Uyu munsi, ntakintu kitagerwaho, kandi francise idafite ishoramari nayo irakenewe. Yego, yego, wumvise neza. Gura francise udashora mumafaranga rimwe cyangwa amafaranga yubukode arahari. Izi francises zirimo ibigo bigurisha ibicuruzwa. Mubyukuri, byunguka, ariko haribintu byinshi bitandukanye murutonde rwaba francise kuburyo birashoboka kubona igitekerezo kubiciro buke kandi mubihe byiza, ariko uzagira uburenganzira bwuzuye bwo gutanga inyungu mukarere ako ari ko kose, ukurikije a amasezerano abanza. Bitewe n'amarushanwa ahora yiyongera, abafaransa benshi bakora kubwinyungu zo kwisubiraho no guteza imbere ubucuruzi, binjira murwego rwakarere, bityo rero benshi ntibafite umusanzu umwe, ni ukuvuga nta shoramari ryiyongereye.

Gushora amafaranga muri francise byunguka kuruta gutangiza umushinga guhera, urebye ibiciro byiterambere, kugura ibikoresho, ibikoresho, ibicuruzwa byibirango bitazwi, amahugurwa, nibindi. Niba ufite inzira yubucuruzi, noneho urashobora kwigenga kugera hejuru hamwe nishoramari ryamafaranga make, ariko hariho abantu bashaka gufungura umushinga, ariko ntishoramari rihagije mubijyanye nishoramari, nabo. Kubwibyo, francise irakenewe gusa kugirango utazamura ubucuruzi bwawe kuva kera, urebye irushanwa rihora ryiyongera nubukungu bwifashe nabi. Birumvikana ko hariho ibigo binini bifite izina ryisi yose bisaba ishoramari, ariko urashobora gutangirana na francises ihendutse no gufungura uduce duto duto two kugurisha ibicuruzwa, serivisi, ibiryo, amashuri yimbyino, ibigo byubuvuzi, na laboratoire, nibindi. ku.

Ibicuruzwa byubucuruzi bizakubwira ibyerekeranye nibibazo byose mugitangira akazi hamwe na francise nibindi ukeneye kumenya, bikanafasha muguhitamo ahantu no gufasha muguhitamo abakozi nta shoramari ryiyongereye, ingendo zo gufungura ingingo no gutanga ubushakashatsi kubakiriya bashya. Muri kataloge ya francises, ingano yishoramari, ibipimo ngenderwaho, imibare yunguka, akazi karambye kumasoko, nandi makuru akenewe mubufatanye azagaragara. Urutonde rwa francise rwemerera abafaransa naba francisees kubonana, kuzigama kwamamaza, kwagura ibyifuzo mubice byose byibikorwa mumasoko ya hafi na kure yo hanze. Gukorera hamwe, umuyoboro uzatera imbere, ukurura abakiriya benshi. Na none, nta mpamvu yo gushora imari mukwamamaza, kubera ubwishingizi bwo kureba ububiko. Mugura francise, usinya amasezerano kumyaka myinshi yo gukorana.

Ububiko bufite ihitamo rinini ryamaturo atandukanye ya francise yashyizwe mubyiciro no mubyiciro. Amakuru ahora avugururwa kugirango yizere neza amakuru arambuye. Abafaransa hamwe naba francisees bazagira uruhare rwose mumahame yose yimirimo, batezimbere igitekerezo cya gahunda nshya.

Kwishura no kunguka birashobora kubarwa ako kanya. Kugura-gushora francise kugura birashobora kandi gutwara ubucuruzi murwego rwo hejuru mugutezimbere isosiyete nini. Intego nyamukuru ya kataloge ya francises nugufasha ba rwiyemezamirimo bingeri zinyuranye zinjira murwego mpuzamahanga, bahagarariye inyungu no kugurisha, gutumiza ibicuruzwa hanze, gutanga serivisi mugihe kizaza. Imfashanyo ya buri saha itangwa ninzobere izafasha mubibazo bitandukanye. Mugushora muri francise, wongera amahirwe yo gutsinda no kwishyura byihuse, gukurura abakiriya, kongera ibyifuzo ninjiza. Ariko mugihe uguze francise, birakwiye ko twibuka ko muri buri bucuruzi hari ingaruka.

