Ububiko bwo kumurongo francise nimwe mubitekerezo bizwi cyane byateguwe byubucuruzi muriyi minsi. Ububiko bwo kumurongo birashoboka ko arimwe mubice byunguka cyane mubihe byacu. Mu bihe bya karantine, isi yose yahinduye imiterere yakazi ya kure, ntibyabaye bibi gusura ahantu hahurira abantu benshi, bityo aho bagurisha hamwe n’ibigo by’ubucuruzi. Muri iki gihe, abagurisha neza ibicuruzwa byabo kuri interineti batangiye kwinjiza inshuro nyinshi. Ububiko bwa interineti ntibusaba ishoramari rinini ryumucuruzi. Ububiko bwa interineti buroroshye gucunga, urashobora guhitamo igihe cyiza cyakazi.

Mugihe kimwe, ntamuntu uzagutegeka igihe cyakazi nubunini bwibikorwa byawe. Nta mbibi za interineti, bityo akazi karashobora kurenga imipaka yubutaka bwo kwiyandikisha. Birahagije guteza imbere urubuga rukora neza, kugirana amasezerano nabatanga isoko, guha akazi abakozi ba kure no gukurura abaguzi bawe. Muri iki gihe, ntukeneye gukoresha amafaranga mukubungabunga ibiro, nkibikorwa remezo, amazi, cyangwa ikawa, guha abakozi ibikoresho bya interineti nibikoresho byo mu biro, mubisanzwe, umukozi wa kure afite igikoresho cye cyakazi, the Interineti, na gareti, nibindi, kwishyura ubukode, nibindi bintu nkibyo.

Gufungura iduka rya interineti kuva kera ntabwo byoroshye. Ingaruka nyamukuru ziza niba ibicuruzwa bigurishwa bizaba bikenewe. Biroroshye cyane gukoresha francise yiteguye kandi wirinde ingaruka zo kutitabwaho. Iyi ngingo ivuga neza neza, kubyerekeye kugura kumurongo wububiko bwa francise. Ubufaransa ni ubwoko bwuburenganzira bwo kugurisha ibicuruzwa munsi yikimenyetso runaka. Mugihe kimwe, francisor yakira inyungu zifatika kuburenganzira.

Aba francisor bajya muribi kugirango bagure imipaka yikimenyetso cye, nkuko bisanzwe, kwinjira mumasoko mpuzamahanga, gufungura amashami nakazi katoroshye, ariko kugenzura kure kugurisha francise byagurishijwe bizana amafaranga yinjiza nta mbaraga nyinshi. Amafaranga ya francise arashobora kwishyurwa icyarimwe, cyangwa irashobora kugabanywa mubwishyu buri kwezi, amafaranga yimisoro, ubusanzwe ifata kuva 5 kugeza 10% byinjiza byose.

Byose biterwa nibisabwa mumasezerano. Ninde ukwiranye na francise: abantu badafite imari shingiro; abifuza kwagura ubucuruzi bwabo; abacuruzi badashaka gufata ibyago. Kubika kumurongo francise ingingo nziza kandi mbi. Icya mbere, kubyiza: uburambe buteganijwe, bwagaragaye mumyaka, bifasha kwirinda amakosa; ishoramari mu kwamamaza ni rito, ikirango ubwacyo gishinzwe ibi; inkunga yuzuye yo gukora ubucuruzi iratangwa kimwe no guteza imbere gahunda yubucuruzi, gahunda, ibikoresho, amayeri, ningamba, nibindi byinshi; nta mpamvu yo gushakisha abatanga isoko; nta mpamvu yo gutegura igishushanyo cyububiko bwa interineti; Amahugurwa yihuse no guhuza n'imihindagurikire y'isoko.

Ibintu bibi byubucuruzi bwubufaransa: francisor igira uruhare runini mumyitwarire yubucuruzi, abimwemereye, amasezerano yo gutanga amasoko, ubufatanye, kwamamaza arasezerana; amasezerano adahinduka. Icyiciro cyo gufungura iduka kuri enterineti kuri francise: kwiga abashobora gufatanya nuburyo bwo gufatanya nabo. Icyiciro cya kabiri nigisobanuro cyumurima wawe wibikorwa, gutoranya bikwiye francise. Icyiciro cya gatatu ni uguhitamo umufasha. Icyiciro cya kane ni ugusoza amasezerano yo kugura francise. Icyiciro cya gatanu nukwandika ibikorwa byawe mubuyobozi bwimisoro, guha akazi abakozi, gutangiza umushinga.

