Amafranga yunguka agenda arushaho gukenerwa muri societe yacu mugihe ntamuntu numwe ushaka guhungabanya ubucuruzi bwabo no gutangiza ubucuruzi bushya guhera. Nibihe nkibi abakoresha ubwoko bwose bashakisha uburyo bwo kugura francises yunguka. Hamwe nuburyo nkubu, gushyira mubikorwa intego zikomeye biroroha cyane, kuko usanzwe ufite ubucuruzi bwiteguye kandi ntabwo urutonde rwose rwibibazo kubatangiye gukemura imirimo.

Ni izihe nyungu zo kubona francises, aho kubaka umushinga guhera? Urutonde rwamahirwe ni rugari cyane, nubwo benshi bavura ibintu byinjiza amafaranga hamwe ningano yumunyu. Ntabwo bitangaje, kubera ko ku isoko urashobora gutsitara ku mubare munini uteye amakenga kandi uvugishije ukuri. Kugira ngo wirinde kugongana nabo, urashobora kwitabaza umucuruzi wizewe ufite amateka meza kandi yashizeho amasano yunguka. Izi serivisi nizo sosiyete yacu itanga kubashobora kugura francises yunguka.

Noneho, reka tujye ku nyungu zishobora guterwa no kubona inyungu ziva hanze yubucuruzi.

Ubwa mbere, ubona amahirwe adasanzwe yo kutongera kubyutsa uruziga, kutababazwa no guhitamo gutangwa. Mumaze gufata ibiri kugurishwa, mubisabwa, kandi byunguka. Igitekerezo cyunguka mbere gifasha kwirinda gucika intege kandi byabaye mugihe igitekerezo 'kidashya' igihombo. Ibitekerezo bidatanga ibisubizo byera bigabanya ubushake bwo gukora ubucuruzi bwabo igihe kirekire no gusiga imyenda. Ntabwo aribyo twahisemo.

Icya kabiri, kubona ubucuruzi bwunguka bigukiza imirimo myinshi yo kwamamaza. Ibyo ari byo byose, izina ry'ikirango rimaze kumenyekana, ibikoresho byo kwamamaza byatejwe imbere, imiyoboro yaratoranijwe. Usanzwe ufite amakuru yose ukeneye kugirango uteze imbere neza francises yawe. Ugomba gutangira kwigana ibikoresho byose byakozwe kugirango wongere ibicuruzwa byunguka. Gukoresha tekinike yemejwe yinzobere zinzobere zigukiza amakosa menshi yo gutangira, nayo azana igihombo kandi ntagutange ibikoresho bihagije. Byongeye kandi, tekereza uburyo ushobora kuzigama inyungu mugukoresha abashushanya gukora ibikoresho bidasanzwe: ibirango, amabara yibigo, udutabo, banneri, nibindi.

Icya gatatu, uzabona ubucuruzi bwuzuye bwuzuye hamwe na tekinoroji yemejwe. Kenshi cyane, abifuza kwihangira imirimo bayobewe iterambere ryingamba zifatika, bashaka uburyo bwo kugabanya ibiciro, ishoramari ryambere, nibindi byinshi, birababaje, bizana uburambe gusa. Aba francises bagaragara muribi kuva biz. Umufatanyabikorwa azishimira gusangira nawe amabanga yose yo kuyobora neza inganda zihariye kuburyo ibisubizo byingenzi bizagushimisha kuva mumezi yambere yo gukora biz.

Izi nyungu zose zisobanutse zo gukoresha francises akenshi zijimye imbere yubwoba bwaba rwiyemezamirimo bifuza, ibyo mumaso yabo bafite ubwoba bitwikiriye inyungu zishoboka. Ibi ntibitangaje, kuko kugura francises yikimenyetso kizwi kandi cyunguka kirahenze cyane, kandi kugura mubigo bizwi cyane byuzuyemo igihombo mubijyanye no kudakora neza no kumenyekana. Ni muri urwo rwego dutanga serivisi zacu nkabafatanyabikorwa hamwe nabashinzwe gahunda yo kugura francise.

