Rwiyemezamirimo wese arashaka kubona francises isabwa ikirango kizwi kubikorwa byabo byubucuruzi, hamwe no gukoresha bihendutse, mubucuruzi, no kwishyura byihuse. Nyamara, hano paradox yo kwivuguruza kwihuza ryumvikana hagati yikimenyetso kizwi cyane, izina ryikirango, hamwe no gukoresha bihendutse bivuka, kubera ko urwego rwinshi, icyitegererezo, nikirangantego, niko bihenze cyane kubikoresha no kubigumana mubucuruzi bwa francises . Amafaranga yishyurwa muburyo bwo kwishyura inshuro imwe, amafaranga yishyurwa buri kwezi, hamwe namafaranga yo kwamamaza asanzwe, kugirango akoreshe ikirango kizwi kandi kizwi cyane, bisaba ishoramari rinini, inshinge, nibiciro. Kwishura mugihe cyose ibiciro byubucuruzi bijyanye bijyanye na francises isabwa bisaba ko hajyaho amafaranga neza, binyuze kuri konti ya banki, ishyirahamwe ryiza ryakazi, umuyoboro w’ibicuruzwa byateye imbere kandi wagutse, urujya n'uruza rwinshi, hamwe n’ibicuruzwa byinshi, ahantu hareshya, hamwe na hamwe urutonde rw'ibicuruzwa. Kubera iyo mpamvu, kugirango uzamure ubucuruzi, ukeneye iyamamaza, kubona, no gukuramo ibikoresho byubucuruzi n’ibicuruzwa, kongera umubare w’abanditsi bagurisha, abayobozi, abajyanama, ikoranabuhanga, umusaruro, n’abakozi ba serivisi. Iyo ukorana na francises yaguzwe isabwa, icyingenzi nukubara neza igiciro cyo kugurisha ibicuruzwa nibicuruzwa, hamwe no kwishura ibiciro byose byibanze nubufasha mukubara ikiguzi cyibiciro.

Igiciro kinini cyo kugurisha ibicuruzwa nibicuruzwa ukoresheje ikirango cya francisor birashobora 'gutera ubwoba umuguzi rusange, kandi azanga kugura ibicuruzwa bihenze. Mubikorwa, urunigi rwo kugurisha rugurisha ibicuruzwa bizwi kandi bihenze bifite abakiriya bashinzwe kandi byatoranijwe, umuntu ku giti cye, wubahwa, umukiriya ukomeye ugura ikirango runaka. Hano hari abashyitsi basanzwe, cyane cyane abaguzi benshi, mubicuruzwa nkibi. Ku itsinda ry’ubucuruzi rusange, bivuze ko ibyiciro nyamukuru byabaturage, birakenewe ko wegera ibikorwa hamwe n’ubufaransa busabwa bafite imyumvire idasanzwe, kumenya 'uburyo bwa zahabu', kubirango byari bihendutse kuri bo kandi bizeye ubuziranenge. ibicuruzwa na serivisi ubwabo. Mubikorwa byisi, ibicuruzwa, inganda, nubucuruzi byubucuruzi birahari kandi birakwiriye, mugihe francises yibicuruzwa bingana na mirongo cyenda kwijana ryibicuruzwa. Amashanyarazi azwi cyane kubucuruzi bwibicuruzwa bifitanye isano no kugurisha pizza, ikawa yiteguye, imyenda, inkweto, ibikoresho bya elegitoroniki n’ibikoresho byo mu rugo, imodoka, no kugurisha abacuruzi bafungura amaduka na butike.

Intsinzi yo kugurisha muri francises yibicuruzwa ahanini biterwa nubushobozi bwumwuga bwabajyanama nabashinzwe kugurisha kwerekana ibicuruzwa byarangiye kubaguzi kugirango bishimye, bafite ubushake bwo kugura ibicuruzwa, kandi, banyuzwe nubuguzi bwiza, bava mububiko. Kubona imikorere myiza muri francises isabwa bijyana no guhugura abakozi guhoraho, mubikoresho byujuje ubuziranenge hamwe nubuhanga bungutse, ubuhanga hamwe nubwenge bwubucuruzi bwo kugurisha ibicuruzwa. Amahugurwa ateganijwe hamwe na webinari mugikorwa cyamahugurwa mubakozi bagize uruhare mugurisha ibicuruzwa, bamaze kugera kubuhanga no guhamagarira umwuga, guhatira ikinyabupfura, ubuhanga nubuhanga guhatira umukiriya kugura, ibyo bikaba byongeye kwerekana ukuri ko 'abakozi ari byose '. Amashanyarazi asabwa arasabwa, kubera ko hamwe nuburyo bushyize mu gaciro, butunganijwe, bwinjizwamo sisitemu, bahita bishyura vuba, binjiza amafaranga meza kuri rwiyemezamirimo-franchisee. Nuburyo bwuzuye kandi nkana mugutegura umushinga wubucuruzi bwa francises, hamwe na gahunda yubucuruzi yateye imbere neza, ubushakashatsi bwimbitse, nubushakashatsi bwumubano wamasoko, hamwe nisesengura ryabaguzi basabwa neza, bizana inyungu byihuse kandi bizana francises kuri icyiciro nurutonde rwabasabwe. Gukora ibikorwa byambere byisesengura kubyerekeranye ningaruka zamafaranga aturuka mubushoramari bwashowe, hamwe nubukungu, kubara kubiteganijwe mubucuruzi, kumafaranga yinjira, kubara umushinga winjiza, amafaranga yakoreshejwe, ninyungu bitanga impamvu zose zo gukora francise yishyuwe mubisabwa. Gutegura intego zo gutegura igenamigambi no gutegura igenamigambi rifite ubushobozi bwo gukwirakwiza, umubare w’ishoramari ryatangiye, kugirango wunguke byinshi, ukomeze kuringaniza no 'kuringaniza' hagati yikiguzi cya francises nigiciro kiri imbere cyo gukora ubucuruzi, ni gihamya nuburyo umwanzuro utekereje ko guhitamo francises byakozwe neza kandi byasabwe francises.

Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubufaransa bugurisha ikawa burashobora guha rwiyemezamirimo uhisemo kubishyira mubikorwa hamwe ninjiza yo hejuru cyane. Ibi bizabaho gusa bitewe nuko uzakora ukurikije uburyo bwiza bwo hejuru, ugakoresha ikoranabuhanga rigezweho, kandi ugashyira mubikorwa ibikorwa byawe ukurikije amabwiriza yatumye undi rwiyemezamirimo atsinda nta gushidikanya. Mugushira mubikorwa francise, ntushobora gufata inshingano gusa ahubwo ninyungu. Kugirango umenye byinshi, plusa cyangwa minus, kora isesengura rya swot. Bizagufasha kumva niba francise yububiko bwawe izagira akamaro gashoboka. Hitamo inzira nziza kurutonde kugirango uhitemo.

Ibi bizaguha amahirwe yo kuzamura ubushobozi bwawe bwo guhangana. Iyo ukorana na francise, wishyura amafaranga asubirwamo. Mugutangira icyiciro cya kawa yawe, ibi bizaba ari igice kimwe. Abaguzi bazashishikarira gusabana nububiko bwawe, kuko ushobora kubona ikawa nziza yo muri francise. Iyi miterere ikubiye mumasezerano, nkuko ushobora kwitega kwakira iniverisite yujuje ubuziranenge ivuye muri francisor.

Ibiciro byibanze kubicuruzwa mugihe ugurisha francise kumaduka yikawa nukuri. Uzashobora kubigurisha kurenza ibyo waguze. Mubyongeyeho, ibicuruzwa bimwe bifitanye isano nabyo birashobora gutangwa murwego rwumushinga wubucuruzi. Mugihe ukorana na francise iduka rya kawa, ugomba kuzirikana ko ugomba umwenda. Uzajya ukuramo buri kwezi kugeza 9% byamafaranga washoboye kubona bitoroshye. Birumvikana ko ikawa franchise igomba kwishyura, kandi ububiko bwawe bugomba kuzana bike birenze amarushanwa.

Erega, ntibagomba kwishyura francisor. Igihe kimwe, urimo kwiyemeza. Gukorana nikawawa francise bisaba kunguka uburambe kubandi rwiyemezamirimo. Yiteguye gusangira gusa kuberako bimugirira akamaro ko uza gutsinda nta gushidikanya. Gukora neza francise kumaduka yikawa bizaguha gusaza neza kuko ushobora kubona amafaranga menshi vuba. Kora kuri francise kumaduka yikawa kandi urenze cyane abayirwanya kuberako badafite ibikoresho namakuru yuzuye bafite kubijyanye namakosa atagomba gukorwa.

Icyayi n'ikawa iduka rya francise muburyo bwo kwihangira imirimo nuburyo bwiza bwo gushora imari. Ubwanyuma, abantu hafi ya bose banywa icyayi nikawa buri munsi. Mubyukuri, mugihe uteganya, birakenewe kuzirikana umubare wabashobora kugura nurwego rusange rwibisabwa neza. Nyuma ya byose, hariho ubwoko bwindobanure, buhenze cyane bwicyayi nikawa, hamwe nibisanzwe, amahitamo yingengo yimari. Isoko rya franchise ritanga amaduka yihariye yikawa muburyo butandukanye. Intsinzi rero yubucuruzi bwa kawa iterwa ahanini ninshingano nubucuruzi bwubucuruzi bwa franchisee, ubushobozi bwe bwo gusuzuma neza ubushobozi bwisoko mukarere katoranijwe, no guhitamo francise ijyanye neza nuburyohe, ingeso, nubushobozi bwamafaranga bwabashaka kugura .

Ubufaransa bufite inyungu ko rwiyemezamirimo adakunze gusigara wenyine imbere yingorabahizi zo gutangiza no guteza imbere ubucuruzi. Nkuko bisanzwe, abafaransa batanga abafatanyabikorwa babo biteguye gutura biz gahunda yubunini butandukanye bwamaduka n’urwego rw’abaturage binjiza, kubara amaduka abanza gushora imari mu iduka, igihe cyo kwishyura umushinga, kandi kigeze ku rwego ruteganijwe inyungu zamaduka, ibikoresho byo kwamamaza, hamwe na gahunda yo guhugura abakozi. Kenshi na kenshi, ibice byibanze byubwoko bukunzwe kandi busabwa ibinyobwa bya buri munsi nka kawa biratangwa, umuguzi wa francise ashobora kuzuza no kwaguka uko amaduka azamuka. Nukuvugako, murubwo buryo, icyayi kirashobora kwitabwaho cyane bitewe nigiciro cyacyo gito kandi, ugereranije, icyifuzo kinini.