Franchise kumujyi itanga kataloge yuburyo bwiza. Mucukumbuzi iyo ari yo yose itanga amahuza menshi kumikoreshereze itandukanye, itanga ibitekerezo kuri ba rwiyemezamirimo bashaka kugura uburenganzira bwo gukora ubucuruzi bwiteguye mumujyi wabo, guhitamo ibyifuzo byingenzi kandi byunguka. Muri icyo gihe, birakenewe ko twumva ko mugushinga urutonde nkurwo, imiterere yo gutura irashobora kuba ingirakamaro. Kurugero, umujyi munini uzagena ibyo usabwa kuri francisees, naho ikigo gito cyo mukarere kizategeka icyacyo. Biragaragara ko abaturage b'imijyi minini, ingeso zabo za buri munsi, imibereho yabo, agaseke k'ibicuruzwa na serivisi byabaguzi birashobora gutandukana cyane nibipimo bisa nkibisanzwe bituwe, kandi ibi bigomba kugaragarira murutonde rwaba francise. Mubihe byashize, hari ikintu runaka, nubwo kigarukira, gikenera ibicuruzwa na serivisi bihebuje, kandi hariho nuburyo bugaragara bwabaguzi batitaye cyane kubihinduka ryibiciro byibicuruzwa bagura buri gihe.

Gusa ntacyo bibatwaye. Ariko baha agaciro umwanya wabo nuburyo bworoshye, nuko bashaka kubona ibicuruzwa bisanzwe bikoreshwa buri munsi mumaguru kandi ntibiteguye kwihuta kubakurikira kugera hakurya yumujyi. Nyamara, mumijyi minini iyo ari yo yose, hariho kandi itsinda ryabaturage bafite amikoro make, bityo, ibisabwa bike kubijyanye nigiciro nubwiza bwibiribwa, imyambaro, inkweto, imyidagaduro, nibindi. Muyandi magambo, urutonde rwaba francises basabwa murwego runini cyangwa ruto rushobora kwaguka cyane kandi rutandukanye muburyo butandukanye ukurikije urwego rwibiciro, ubuziranenge, serivisi zijyanye, nibindi bintu bigira ingaruka kumahitamo mugihe wiga kataloge. Mubisanzwe, gutura kwinshi, kubera abaturage benshi kandi, kubwibyo, urwego rwo hejuru rusabwa neza, rutanga umuvuduko wihuse witerambere ryubucuruzi nurwego rwiza rwinyungu. Ibyago byo gutsindwa mugihe habaye francise yikimenyetso kizwi kandi kizwi mumurwa mukuru ni gito cyane ugereranije no mumujyi rwagati.

Ibi bigomba kwitabwaho mugihe ukorana na catalog ya francises, kimwe nurwego rwohejuru rwibisabwa kubakoresha imbuga kubirimo no gutunganya umwanya wamakuru. Mu yandi magambo, umujyi ufite ibyo ukunda hamwe nibisabwa n’umuguzi bigomba kuzirikanwa mugihe utegura kataloge ifite ibyifuzo byubucuruzi, harimo ibisobanuro birambuye bya francises, kubara ibihe byo kwishyura, guhuza ba nyirubwite kugirango itumanaho ryihutirwa, nibindi.

Franchise kumujyi muto ifite kataloge yuburyo bwiza. Guhitamo neza francises kumujyi wawe muto. Ba rwiyemezamirimo bashaka kugura uburenganzira bwo gukora ubucuruzi bwiteguye, haba ku gipimo gito cyangwa kinini barashobora kubona byoroshye amahuza nkaya moteri ishakisha. Mu bihe byinshi, gukora kuri francise biroroshye cyane, byizewe, kandi byunguka ugereranije no gushiraho umushinga runaka wubucuruzi, nkuko babivuga, 'guhera kera'. Ntugomba kwiga isoko nibyifuzo byabaguzi, guhimba a ibicuruzwa cyangwa serivisi bifite imitungo idasanzwe, icyo ukeneye nukugirango utandukanye nabanywanyi, cyane cyane mumujyi muto, kora ikirango hamwe nuherekeza amashusho ashushanyije namagambo, nkikirangantego, intero, ubutumwa bwamamaza, nibindi, shora byinshi amafaranga mu bukangurambaga bwo kuzana ibicuruzwa ku isoko no kurushaho kubuteza imbere. Kandi mugihe kimwe, burigihe harikibazo ko wibeshye, abaguzi ntibashishikajwe nibicuruzwa byawe, kandi ubucuruzi amaherezo buzashira.