Hamwe nogutabara kwabandi bantu, umuntu wizewe ufite uburambe nuburambe, urashobora kwizera neza ko utashutswe. Abahanga bacu bakora ubushakashatsi bwimbitse kubyifuzo byose bagahitamo gusa abafatanyabikorwa bizewe. Urashobora kumva ufite umutekano muguhitamo igisubizo kiboneye. Mugusoza ibikorwa byakurikiranwe, uhabwa inama nubufasha bwo guhitamo, niba hari ibivutse imbere yawe. Urashobora kwirinda amakosa gusa yo kubaka biz ariko nanone amakosa muguhitamo.

Hanyuma, urashobora kumva ko bigoye kubona ingengo yimari yunguka. Abajyanama bacu baragufasha gukora isesengura ryujuje ubuziranenge ryingamba ziteganijwe no guhitamo gutangira bihuye neza na bije yawe. By the way, ndetse no guhitamo amahitamo yingengo yimari iboneka nakazi katoroshye tuzagufasha gukemura.

Mugihe cyibibazo, inkunga yuzuye irashobora kugira uruhare runini. Mu bihe by’icyorezo kigabanuka, abantu benshi babona amahirwe yo gutangira gukora kubucuruzi bwabo bakajya aho basanzwe bakorera. Nukugura biz-byiteguye bizasa nkaho aribwo buryo bwiza kubatamenyereye gukora ibyabo, rimwe ryatwitswe kubigeragezo bitatsinzwe, cyangwa badashaka gushora imbaraga nyinshi mukuzamurwa kuva mbere.

Igitangaje cyane, ni ibihe byubu bifasha cyane cyane gutangira ibikorwa byawe. Ibigo byinshi ntibyarokotse ikibazo, ibyicaro bishya byarakinguwe, kandi imbaraga zo kugura zirongera kwiyongera. Gufata umuraba no kuzamuka ni ikintu cyingenzi ushobora gukora ubu. Ibi nibyo rwose bigomba gukorwa nabantu bose bashaka kuzamura ireme ryimibereho no kongera isoko yinjiza.

Kugura francises ubifashijwemo nundi muntu, bigira akamaro cyane mugufasha mubibazo bivuka imbere yawe, bikuzanira cyane hafi yinjiza nibikorwa byunguka mubucuruzi bwawe. Urashobora kwirinda umubare munini wubwoko bwose bwamakosa nigihombo. Wakira inkunga yo kwamamaza ibishoboye. Hamwe nibi byose kandi ugereranije ntoya yo gutangiza ishoramari, uzakomeza kuba nyiri ubucuruzi bwawe bwite!

Inzozi za kera zo kwikorera wenyine, kandi ntizigenewe 'nyirarume w'undi', kuri benshi bakomeje kutagerwaho, ziragenda zegerana kandi zikaba impamo mugihe dukoresheje abunzi bacu hamwe nibyiza bitangwa nabaterankunga bizewe. Ishyirwa mu bikorwa rya gahunda zitinyuka ntabwo riri kure, niba ushora amafaranga neza kuva mugitangira, hitamo icyifuzo cyiza, kandi ushireho ubwizerwe bwabafatanyabikorwa.

Ibi nibyo rwose francises yunguka iguha: abakozi batoranijwe neza hamwe na ba rwiyemezamirimo bizewe.

Amafaranga yunguka cyane nikibazo gishimishije cyane kuri benshi bifuza kwihangira imirimo. Nta kintu gitangaje! Nyuma ya byose, ikintu kigoye cyane ni kuzamurwa mu ntera. Ndetse n'abacuruzi bafite ubunararibonye rimwe na rimwe bamenya ko mubihe bimwe na bimwe bishobora kugorana cyane cyangwa bidashoboka kuzamura ikirango gishya. Mu bihe nk'ibi abantu bahindukiza ibitekerezo byabo kubisubizo nkibisubizo byunguka cyane. Nyuma ya byose, batanga intangiriro nziza yizewe yubucuruzi bwihariye.

