Franchise kumujyi itanga kataloge yuburyo bwiza. Mucukumbuzi iyo ari yo yose itanga amahuza menshi kumikoreshereze itandukanye, itanga ibitekerezo kuri ba rwiyemezamirimo bashaka kugura uburenganzira bwo gukora ubucuruzi bwiteguye mumujyi wabo, guhitamo ibyifuzo byingenzi kandi byunguka. Muri icyo gihe, birakenewe ko twumva ko mugushinga urutonde nkurwo, imiterere yo gutura irashobora kuba ingirakamaro. Kurugero, umujyi munini uzagena ibyo usabwa kuri francisees, naho ikigo gito cyo mukarere kizategeka icyacyo. Biragaragara ko abaturage b'imijyi minini, ingeso zabo za buri munsi, imibereho yabo, agaseke k'ibicuruzwa na serivisi byabaguzi birashobora gutandukana cyane nibipimo bisa nkibisanzwe bituwe, kandi ibi bigomba kugaragarira murutonde rwaba francise. Mubihe byashize, hari ikintu runaka, nubwo kigarukira, gikenera ibicuruzwa na serivisi bihebuje, kandi hariho nuburyo bugaragara bwabaguzi batitaye cyane kubihinduka ryibiciro byibicuruzwa bagura buri gihe.

Gusa ntacyo bibatwaye. Ariko baha agaciro umwanya wabo nuburyo bworoshye, nuko bashaka kubona ibicuruzwa bisanzwe bikoreshwa buri munsi mumaguru kandi ntibiteguye kwihuta kubakurikira kugera hakurya yumujyi. Nyamara, mumijyi minini iyo ari yo yose, hariho kandi itsinda ryabaturage bafite amikoro make, bityo, ibisabwa bike kubijyanye nigiciro nubwiza bwibiribwa, imyambaro, inkweto, imyidagaduro, nibindi. Muyandi magambo, urutonde rwaba francises basabwa murwego runini cyangwa ruto rushobora kwaguka cyane kandi rutandukanye muburyo butandukanye ukurikije urwego rwibiciro, ubuziranenge, serivisi zijyanye, nibindi bintu bigira ingaruka kumahitamo mugihe wiga kataloge. Mubisanzwe, gutura kwinshi, kubera abaturage benshi kandi, kubwibyo, urwego rwo hejuru rusabwa neza, rutanga umuvuduko wihuse witerambere ryubucuruzi nurwego rwiza rwinyungu. Ibyago byo gutsindwa mugihe habaye francise yikimenyetso kizwi kandi kizwi mumurwa mukuru ni gito cyane ugereranije no mumujyi rwagati.

Ibi bigomba kwitabwaho mugihe ukorana na catalog ya francises, kimwe nurwego rwohejuru rwibisabwa kubakoresha imbuga kubirimo no gutunganya umwanya wamakuru. Mu yandi magambo, umujyi ufite ibyo ukunda hamwe nibisabwa n’umuguzi bigomba kuzirikanwa mugihe utegura kataloge ifite ibyifuzo byubucuruzi, harimo ibisobanuro birambuye bya francises, kubara ibihe byo kwishyura, guhuza ba nyirubwite kugirango itumanaho ryihutirwa, nibindi.

Franchise kumujyi muto ifite kataloge yuburyo bwiza. Guhitamo neza francises kumujyi wawe muto. Ba rwiyemezamirimo bashaka kugura uburenganzira bwo gukora ubucuruzi bwiteguye, haba ku gipimo gito cyangwa kinini barashobora kubona byoroshye amahuza nkaya moteri ishakisha. Mu bihe byinshi, gukora kuri francise biroroshye cyane, byizewe, kandi byunguka ugereranije no gushiraho umushinga runaka wubucuruzi, nkuko babivuga, 'guhera kera'. Ntugomba kwiga isoko nibyifuzo byabaguzi, guhimba a ibicuruzwa cyangwa serivisi bifite imitungo idasanzwe, icyo ukeneye nukugirango utandukanye nabanywanyi, cyane cyane mumujyi muto, kora ikirango hamwe nuherekeza amashusho ashushanyije namagambo, nkikirangantego, intero, ubutumwa bwamamaza, nibindi, shora byinshi amafaranga mu bukangurambaga bwo kuzana ibicuruzwa ku isoko no kurushaho kubuteza imbere. Kandi mugihe kimwe, burigihe harikibazo ko wibeshye, abaguzi ntibashishikajwe nibicuruzwa byawe, kandi ubucuruzi amaherezo buzashira.