Kurugero, kuri francisor, uku ni ukumenyekanisha amabanga yisosiyete, hamwe ningamba zo kwamamaza, chip yo kwamamaza, kimwe namabanga yubucuruzi. Birakwiye ko dusuzuma ubunyangamugayo nuburinganire bwaba francisees zabo bashishikajwe no guteza imbere ubucuruzi, butatwarwa, kandi ntibirukane amafaranga muburyo bworoshye.

Na none, ugomba kuzirikana ko francise ifite manda yamasezerano, iyo irangiye irashobora gukurura ibibazo byinshi bitunguranye, nkamarushanwa, hamwe numunywanyi ufite uburambe uzi ibibazo byose byakarere. Kubwibyo, mugihe ugirana amasezerano, ukabona francise, ugomba gukora ubuhanga ubishoboye kugirango ugire amasezerano, uzirikane ibyiza nibibi byose, ugereranije ingaruka ninjiza, kubera ko hari imitego. Muri uru rubanza, ntihazabaho ibibazo bitavugwaho rumwe, kandi amafaranga aziyongera ku nyungu z’impande zombi. Byongeye kandi, mugihe uguze francise, francisees igomba kwibuka kandi ikumva neza ko abafaransa bazatanga amakuru, ishingiro ryabakiriya, nubufasha, ariko biracyakenewe gukora mugutezimbere ubucuruzi, kongera amafaranga, guteza imbere ingamba zabo, kwibanda kubikorwa . Ntugomba kuba umunyemari kugirango ubare ibiciro, urebye icyarimwe hamwe namafaranga yishyuwe, igihe cyo kwishyura, ninyungu. Abafaransa bazashobora kongeramo francise kurutonde rwigenga cyangwa babifashijwemo nabajyanama.

Kugirango ubone amakuru menshi akenewe, kugirango umenyeshe hamwe nibishoboka na catalog ya francises, birakwiye ko ubariza nimero yerekanwe, kugirango ubaze inama ninzobere nabo bazafasha mugihe icyo aricyo cyose nibikorwa namagambo. Na none, kataloge ikubiyemo ibyifuzo byunguka, hamwe namafaranga yagenwe hamwe no kwishyura rimwe cyangwa nta kwishyura rimwe, hamwe n'amasezerano n'amasezerano. Amakuru ya francise azagaragara kandi avugururwe byikora. Nta mbogamizi zijyanye no kubona francise, urashobora gufatanya numubare utagira imipaka wibigo, icyingenzi ntabwo ari ukwibagirwa inshingano nishoramari. Mugihe wiyandikishije kurutonde rwaba francises, uzabona amakuru nibitekerezo bigezweho kumiterere myiza nishoramari, urebye gutandukanya no gutondekanya amazina ukurikije ibyiciro na subcategories. Kugirango utsinde, ntutakaze, mugushaka francise, banza usome ingingo zijyanye nishoramari, hamwe namateka yo gufungura francises yambere, uburyo bwo gufungura n'aho watangirira, kugabanya ingaruka, kongera amafaranga, no guhitamo neza.

amasaha y'akazi.

Amaduka yubucuruzi adafite ishoramari numushinga wihariye wubucuruzi, mugutezimbere, ugomba kwibuka ko uzishyura inshingano runaka kuri francisor. Muri rusange, gukora kuri francise bisaba urwego rwose rwishoramari ritandukanye. Ubwa mbere, francise kububiko igomba kuzamurwa hakurikijwe amategeko uzahabwa na francisor. Mubyongeyeho, ugomba guhuza igishushanyo mbonera kiranga isosiyete ukuramo uburenganzira bwo gukorana munsi yizina. Niba ushaka gukorana nububiko nta shoramari, noneho franchise ni iyanyu. Nyuma ya byose, ubu bwoko bwubucuruzi bukorwa gusa kubitekerezo bikuze kandi hariho amafaranga runaka witeguye gushora imari mugutezimbere umushinga wubucuruzi.

Niba ushishikajwe no gushora imari, noneho iduka nimwe muburyo bwiza bwo gushora imari. Mubyongeyeho, niba ukorana na francise, noneho uzongera cyane amahirwe yo gutsinda guhangana guhangana. Birakenewe kwirinda amakosa akomeye mumirimo yumushinga wubucuruzi. Ishyirwa mu bikorwa ryisesengura rizagufasha nibi. Kora neza kandi neza, ukore impapuro zose ubishoboye kandi udakoze amakosa akomeye. Ishoramari rigomba gushorwa uko byagenda kose, waba ukorana nububiko hamwe na francise.