Noneho, reka twiyumvire ushaka gutangirana nubucuruzi bwawe bwite, ariko mugihe kimwe uhitemo kwitondera ubwoko bumwe na bumwe. Noneho biragaragara ko ahubwo bigoye guhitamo inyungu nyinshi muri zose. Ibirango bizwi bimaze kugusuhuza nibiciro bihanitse bidasanzwe. Abo bafatanyabikorwa batanga ubucuruzi kumafaranga make basa nkaho ari uburiganya rwose nuburiganya. Mu bihe nk'ibi, guhitamo biragoye bidasanzwe. Muri uru rubanza, icyemezo cyiza kuruta ibindi nukwitondera amahitamo yateguwe no kunga abantu batatu bashishikajwe no gutsinda kwimpande zombi.

Urashobora kubona francises yunguka cyane niba umuntu akugiriye inama. Isosiyete yacu yiyemeje kukugira inama zuzuye muguhitamo francises, itanga amahitamo yumubare wizewe kandi wizewe. Wakira inama zirambuye zuburyo bwo guteza imbere biz, kureba amahitamo yatanzwe, no guhitamo bije nziza kubitekerezo byawe. Byongeye, uhaye igice cyo gutegura ibikorwa byibanze inshingano kubakozi bacu. Wakira ibikoresho byiteguye, izina ryikirango, nibintu byose ukeneye kugirango utangire neza umushinga wawe wunguka!.

Mugura ubucuruzi bwuzuye binyuze mubakozi bizewe, urashobora kwizera ko wahisemo inyungu nyinshi. Kubwibyo, biroroshye cyane kugera kubyo watekereje birenze cyane abanywanyi bakorera murwego rumwe kuko uzasanga hakiri kare izina ryawe nikoranabuhanga bagombaga kwiteza imbere mumyaka. Gutangira byihuse byemeza inyungu yambere byihuse. Ubu bwoko bwa biz nibyiza kuri ba rwiyemezamirimo batangiye bashaka kugerageza ubwabo muriki gice.

Byongeye kandi, tubikesha ibi, urashobora kwizera neza ko uhitamo igisubizo kiboneye, nubwo waba ufite uburambe mugukora ikirango cyawe guhera. Ushobora kuba uzi akazi gashobora kugura. Niyo mpamvu amahitamo yunguka cyane ashobora kwitwa neza kugura francises yiteguye, aho imirimo myinshi igoye ikorwa nabantu bafite uburambe! Ibi ntibizigama amafaranga gusa ahubwo byihutisha inyungu yambere. Ikigaragara ni uko ubu buryo bukungahaza uburambe kandi butuma wiga byihuse ibyingenzi byo kuyobora sosiyete yawe. Ibisubizo byemejwe nabafatanyabikorwa bacu, dushyigikiwe nubufatanyacyaha bwacu, bifasha gutangira guteza imbere ubucuruzi bwihariye kandi neza!

Amashanyarazi yunguka cyane ninzira nziza yo kwagura ubushobozi no kugera ku ntsinzi igaragara mugushinga no guteza imbere ubucuruzi. Hano hari francises nyinshi, ariko ntabwo zose zunguka, kandi abafatanyabikorwa benshi ntibashobora kwirata kwizerwa. Itangwa ryisosiyete yacu ifite amateka akomeye hamwe nabakiriya bakusanyije bifasha guhitamo neza no kugera kubisubizo byiza mubyiciro byose byinzira yahisemo. Ahari aya ni amahirwe meza yo kuva mukazi udakunzwe hanyuma amaherezo ugatangira gukora wenyine!

Amavuta yo kwisiga yo muri koreya agurisha francise numushinga ushimishije ariko wihariye. Mugihe ugurisha amavuta yo kwisiga yo muri koreya, urashobora guhura ningorane zitandukanye muburyo bwo kutumva neza ibicuruzwa byawe kubaguzi. Ubufaransa bugomba gutangwa neza kubakiriya bashobora kuba bashaka kugura ubu bwoko bwibicuruzwa. Korana na francise muburyo bwo gukuramo amafaranga menshi muburenganzira bwo kuyagurisha. Kurugero, kuba wakiriye umushinga wubucuruzi hamwe nikoranabuhanga ryo mu rwego rwo hejuru, koresha kuri byinshi. Ntukirengagize ikintu na kimwe, kuko francise yo kwisiga yo muri koreya igenda neza neza kuko igizwe nibintu bito bitandukanye.