Nibihe bice bishobora kugurisha kumurongo kumurongo? Ibice by'imodoka, kwisiga, imyenda, inkweto, ibicuruzwa byakozwe, imiti, ibicuruzwa byakozwe, ibikoresho byubaka, imbuto, ibikoresho bya elegitoroniki, nibindi byinshi. Muyandi magambo, urashobora kugurisha ikintu cyose kuri enterineti. Byinshi mubitsindisha francise mumyambarire nibice byimodoka. Ibirango nkibi, nkuko bisanzwe, ntibitera gushidikanya kubijyanye nubwiza bwibicuruzwa byatanzwe.

Ikintu cyingenzi kuri francisee nukumva ubucuruzi bwabo kandi, niba hari ibitagenda neza, kubyitwaramo mugihe. Nigute utagwa kuburiganya bwabashuka. Ntabwo ari ibanga ko francises yo kumurongo ishobora kuba dummy. Abatekamutwe barashobora gutanga dummy kubucuruzi bukora. Kugirango utagwa kuburiganya bwabashuka ugomba guhitamo francise mumikoro yizewe, gukora ubushakashatsi kubyerekeranye nitsinzi ryikimenyetso, amakuru nkaya arahari mubitangazamakuru, saba ibyangombwa bigize francisor, wige witonze ibikubiye muri ubufatanye hanyuma noneho bagasezerana amasezerano. Ni he ushobora kugura francise yo kumurongo? Nubwo byumvikana gute, ariko kuri enterineti.

Cataloge yacu ikubiyemo francises izwi cyane, ibyatanzwe muri 2021. Hano urahasanga francises mubice bitandukanye no kuri bije yose. Kuki kataloge yacu ari nziza? Kuberako dukorana nibirango mpuzamahanga ndetse no murugo, ntabwo dutangaza abashuka kandi dufasha kumenya vuba mugace katoranijwe. Ububiko bwacu buroroshye kuyobora, urashobora rero guhitamo francise ukurikije bije yawe hamwe nakarere ukunda.

Imbonerahamwe franchise izakora neza kandi neza niba ukurikiza amategeko mugihe ushyira mubikorwa umushinga wubucuruzi. Ntugomba kurangazwa nubusa kandi ugakora umushinga wubucuruzi wibanda cyane, kuko bisaba ko witabwaho cyane. Muri rusange, mugihe ushyira mubikorwa ubucuruzi ubwo aribwo bwose, ntabwo ari francise gusa, ugomba kwitegura hakiri kare ukurikije gahunda idasanzwe. Icya mbere, birakenewe gushyira mubikorwa isesengura ryibikorwa byapiganwa kugirango wumve abo muhanganye mugomba guhangana nisoko ryo kugurisha. Byongeye, mugihe ushyira mubikorwa imbonerahamwe franchise, birakenewe kandi gukora isesengura rya swot. Iragufasha kumva neza imbaraga nintege nke umushinga wawe wubucuruzi ufite nicyo wakora kugirango ubikoreshe neza.

Byongeye kandi, ukora kandi ibikorwa ukandamijwe na francisor, bisaba kubahiriza byimazeyo amabwiriza. Ku ruhande rumwe, ni ingirakamaro, kurundi ruhande, igikorwa icyo ari cyo cyose kibi gishobora gutera ingaruka zidashimishije. Kurugero, mugihe ugurisha ameza, urashobora no kutamenya ko acyahwa kubikorwa bibi niba bihari. Uhagarariye ikirango, uwitwa umuguzi wamayobera, araza iwanyu yitirirwa umuguzi, ushobora kutanyurwa no kumenyesha francisor kubintu byose. Kugira ngo wirinde ibi, buri mukiriya usaba agomba gutangwa neza kandi yubashye.

Gukorana na francise bikubiyemo inshingano nyinshi. Usibye inshingano zamafaranga yo kwishyura imisanzu, urashobora kandi gusabwa kugura ibice bimwe, ibikoresho, cyangwa ibicuruzwa muri francisor. Iki nikimwe mubintu bigize francising, ariko, ibisabwa biganirwaho kugiti cye. Imbonerahamwe igomba kuba yujuje ubuziranenge niba ukoresha francise. Ibi biranga ibintu byingenzi, uteza imbere isoko nkinyungu kurenza abanywanyi bawe. Fata imbonerahamwe ya francise, ikuze kandi ubishoboye gusuzuma amahirwe yawe ningaruka.

Nkuko byavuzwe haruguru, isesengura rya swot rirakwiriye, igikoresho cyiza cyane cyemerera gusobanukirwa neza nubushobozi bwawe nibitagenda neza. Gukorana na francise nigikorwa kigomba gukorwa neza ukurikije amabwiriza. Ndetse imitako yimbere ninyuma igomba kwigana neza umwimerere. Birumvikana ko abakozi bawe bakora igurisha ryameza munsi yubufaransa bagomba kwambara imyenda bakurikije imyambarire yagenwe na francisor. Icyo gihe ni bwo ushobora kugera ku bisubizo bitangaje, kandi gukorana na francise bizatanga umusaruro, bikuzanira amafaranga menshi mugihe kirekire.