Kandi uzasigara utengushye imbaraga zawe nideni, byaba bito cyangwa binini, ukurikije ibyo wasabye bwa mbere. Ariko, mugihe uhisemo, gutegura kataloge yihariye ya elegitoronike no gukomeza gukorana na francises, ibintu nkubunini bwumujyi bigomba kwitabwaho nta kabuza. Igena ahanini imibereho yabaturage, kandi, kubwibyo, ibyifuzo byabo mubiribwa, imyidagaduro, inkweto n'imyambaro, uburezi bwibanze ninyongera, siporo, kwishimisha, nibindi. Mu mijyi mito, usanga nta bisabwa ibicuruzwa na serivisi bihebuje, ntabwo rero byumvikana kugura francise yo kugurisha imitako, ibicuruzwa byiza, imyenda ihenze cyane, inkweto n'ibicuruzwa by'uruhu, imodoka nziza, cyangwa ikindi kintu cyose.

Kubwibyo, ntampamvu yo gukora kataloge irimo ibicuruzwa nkibi. Ariko icyifuzo cya verisiyo zidahenze yibintu byavuzwe haruguru, cyerekanwe no gutuza gato, kirashobora kuzana inyungu ihamye. Ni nako bigenda kuri francises yo guhugura no gukomeza serivisi zuburezi, amashyirahamwe yimikino, nkibigo ngororamubiri, clubs, cyangwa pisine. Mubisanzwe muri kataloge, usibye ibisobanuro bya francise, imibonano na ba nyirayo kugirango baganire kubijyanye nubufatanye, nibindi, hariho no kubara hafi yigihe cyo kwishyura cyubucuruzi. Ubufaransa buvuga ko hakenewe ubwishyu bwambere hamwe nubwishyu buri kwezi, biterwa cyane nagaciro kikirango no kubara mbere yinyungu yumushinga mumujyi muto. Ibarura nk'iryo rigomba kugenzurwa ku buryo burambuye, ukurikije umubare w'abatuye mu mujyi muto, igitebo gisanzwe cy'umuguzi, urwego mpuzandengo rw'imishahara, n'ibindi bipimo by'ingenzi.

Amafranga yo mumijyi mito uyumunsi irashobora kuboneka mubushobozi bwubukungu butandukanye. Inyungu muri francises ziriyongera buri mwaka kandi isoko rya francise riratera imbere cyane. Ibihe bya francising bitanga ibisabwa bikenewe kugirango iterambere ryiyongere. Mubyukuri, gutangiza ubucuruzi bwa francise biroroshye cyane kuruta gutangiza umushinga wawe. Bitewe nuko ikirango, ibicuruzwa, cyangwa serivise bitangwa na francisor muburyo bwiteguye, hamwe nikoranabuhanga ryo kugurisha no kugurisha, ibikorwa byubucuruzi byagaragaye byerekana igenamigambi, kugenzura, no kubara, ibyifuzo byo gutoranya no guhugura abakozi, gahunda yumuryango irihuta cyane kandi iratsinda. Nibyo, byinshi biterwa nubunini bwubutaka buteganijwe gushinga sosiyete.

Imijyi mito muriyi ngingo ifite aho igarukira cyane ugereranije na megalopolise. Biragaragara ko umujyi muto ubereye ubucuruzi buciriritse hashingiwe kuri francise kuruta umushinga munini wubucuruzi. Kandi igice cyibiciro kigomba kuba gikwiye (hagati no munsi yikigereranyo). Ibicuruzwa bihenze, imyenda ihebuje, n'inkweto, imodoka nziza, nibindi ntibazabona umuguzi wabo wabishoboye mumujyi muto. Noneho, francisee ikeneye kwiga isoko mumujyi ateganya gukoreramo, gusuzuma ibishoboka nibyifuzo byabaguzi, ibihe byapiganwa, nibindi. Nubwo ari ubucuruzi buciriritse gusa, ntugomba kuba udakabije muburyo bwambere. kubara.