Bose hamwe bafite ingaruka kandi batanga urwego rwo hejuru rwo kugurisha. Amavuta yo kwisiga ya koreya yo muri koreya kugirango yizere ko ubuziranenge bwo kugera kubo ukurikirana. Ibi birashoboka kuko uzishingikiriza neza kubaguzi bashishikajwe no kuvugana nawe. Gahunda yubucuruzi yateguwe neza mugushira mubikorwa francise yo kwisiga yo muri koreya byanze bikunze bizagerwaho mugihe kizaza. Ntuzakenera gukoresha uburambe nubuhanga gusa ahubwo no kureba ikirango. Ibi biroroshye gukora, nkamakuru ajyanye nayo azaguha murwego rwambere.

Amavuta yo kwisiga yo muri koreya nigicuruzwa cyihariye. Kubwibyo, birakenewe gushyira mubikorwa ubu bwoko bwa francise hamwe nubushobozi kandi bwerekana neza. Birakenewe gusobanurira abakiriya inyungu bahabwa nibaguhindukirira. Birumvikana ko, kimwe nubundi buryo bwose, umushinga wubucuruzi bwo kwisiga wo muri koreya ugushiraho inshingano runaka kuri wewe. Icya mbere, ni ngombwa gukora ibikorwa kandi icyarimwe ugabanya imisanzu. Iya mbere muri yo izaba amafaranga rimwe, wishyura na mbere yuko ubona inyungu yambere kuva mubikorwa byubucuruzi.

Noneho hariho amafaranga yubukode hamwe namafaranga yo kwamamaza, arashobora gushika kuri 9% yinyungu francise yo kwisiga yo muri koreya izaguha. Byongeye kandi, francisor irashobora gushyiraho inshingano yo kugura ibicuruzwa bimwe mumafaranga we ubwe atanga. Birakenewe gushyira mubikorwa kandi neza ingamba zubucuruzi, gukurikiza gahunda yateganijwe y'ibikorwa, hanyuma, uzaba mwiza. Gahunda nziza ya koreya yubufaransa ninzira yawe yo gutsinda. Birakenewe kubitsinda hanyuma, uzagira amahirwe yose yo gutsinda muguhangana nabahanganye nabo. Kubahiriza ibipimo n'amabwiriza bizaguha ubushobozi bwo guhangana neza nakazi ako ari ko kose. Korana na koreya yo kwisiga yo muri koreya hanyuma usarure inyungu zingenzi muri yo, bityo ube umucuruzi watsinze kandi uhiganwa.

Franchise nuhagarariye - ibi bitekerezo byombi bifitanye isano ya hafi. Kugira ngo wumve uburyo bwo gutangiza akazi ko mu biro, ugomba gukoresha software nziza. Niba ushishikajwe na francise, uyihagarariye agomba kwitabwaho bikwiye. Porogaramu ifasha gusa guhangana niki gikorwa. Urashobora kubishyira mubikorwa neza kandi byiza, udakoze amakosa. Imikorere ya francise hamwe nuhagarariye porogaramu ikora neza kuri mudasobwa iyo ari yo yose.

Imikorere yacyo iragurwa cyane binyuze murwego rwo hejuru rwo kurema. Tekinoroji ya tekinoroji yo murwego rwohejuru ituma bishoboka amaherezo kuba ikintu cyiza mubucuruzi. Uhagarariye ntagikeneye gukorana nintoki nabakozi, kandi urashobora kuzana francise kurwego rushya rwose rwumwuga. Urashobora kugendana nikirangantego nyamukuru utanga serivisi zabakiriya cyangwa ubundi bucuruzi ubwo aribwo bwose bushoboka.

