Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Igihe cyo kwishyura cya francise mugucuruza, nkigice gikunze kugaragara mubikorwa byo gukoresha francise, nkuko imibare ibivuga, biratandukanye kuva mumezi abiri cyangwa arenga mugihe wakiriye amafaranga yukwezi kwakabiri kugeza kuri 25-35% byamafaranga yashowe. Kubona inyungu nyinshi, hamwe nigipimo cyihuta cyo kugurisha amafaranga, biranga imyiteguro myiza yumushinga uhuza ibikorwa byubucuruzi, guhitamo neza ibicuruzwa byaguzwe ibicuruzwa, kuba hariho 'flair' yubucuruzi no kwihangira imirimo yo gukoresha ibyamamare ikirango. Abategura neza franchise biz batandukanijwe nubushobozi bwo gushyiraho neza kuyobora imiyoboro yubucuruzi byihutirwa mubyifuzo byateganijwe mubijyanye no kugurisha mukarere kabo. Suzuma neza amarushanwa yo ku isoko, ukore isesengura ryuzuye ryuzuye ryamafaranga yishyuwe ryateganijwe, ufatanije nurujya n'uruza rwabantu 'gutemba' no gukundwa mubaturage bacururizwamo ibicuruzwa, nurufunguzo rwo gutsinda no kubona francise nshya mugihe cyo kwishyura byihuse. Nibikorwa byubucuruzi bufite francise, uburyo bukomatanyije bwo kubara ibikorwa byubucuruzi byishyuwe, bigena igihe cyo kwishyura cya francise no kubona inyungu nyinshi mubucuruzi, ibicuruzwa byinshi, mugutanga serivisi zabaguzi ningo zabaturage. serivisi.

Serivise ya serivise yo gusana francise numushinga wubucuruzi, ushyira mubikorwa, ugomba kubahiriza byimazeyo ibintu byose mumabwiriza agenga amasezerano ateganijwe hagati yawe na francisor. Gukorana na francise, ugomba kuyobora akazi ko mubiro neza kugirango abakiriya bawe batagira ikibazo cyangwa ibibazo. Serivise ya francise igomba gushyirwa mubikorwa kuburyo izana urwego rwo hejuru rwinjiza. Nyuma ya byose, ibintu byose biterwa nayo. Mubyongeyeho, mugihe ushyira mubikorwa serivise ya francise, birakenewe gutanga umusanzu muri francisor. Nibikorwa bisanzwe bishyirwa mubikorwa iyo bikorana na francise iyariyo yose.

Ikigo cya serivisi, kiyobora gusana munsi ya francise, ntigisanzwe. Ugomba kandi gukurikiza byimazeyo amabwiriza, yanditse muburyo burambuye. Ibi biguha amahirwe yo kutarenga ku masezerano, bityo, ufite amahirwe yose yo kugera ku ntsinzi. Mugihe ukorana no gusana ikigo cyita kuburenganzira, ugomba kandi kwibuka ko uri umugabuzi wihariye. Kubwibyo, urashobora kugenzurwa umwanya uwariwo wose kugirango ubuziranenge bwuzuye bwibikorwa byibiro. Ibi birashobora kuba komisiyo yemewe cyangwa ibyo bita umuguzi w'amayobera. Niba ukora ibikorwa byo gusana kandi ushaka gufungura ikigo cya serivise kubucuruzi, ugomba rero guhitamo inzira nziza.

Nibyiza kuvugana nurubuga rwihariye aho ubwoko butandukanye bwibimenyetso bitangwa kugirango bigurishwe. Korana no gusana neza bikomeza ikigo cya francise kugirango ube rwiyemezamirimo urushanwa kandi watsinze. Mugukora uyu mushinga wubucuruzi, ufite amahirwe yose yo kugera kubisubizo bitangaje no gutsinda mumarushanwa. Niba ukora ibikorwa byo kuvugurura serivise ya francise, ugomba rero gukurikiza amabwiriza no kwirinda amakosa akomeye. Ishyirwa mu bikorwa ryumushinga wubucuruzi rizakorwa neza kandi byihuse niba ukurikije imyambarire hamwe nimyandikire yatanzwe nuhagarariye ikirango. Ibihe byose bifite aho bigomba kuba. Mubihe nkibi, birahambaye cyane uburyo ufite inshingano zo kwegera guhitamo porogaramu cyangwa ibyuma, abakozi, ibikoresho, kandi byukuri iterambere rya mudasobwa kugirango ugenzure neza sosiyete ukunda.

Ntucikwe naya mahirwe ashimishije, ashobora kugwa rimwe gusa mumyaka igihumbi, hanyuma ukareba kurubuga rwemewe rwabakozi bacu kandi bakozi.

Franchise muri Islande izafasha kunoza ubufatanye no kwagura isosiyete yubucuruzi mubyerekezo byose. Gufungura ubucuruzi bwawe bwite, nta mpamvu yo gutangira guhera, birahagije gushora imari muri francise uhitamo uwo ukeneye muri kataloge, hamwe no gutanga amakuru yuzuye hamwe namakuru yabazwe. Kugirango imishinga nubucuruzi bitere imbere, ukeneye ishoramari ryamafaranga nigihe, no kwagura imipaka, ugomba gukora kuri francise, utibagiwe na Islande, igihugu cyibarafu. Urashobora gufungura ubucuruzi wenyine, ariko bizagorana cyane kubigenzura no kubicunga, urebye kure no kwaguka. Urutonde rwa francise rutanga gusa amakuru agezweho, ni umuhuza hagati ya francisor na francisee, kugirango bakemure ibibazo byose, bafashe guhitamo francise, gusesengura isoko, kugeza kubufasha. Iyo uguze francise, francisor ihabwa inkunga na francisor, itanga ubufasha nakazi, itanga inama kubuyobozi, kugenzura, hamwe na chipi yumuntu ku giti cye hamwe nandi makuru, kujya gufungura ingingo nshya muri Isilande no mumijyi nibindi bihugu.

Kugirango udatakaza umwanya kubusa, utiriwe uhungabanya ubucuruzi bwawe, imitsi yawe, kandi utabangamiye uburambe bwatsinzwe na Islande ishobora gutanga, kurikiza umurongo uhuza urutonde hanyuma uhitemo ibyifuzo bikwiye ukurikije bije yawe. Twishimiye kukubona kandi dutegereje ubufatanye butanga umusaruro, burambye.