Nyuma ya byose, francise iboneka twizeye gutsinda no kunguka ubucuruzi. Isuzuma ritari ryo ryerekana uko isoko ryifashe, igihe cyo kwishyura cyo kwishyura cyambere, umubare ugereranije wamafaranga yimisoro ya buri kwezi, imisoro, imishahara, nibindi bikorwa byakoreshwaga birashobora guhagarika ibyateganijwe byose. Mubisanzwe, umutungo wa interineti urimo kataloge ya francise, usibye ibisobanuro rusange hamwe nubusabane bwaba francisors, inatanga amakuru kubyerekeye ubwishyu bwambere, igihe cyo kwishyura, hamwe nibindi bikoresho byatanzwe na nyir'ikirango (politiki yubuziranenge, imiterere yikoranabuhanga na gahunda, amahugurwa gahunda kubakozi, amakuru yo kwamamaza, nibindi). Noneho, francise burigihe ifite intangiriro kuri francise. Intsinzi yubucuruzi buto (nibindi byose) bizaterwa rwose nubwitonzi, inshingano, kandi, kurwego runaka, guhanga, byumucuruzi mushya.

Imyenda yimyenda ni umushinga wubucuruzi ushobora kubyara inyungu, kandi ntugomba gukora amakosa mugihe uyashyira mubikorwa. Nyuma ya byose, uzakora ibikorwa byawe munsi yikimenyetso cyisosiyete izwi. Ubufaransa bugura amafaranga kandi burimo ibihembo bitandukanye. Ubwa mbere, mugihe ugurisha francise yimyenda, urasabwa kwishyura amafaranga yiswe royalties, kandi mugihe waguze francise, ubanza usabwa kwishyura icyarimwe. Byongeye kandi, hateganijwe umusanzu mubikorwa byo kwamamaza, bizakorwa nimbaraga zo guhagararira ikirango murwego rwisi. Ibi bituma ukomeza urwego rwo kumenyekanisha ibicuruzwa kumyanya yo hejuru.

Shyira mubikorwa francise yawe neza kandi neza kugirango ube umucuruzi uhiganwa neza. Kugirango ukore ibi, ufite ibintu byose uhereye kumurongo uzwi. Urashobora gukoresha tekinoroji yo murwego rwohejuru hamwe nubumenyi-kugirango utange inyungu zingenzi zo guhatanira.

Niba ucuruza imyenda, noneho francise igomba guhitamo ukurikije ibyo abakiriya bakunda. Birumvikana, niba francise yatoranijwe ifite urwego rwo hejuru rwo kwamamara, ugomba guhitamo iki kirango kubindi bitangwa. Jya kuri enterineti. Hano hari umubare munini wimyenda yimyenda hanze, buri kimwe gifite umwihariko wacyo. Uhabwa amahitamo atandukanye kugirango uhitemo, kandi ibisigaye ni uguhitamo icyiza. Shyira mubikorwa ibikorwa byo kugurisha imyenda mugihe kimwe na francisor.

Kuri we, ntuzabona amahirwe yo gushyira mubikorwa gusa ahubwo uzabona n'ingaruka zitandukanye zizagutera ubwoba. Kugirango tubisuzume, birakenewe gukora ibikorwa byabanditsi muburyo bukuze. Kurugero, isesengura rya swot riratangwa. Nubwoko bwibikoresho byo kubika inyandiko bigufasha gukusanya amakuru no kuyasesengura kugirango umenye imbaraga zawe n'intege nke zawe. Korana na francise yimyenda kugirango ushimangire umwanya wawe kumasoko. Uzashobora kuyobora, urenze abanywanyi bose b'ingenzi kandi wihaye urwego rwo hejuru rusabwa neza. Ishyirwa mu bikorwa rya francise yimyenda ifitanye isano ningaruka zitandukanye, kubwibyo, ugomba kuba witeguye kubihagarika.