Iyo ukorana na francise, ntakibazo ufite mugihe igisubizo cya software cyinjiye mubikorwa. Nibyiza cyane kandi byiza, bivuze ko inzira ihuriweho idakwiye kwirengagizwa. Ukeneye igisubizo cyiza cya mudasobwa cyakozwe neza kugirango woroshye akazi ka biro.

Iyo ukoresha francise, birashoboka guhuza nuhagarariye ukoresheje ibikoresho byikora. Kurugero, urashobora gutanga raporo ukoresheje ubwenge bwubukorikori bwinjijwe muri complexe niba uguze ibicuruzwa byiza. Porogaramu iroroshye gushiraho, kandi ihangana nibikorwa bigoye cyane bya gahunda isanzwe yonyine. Raporo buri gihe mumaboko yuwuserukira, hamwe na francise ibasha kwiteza imbere. Uburyo bukoreshwa bwamafaranga yabikesha ibikorwa byateguwe neza bizakorwa neza bishoboka. Igicuruzwa cyakozwe nabashinzwe porogaramu bafite uburambe butuma bakora ibikorwa byose bikenewe byihuse kandi neza.

Byoroshye-kwiga-franchise hamwe niterambere ryabahagarariye bemera gukorana numukiriya umwe. Inzobere zawe zose zifite itandukaniro ukurikije urwego rwo kubona kugirango urwego rwo hejuru rwo kurinda amakuru.

Franchise nuhagarariye bisaba ibikoresho bimwe kugirango bigende neza. Kurugero, sisitemu yemerera intoki gukoresha amakuru gutunganya cyangwa gutangiza inzira, byose bisabwe nuwabikoresheje. Guhindura intoki birakenewe mugihe hari ikintu gikeneye gukosorwa. Imikorere yikora ituma gukora imirimo iyo ari yo yose yo mu biro neza, kimwe no kuyipima neza. Uruganda rukora neza rutanga imikoranire ntuhagarariye gusa ahubwo nabandi. Nibyiza cyane, koresha rero progaramu nziza.

Uburyo bukomatanyirijwe kuri francise hamwe nuyihagarariye bayobora uruganda murwego rwo hejuru kandi rwagezweho.

Ubufaransa kububiko bwo kwisiga ni umushinga wubucuruzi wunguka. Mubikorwa byiterambere ryayo, birakenewe kumva neza inshingano zafashwe no gukoresha inyungu kurwego rwo hejuru kugirango tubone kugaruka byihuse. Iyi francise isaba kwibanda cyane: gusa noneho hariho amahirwe yo kugera kubikorwa byukuri birebire byigihe kirekire biva mubyinjira byinjira no kugabanya uruhande rwakoreshejwe. Wibuke ko kugura amayobera bishobora gukoreshwa mububiko bwawe bwo kwisiga. Umuntu watojwe bidasanzwe azasura ahacururizwa yitirirwa umukiriya kandi mugihe kizaza azashiraho igitekerezo cye kubyerekeye akazi nibicuruzwa. Ibi nibimenyerewe cyane mugihe udakorana gusa na francise kububiko bwo kwisiga, ahubwo nibikorwa byose bikorwa kubufatanye numuryango mpuzamahanga.

Ubu bwoko bwo kugenzura butezimbere cyane ireme rya serivisi, kubera ko utazigera umenya mubaguzi aribo bagenzura.

Kugirango ukore neza, ugomba guhamagara uhagarariye francise. Nubufasha bwayo, birashoboka kunoza ibikorwa nibikorwa bya francise, kuvugurura assortment bityo bikazana ubucuruzi murwego rwo hejuru kandi bikurura abakiriya benshi. Ubufaransa ntabwo ari amahirwe gusa yo kuzamura urwego nubwinshi bwibicuruzwa ahubwo ni no kuzamura urwego wakira amakuru yinyongera. Ububiko bwo kwisiga bwibikoresho byo kwisiga nu mwanya wawe wambere murwego rwo guhatanira amarushanwa, kuko amaduka adakoresha francise azamburwa uburenganzira bwingenzi bwijejwe. Byongeye kandi, ntabwo ari uburenganzira bwo gukora iduka munsi yizina ryikirango kizwi cyane cyo kwisiga. Ubu ni ubutunzi bwo kumenya-izindi nyungu zidashobora gutondekwa muburyo bumwe.