Mubyukuri, udashora imari, ntibishoboka guhangana ninshingano za rwiyemezamirimo. Ibyo ari byo byose, ugomba gushora ikintu kugirango ubone amafaranga.

Gukorana na francise kububiko nta shoramari bikubiyemo gutanga umusanzu umwe murwego rwambere. Ariko, niba ushaka kwirinda ishoramari, ariko ugashaka kuzamura ububiko bwa francise, ugomba kumvikana. Birumvikana ko udashobora gukora udafite ishoramari na gato, kubera ko iduka ryemewe ritanga ubwishyu bwambere. Uremera kandi kwishyura amafaranga runaka buri kwezi. Kurugero, hariho ubwami, ntakindi kirenze uburyo bwubukode bwo gushyira mubikorwa imishinga yubucuruzi munsi yikimenyetso kizwi. Mubyongeyeho, nk'itegeko ngenderwaho, mugihe ugurisha francise yububiko, ugomba gushora imari mukwamamaza kwisi yose.

Ibi bivuze ko francisor izakoresha amafaranga yakiriwe kugirango yongere urwego rwo kumenyekanisha ibicuruzwa.

Ububiko budashora imari bushobora kandi kuba bukeneye kugura ibarura runaka cyangwa ibindi bice bivuye muri francisor. Muri ubu buryo, arashobora kwishyura indishyi zo kubura igishoro cyawe. Korana nububiko budafite ishoramari rya francise kugirango uzamure cyane urwego rwinjiza ingengo yimishinga. Kandi uzagira inyungu zose ukeneye kugirango utsinde niba ukorana nikirango cyatsinze cyane. Erega burya, ubwabwo bukurura abakiriya bashaka gukorana nisosiyete ikora neza kumasoko kandi itanga ibyifuzo byiza cyane byo kwishyura. Gukorana na francise kububiko nta shoramari ni umushinga wubucuruzi utoroshye kuko, kugirango ugere ku ntsinzi, ugomba gushora imari.

Gukora ibikorwa byububiko udashora muri francise, ugomba kandi kwibuka ko uzakenera gutunganya ibintu byose byimbere ninyuma muburyo bumwe. Inzu yawe igomba kubahiriza kodegisi, kandi abakozi bagomba kwambara igiceri cyihariye. Muri iki kibazo, uzahabwa imyenda ikwiye, cyangwa ugomba kubibona wenyine. Ubufaransa kububiko budafite ishoramari nabwo butanga amahirwe yo kugenzurwa na francisor. Arashobora kukwoherereza komisiyo runaka, igizwe nabantu babiherewe uburenganzira cyangwa kohereza umuguzi wibanga wabigize umwuga nkigenzura. Nubwoko bwumuntu wigira umukiriya wawe akagura ibarura cyangwa agerageza gukoresha serivisi.

Byongeye kandi, amaze guhabwa serivisi, asigira ibitekerezo uhagarariye ikirango akanatangaza uburyo anyuzwe na serivisi yawe.

Gukorana nububiko bwa francise nta shoramari nabyo bisaba kubahiriza byimazeyo amategeko. Niba urenga ku mategeko, ntugomba kubabaza igihe ibihano bikurikiwe. Kora ibikorwa byawe bya francise kugirango urenze abanzi nyamukuru, wunguke inyungu zipiganwa. Ubufaransa bwububiko ni umushinga wubucuruzi uzatezwa imbere ukurikije amabwiriza kuko bitabaye ibyo, ushobora gutakaza uburenganzira bwihariye bwo gukwirakwiza ibicuruzwa byubwoko buzwi mukarere kawe. Nibyo, ntushobora gukora udafite ishoramari, cyane cyane niba ushaka kuzamura iduka rya francise. Uzagomba gushora imari; icyakora, amafaranga yishoramari arashobora kuganirwaho naba francisor kugirango babone ibihe byiza.

Ubufaransa nabafatanyabikorwa bagomba gukorana neza kugirango bagere ku ngaruka zo gukorera hamwe. Niba ushishikajwe na francise, ugomba rero no gushakisha umufatanyabikorwa ubereye ubucuruzi kugirango bukore neza. Ubufaransa butandukanye bukora kuburyo butuma utezimbere neza ubucuruzi bwawe, mubyukuri nta kintu gishya kivuye muri wewe. Umuntu asanzwe afata imishinga yubucuruzi yiteguye kandi arayikoresha kugirango aganze isoko neza. Ubu buryo buroroshye cyane kubantu bashaka gushaka amafaranga kandi bafite uburyo bwo gushora imari. Ubufaransa burashobora kugurwa ugereranije bidahenze mugihe muganira neza.

