Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubufaransa buhendutse ntaho butandukaniye nibintu binini, bihenze kuko ibyago ni bimwe ahantu hose. Kugirango udahungabana no kugura francise ifite garanti 100%, hariho iduka ryerekana amahitamo yose, ritanga kubiciro bidahenze nibindi byinshi, mubice byose byibikorwa uyu munsi. Ubufaransa, buhendutse cyangwa buhenze, mugice cyo hagati, bugereranya itangwa ryinyungu yikimenyetso runaka, izina mukarere kamwe cyangwa hanze yacyo, kwagura umuyoboro wakarere, haba mubirahuri bihendutse n'amashami manini. Gutangiza umushinga mugushaka francise biratsinda rwose, mubisabwa kuko muriki gihe nta mpamvu yo gutangira guhera, ibirango bizwi byunvikana kandi abakiriya bamaze gutezwa imbere. Hamwe na francise ihendutse, inkuru iratandukanye gato, ariko kataloge yicyubahiro hamwe ninzobere ifasha mubintu byose, abafaransa barigisha kandi bagatanga gahunda yubucuruzi, hamwe na chip hamwe nibindi bitekerezo byibikorwa.

Kuki ari byiza kugura francise ihendutse? Icya mbere, nta mpamvu yo gushora imari nini mu mari. Icya kabiri, hari ubufasha bwinzobere ninzobere muriki gice. Icya gatatu, buri kwezi ibihumbi magana byabakiriya na ba rwiyemezamirimo banyura kumurongo, badashaka gutangiza imishinga yabo gusa ahubwo banashaka abafatanyabikorwa nabatanga isoko. Nibyiza cyane kuba francisees naba francisors gukorera hamwe, guteza imbere ubucuruzi bwabo kwisi yose, kuzana imishinga kurwego rwakarere, kongera urwego rwabo ninyungu. Gukoresha francise, bihendutse ukirebye neza, hamwe nuburyo bwiza, biganisha kumajyambere yikigo kinini gifata urwego rwo hejuru. Inshingano ya catalogi ya franchise nugufasha ba rwiyemezamirimo ibicuruzwa bihendutse cyangwa binini kujya mumahanga mugutanga no gutumiza ibicuruzwa na serivisi imbere.

Nibyiza rwose gufata francise ihendutse mubijyanye nubucuruzi, serivisi, gutanga ubuvuzi, ubwikorezi, kwisiga, ibyo wahisemo birakureba. Na none, kataloge ya francise itanga imishyikirano, ubufasha ninzobere, no gutanga ibitekerezo byubucuruzi mugihe runaka cyo gukurura abakiriya, kongera ibyifuzo ninyungu. SEO traffic igera no kureba irashobora kongera ibyifuzo no kugaragara. Iyo winjiye mububiko, urashobora guhitamo ibyo ukeneye. Niba utaramenya mukarere ushaka gufungura ubucuruzi, noneho urashobora kumenyera gusa kubitangwa, politiki y'ibiciro (kuva bihendutse kugeza bihenze), hariho ibyiciro byumujyi nigihugu, hamwe nibyiciro nibice, byerekana no kubara ubwishyu bwambere, icyarimwe kandi nta na rimwe, hamwe nishoramari rihendutse kandi nta na hamwe. Hariho igihe cyo kwishyura kuburyo ubanza utazi igishoro cyambere gusa ahubwo nuburyo bwo kwinjiza bwa mbere. Isosiyete imaze igihe kingana iki ku isoko? Ni iki gisabwa? Imibare ya buri munsi, buri cyumweru, buri kwezi ifasha gusesengura imibare.

Hano hari akanama kaboneka kuba francisors kugirango bakire francise yabo ihendutse. Abahanga bacu baragufasha mubibazo byose. Inkunga-y-isaha yingoboka ifasha mubucuruzi ubwo aribwo bwose, buhendutse kandi buhenze.

Kugirango ubone ibisobanuro byinshi, baza kandi ubone gahunda, nyamuneka hamagara nimero zabigenewe. Na none, muri kataloge yacu ya francises ihendutse, urashobora kumenyera hamwe nisuzuma ryabakiriya, amanota ya francise ihendutse, amakuru, nibisabwa, kuzamurwa mu ntera, nibindi. Turabashimira mbere kubwinyungu zanyu, dutegereje umubano wigihe kirekire wakazi. .

Impano yimanga francise nigikorwa cyingirakamaro. Kugirango rero mugihe cyo gushyira mubikorwa utazahura ningorane zumuteguro wingenzi, ugomba kwitegura neza. Mugushira mubikorwa kwitegura, urashobora kubaha amahirwe akomeye yo gutsinda mukurwanya guhangana. Mugihe cyo gukora francise, ugomba kumenya neza ko ugomba kwishyura amafaranga. Byongeye kandi, umubare wabo uratandukanye bitewe namafaranga washoboye kubona mukwezi. Koresha iduka rya francise ubishoboye, uhore ugenzura amabwiriza.