Ubufaransa bwububiko bwo kwisiga bwa koreya ni umushinga wubucuruzi bugezweho. Kubwibyo, hari ingaruka zimwe mubikorwa byiterambere. Kugira ngo wirinde amakosa menshi kandi ukore imirimo yose ya francise kurwego rukwiye, uzakenera kwinjizamo software yujuje ubuziranenge: software izemerera ububiko bwawe gukora hamwe nurwego rwo hejuru rwo gukora neza, kurenza abanywanyi kumasoko bityo bitange amahirwe kuri gutandukana n'abayobozi. Mugihe ukorana namavuta yo kwisiga yo muri koreya kuri francise, ntukibagirwe ukuri kudahinduka: ugomba kwishyura amahirwe akomeye. Ubufaransa kububiko buzakora neza mugihe amategeko akurikijwe neza. Amavuta yo kwisiga yo muri koreya nigicuruzwa cyihariye gikeneye kuzamurwa.

Koresha iyamamaza rigamije: hamwe nubufasha bwayo, uzakurura abakiriya bashimishijwe gusa. Niba bikozwe neza, ubucuruzi bwa franchise buzatanga umubare munini wabaguzi, kandi, kubwibyo, amafaranga yinjira.

Ububiko bwawe buzakenera ibicuruzwa byiza bya koreya. Menyesha uhagarariye francise, bazaguha ibicuruzwa bikwiye ku giciro cyiza, kandi biranashoboka kubara inyungu zimwe. Gura francise ubuhanga utiriwe ureka inzira iyo ari yo yose. Buri gihe ukurikize imibare, ubisesengure kugirango utange igitekerezo kijyanye nuko ibintu bimeze. Kugurisha amavuta yo kwisiga yo muri koreya murwego rwohejuru rwimikorere kandi wunguke irushanwa kugirango wongere abakiriya neza nagaciro. Hazabaho guta kumurongo wambere wa francise.

Shiraho ibiciro byumvikana, bityo urebe neza ko abaguzi binjira bishimiye kukubwira kubyerekeye iduka rifite ibicuruzwa byiza byo mu mahanga biva mu mahanga ku giciro gihagije.

Ububiko bwa francise bwo kwisiga na parufe nubucuruzi bwiza kubagore. Amavuta yo kwisiga, parufe nibicuruzwa bikundwa nabagore hafi ya bose, niyo mpamvu iduka nkiryo rizagenda neza mumujyi uwariwo wose. Urashobora gucuruza kwisiga nubwiherero mubucuruzi, supermarket, cyangwa iduka ryihariye. Ingingo yo kugurisha irashobora kwandikwa kumitako, imiti, karemano, cyangwa ibicuruzwa biva mugihugu runaka. Ariko nigute ushobora kwitandukanya nibihumbi byabanywanyi? Ubufaransa bwo kwisiga hamwe nububiko bwa parfumeri burashobora gufasha muribi. Kuki ari byiza kugura francise aho gutangirira kubusa? Kuberako isosiyete igurisha francise imaze igihe kinini yigaragaza nkumuntu utanga ibicuruzwa byiza, iki kirango cyizewe kandi kigurwa cyane.

Ibyiza byayo bigufasha kwitwara neza mumarushanwa. Byongeye kandi, francisor itanga gahunda yubucuruzi yo kuzamura ibicuruzwa kugiti cye, ingamba zo kwamamaza, ikora amahugurwa yo kunoza ubumenyi bwabagurisha, kugenzura ibyifuzo, nibindi bintu byingenzi byo kwihangira imirimo. Kumenyekanisha ibicuruzwa bitera icyifuzo gihamye. Mugice nkiki, urashobora kumenyana na francise yingirakamaro mubijyanye nubwiza, hitamo igisubizo ukurikije bije yawe. Mbere yo kugura francise, menyesha ibintu bitandukanye, menya neza ubufatanye.