Byongeye kandi, birakenewe gukora ibikorwa byose bikurikiza amabwiriza yatanzwe numufatanyabikorwa. Ibi ni ngombwa cyane kugirango tugere ku gisubizo cyiza. Niba uri umufatanyabikorwa wa francise, noneho urashobora kongera byoroshye umubare winjiza ingengo yimari gusa uyobowe namahame namategeko yashyizweho ukurikije amabwiriza yabigenewe. Gukoresha ibikoresho biriho kandi bimaze kugeragezwa bitanga intangiriro yihuse. Ubufaransa bukora neza niba umuguzi wabwo azirikana imiterere yubucuruzi bubaho mukarere runaka agiye gushyira mubikorwa umushinga. Umufatanyabikorwa wa francise agomba kumva itandukaniro ryakarere kandi akayikoresha neza. Kubwibyo, kuba hari francise no kuzirikana umwihariko waho biha umufatanyabikorwa amahirwe yo kubaka neza imishinga yabo yubucuruzi ashingiye kumakuru yatanzwe.

Ubufaransa buzakora neza niba umufatanyabikorwa akurikiza byimazeyo amabwiriza yatanzwe nikigo. Uretse ibyo, ntugomba kwinjiza ikintu gishya mubikorwa byubucuruzi, bityo ukabika umwanya. Ubufaransa bwaguzwe kubwibyo kugirango ukoreshe moderi yundi muntu hanyuma ukore amafaranga icyarimwe. Ubufaransa bukora neza bugomba gukorwa buri gihe namaboko yabafatanyabikorwa bafite igitekerezo cyukuntu bakora imirimo yo mu biro. Ibikoresho byikora bitangwa na nyirubwite franchise byaba byiza. Ariko, ibi ntibikenewe, nkumufatanyabikorwa wa francise ashoboye gukoresha ibisubizo byabo niba bikenewe.

Franchising ikoreshwa muburyo butandukanye bwubucuruzi. Nta gushidikanya, iratera imbere cyane mu nganda na serivisi nk'inganda zitwara ibinyabiziga na serivisi zitanga imodoka, ubufasha mu gutegura no gukora ubucuruzi (ibaruramari, imirimo yo mu biro, kwamamaza, n'ibindi), ubwubatsi, serivisi zijyanye no gusana no gufata neza amazu , serivisi z'uburezi, imyidagaduro n'imyidagaduro, resitora yihuta y'ibiribwa, resitora, utubari twinshi, aho bahurira ibiryo, serivisi z'ubuvuzi n'ubwiza, serivisi zo murugo, gucuruza, kimwe na USU Software.

Franchise kuri serivisi zibaruramari ni umushinga wubucuruzi wunguka ejo hazaza. Ariko, arashobora guhura ningaruka zimwe zibangamira ishyirwa mubikorwa ryiki gikorwa. Mugihe ushyira mubikorwa francise, ugomba kwibuka ko igomba kwishimira urwego rwo hejuru rwamamare mubutaka bwigihugu aho ufunguye. Niba ushishikajwe no kubara ibaruramari, noneho icyemezo gikwiye cyaba guhitamo amahitamo meza. Kubwibyo, amaduka atandukanye hamwe nibibuga bigurishwa francises birakwiriye. Serivisi zicungamari zigomba kwitabwaho byumwihariko kuberako ibyo aribikorwa byingenzi cyane, iyo bikozwe nabi, bibangamira umutekano wubucuruzi.

Ugomba gukorana na francise ya comptabilite udakoze amakosa kugirango utinjira mubihe bitoroshye kandi ntugashire abakiriya bawe. Kubwibyo, francise nubwoko bwibikorwa mugushyira mubikorwa amakosa atemewe. Niba ukoze amakosa, ntunanirwa wenyine wenyine ahubwo unatsinzwe na francisor, waguhaye amahirwe yo kugurisha serivisi nibicuruzwa kubwabo. Korana no kwiga amakuru ukoresheje ibishushanyo nigishushanyo kugirango ibyemezo byubuyobozi bitagoranye. Kugira amakuru agezweho bizagufasha guhitamo neza.

