Ubucuruzi bwiteguye francise nintangiriro yoroshye yo gutangiza umushinga wawe. Ubucuruzi bwateguwe bwubucuruzi nubucuruzi butezimbere neza hamwe ninjiza ihamye. Nkuko bisanzwe, ibicuruzwa cyangwa serivisi byakunze umuguzi, ikirango kiramenyekana byoroshye kandi gifite ubuziranenge bwiza. Kugura ibicuruzwa byateguwe byubucuruzi biroroshye cyane, ukeneye gutwara icyifuzo kuri enterineti hamwe na kataloge amagana hamwe na cataloge zitandukanye zatoranijwe mubice bitandukanye kandi ugereranije na bije runaka ushobora kubona. Birasa nkibyoroshye, ariko urashobora kugwa mumutego wabashuka. Akenshi, dummy irashobora gutangwa mubitangwa francises.

Ubucuruzi bwiteguye butangwa mugutezimbere page isanzwe kuri enterineti idakora no kugurisha uburyo. Franchises iratandukanye mubufatanye, irashobora kuba itaziguye, hamwe nabasimbuye nabandi. Amasezerano yubufatanye agomba kwerekana ingingo zubufatanye, amafaranga yatanzwe mugutangiza umushinga nibikoresho bifatika. Mbere yo gukora amasezerano, ni ngombwa kwiga byose, gusuzuma inyungu zose zubufatanye. Ntabwo byababaza kwiga uburambe bwabashobora guhatana. Ibintu byiza byubucuruzi bwateguwe neza: umuguzi azi ibicuruzwa cyangwa serivisi bitangwa na francisee (kubwibyo, nta mpamvu yo guteza imbere uburyo bwo kugurisha, ubu buryo buracibwa), nta mpamvu yo gukoresha ibikoresho bifatika mukwamamaza. Gutegura neza gahunda yo gukora bisobanura guha akazi abakozi, serivisi, abatanga ibikoresho, ibikoresho, nibindi.

Inyungu zirimo kandi ubufasha butangwa numujyanama wageze ku ntsinzi mu bucuruzi bwe, gutanga inguzanyo ku buryo bworoshye, no gushora imari (mu bihe bidasanzwe). Ibintu bibi byo gukora ubucuruzi bwubucuruzi bwiteguye bivuze gukurikiza byimazeyo amahame nubuziranenge kuva muri francisor (ibintu byose byanditswe mumasezerano yubufatanye), kwishyura buri gihe cyubwami, gusesa amasezerano mubihe bitari byiza kuri franchisee. Niki ukeneye kumenya kugirango ufungure neza ubucuruzi bwa francise? Mbere ya byose, hitamo icyo ushaka kuva mubucuruzi bwawe, kugena icyerekezo, gushyiraho ingengo yimari, gusesengura ingaruka zishobora kubaho nuburyo bwo kubikemura. Icyerekezo cyo gufungura francise izwi cyane: ibiryo, imyambaro, inkweto, imitako, imyambaro yabana n ibikinisho, uburezi, umusaruro wibicuruzwa, inganda zubwiza (inzu yo kogosha, salon yubwiza), serivisi za serivise, amahugurwa, nibindi byinshi. Intambwe ikurikira ni uguhitamo francisor ikora neza kugirango ikurikirane ibyifuzo byose. Noneho wige isoko, usesengure imirimo yabanywanyi bawe, gerageza uhindure ibibi byakazi kabo mubyiza byawe. Kugirango utangire neza, ni ngombwa gusuzuma ubushishozi ubushobozi bwawe bwamafaranga.

Gereranya ikiguzi cyumushinga, menya niba ukeneye gufata inguzanyo, ugaragaze ishusho yuzuye yubukungu bwawe. Isesengura rya francisor ryerekana urwego rwinjiza, igihe cyo kuruhuka ku isoko, umubare wabafatanyabikorwa. Reka francisor iguhe ishusho yimari yuzuye, igihe cyo kwishyura. Ro kwishura, niki? Ibicuruzwa ni amafaranga yishyurwa buri kwezi yo gukoresha izina ryirango. Umubare w'ubwishyu uteganijwe mu masezerano. Muri iki kibazo, ibisobanuro bidasobanutse ntibigomba kwemererwa, ibipimo byose bigomba kuba bisobanutse kandi bihagije. Reba umukunzi wawe mumasoko afunguye kugirango urebe niba amakuru yabo azwi kubaguzi ahuye nukuri.

