Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubufaransa kububiko bwa terefone nubwoko bwibikorwa, mugushira mubikorwa ugomba kwitondera ko uri umugabuzi wemewe. Niyo mpamvu, birakenewe kugumana ikirango kandi buri gihe ukorera abakiriya urwego rwohejuru, ubigiranye ikinyabupfura buri muguzi uguhindukiriye. Iyo ukorana na francise, ufite inshingano zitandukanye. Ubwa mbere, ububiko bwawe bwa francise bugomba gukurikiza byimazeyo amabwiriza yagenwe. Ibi bizagufasha kutazakira amafaranga menshi kubakiriya banyuzwe. Uzashobora kandi gukomeza kugabura byihariye, nkuko francisor azishima kuko, ukora kuri francise kububiko bwa terefone, ufata inshingano zimwe.

Ukurikije neza, ntugomba kugira ingorane. Ububiko bwawe, aho ugurisha terefone, buzakorana cyane nabaguzi, kuko bazishimira urwego rwo hejuru rwa serivisi. Ibi bizafasha francise. Nyuma ya byose, francisor izasangira uburambe, ikoranabuhanga, nubumenyi-buryo.

Terefone mu iduka ryemewe igomba kugura uko bikwiye, ntabwo ari byinshi cyangwa bike. Hifashishijwe francisor, uzashobora kumenya ibiciro, gushiraho ibiciro, kandi uhitemo ibicuruzwa bifitanye isano bishobora kugurishwa. Ububiko bwa terefone ikora neza francise nikiraro cyawe kizaza. Erega burya, uzagira amahirwe yose yo gutsinda muguhangana nabatavuga rumwe nubutegetsi bukomeye bitewe gusa nuko uzaba ufite ubushobozi bwawe bwose uburambe bwakusanyirijwe mumyaka myinshi yakazi keza. Umu francisor asangira ubunararibonye, ikoranabuhanga, nubumenyi-sibyo kuko agukunda. Atanga amahirwe yo gushyira mubikorwa francise kububiko bwa terefone, kuko afite inyungu zitaziguye.

Yabanje kwakira umusanzu wamafaranga agera kuri 11%. Byongeye, niba utanze neza ububiko bwa terefone, buri kwezi, ukuramo 6 kugeza 9% byamafaranga winjiza. Uyu ni umusanzu witwa ubukode nubukode bukoreshwa na nyirubwite kugirango bamenyekanishe ikirango murwego rwisi.

Ubu uburyo bushya bwubucuruzi bwinjira mumasoko yabaguzi yigihugu cyacu, uburyo bwihariye bwo guhuza imishinga minini nini nini - francising. Ijambo 'francising' rikomoka ku ijambo rya kera ryigifaransa risobanura uburenganzira bwo kwidegembya gukora igikorwa icyo aricyo cyose, nko gukora imurikagurisha, gutegura amasoko, gukora feri, na feri, uburenganzira bwo guhiga, kubaka imihanda cyangwa kubyara ale. Mu Gihe Hagati, abami bari bafite amahirwe nk'aya. ninde watanze francises kubwoko bwose bwa biz.

Ubufaransa muri Zaporozhye ni akaga, ariko, umushinga utanga ikizere. Ubufaransa burashimwa nabashoramari bashaka gushora imari mumushinga wubucuruzi wizewe. Tangira francise muri Zaporozhye nyuma yo gukora isesengura rya swot kugirango yerekanwe neza mukarere. Ingaruka n'amahirwe bigomba gusuzumwa neza kugirango ibintu bitunguranye bitabaho. Ubufaransa muri Zaporozhye bukora ukurikije amategeko agenga inzira yabonetse mugihe cyambere cyo gukorana nikirangantego. Ubufaransa muri Zaporozhye ntakindi kirenze amahirwe yo gukodesha ikirango cyatsinze uburenganzira bwo kugikora, byongeye, kwakira ibyangombwa byabo byinshi bitandukanye.

Koresha kugirango umenye neza ko ibikorwa byubahiriza amabwiriza yagenwe na francisor. Uru nirwo rufunguzo rwo gutsinda mugutezimbere francise muri Zaporozhye.

Ubufaransa bufite amahirwe yose yo kugera ku ntsinzi kuva ikora ikurikije gahunda yubucuruzi imaze gukora rimwe mubutaka bwikindi gihugu cyangwa ibihugu byinshi. Ibi bitandukanya francise neza no kuzamura ubucuruzi kuva kera. Ufite umushinga wubucuruzi umaze kurangira, kimwe ninyandiko zose zigufasha gukora kopi nyayo yikintu cyubucuruzi ukodesha uburenganzira bwo gukora ikirango. Ubufaransa muri Zaporozhye buraguha amahirwe yo guhangana neza nimpapuro zishingiye kubumenyi n'ubumenyi-burya ubona ikirango. Ubufaransa muri Zaporozhye burashobora gutegurwa muburyo bwagenwe na nyirubwite. Ibi biroroshye cyane kubera ko udakeneye guhimba ikintu kuva kera no guha akazi abashushanya.

Ufata gusa inyandikorugero ziteguye hanyuma ukazikoresha kugirango utangire gukorana na francise muri Zaporozhye.