Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubufaransa butishyuye icyarimwe ni ikintu cyiza cyane. Muri iki gihe, ibigo byinshi bikora nta faranga rimwe ryishyurwa rya francise, urebye amarushanwa ahora yiyongera, atanga abafatanyabikorwa ba franchisee mubihe byiza bitandukanye. Kugirango umenye neza ibyifuzo byaba francisors, kimwe no kuboneka kwishura rimwe, ugomba kujya kurutonde rwaba francises kabuhariwe muri kano karere. Ingingo yumurimo wa kataloge ya francises nugufasha abacuruzi bashya kubona ubucuruzi bwabo, kubona abantu bahuje ibitekerezo, guteza imbere ubucuruzi mubikorwa runaka. Kurugero, umunyeshuri, umugore wo murugo, cyangwa umucuruzi udafite uburambe ashaka gutangiza umushinga wabo, hariho amafaranga, ariko nta burambe. Cyangwa, kurundi ruhande, umutungo wamafaranga ntabwo uhagije kugirango utangire umushinga wenyine.

Kubwibyo, amaduka ya francise akora akurikije amategeko asobanuwe neza, atanga ubucuruzi kubiciro bidahenze, biciriritse, kandi biri hejuru kubisosiyete, nayo ishishikajwe nubufatanye, igera kurwego rwakarere.

N'ubundi kandi, ni byiza ko abafaransa bashakisha francisees mu tundi turere, aho bashobora gufatanya gufungura ahantu henshi, kugenzura imirimo yose y'abayoborwa, no gucunga kimwe mu burenganzira bungana, ku nyungu z’impande zombi. Amafaranga yishyurwa ubwayo ni ingwate kuri francisor, mugihe cyo gusinya amasezerano na mbere yo gutangira akazi, gutanga amakuru, gahunda y'ibikorwa, imibonano, no gutangaza amabanga. Amafaranga yatanzwe kuri francise agenwa bitewe nigiciro gishobora kugabanywa mukwishyura mubice, nyuma yo kuganira kuri byose numufatanyabikorwa.

Niba francise ihenze kuva ikirango kizwi, ugomba rero gufatana uburemere umusanzu umwe, kuko udasubizwa. Umusanzu umwe ushobora kwitwa igiteranyo cyamafaranga yose asohoka muri francisor mubijyanye na francisee, hitawe kubitanga izina, ikirango, gusura inama, ubufasha mukwiyandikisha, gutanga abakiriya, igikorwa gahunda, kimwe no gusura kugirango ufungure ingingo nshya, nibindi. Mugihe uguze francise ukoresheje kataloge, hamwe cyangwa utishyuye rimwe, ugomba kumva ko, mbere ya byose, ibi ni kwamamaza, kunguka ubumenyi, kwinjiza abakiriya bashya, nibindi byinshi. Na none, murutonde rwa francise, birashoboka kubara hakiri kare ikiguzi cyinjiza, kwishyura, nandi makuru ahangayikishije buri mucuruzi.

Kugirango umenyane nibishoboka, ibyifuzo byubu hamwe no kwishyura rimwe, soma ibyasuzumwe nabakiriya bacu, gusa ukurikire umurongo uhuza ububiko bwa francise. Urashobora kubaza ibibazo ukabaza abahanga bacu ukoresheje amakuru yamakuru ashobora kuboneka hano.

Ubufaransa butishyuwe mbere nabwo bufite uburenganzira bwo kubaho. Ikintu nyamukuru nukuganira kubintu byose hamwe nugurisha mbere yo gukora amasezerano. Niba ushaka kugura francise runaka, noneho ugomba kureba muri kataloge cyangwa kurubuga, nububiko bwubwoko nkubu. Kwishyura mbere ntibisabwa buri gihe kugabanywa. Byose biterwa nuburyo bwihariye, nkuko byaganiriweho kugiti cye. Akenshi, ntibishoboka gusa kubona no guteza imbere francise utishyuye mbere.

Umugurisha ntabwo yemera gusa ibintu nkibi, Ariko, buri rubanza ni umuntu ku giti cye. Muri rusange, iyi moderi ikora neza kandi imaze kuzana amafaranga menshi kubantu bafite uruhare mubikorwa byayo.