Niba ukoresha francise, ufite inshingano zitandukanye. Ntabwo ari inshingano yo kwishyura buri kwezi ibyiciro hamwe nigice kimwe mugitangira. Ni ngombwa kandi gukora ibikorwa byabo hakurikijwe amategeko ateganijwe mu masezerano. Mugura francise yimyenda, urasabwa kandi kugura imigabane imwe nimwe muri francisor. Nibikorwa bisanzwe bikoreshwa mubikorwa hagati yikimenyetso icyo aricyo cyose gikora kurwego rwisi.

Gukorana na francise yimyenda ninzira yubucuruzi isaba kwibanda cyane. Ntugomba gukora impapuro utarebye amabwiriza, nibyiza kubona amakuru yose akenewe kandi uhuye numwimerere. Ntabwo aribyo bizaguha amahirwe yo guhatanira gusa, ahubwo uzanashobora guhangana neza nizindi ngaruka zose zishobora kuvuka. Mu buryo nk'ubwo, amategeko ya leta ntagomba kwirengagizwa mugihe agurisha imyenda yimyenda. N'ubundi kandi, uyu ni umushinga w'ubucuruzi usaba kubahiriza byimazeyo amahame y'amategeko aho dukorera ibikorwa byacu.

Imyenda yimyenda ikora neza izaguha amahirwe yo kuzamura cyane ubukungu bwawe, ndetse no kwishyura francisor. Nyuma ya byose, ufata inshingano zimwe kugeza 9% yinjiza buri kwezi, uzohereza kuri konti zuhagarariye francise. Ariko ibi ntibigarukira kurutonde rwibisabwa ugomba kubahiriza byimazeyo. Urasabwa kandi kwambara abakozi bawe ukurikije amategeko yimyambarire yatanzwe. Ibice by'inyubako hamwe n'imitako y'imbere yikibanza, ugomba kandi gutunganya ukurikije kodegisi yatanzwe na francisor.

Ubufaransa bwumujyi muto bufite ibintu byinshi bigomba kwitabwaho mugihe cyo gusesengura isoko, ibyifuzo byabaguzi, ihame ryibisabwa neza, nibindi bintu bigira ingaruka zitaziguye mubyifuzo byubucuruzi nurwego rwinyungu ziteganijwe. Gutura gato ntabwo gushiraho uburyo bwiza cyane bwiterambere ryihuse ryo kwihangira imirimo. Benshi muribo ni bato, akenshi bafite ibigo byumuryango bumva neza ibikenewe nabatuye umujyi. Kubera iyo mpamvu, kuri uyu mujyi muto, harasabwa guhitamo francises zihenze cyane, nta bisabwa cyane cyane mubikorwa byubucuruzi, amategeko y'ibaruramari, guhitamo, no guhugura abakozi.

Umujyi muto uteganya uburyo butoroshye bwo gukorana nabatanga ibicuruzwa n’abaguzi, akenshi usanga buri muntu ku giti cye. Urebye ko umubare wabakiriya muburyo bwo gukemura ari muto, intsinzi ya francise muri rusange izaterwa nurwego rwa serivisi. Iyo akora kuri francise, rwiyemezamirimo ntakeneye kwihangira imirimo ye, mubyukuri yakira ibisubizo byateguwe, gahunda zubucuruzi, uburyo bwo gutegura ibikorwa bya buri munsi nibaruramari, ibikoresho byamakuru, ndetse nibisabwa kubakozi, harimo na gahunda zabo zo guhugura. Icyakora, we wenyine niwe uzashobora kwiga isoko no kumenya niba ibyo bicuruzwa na serivisi bikenewe muri uyu mujyi muto, niba ibisabwa neza bihagaze neza bihagije, niba hari amahirwe yo guteza imbere ubucuruzi, nibindi. Ku ruhande rumwe, hamwe no guhitamo neza francise, umujyi muto utanga kugabanuka kwingaruka zo kwihangira imirimo, kubera ko ubukana bwamarushanwa, iterabwoba ryabafata ibitero, nibindi byerekezo bibi bigaragarira muburyo buke ugereranije na metero nkuru. Ubucuruzi buciriritse mumujyi muto bubaho mumahoro no gutuza, nta spike nyinshi no kunanirwa niba, byanze bikunze, ibona abaguzi bayo bizewe.