Kandi uzasigara utengushye imbaraga zawe nideni, byaba bito cyangwa binini, ukurikije ibyo wasabye bwa mbere. Ariko, mugihe uhisemo, gutegura kataloge yihariye ya elegitoronike no gukomeza gukorana na francises, ibintu nkubunini bwumujyi bigomba kwitabwaho nta kabuza. Igena ahanini imibereho yabaturage, kandi, kubwibyo, ibyifuzo byabo mubiribwa, imyidagaduro, inkweto n'imyambaro, uburezi bwibanze ninyongera, siporo, kwishimisha, nibindi. Mu mijyi mito, usanga nta bisabwa ibicuruzwa na serivisi bihebuje, ntabwo rero byumvikana kugura francise yo kugurisha imitako, ibicuruzwa byiza, imyenda ihenze cyane, inkweto n'ibicuruzwa by'uruhu, imodoka nziza, cyangwa ikindi kintu cyose.

Kubwibyo, ntampamvu yo gukora kataloge irimo ibicuruzwa nkibi. Ariko icyifuzo cya verisiyo zidahenze yibintu byavuzwe haruguru, cyerekanwe no gutuza gato, kirashobora kuzana inyungu ihamye. Ni nako bigenda kuri francises yo guhugura no gukomeza serivisi zuburezi, amashyirahamwe yimikino, nkibigo ngororamubiri, clubs, cyangwa pisine. Mubisanzwe muri kataloge, usibye ibisobanuro bya francise, imibonano na ba nyirayo kugirango baganire kubijyanye nubufatanye, nibindi, hariho no kubara hafi yigihe cyo kwishyura cyubucuruzi. Ubufaransa buvuga ko hakenewe ubwishyu bwambere hamwe nubwishyu buri kwezi, biterwa cyane nagaciro kikirango no kubara mbere yinyungu yumushinga mumujyi muto. Ibarura nk'iryo rigomba kugenzurwa ku buryo burambuye, ukurikije umubare w'abatuye mu mujyi muto, igitebo gisanzwe cy'umuguzi, urwego mpuzandengo rw'imishahara, n'ibindi bipimo by'ingenzi.

Amafranga yo mumijyi mito uyumunsi irashobora kuboneka mubushobozi bwubukungu butandukanye. Inyungu muri francises ziriyongera buri mwaka kandi isoko rya francise riratera imbere cyane. Ibihe bya francising bitanga ibisabwa bikenewe kugirango iterambere ryiyongere. Mubyukuri, gutangiza ubucuruzi bwa francise biroroshye cyane kuruta gutangiza umushinga wawe. Bitewe nuko ikirango, ibicuruzwa, cyangwa serivise bitangwa na francisor muburyo bwiteguye, hamwe nikoranabuhanga ryo kugurisha no kugurisha, ibikorwa byubucuruzi byagaragaye byerekana igenamigambi, kugenzura, no kubara, ibyifuzo byo gutoranya no guhugura abakozi, gahunda yumuryango irihuta cyane kandi iratsinda. Nibyo, byinshi biterwa nubunini bwubutaka buteganijwe gushinga sosiyete.

Imijyi mito muriyi ngingo ifite aho igarukira cyane ugereranije na megalopolise. Biragaragara ko umujyi muto ubereye ubucuruzi buciriritse hashingiwe kuri francise kuruta umushinga munini wubucuruzi. Kandi igice cyibiciro kigomba kuba gikwiye (hagati no munsi yikigereranyo). Ibicuruzwa bihenze, imyenda ihebuje, n'inkweto, imodoka nziza, nibindi ntibazabona umuguzi wabo wabishoboye mumujyi muto. Noneho, francisee ikeneye kwiga isoko mumujyi ateganya gukoreramo, gusuzuma ibishoboka nibyifuzo byabaguzi, ibihe byapiganwa, nibindi. Nubwo ari ubucuruzi buciriritse gusa, ntugomba kuba udakabije muburyo bwambere. kubara.

Nyuma ya byose, francise iboneka twizeye gutsinda no kunguka ubucuruzi. Isuzuma ritari ryo ryerekana uko isoko ryifashe, igihe cyo kwishyura cyo kwishyura cyambere, umubare ugereranije wamafaranga yimisoro ya buri kwezi, imisoro, imishahara, nibindi bikorwa byakoreshwaga birashobora guhagarika ibyateganijwe byose. Mubisanzwe, umutungo wa interineti urimo kataloge ya francise, usibye ibisobanuro rusange hamwe nubusabane bwaba francisors, inatanga amakuru kubyerekeye ubwishyu bwambere, igihe cyo kwishyura, hamwe nibindi bikoresho byatanzwe na nyir'ikirango (politiki yubuziranenge, imiterere yikoranabuhanga na gahunda, amahugurwa gahunda kubakozi, amakuru yo kwamamaza, nibindi). Noneho, francise burigihe ifite intangiriro kuri francise. Intsinzi yubucuruzi buto (nibindi byose) bizaterwa rwose nubwitonzi, inshingano, kandi, kurwego runaka, guhanga, byumucuruzi mushya.