Ubwishyu bwambere bukunze kwitabwaho bidasanzwe kuko ntabwo buriwese ashobora guhita azenguruka francise kandi akanaha igice cyumutungo wabo kubagurisha icyarimwe. Niyo mpamvu benshi mu bahagarariye ibirango bizwi biteguye kuganira no kuganira ku bijyanye n’ubufatanye. Umushahara muto usanzwe ukorwa nyuma yamasezerano arangiye mugihe wakiriye amakuru yose akenewe kubyerekeye francise. Nibintu byoroshye byoroshye gukoreshwa na benshi bazwi kandi batsinze amategeko agenga. Ariko, urashobora kubona ibisubizo byemewe bivuye mububiko bukwiye, aho hari nuburyo bwinshi butandukanye. Burigihe nibyiza guhitamo mumubare munini wibyifuzo kugirango ubone ibyiza amaherezo.

Niba ukeneye francise idafite umushahara muto, akenshi birakenerwa kwitegura kuberako bimwe mubyifuzo bitagukwiriye.

Ubufaransa butishyuwe mbere ntibisanzwe. Ariko, kugirango ufate umwanzuro wukuri, ugomba guhita uganira kubindi mikoranire na reta yerekana aho ugiye kubona uburenganzira bwo gukoresha ikirango na gahunda zubucuruzi. Ubufaransa nigishoro cyiza cyane. Umuguzi afata gusa icyitegererezo kiriho akagikoresha kugirango abone umutungo wimari. Umushahara wambere mugihe uguze francise irashobora kuva kuri 9 kugeza 11%, Byose biterwa nuburyo imikoranire nikimenyetso runaka. Hariho kandi amahitamo mugihe francise yatanzwe utabanje kwishyura mbere.

Byose biterwa nuburyo ushoboye kuganira nuburyo ibintu bimeze muriki gihe.

Ubufaransa butishyuwe mbere burashobora kuba agakiza nyako kuri ba rwiyemezamirimo bamwe.

Isosiyete ikora mudasobwa yo gusana ni ubwoko bwibikorwa, mugushyira mubikorwa ugomba kubahiriza neza urutonde rwose rwamategeko n'amabwiriza atandukanye. Aya mategeko atangwa naba francisor kumugabuzi wihariye kugirango ashobore kubaka umushinga wubucuruzi ukurikije inyandikorugero zisobanutse. Nyuma ya byose, niyo mpamvu ubona francise kugirango ukoreshe uburambe, ikoranabuhanga, nubumenyi-bwa rwiyemezamirimo watsinze mugihe cyo kuyishyira mubikorwa. Shakisha mudasobwa nziza cyane mugura francise kumucuruzi watsinze. Kubwibyo, wihaye inyungu mugihe kirekire cyo guhangana. Birashoboka kuganza isoko mukuzuza neza inshingano zafashwe.

Ubwa mbere, ukora kuri francise yo gusana mudasobwa, ugomba kwishyura amafaranga rimwe gusa mugitangira. Byongeye, gushyira mubikorwa ibikorwa, ugomba gutanga buri kwezi amafaranga yimisoro, umusanzu uhinduka ukurikije amafaranga winjiza kandi uri hagati ya 2 na 6%. Mubyongeyeho, mugihe ukorana na francise yo gusana mudasobwa, wasabye kandi gutanga umusanzu mubikorwa byo kwamamaza kwisi. Aba francisor bakoresha aya mafranga kugirango bongere urwego rusange rwo kumenyekanisha ibicuruzwa bya mudasobwa kurwego rwisi. Niba ukorana na francise, ukayisana, noneho ugomba kubona urwego kurenza bagenzi bawe bakora kubwabo. Ibi bibaho gusa kuberako ufata inshingano zitandukanye, ibintu bitaziguye nibindi.

Kubwibyo, ukeneye uburyo runaka kubakorera, bivuze ko ukeneye kubona byinshi. Mudasobwa izashyirwa kurwego rwo hejuru rwubuziranenge niba ukoresha francise. Nyuma ya byose, inzobere zawe zifite ibikoresho byose bikenewe. Byongeye kandi, urashobora gukoresha neza uburambe bwa francisor no gushyira mubikorwa inshingano zose zahawe isosiyete mugihe cyanditse.