Mubisanzwe, kataloge ya elegitoronike ya francises ntabwo itanga gusa ibisobanuro birambuye bihagije n'amateka yubucuruzi ahubwo inatanga imikoranire ya ba nyirayo kugirango bavugane, kimwe no kubara hafi yo kwishyura umushinga wubucuruzi. Iyi mibare izirikana amafaranga yambere yubufaransa, biterwa nigiciro cyikirango, kimwe nubukode bwukwezi, akenshi bibarwa nkijanisha ryamafaranga ateganijwe. Nibyiza ko rwiyemezamirimo mushya agenzura iyi gahunda no kubara, ibiciro byagenwe kandi bihinduka, amafaranga yinjiza, impinduka zigihe cyibisabwa, nibindi bintu nkibyo kugirango bitibeshya mubyo bategereje.

Imyenda yimyenda yumugore nigikorwa cyingirakamaro ariko akenshi gishobora guteza akaga. Ingaruka zirashobora guturuka mubyerekezo bitandukanye. Ubwa mbere, mugihe cyo gushyira mubikorwa francise, abanywanyi barashobora kwifashisha muburyo bwuburiganya kandi budasanzwe, mubitekerezo byabo, bifasha guhangana nawe. Byongeye kandi, imyambaro y'abagore igomba gushyirwa mu bikorwa hakurikijwe amategeko y'akarere. Birakenewe gusobanukirwa hakiri kare amategeko agomba kubahirizwa. Noneho, urashobora kwirinda ingorane nibibazo.

Niba uhisemo gucuruza imyenda, noneho francise ni ngombwa rwose. Hifashishijwe francisor, urashobora kugurisha ububiko bwihariye bwibicuruzwa kandi, mugihe kimwe, ntugahimbye ikintu gishya na gito. Ndetse no gushushanya ibibanza byawe kimwe nubwa francisor. Birakenewe gusa gushaka abubatsi no kumenya umushinga wo gushushanya. Tanga imyenda ya francise yawe muburyo bukwiye bwo kwitabwaho kugirango nyuma yawe ntugire ingorane zikomeye. Nubwo ugomba guhura nibibazo bitoroshye, ufite amahirwe yo kutabizana mubihe bikomeye. Imyenda y'imbere y'abagore igomba kugurishwa hakurikijwe ibipimo wahawe.

Ibi bireba imyambarire y'abakozi n'imyitwarire y'abakozi bawe. Bategekwa guhorana ikinyabupfura, kandi bashoboye gusubiza ibibazo byabajijwe. Noneho ntuzagira amakosa adashobora kurenga kandi urashobora kuganza byoroshye isoko.

Mugice cyimyenda yimyenda yabagore, ugomba kwishyura ibirenze imisoro. Ugomba kandi kugabanya buri kwezi kugabanywa biteganijwe kumuntu. Umuntu atanga umugabuzi wihariye hamwe nibikoresho byose bifatika, kubyo asaba amafaranga make cyane yo kugabanywa. Ukora kuva kuri 3 kugeza kuri 9 buri kwezi kwijana ryamafaranga yakiriwe, bityo, ugomba gushyiramo aya mafranga mugiciro cyose. Ugomba kubona amafaranga make muri francise yimyenda kuruta niba wakoraga wenyine. Nyuma ya byose, rwiyemezamirimo wigenga ntakuramo imisanzu iyo ari yo yose.

Ugomba kwishyura francisor kugirango iguhe ikirango cye. Imyenda ya francise kurwego rwo hejuru rwo kugaruka kumafaranga. Noneho ntakibazo ufite kandi urashobora kuganza ubuhanga isoko. Isosiyete yawe izaba ifite urwego runini rwinjiza, bityo, ntugomba gutakaza amafaranga. Gura francise yunguka cyane ufite, hanyuma ubucuruzi bwimyenda yawe buzaba bukenewe cyane.

Ubufaransa nogukwirakwiza ntabwo ari ibintu bifitanye isano gusa. Iyi nayo ni imirimo yo kubyaza umusaruro igomba kwikora. Porogaramu nshya y'ibisekuru irakwiriye ukurikije izo ntego. Ntushobora gusa guhangana neza na francise ahubwo unashobora guha abagabuzi urugero rukenewe rwo kwitabwaho. Nta bucuruzi bugenda budafite abagabuzi, bityo rero muri francise, uzirikana ibintu byose ukoresheje mudasobwa. Hamwe na software idasanzwe kandi ihindagurika cyane icyarimwe, urashobora gukora neza kandi byoroshye guhangana nimirimo yimiterere yibiro, ukabikora muburyo bunoze.