Ubufaransa bwumujyi muto bufite ibintu byinshi bigomba kwitabwaho mugihe cyo gusesengura isoko, ibyifuzo byabaguzi, ihame ryibisabwa neza, nibindi bintu bigira ingaruka zitaziguye mubyifuzo byubucuruzi nurwego rwinyungu ziteganijwe. Gutura gato ntabwo gushiraho uburyo bwiza cyane bwiterambere ryihuse ryo kwihangira imirimo. Benshi muribo ni bato, akenshi bafite ibigo byumuryango bumva neza ibikenewe nabatuye umujyi. Kubera iyo mpamvu, kuri uyu mujyi muto, harasabwa guhitamo francises zihenze cyane, nta bisabwa cyane cyane mubikorwa byubucuruzi, amategeko y'ibaruramari, guhitamo, no guhugura abakozi.

Umujyi muto uteganya uburyo butoroshye bwo gukorana nabatanga ibicuruzwa n’abaguzi, akenshi usanga buri muntu ku giti cye. Urebye ko umubare wabakiriya muburyo bwo gukemura ari muto, intsinzi ya francise muri rusange izaterwa nurwego rwa serivisi. Iyo akora kuri francise, rwiyemezamirimo ntakeneye kwihangira imirimo ye, mubyukuri yakira ibisubizo byateguwe, gahunda zubucuruzi, uburyo bwo gutegura ibikorwa bya buri munsi nibaruramari, ibikoresho byamakuru, ndetse nibisabwa kubakozi, harimo na gahunda zabo zo guhugura. Icyakora, we wenyine niwe uzashobora kwiga isoko no kumenya niba ibyo bicuruzwa na serivisi bikenewe muri uyu mujyi muto, niba ibisabwa neza bihagaze neza bihagije, niba hari amahirwe yo guteza imbere ubucuruzi, nibindi. Ku ruhande rumwe, hamwe no guhitamo neza francise, umujyi muto utanga kugabanuka kwingaruka zo kwihangira imirimo, kubera ko ubukana bwamarushanwa, iterabwoba ryabafata ibitero, nibindi byerekezo bibi bigaragarira muburyo buke ugereranije na metero nkuru. Ubucuruzi buciriritse mumujyi muto bubaho mumahoro no gutuza, nta spike nyinshi no kunanirwa niba, byanze bikunze, ibona abaguzi bayo bizewe.

Mubisanzwe, kataloge ya elegitoronike ya francises ntabwo itanga gusa ibisobanuro birambuye bihagije n'amateka yubucuruzi ahubwo inatanga imikoranire ya ba nyirayo kugirango bavugane, kimwe no kubara hafi yo kwishyura umushinga wubucuruzi. Iyi mibare izirikana amafaranga yambere yubufaransa, biterwa nigiciro cyikirango, kimwe nubukode bwukwezi, akenshi bibarwa nkijanisha ryamafaranga ateganijwe. Nibyiza ko rwiyemezamirimo mushya agenzura iyi gahunda no kubara, ibiciro byagenwe kandi bihinduka, amafaranga yinjiza, impinduka zigihe cyibisabwa, nibindi bintu nkibyo kugirango bitibeshya mubyo bategereje.

Isambu yubuhinzi ni umushinga wunguka mugihe kirekire, mugushyira mubikorwa, birakwiye ko wibuka ko wafashe inshingano runaka. Ubwa mbere, ubu ni ubwishyu bwamafaranga rimwe mugitangira, icya kabiri, inshingano yo kugura ibarura cyangwa umutungo runaka muri francisor. Icya gatatu, niba utanga umurima, uzajya wishyura ubwoko bubiri bwintererano buri kwezi. Iya mbere yitwa royalties, kandi ingano yayo iratandukanye kuva 2 kugeza 6% byinjiza buri kwezi cyangwa ibicuruzwa. Igice cya kabiri mugushira mubikorwa ubuhinzi bwubuhinzi nigikenewe kwishyura kuva kuri 1 kugeza kuri 3% kubikorwa byo kwamamaza kurwego rwisi. Umu francisor akoresha aya mafranga kugirango yizere ko urwego rwamamare rwikirango rutagabanuka.

Kurangiza, ibyo bipimo bidakura, nkuko bisanzwe, bitesha agaciro. Niba uhisemo gutangiza umurima, noneho gura francise ijyanye niyi ntego. Ugomba kandi kwibuka mugihe ushyira mubikorwa ubu bwoko bwubucuruzi, ugomba kwitondera byumwihariko kubintu bitandukanye, nubwo bisa nkibidafite akamaro. Hindura umurima wawe hamwe na francise kugirango ube umucuruzi watsinze kandi uhiganwa. Umushinga wawe wubucuruzi ugomba kwishyura, bivuze, kora ibishoboka byose kugirango ukore neza. Kubwibyo, francise iboneka kugirango iyobowe namategeko yikigo cyatsinze no gushinga imishinga ukoresheje imikorere kandi yemejwe.