Ni ngombwa ko franchisee izi neza inganda zatoranijwe, ibi byihutisha cyane inzira yo kuzamura dosiye yumuntu. Kora impapuro z'umugurisha, amategeko y'ibikorwa bye byemewe, n'ibirango. Ongera usuzume garanti yatanzwe nugurisha. Niba umugurisha akorana nibirango byisi yose muri serivisi, iki nikimenyetso cyuko atuje kandi azwi cyane. Amakuru yemewe kubyerekeye francisor arashobora kugenzurwa mubitangazamakuru bifunguye, cyangwa urashobora gusaba mu buryo butaziguye, hanyuma ukareba amakuru yo kwiyandikisha, impushya, nibindi. Niba aya makuru yihishe, nibyiza kudafatanya nu ugurisha. Witondere ko amasezerano akubiyemo amasezerano asobanutse yubufatanye, ntabwo interuro zidasobanutse nkinkunga yo murwego rwo hejuru, imicungire yamamaza, nibindi.

Biroroshye gucunga ubucuruzi bwateguwe na francise niba ubonye ibihe byose byubufatanye mbere. Guhitamo francise birashobora gukorwa kurubuga rwacu. Dufite urutonde rworoshye rwa francise yiteguye kuva mubirango byo murugo no mumahanga. Twakusanyije ibintu bishya kandi byingirakamaro muri 2021. Dukorana gusa nibirango byizewe. Ibyifuzo byateguwe bishyizwe hamwe ugereranije nishoramari rikorwa. Turagutekereza kandi dutanga ibisubizo byageragejwe gusa.

Shakisha ubucuruzi bwawe bwiteguye hamwe natwe.

Ubufaransa bwo gutanga amabwiriza birashobora kubyara inyungu, ariko muburyo bumwe ndetse umushinga ushobora guteza akaga, mugushira mubikorwa ugomba gukurikiza byimazeyo amabwiriza wakira nyuma yo kuganira kumasezerano yose hamwe naba francisor. Ubufaransa bugomba gukemurwa muburyo bwo kwinjiza ibirenze ubucuruzi busa, butezwa imbere mu izina ryabwo. Ibi bibaho gusa kuberako uzishyura amafaranga runaka kuri francise kugirango uhagararire ikirango kizwi. Ibi nibikorwa bisanzwe kandi ntakintu gishya cyangwa kidasanzwe kuri byo. Ubufaransa bwo gutanga ibicuruzwa byageze ntibutandukanye nibindi bikorwa byose bijyanye nubwoko bwubukode bwibicuruzwa. Tanga neza kandi neza wambika abakozi bawe byuzuye ukurikije imyambarire yabigenewe.

Iki nikintu gisanzwe gisabwa kuri francise, nkuko francisor igusaba guhuza byuzuye umwimerere.

Witondere itangwa ryibicuruzwa byose bigeze aho, bityo urebe urwego rwo hejuru rwa serivisi. Ubufaransa buteganya amahirwe yo kwishyura umusanzu umwe gusa mugitangira ibikorwa. Aya mafranga azoherezwa bidasubirwaho kuri konti yisosiyete mwagiranye amasezerano. Niba ukora ibicuruzwa kandi ushishikajwe no kubitanga, ntushobora gukora udahisemo software. Urashobora kubona software nkiyi ihagarariye abahagarariye francise, cyangwa wowe ubwawe ukeneye kwitondera kubona software nkiyi ufite. Ibicuruzwa bizashyikirizwa abaguzi ku gihe, kandi nta ngorane zizabaho mu gutanga niba ukorana na francise nziza.

Nyuma ya byose, bizaguha amahirwe yo gukora imirimo yo mu biro kurwego rwiza. Kugirango ukore ibi, uhindukirira ikirango kizwi kugirango kigufashe kubaka inzira nziza yubucuruzi.

Gutanga itegeko-francise ni umushinga aho ugomba kumenya neza kwiyibutsa ko ugomba kugabana amafaranga yavuyemo. Igice cyamafaranga azoherezwa kuri konti ya francisor nkubukode. Iyi ntererano kuva kuri 2 kugeza kuri 6% kandi ibarwa uhereye ku mubare w'amafaranga washoboye kubona mu kwezi. Igabanywa ryo gutanga amabwiriza rishobora kandi kubamo amafaranga yitwa kugabanywa kwamamaza. Aya mikoro yimari azakoreshwa naba francisor murwego rwo kurushaho kumenyekanisha ibicuruzwa no kongera icyamamare. Ibi ni ingirakamaro kuri wewe, kubera ko ukoresha uburyo bwubucuruzi bwiteguye, uzigama umutungo wimari mugutezimbere gahunda nshya.