Ubufaransa bwawe burishura, nkigishoro cyo kwikora. Urusobekerane ntirushobora gutanga gusa ibintu byinshi ariko nanone ni byiza mubijyanye nigiciro ukurikije igiciro nubwiza. Niba ukoresha software ya francise, noneho biz irenze ibisa. Porogaramu yo gukwirakwiza franchise igomba gushirwaho hitawe kubisobanuro birambuye. Imikorere ikozwe neza kandi yateguwe neza nuburyo bwo gutandukanya ibicuruzwa nkibi. Porogaramu ya filigree isohoza neza imirimo yose yashinzwe.

Ubwiza bwa francising buri muburyo bwo kubona inyungu zidasubirwaho kubantu bombi bitabiriye umubano wubufaransa. Ku bucuruzi buciriritse na ba rwiyemezamirimo ku giti cyabo, bitanga ubucuruzi buhamye bwunguka, ku bigo bizwi cyane n’amasosiyete amahirwe yo kwagura no gushimangira imyanya yabo ku isoko. Igikundiro cyiterambere ryacu nuko gikwiranye rwose nabantu bose intego nintego.

Imyenda yimyenda hamwe na francise ni umushinga ufite akamaro muri iki gihe. Ugomba kubishyira mubikorwa neza, byuzuye ukurikije amahirwe yatanzwe, noneho uzatsinda. Mugihe ushyira mubikorwa francise, birumvikana, ushobora guhura nibibazo bitandukanye. Kugira ngo ubitsinde nurwego ntarengwa rwo gukora neza, kora neza. Niba ufite gahunda yubwenge ihari, urashobora guhangana byoroshye ningorane zose. Mugukorana na francise, ufata inshingano runaka, uhinduka umuntu ubazwa, umugabuzi wihariye, witwa francisee.

Urashobora gutsinda neza na francise, ukora neza. Nibyoroshye cyane kandi bifatika, kubwibyo, birakenewe gukoresha ayo mahirwe. Imyenda yimyenda itanga amakuru agezweho yukuntu wagurisha imyenda cyangwa gukora lingerie. Kora byimazeyo ukurikije amabwiriza ufite mububiko. Witondere byumwihariko imyenda yawe yimbere. Intambara igomba kuba imeze neza kandi ibiciro bigomba kuba bihagije. Noneho francise irishura, kandi urashobora kwishyura byuzuye hamwe na francisor.

Niba ukorana na tinger hamwe na lingerie, noneho ugomba gukurura intego ikwiye. Birashoboka cyane ko bazaba abagore. Abakiriya batanga francise numubare ukwiye winjiza amafaranga kuri bije. Kora ubuhanga, noneho isosiyete yawe izashobora kuyobora isoko. Urashobora kongera kuyobora abo muhanganye, bityo ukiha amahirwe murugamba rwo guhatanira. Iyo ukorana na lingerie namasogisi, francise iguha urwego rukomeye rwubudahemuka bwabakiriya. Bashima ikirango cyawe, bityo, bagera kubitsinzi.

Ugomba buri gihe gukora muburyo isosiyete ishobora kuganza imbuto. Ibi bisaba guhora wiga imibare. Ikomeza kugezwaho amakuru kandi agezweho. Bakeneye gusaba kugirango sosiyete igende neza. Imyenda y'imbere hamwe na francise yemeza ko ushobora gucunga neza ibikorwa byawe, nubwo havuka ibibazo. Urashobora gukoresha ibyiza byose byakiriwe murwego rwa francise, iguha amahirwe yo gutandukana mubayobozi. Kuyobora isoko, ubona urwego rwiza rwibisabwa neza.

Imyenda yimyenda iguha amahirwe yo kuyigurisha mububiko bwanditseho, igishushanyo cyayo muburyo bumwe ukurikiza kode yo kuguha iguha inyungu yinyongera. Uretse ibyo, abakozi bazaba bambaye imyenda isanzwe yubwoko bwa francise.