Ubufaransa bwa serivisi zibaruramari burashobora guhinduka umushinga wunguka gusa iyo bishyizwe mubikorwa neza kandi neza. Icyambere, ugomba kwibuka kubona amafaranga make kurenza abo muhanganye. N'ubundi kandi, uzakora ibikorwa mu izina rya francisor, kubwibyo, uzakenera kumwishyura umubare runaka wumutungo wamafaranga kugirango ubone amahirwe yo gukorana na francise ya serivisi zibaruramari. Uyu ni umushinga wubucuruzi, ukwiye kwitondera amakuru arambuye, ndetse asa nkudafite agaciro. Kugira amakuru yuzuye bizaguha umwanya mumarushanwa, kubwibyo, urashobora guhangana ningorane zose, kuzitsinda no kurushaho gukomera. Gukorana na francise ya serivisi zibaruramari ni umushinga utoroshye, aho ugomba gufata inshingano.

Muri rusange, ukorana na francise, ugomba kubona urwego kurenza abandi bacuruzi badakoresha serivise yikimenyetso kizwi. Ibi bikorwa gusa kuberako wishyura kugeza 10% yinjiza kugirango ukore hamwe na francise ya comptabilite. Kubwibyo, igomba kwishyura.

Amashanyarazi yo kubara ni umushinga wubucuruzi utanga ikizere, mugihe cyiterambere ryiterambere byanze bikunze. Birashobora kuneshwa byoroshye hanyuma uzashobora gukora neza kurushaho. Ibi bisaba kwitegura neza. Kugurisha francise ninzira yihariye. Hariho bimwe bisa no kwishyura ubukode. Nyuma ya byose, wowe, ubonye francise yo kubara, ufite inshingano zimwe.

Icya mbere, ni ngombwa gukurikiza byimazeyo amahame n'amabwiriza yagenwe. Icya kabiri, iyi nintererano buri kwezi. Icya gatatu, mugitangira cyo kubika ibitabo francise, wishyura amafaranga yambere, aribyo kugabanywa rimwe. Ingano yacyo akenshi iratandukanye kandi byose biterwa namasezerano yawe. Mubisanzwe, mugihe ugurisha francise yo kubara, igabanywa rimwe rishobora kuva kuri 10 kugeza 11% byinjiza byose. Amafaranga azabarwa nkumugabane wamafaranga yishoramari utangira umushinga wubucuruzi. Niba uri umucungamutungo wa franchisee, ugomba kuba mwiza kurenza abanywanyi bawe.

Ibi bizakubera inyungu zikurikira zo guhatanira. Bizakora, hamwe nibihembo biva muri francising, bizemeza ko abakiriya bahora binjira. Birakenewe guhuza nibisabwa neza. Kugirango ubimenye, ugomba gukora isesengura rya SWOT.

Amakosa ntiyemewe mubikorwa byo kubika ibitabo francise. Kubwibyo, uhagarariye franchise ntabwo bishoboka ko yishimira niba ukoze amakosa ukangiza izina ryikirango cya franchise. Nyuma ya byose, ikiguzi cyicyubahiro nigihe cyose cyunvikana kandi cyangiza. Birakenewe kwirinda amakosa nkaya muburyo bwose bushoboka, uhinduka umucuruzi watsinze kandi uhatanira isoko. Teza imbere ububiko bwibitabo neza kandi nta ngorane, noneho, uzatsinda rwose. Uzashobora kongera neza ingano yinyemezabwishyu yingengo yimari, ube umucuruzi watsinze kandi uhiganwa.

Ntuzagira ingorane na gahunda ihambaye hanyuma, isosiyete irashobora guhita igera kubitsinzi. Ibaruramari ni umushinga wubucuruzi ushobora guhura ningorane zitandukanye mugihe cyo kuyishyira mubikorwa. Ugomba kubitsinda ukurikije gahunda yateguwe mbere. Igenamigambi ryiza rimaze kuba kimwe cya kabiri cyigiciro cyo gutsinda. Ibaruramari ryateguwe neza rizaguha kodegisi yikibanza hamwe nimyambarire y'abakozi. Bizashoboka kwambara abakozi bawe mubumwe bwuzuye hamwe nubucuruzi bwambere bwubucuruzi. Kurimbisha ibibanza byawe bizaguha amahirwe yo kuzamura cyane ikirango cyawe.

Shyira mubikorwa ibaruramari neza bishoboka kandi hanyuma, isosiyete yawe rwose izagera kubisubizo bitangaje kandi biza gutsinda. Ba umucuruzi watsinze kandi uhiganwa hanyuma uzabashe gukemura ibibazo byose ntakibazo.