Ukoresha gusa ubumenyi bumaze gukusanywa kandi bwibanze, uburambe no kubikoresha kubwinyungu zubucuruzi bwawe.

Gukora neza neza gutumiza francise bizagufasha kongera cyane ingano yinyemezabwishyu yingengo yimari, bityo wiha amahirwe yo guhangana kurushanwa. Gukorana na francise kugirango utange amabwiriza bisaba kubahiriza amabwiriza namategeko, kubwibyo, ntugomba gukora amakosa. Urashobora kugenzurwa igihe icyo aricyo cyose. Ibi birashobora kuba komisiyo yikigo cyaba francising aho uta ishuri. Mubyongeyeho, hari nuburyo bwo gusura ahantu hatoranijwe nu muguzi wamayobera. Ubufaransa burashobora rero kukugenzura utazi no kugenzura.

Ibi nibimenyerewe mugihe ugurisha francises kuko isosiyete iri munsi yikimenyetso ukoreramo ishishikajwe no gukomeza urwego rwicyubahiro kurwego rwo hejuru.

Ubufaransa kugirango butange amabwiriza ni umushinga wubucuruzi, mugihe cyo kubishyira mu bikorwa ari ngombwa guhita ushyira amafaranga runaka muburyo bwo kwishyura ubukode. Nibyo, ntabwo ari ubukode, ariko iyo misanzu itangwa buri kwezi nkubwishyu kumahirwe yo gukora munsi yikimenyetso kizwi. Byongeye kandi, ubwishyu bwambere bwambere bugomba no gutekerezwa mugihe utegura gahunda yubucuruzi. Nyuma ya byose, niba witaye kubintu byose mugihe utegura gahunda ya francise yo gutanga amabwiriza, noneho mugihe kizaza ntihazabaho amafaranga atunguranye. Byaba byiza kandi gukora isesengura rya swot no gusesengura ibikorwa byapiganwa. Ibi bizagufasha kumenya uko ibintu bimeze ubu ku isoko.

Umuntu wese waburiwe yitwaje imbunda, iyi slogan igomba gukurikizwa mugihe ushyira mubikorwa francise yo gutanga amabwiriza.

Ubufaransa bwo gutanga ibicuruzwa kumurongo numushinga wubucuruzi ufite akamaro kanini kwisi. Ibi ntibiterwa n'icyorezo gusa ahubwo binaterwa nuko abantu bagenda bagura ibicuruzwa binyuze mumurongo wisi. Shyira mubikorwa francise yawe neza, bityo wiheshe amahirwe yo guhatanira isoko. Gutezimbere francise hamwe nurwego rwohejuru rwumwuga biguha ubushobozi bwo gukora byoroshye ibikorwa byumusaruro muburyo ubwo aribwo bwose. Gutanga ibicuruzwa byaguzwe ukoresheje interineti bizakenera gukorwa nta makosa. Nyuma ya byose, ushinzwe kubika ibikoresho.

Kubwibyo, uhagarariye francise arashobora kwitezwaho kuguha ibikoresho bikwiye. Kurugero, irashobora kuba software, hamwe nubufasha bwo gushyira mubikorwa itangwa rya interineti bitagomba kugorana. Teza imbere francise kandi ukoreshe ubumenyi bwose uzunguka nyuma yo gusezerana. Bizaguha amahirwe yo kuyobora neza ibikorwa byawe byose bya francise. Niba uzi gukoresha interineti no kwakira amabwiriza, noneho francise yo gutanga izagufasha gukora neza impapuro zose.

Umushinga wubucuruzi wateye imbere ubishoboye nurufunguzo rwo gutsinda mumafaranga. Kubwibyo, mugihe ukorana na francise yo gutanga ibicuruzwa kumurongo, ugomba gukurikiza byimazeyo amabwiriza kandi ukirinda amakosa yose akomeye ashobora kuvuka muricyo gihe. Nyuma ya byose, uzemeza rero urwego rwo hejuru rwicyubahiro. Birakwiye kandi gufata inshingano zakozwe neza. Nyuma ya byose, niba ukoze amakosa cyangwa uburangare mugihe ushyira mubikorwa francise yo gutanga ibicuruzwa kumurongo, bizagorana kwishyura ibyangiritse. Akenshi, kwangiza izina birakomeye cyane kugirango intsinzi yisosiyete muri rusange kuruta amafaranga yakoreshejwe.

