli bufite amahirwe yose yo kubishyira mubikorwa neza. Ubu bwoko bwubucuruzi bukunze guhura ningorane nke ugereranije na ba rwiyemezamirimo bikorera ku giti cyabo. Rwiyemezamirimo ahora akora ku kaga no mu kaga, nyamara, mu rwego rwa francise, ahabwa inkunga ifatika. Amahirwe ye yo gutsinda mumarushanwa arushanwa ariyongera cyane. Dukurikije imibare, ba rwiyemezamirimo bifashishije francise babonye amafaranga menshi cyane. Ntabwo bafunze, gufunga ishyirwa mubikorwa rya francise muri Isiraheli ntabwo ari bike ugereranije no gutangira kwabo.

Nyuma ya byose, wishyura make make murwego rwa francise, uko byagenda kose, usanzwe ukoresha inyandikorugero ziteguye kandi ubifashijwemo nabajyanama b'inararibonye, urakora, ukunguka. Kwishura biza byihuse. Amashyirahamwe menshi aratera imbere kurwego rwa francise muri Isiraheli. Bagurisha ibicuruzwa batanga serivisi. Urashobora kugura francise ukoresheje uburambe bwabandi. Ibi ntibireba Isiraheli gusa, franchise numushinga mpuzamahanga. Bikorwa hakurikijwe amategeko amwe.

Aya mategeko muri rusange agenga umubano, nyamara, buri rubanza rurihariye. Irashobora kuba umushinga wubucuruzi, cyane cyane, muri Isiraheli, gukurikiza amategeko yarwo, imigenzo yaho igomba kwitabwaho bikwiye. Kurugero, francising yingurube muri Isiraheli ntabwo aricyo kintu cyiza cyo gukora. Nubwo, birashobora kuba nkenerwa kwiga imibare, ukirebye bisa nkaho, ariko kurundi ruhande, birashoboka ko ibipimo ngenderwaho bitanga amakuru atandukanye. Hariho umubare munini w'abimukira batabona ko biteye isoni kurya ibikomoka ku ngurube. Bitanyuranyije, ugomba guhora wubaha abo wifuza, buri gihe wiga amategeko. Mugihe ukora francise, ugomba gusobanukirwa nibitagenda neza.

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