Ubucuruzi nubucuruzi nibisobanuro bifitanye isano. Kugira ngo wumve neza icyo franchise aricyo, ugomba kwiga amakuru kugirango ufate icyemezo cyiza nubuyobozi. Nyuma ya byose, amakuru ajyanye nurufunguzo rwo gutsinda. Na none, gukora francise hamwe nabacuruzi, yashizweho nisosiyete ikora umutimanama, urashobora gukora byoroshye ibikorwa byose bitandukanye kandi ugahangana numurimo urimo. Ntugomba guhora uhura nigihombo bitewe nuko abakozi mukigo cyawe badakora nabi imirimo yabo itaziguye. Buri wese mu bakozi bashoboye gukoresha igihe cye kugirango bahangane neza nimirimo yose yo mu biro.

Ntabwo ufite ingorane gusa kuberako gahunda yacu isa nkumugambi mwiza ubufasha bukenewe. Niba ushishikajwe na francise, noneho ubuyobozi bugomba gukorwa neza. Nibyo, software iguha amakuru akenewe, ariko, inzira yubuyobozi ubwayo igomba gukorwa hakoreshejwe software.

Hamwe nubufasha bwitsinda ryabaporogaramu babimenyereye, urashobora kurangiza imirimo yo mu biro mugihe cyo kwandika. Iyo ukorana na francise, umucuruzi ntagomba gukora intoki imirimo myinshi yo mubiro. Ufite intera nziza cyane kandi nziza-isa neza. Nyuma ya byose, urashobora guhitamo uburyo bwiza bwo gushushanya.

Ningirakamaro kuri francise nu mucuruzi kugira urwego rwuzuye rwo kubaka tekinike yubucuruzi. Franchise irenze abo basanzwe bakorana nubucuruzi ku isoko mubyinshi mubipimo bishobora gushyirwa mubikorwa byingenzi. Iyo ikorana numucuruzi, isosiyete ntabwo ihura ningorane, bityo, francise iba nziza kandi birashoboka kubona amafaranga menshi.

Turabagezaho ibitekerezo byanyu kataloge ya enterineti ya 2021. Muri kataloge, murashobora kubona ibitekerezo byubucuruzi bishimishije murwego urwo arirwo rwose. Cataloge ya francises ya enterineti yashizemo ibitekerezo byose bishya kandi bizwi cyane mubyerekezo bitandukanye. Abantu benshi barimo gushakisha ibirango mpuzamahanga cyangwa imishinga yo mukarere igenda neza. Nyuma ya byose, nibyiza kwifashisha intsinzi yubucuruzi bwagaragaye kandi ntutakaze umwanya namafaranga kumishinga ishobora guteza akaga. Ntibikenewe ko dushakisha, urutonde rwuzuye ruraboneka murutonde rwacu, francises irashobora gutoranywa no kugereranwa nibindi bitangwa mubirango mpuzamahanga ndetse no murugo.

Cataloge yateguwe neza cyane, uzasangamo ibyiciro, ibice, kugendana byoroshye bishoboka ukurikije ibyifuzo byamasosiyete. Kugenda neza, igishushanyo cyiza kiguherekeza mugushakisha kwose hamwe nigihe cyakoreshejwe kurubuga. Cataloge irangwa no gutondekanya ukurikije umubare w'ishoramari, ibi byorohereza cyane guhitamo no gusesengura. Kurubuga rwa interineti, hamwe nimbuga nke zagenzuwe zishobora gutanga, kurugero, francises yububiko bwa interineti, ariko kuri parcelle, irashobora guhinduka nkurupapuro rusanzwe kandi ntakindi. Nkigisubizo, utakaza umutungo wibintu nigihe cyagaciro, hanyuma mubisubiremo wakire ibyiringiro kandi bituzuye. Hano haribintu byinshi kuri enterineti, ariko ni ngombwa kwishakira igitekerezo cyawe cyubucuruzi mugihe ugabanya ingaruka zishobora kubaho. Cataloge yacu itangwa gusa nibirango byizewe biva mubyukuri.

Urubuga rwacu rurimo urutonde rworoshye rwa francises kububiko bwa interineti muri 2021. Amaduka yo kumurongo birashoboka ko ishoramari ryatsinze kandi ryunguka. Ariko kugirango ugire icyo ugeraho, ugomba gushaka icyicaro cyawe kandi ukazirikana amakosa yabashobora guhangana. Amakuru yiteguye hamwe nisesengura birashobora gukora amayeri. Ibikoresho byacu byo gusubiramo birashobora kuba igikoresho cyoroshye kuri wewe. Ni iki uzasanga muri kataloge yacu? Franchises yibirango mpuzamahanga bizwi nibindi byinshi.