Noneho rero, komeza witonze. Niba ukora ibikorwa byo gutanga kumurongo kandi ukabyakira ukoresheje interineti, ugomba rero kwita kubitangwa neza. Birakenewe kutavanga ububiko kugirango umukiriya anyuzwe. Iyi niyo mpamvu utabaza uhagarariye francise. Nyuma ya byose, bizaguha amahirwe yo guhangana neza nakazi katoroshye, gutanga amabwiriza, ubumenyi-buhanga, ikoranabuhanga, nibipimo. Bagomba gukoreshwa ntarengwa kandi ntibigere birengagizwa. Nyuma ya byose, wishyura amafaranga kuburenganzira bwo gushyira mubikorwa itangwa rya interineti kumurongo wa francise.

Uyu ni umusanzu umwe umwe, kimwe nubukode hamwe nicyo bita kugabanywa kumatangazo kwisi yose.

Icyo kataloge ya francise nukugura ubucuruzi bwiteguye. Uyu munsi, ukoresheje mushakisha iyariyo yose, urashobora kubona ibikoresho byinshi kumurongo byakira kataloge ya francise yatanzwe kubigura. Kuburyohe bwose, ibyo ukunda, ubushobozi bwimari nubuyobozi. Nibyo, ibi biroroshye cyane mugihe umuntu ashobora kureba amajana mumahitamo mugihe gito hanyuma agahitamo inzira ijyanye na gahunda ye. Hamwe nurwego rugezweho rwiterambere rya sisitemu yo kwishura amafaranga, birashoboka kugura francise yiteguye byoroshye kandi byihuse, tutitaye aho francisor nkuru ikorera kwisi. Mugihe ukorana nubuyobozi bwa catalog, ugomba kuzirikana ko urubuga rwandika inyungu zawe muburyo bumwe cyangwa ubundi bwoko bwa francise.

Mugihe kizaza, uzakira ubutumwa bwa burimunsi hamwe nubucuruzi bushya butangwa kubufaransa, busa mumitungo yabo nibikorwa warebye muri kataloge. Ububiko bwiza, butunganijwe neza butanga uburyo bwiza bwa ba rwiyemezamirimo, bashaka kugura uburenganzira bwo gukora murwego rwumushinga witeguye, kukuyobora mubyifuzo byinshi, gutanga ubushakashatsi bwihuse no guhitamo amakuru.

Ububiko busabwa burasa nkubundi rubuga urwo arirwo rwose. Igomba kuba mumirongo 10 yambere yubushakashatsi, ifite traffic nyinshi, imiterere yumvikana kandi yumvikana, kimwe no gushakisha amakuru asabwa sisitemu yoroshye. Abashyitsi ntibagomba kumara amasaha batora francise yo kugura. Byongeye kandi, amakuru agomba kuba mashya kandi afite akamaro, kandi ntatange igihe cyashize umwaka ushize ibisubizo byateguwe. Ibiri muri ubwo bubiko bivugururwa buri munsi kandi ntibikubiyemo gusa ibisobanuro bya sosiyete ya francisor gusa ahubwo binaganira kubitumanaho na ba nyirabyo (ibi nibyingenzi kubashaka kugura francise), amateka yo gushiraho no guteza imbere ubucuruzi, Ubufatanye bwambere, nibindi. Byongeye kandi, kataloge isanzwe ishyira mubikorwa uburyo bugezweho bwo kwamamaza, kumenyekanisha, no kuzamura francise nkibintu byo kugurisha no kugura, gusesengura inyungu ndetse no kubara byateguwe byikoranabuhanga ryishura.

Kenshi cyane, kataloge itanga amahirwe yo kubaza ikibazo, kubona inama, cyangwa ibyifuzo byinyongera. Nibyo, nkuko bisanzwe, serivisi nkizo zirishyurwa, ariko amahirwe yo kugura inyungu uburenganzira bwo kwinjira mubucuruzi bwatsinze birakwiye. Igitekerezo icyo ari cyo cyose cyo kwihangira imirimo gifitanye isano ningaruka (niyo bigeze ku gitekerezo cyashyizwe mubikorwa mubikorwa). Impanuro zumwuga rero mubihe nkibi ntizigera zirenga.