Inyungu ku ishoramari rya francise igira ingaruka zikomeye kumajyambere yumuryango ukora ubucuruzi bufatanije na software ya USU. Kugirango ubone inyungu kuri francise, ugomba kuvugana ninzobere zacu zishobora kwerekana abaterankunga muburyo busanzwe uburyo bwo guteza imbere ubucuruzi. Ugenda buhoro buhoro ushyiraho biz hamwe no kugaruka kumikoro yifaranga, bijyanye na franchise, nkigicuruzwa cyibikorwa byingenzi byakozwe, bizana inyungu zikenewe. Biroroshye cyane guteza imbere francise kuruta gutegura gahunda yawe yimirije. Twabibutsa ko ingaruka zo gukora igaruka ryishoramari rya francise zigabanuka cyane niba ukurikiza byimazeyo inama abahanga bacu batanga. Kugirango utangire ubucuruzi bwawe bwite, isosiyete USU Software irashobora gutanga gahunda zitandukanye hamwe nibitekerezo byubufatanye bijyanye no gushiraho biz.

Turashobora kuvuga ko uruhande rwakazi rwitsinda ryatoranijwe rya USU ryibanze ku iterambere ryimishinga muburyo bwiza, hamwe nintererano ikomeye mugutezimbere isosiyete kugirango hatoranijwe kugaruka kubitekerezo biz. Urashobora gufungura ibiro bifite ibyifuzo byubucuruzi bidasanzwe byikigo cyacu USU Software, gifite gahunda zishoramari, hamwe nimishinga itandukanye yishoramari yatunganijwe hamwe na gahunda yuzuye. Twabibutsa ko gufungura francise hamwe ninyungu zumutungo wishoramari bikwiye inyungu zamafaranga ukeneye gushora. Mugihe cyo kugaruka kwumushinga, birakwiye kubara neza ingaruka zose zihari, iyo, mugihe cyo kubona ingamba, zigabanuka kugeza kuri zeru. Gutanga uburenganzira bwo gukoresha ikirango, hamwe no gushiraho ibicuruzwa, amategeko nubucuruzi byo gucunga ingamba hamwe ninyungu mugihe, bifasha kugabanya ibyago byo gusenyuka mugushinga franchise biz. Ba ubucuruzi bwunguka, hamwe na francise yo kwishyura kandi, nyuma yigihe gito, umushinga wuzuye wuzuye aho imbaraga zose zigitutu zigaragara mugihe. Ubucuruzi bufite umushinga wo kugaruka gushora imari irakunzwe cyane, hamwe nibyerekezo byinshi bitandukanye, aho buri muguzi ashobora guhitamo umushinga ujyanye numufuka.

Nibyiza kugura igitekerezo cyo kugaruka muganira kuri buri kibazo cyimpanuka ninzobere zisosiyete USU Software,, kugirango, kugirango uteze imbere ibitekerezo byawe, ukora ikiganiro cyuzuye nawe hamwe nubushakashatsi burambuye kumushinga wingenzi wuburyo bwatoranijwe. Niba ushishikajwe no kumenya byinshi kubyerekeye isosiyete ikora software ya USU, turashobora kugusaba gusura urubuga rwacu rwa elegitoronike, aho uzakira urutonde rwuzuye muburyo burambuye bwamakuru yingirakamaro ajyanye no gutanga imishinga yacu yo gushora imari. Urubuga rutanga kandi urutonde rwumubare wandikirwa hamwe na aderesi imeri, hamwe namakuru yemewe kugirango afashe abaguzi nababishaka kuvugana nabakozi bacu. Muyandi magambo, isosiyete yacu USU Software, itanga ubucuruzi bwubukode, bigaragazwa nubwiza nubushobozi, kuko byoroshye gushyiraho ingamba zubushake kuruta gukora biz wenyine. Urashobora kubona francise yo kwishyura hamwe nurutonde rwuzuye rwamabwiriza yo gukora, hamwe nibisobanuro byuburyo bwo kugurisha, kugirango utezimbere byihuse kandi wagure ibikorwa, uhugura abakozi. Igiciro cyo gufungura francise yubucuruzi iratandukanye bitewe no kumenyekanisha ibicuruzwa no gukundwa kwishirahamwe ryabafatanyabikorwa. Turashobora kuvuga ko wishyura amafaranga inzira yamaze gutekerezwaho kugirango ugere ku ntsinzi, ahari umushinga witerambere wateguwe, aho uhera, nuburyo bwo gukora ejo hazaza kugirango uhangane nibibazo.

Mu bihe biri imbere, uzisanga munzira igana igitekerezo cyawe cyo kwishyura, hamwe n'amahirwe manini yiterambere binyuze mumishinga idasanzwe ya sosiyete yacu ishoramari USU Software. Igikorwa nyamukuru cyabakiriya nuguhitamo kwiza kwa franchise, kuzana umushinga wo kugaruka kubushoramari. Abakozi bacu baraguherekeza kugeza ubishoboye, gufasha no gutanga ibitekerezo byiza nkuko bikenewe. Twabibutsa ko francise yunguka nuburyo bwiza bwo gukoresha moderi yundi muntu kugirango utangire rwiyemezamirimo. mu murima udafite igishoro kinini, ukoresheje izina ryumuryango. Niyo mpamvu, buri kigo cyubucuruzi gifite uburenganzira bwo gufatanya ubufatanye no gufungura ishami ryacyo, gifite amahirwe yose yo kugera kubitsinzi mugihe gito gishoboka. Ugomba gusobanukirwa ko kugirango ushireho ubucuruzi bwawe bwujuje ubuziranenge kandi bunoze, ukeneye gusa gusaba francise yo kugaruka, ubishaka ufungura ubucuruzi bwawe bwite, ukorana nisosiyete yacu ya software ya USU yujuje ibyangombwa.

Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubufaransa bugurisha ikawa burashobora guha rwiyemezamirimo uhisemo kubishyira mubikorwa hamwe ninjiza yo hejuru cyane. Ibi bizabaho gusa bitewe nuko uzakora ukurikije uburyo bwiza bwo hejuru, ugakoresha ikoranabuhanga rigezweho, kandi ugashyira mubikorwa ibikorwa byawe ukurikije amabwiriza yatumye undi rwiyemezamirimo atsinda nta gushidikanya. Mugushira mubikorwa francise, ntushobora gufata inshingano gusa ahubwo ninyungu. Kugirango umenye byinshi, plusa cyangwa minus, kora isesengura rya swot. Bizagufasha kumva niba francise yububiko bwawe izagira akamaro gashoboka. Hitamo inzira nziza kurutonde kugirango uhitemo.

Ibi bizaguha amahirwe yo kuzamura ubushobozi bwawe bwo guhangana. Iyo ukorana na francise, wishyura amafaranga asubirwamo. Mugutangira icyiciro cya kawa yawe, ibi bizaba ari igice kimwe. Abaguzi bazashishikarira gusabana nububiko bwawe, kuko ushobora kubona ikawa nziza yo muri francise. Iyi miterere ikubiye mumasezerano, nkuko ushobora kwitega kwakira iniverisite yujuje ubuziranenge ivuye muri francisor.

Ibiciro byibanze kubicuruzwa mugihe ugurisha francise kumaduka yikawa nukuri. Uzashobora kubigurisha kurenza ibyo waguze. Mubyongeyeho, ibicuruzwa bimwe bifitanye isano nabyo birashobora gutangwa murwego rwumushinga wubucuruzi. Mugihe ukorana na francise iduka rya kawa, ugomba kuzirikana ko ugomba umwenda. Uzajya ukuramo buri kwezi kugeza 9% byamafaranga washoboye kubona bitoroshye. Birumvikana ko ikawa franchise igomba kwishyura, kandi ububiko bwawe bugomba kuzana bike birenze amarushanwa.

Erega, ntibagomba kwishyura francisor. Igihe kimwe, urimo kwiyemeza. Gukorana nikawawa francise bisaba kunguka uburambe kubandi rwiyemezamirimo. Yiteguye gusangira gusa kuberako bimugirira akamaro ko uza gutsinda nta gushidikanya. Gukora neza francise kumaduka yikawa bizaguha gusaza neza kuko ushobora kubona amafaranga menshi vuba. Kora kuri francise kumaduka yikawa kandi urenze cyane abayirwanya kuberako badafite ibikoresho namakuru yuzuye bafite kubijyanye namakosa atagomba gukorwa.

Icyayi n'ikawa iduka rya francise muburyo bwo kwihangira imirimo nuburyo bwiza bwo gushora imari. Ubwanyuma, abantu hafi ya bose banywa icyayi nikawa buri munsi. Mubyukuri, mugihe uteganya, birakenewe kuzirikana umubare wabashobora kugura nurwego rusange rwibisabwa neza. Nyuma ya byose, hariho ubwoko bwindobanure, buhenze cyane bwicyayi nikawa, hamwe nibisanzwe, amahitamo yingengo yimari. Isoko rya franchise ritanga amaduka yihariye yikawa muburyo butandukanye. Intsinzi rero yubucuruzi bwa kawa iterwa ahanini ninshingano nubucuruzi bwubucuruzi bwa franchisee, ubushobozi bwe bwo gusuzuma neza ubushobozi bwisoko mukarere katoranijwe, no guhitamo francise ijyanye neza nuburyohe, ingeso, nubushobozi bwamafaranga bwabashaka kugura .

Ubufaransa bufite inyungu ko rwiyemezamirimo adakunze gusigara wenyine imbere yingorabahizi zo gutangiza no guteza imbere ubucuruzi. Nkuko bisanzwe, abafaransa batanga abafatanyabikorwa babo biteguye gutura biz gahunda yubunini butandukanye bwamaduka n’urwego rw’abaturage binjiza, kubara amaduka abanza gushora imari mu iduka, igihe cyo kwishyura umushinga, kandi kigeze ku rwego ruteganijwe inyungu zamaduka, ibikoresho byo kwamamaza, hamwe na gahunda yo guhugura abakozi. Kenshi na kenshi, ibice byibanze byubwoko bukunzwe kandi busabwa ibinyobwa bya buri munsi nka kawa biratangwa, umuguzi wa francise ashobora kuzuza no kwaguka uko amaduka azamuka. Nukuvugako, murubwo buryo, icyayi kirashobora kwitabwaho cyane bitewe nigiciro cyacyo gito kandi, ugereranije, icyifuzo kinini.