Hindura umurima wawe hamwe na francise kandi utange ibicuruzwa byiza. Ibi biragufasha kongera amafaranga yingengo yimari ukurura abakiriya benshi. Amaherezo, ukoresheje francise, urashobora kuzana ubucuruzi bwawe kurwego rushya rwose rwumwuga. Ufite tekinoroji, kumenya-uko, gahunda zubucuruzi, amakuru ajyanye naya makosa akunze kugaragara mugihe cyo gusohoza, bityo ubushobozi bwo kubyirinda. Isambu yubuhinzi iguha ishoramari rihoraho, bityo ufite urwego rwo hejuru rwo kureshya. Umubare munini wabakiriya bizeye isosiyete ikorera kuri girder franchise kuko abantu bafite ikizere cyo hejuru cyerekeranye nibirango bizwi kwisi.

Wowe rero, ukoresheje ikirangantego kizwi, ushoboye kuzamura umurima wawe mubiro bihagarariye umuryango wamahanga. Ubworozi bwa francise buzakora neza niba ukurikiza imyambarire, kode yo gushushanya, amabwiriza, namategeko. Iyi niyo mpamvu ukorana na francisor kuburyo atanga amakuru yuzuye yuburyo bwo gukora ubucuruzi. Kubaka umurima ukoresheje inyandikorugero zatanzwe kandi wandukure neza ikirango cyumwimerere. Ibi biragufasha gukemura neza ibibazo byose bishobora kuvuka mugihe cyo gushyira mubikorwa umushinga wubucuruzi.

Ubufaransa bwububiko bwabahinzi buzatanga iterambere ryuzuye ryimirimo yo mu biro hakurikijwe ibyangombwa byatanzwe. Haranira kuba inyangamugayo zishoboka kugirango abaguzi bashimire serivise yawe nziza. Byongeye kandi, mugihe ukorana na francise, ugomba kwigana tekinike yumwimerere muri byose. Ntabwo igaragara gusa nimyambarire yimyambarire kubakozi, ariko kandi, hejuru ya byose, serivise yo murwego rwohejuru hamwe na pallet nziza yibicuruzwa. Serivise nziza yubufaransa irashobora gutangwa nabakozi bafite ikinyabupfura nubupfura kububiko bwawe. Bagomba guhora bakosora mugihe bakorana nabakiriya.

Nubwo bitwara nabi kandi bakagira ikinyabupfura, ugomba gusubiza neza mumategeko kandi ntakibazo na kimwe cyacika kurwego rwumucuruzi w isoko. Niba uri umuhinzi, francise ububiko bwawe. Noneho uzagira amahirwe yo kugera kurwego rushya rwose mugihe ukorana nabantu basabye. Uzashobora kubakorera ubuziranenge, butanga serivisi nziza kandi zidasanzwe. Umuhinzi akeneye gukora ubucuruzi mububiko bwa francise muburyo bwo kutubahiriza amategeko. Byongeye kandi, gukurikiza byimazeyo amabwiriza ya francisor nabyo nibisabwa kugirango umuntu atsinde.

Teza imbere umushinga wawe wubucuruzi neza kandi neza, utabuze kubona amakuru yingenzi. Ubufaransa bwawe kububiko bwabahinzi buzasohoza neza imirimo yose yashinzwe. Ikintu nyamukuru nuko wowe ubwawe utagomba kurangazwa nubusa kandi ugakurikiza byimazeyo amahame yagenwe. Gutezimbere ubushobozi bwimirimo yashinzwe ntibitanga inyungu gusa mukurwanya abo duhanganye. Uzashobora kandi kuyobora neza isoko ukurura umubare munini wabakiriya bashya. Niba iduka ryabahinzi ryaba francised ari ryiza mugukorera abakiriya bawe ibicuruzwa byiza, bazashaka kukugarukira.

Iri ni ryo ryitwa ijambo ryo mu kanwa, rikora nubwo udakwiranye no kwamamaza na gato. Abantu bazi gusa ko iyo bagiye mububiko bwawe bwabahinzi-borozi, barashobora kwiringira gufata neza, kuganira mu kinyabupfura, hamwe ninama zingirakamaro. Abakozi ba francise kububiko bagomba kumenya ibicuruzwa byabo. Nyuma ya byose, umuhinzi atanga ibicuruzwa bitandukanye, ugomba rero kuba werekeza neza.