Ugomba kuza wujuje byuzuye ibipimo byashyizweho umukono, hanyuma, uzatsinda mugihe kirekire. Tanga iduka ryawe kwitabwaho bikwiye mugihe ugurisha impano nziza. Abahagarariye francise baguha amahirwe akwiye. Ugera gusa kumasezerano akwiye. Buri gihe ukore bihagije mubihe byubu, wige imibare iriho. Iraguha igitekerezo cyukuntu wakomeza. Mugihe cyo gukora impano yimangazini francise, urashobora guhura nibibazo bitandukanye.

Bakeneye gutsinda byoroshye niba ukora neza bishoboka. Ntabwo ari ngombwa kurangazwa n'ibihe bitandukanye bidafite akamaro mugihe ukora ibikorwa. Kugirango ukore ibi, ukeneye software yandika amakuru yimibare ubwayo, kandi urashobora kwishora mubikorwa rusange. Ariko niba uri mubucuruzi bwimpano kandi ugakora iduka rya francise, ugomba guhindura igishushanyo mbonera kugirango uhuze numwimerere. Iri ni itegeko ryanditse ugomba gukurikiza.

Mugihe cyo gushyira mubikorwa impano yimanga francise, urashobora guhura nibibazo bikomeye. Kurugero, abayobozi ba leta badahemuka bagerageza kwaka amafaranga. Haba abanywanyi bifashisha uburyo bwuburiganya bwurugamba cyangwa bakanigarurira igitero. Niyo mpamvu hasabwa kwitegura neza mbere yo kuzuza francise iduka. Niba ubikora neza kandi nta makosa, noneho urashobora guhagarika iterabwoba. Shaka amahirwe akomeye yo gutsinda ingorane nurwego ntarengwa rwumwuga, ukorera murwego rwa francise.

Ufite byose kuva gahunda yubucuruzi ikora neza kugeza tekinoroji yohejuru. Ububiko bwa francise ni urubuga rwihariye aho ushobora guhitamo muburyo bwiza kandi bwiza kuri wewe. Koresha ubu bwoko bwa serivisi kugirango ubone ubushobozi bwawe bwo mu rwego rwo hejuru, mu izina ryawe ukora ibikorwa. Iyo francise ikorana ubuhanga nuburyo niba witaye kumpapuro kandi ntukore amakosa yingenzi.

Impano na souvenir shop franchise ni umushinga wubucuruzi. Niba ibibazo bivutse mugihe cyo kubishyira mubikorwa, birakenewe kubitsinda hamwe nurwego rwo hejuru rwimikorere. Ugomba guhora ukora ibyemezo kandi ubishoboye. Subiza vuba kubibazo bivuka. Mubyukuri, ntugomba kwihuta cyane, kugirango udasetsa abantu, iyi mvugo yikigereranyo yerekana ishingiro ryikibazo. Iyo ukora francise, ingorane zitandukanye zirashobora guhura nazo, gutsinda bigomba gukemurwa nubumenyi bwikibazo.

Witondere kwiga imibare yububiko. Iraguha igitekerezo cyibibera mumasoko yibibutsa nuburyo ibintu bimeze ubu. Niba ushaka gukorana na francise, ugomba kuba wujuje ibipimo byiza byububiko. Bisobanura ko ari ngombwa kwitondera cyane cyane igishushanyo mbonera. Bagomba guhuzwa rwose mubigaragara hamwe numwimerere. Mubyongeyeho, mugihe ushyira mubikorwa impano hamwe nububiko bwa souvenir franchise, ugomba kwibuka ko ukorana nabakozi. Aba bantu basabwa kandi kwambara imyenda kugirango bahuze neza nuburyo budasanzwe bwumuryango mpuzamahanga.

Noneho ntabwo ufite icyo usabwa na francisor. Kubwibyo, birashoboka gukomeza ubufatanye butanga umusaruro. Niba uhisemo kugurisha impano no kubika, noneho iduka rya francise rirakwiye kubwiyi ntego. Wakiriye impano idasanzwe, ibiranga serivise nziza-nziza, ikirango kizwi. Ukoresheje byose, rwose ugera kuntego zawe. Mugihe ugurisha impano hamwe nibuka, witondere neza iduka. Mugura francise, wongera cyane inyungu zawe zo guhatanira.

Kora ubuhanga kandi ubishoboye, usabane nabafatanyabikorwa bose mubucuruzi. Niba uhisemo gukemura impano, impano, hamwe na souvenir, noneho ugomba gutunganya iduka ahantu nyabagendwa. Igomba kuba ahantu ushobora gusanga abakiriya bawe. Irashobora kuba abashyitsi, ba mukerarugendo, abacuruzi baje murugendo rwakazi. Ubufaransa bugufasha mukumenya abo ukurikirana, ariko, byanze bikunze, ntugomba no kwicara ubusa. Ububiko bwa francise bufite amahirwe akomeye yo gutsinda mubikorwa byose. Bibaho gusa kuberako hari ibyiza byinshi byo guhatanira.

Kora urugendo-rwawe rwimpano iduka francise. Kurimbisha ibibanza muburyo bwa societe, kwambara abakozi bambaye imyenda. Ibi byose hamwe bitanga ingaruka zifatika, urashobora gukurura umubare munini wabaguzi.