Amaduka yoroheje yo kugendana arahari kuri wewe, ibyifuzo byaciwe numubare ushobora gushora. Hano haribintu byinshi kuri enterineti, ariko ntabwo francises zose zishobora kwizerwa. Rimwe na rimwe, inyuma yizina ryaba francisor bazwi, hashobora kubaho abatekamutwe batagurisha ubucuruzi bwakazi, ahubwo ni dummy. Ibintu byose birakinishwa kuburyo ubona urubuga rusanzwe mubusa. Umurongo wo hasi urababaje - urimo guta amafaranga yawe nigihe cyingirakamaro. Nigute ushobora kwirinda ibi? Ntukizere interineti ihendutse kumurongo hamwe nububiko bwa interineti butemewe. Muri kataloge yububiko bwa interineti francises yerekana ibisubizo byubucuruzi gusa.

Uzashobora kubona igisubizo cyakazi mukarere gasabwa, uzana inyungu ihamye kuri ba nyirayo. Tuzagufasha kumenya icyerekezo mubucuruzi bwawe bwite bwa francises, nta ngaruka nimpungenge zidakenewe. Urutonde nkururubuga rwose ni ingirakamaro kandi rufasha mububiko bwa digitale gusa ariko no mubundi bwoko bwububiko. Porogaramu ya USU mubyukuri ningirakamaro rwose, ikwiranye mubyukuri ibikorwa byose biz, birimo, harimo nibikorwa byavuzwe haruguru.

Amashanyarazi muri Koreya amaze igihe kinini akora neza, bituma bishoboka kubantu bahisemo kubateza imbere kugirango bakire. Koreya ni igihugu gifunguye kandi cyisanzuye, ariko, mugihe giteza imbere francise, biracyakenewe ko twiga amategeko yakarere, kimwe naya mategeko n amategeko ngengamyitwarire agomba kubahirizwa kugirango atinjira mubibazo bitumvikana. Koreya izwi kwisi kandi abantu benshi bakunda iyi leta. Niyo mpamvu ari byiza kuzamura francise kubutaka bwayo, nkuko uzahora ubona umukiriya wawe. Ubwa mbere, francise muri koreya rwose izabona abakiriya kuberako abantu baho bafite urwego rwo hejuru rwinjiza. Byongeye kandi, ba mukerarugendo benshi baza muri Koreya kwishimira imiterere yihariye.

Iyemeze muri francise nonaha, udasubitse ikibazo kumatara yinyuma. Nyuma ya byose, mugihe ushidikanya, francises yunguka cyane izatoranywa kandi ntacyo uzatanga kumasoko.

Niba ukora muri francise kubutaka bwa Repubulika ya Koreya, ugomba rero kumenya ko mugihe ukora ubu bwoko bwubucuruzi ugomba kwishyura amafaranga runaka kuburenganzira bwo gukoresha ikirango. Amafaranga yiswe ubwami yemerera francisor kwinjiza umuntu ukoresheje icyitegererezo cye. Gukoresha francise muri koreya birashobora kandi gusaba francisee gutanga umubare runaka wamamaza kuri francisor. Ibi nibikorwa bisanzwe, kandi umusanzu urashobora gutandukana, ariko, nkuko bisanzwe, ntabwo irenga 3%. Ubufaransa muri Koreya buzaba amahirwe meza yo kongera byihuse ingengo yikigo cyawe no kugutunga kugiti cyawe. Ubufaransa muri Koreya buzakora bukurikije amategeko yakarere, noneho ntuzagira ingorane.

Gura gusa francise ibereye Koreya hanyuma utangire gukora uyu mushinga wubucuruzi.

Franchises muri Koreya yepfo ikora neza mugihe kirekire. Koreya yepfo, itandukanye n’umuturanyi w’amajyaruguru, ni igihugu cyisanzuye cyane kandi gikize. Abaturage ba Koreya yepfo bafite ubushobozi bwo gutanga francise amahirwe yose yo gutsinda kuko, usibye ba mukerarugendo baza muri iki gihugu, uzashobora kugurisha ibicuruzwa byawe na serivisi kubantu basanzwe baba mubutaka bwagenwe. Koreya y'Epfo ntabwo ikundwa na ba mukerarugendo gusa, ahubwo ni n'igihugu gikurura abashoramari. Ubufaransa buzakora neza cyane, kuko burigihe buzashobora kubona abakiriya babwo. Kandi, icy'ingenzi ni ukumva icyo abaturage baho bakunda kandi ukabaha ibicuruzwa byawe mubipfunyika bakunda.

Niba tuvuga kuri Koreya yepfo, noneho iyi leta irangwa nigaragaza cyane kandi icyarimwe abaturage gakondo. Ibi bigomba kwitabwaho kugirango habeho kuzamura francise muri Koreya yepfo neza kandi neza. Ubufaransa nuburyo bwiza bwo gushora imari.