Amashirahamwe y'abana mw'isi ya none arakenewe cyane, cyane cyane bitewe nubushake buke bwibicuruzwa byabana ugereranije nibicuruzwa bikuze. Nyuma ya byose, ugomba kwemera ko abana bakeneye imyenda n'inkweto bishya cyane kuruta abakuze. Ubwa mbere, bakura vuba, kandi, icya kabiri, gutandukanwa nibikorwa byiyongereye, bihita bituma bidakoreshwa. Ababyeyi rero akenshi bagomba gusura amaduka no kuvugurura imyenda yabana babo bakunda. Byongeye kandi, gukorana nabana francises ntabwo bigarukira kumyenda ninkweto. Muri iki gihe, ubucuruzi bujyanye nimyambarire y'abana bwateye imbere cyane, bityo imifuka, imikandara, imitako, nibindi kubana birasabwa cyane.

Ibi bivuze ko ububiko bwibicuruzwa byabana cyangwa ubucuruzi bwumudugudu ucuruza byanze bikunze bizana francisee, niba bidakabije, noneho urwego rwemewe rwinyungu. Icyangombwa, byihuse bihagije muribyo bihe iyo bigeze kumurongo uzwi, wamamajwe ufite abayoboke bahoraho. Kubyerekeye umukino, nta mpamvu yo kuvuga. Ni muri urwo rwego, igitekerezo cyabakora ntigisanzwe. Ubwoko butandukanye bwibipupe, imodoka, robot, ibikoresho bitandukanye bya mashini na elegitoronike, ibikinisho byabana byigisha, nibindi birwanya gusa ibisobanuro. Kubwibyo, umubare wubufaransa butandukanye murwego rwo gutanga ibikinisho uragenda wiyongera buri mwaka.

Ku buryo butandukanye, birakwiye ko dukoraho kuri francises y'abana mubigo by'ibigo by'amashuri abanza, ibigo byita ku majyambere ndetse n’uburezi, gahunda z’indimi, ingando z’impeshyi, n’izindi serivisi zijyanye no gutunganya uburere n’uburere bw’abana. Abahanga bavuga ko buri mwaka abantu bashishikajwe n’iterambere ry’amarangamutima n’ubwenge ry’abana bigenda byiyongera cyane. Nubwo hari ibibazo, igabanuka rusange ry’amafaranga y’abaturage benshi, ubushomeri, n’ibindi, abantu biteguye gushora imari mu burezi bw’abana. Mubyukuri, imyumvire mibi yavuzwe yose igira uruhare runini muri izi nyungu, kubera ko bisanzwe biganisha ku kongera amarushanwa ku isoko ry'umurimo. Kugirango umwana agire akarusho kuri bagenzi be kandi abe umuhanga ushakishwa, ubumenyi, ubuhanga, nubushobozi bwe bigomba kuba byujuje ubuziranenge abo bahanganye. Kubwamahirwe, ireme ryuburezi busanzwe bwishuri (hamwe namashuri makuru nayo) ryagiye rigabanuka mumyaka mirongo ishize kandi ntabwo riha abana ibyo bakeneye.

Ababyeyi benshi barabyumva muri iki gihe. Mubushobozi bwabo nubushobozi bwabo, bagerageza guha abana babo amahirwe yinyongera yo kwiga no kunguka ubumenyi bukenewe mubigo bitandukanye byuburezi, ubuhanzi, indimi, nibindi. Mu rwego rwo guteza imbere uburezi n’uburere by’abana, amasezerano y’ubufaransa arasabwa cyane cyane, kubera ko mu rwego rw’ubufaransa, nyir'ikirango ubusanzwe atanga integanyanyigisho ziteguye, imfashanyigisho, porogaramu yihariye, ikoranabuhanga ryiga (umukino, umushinga, mudasobwa, n'ibindi. ), ibisubizo muri sisitemu yo gusuzuma, ibikoresho byongeweho, nibindi. Ni ukuvuga, inkunga yubuyobozi namakuru yamakuru yuburezi yatanzwe rwose. Byongeye kandi, akenshi abafite ibigo byuburezi byabana birabujijwe mu buryo butaziguye gukoresha mu kazi kabo ibikoresho n’ikoranabuhanga bitari ibyemejwe na francisor.

Nibyo, byinshi biterwa nibisabwa namasezerano, ariko, nkuko bisanzwe, ikiguzi cya francises biterwa nurwego rwiza rw'ibicuruzwa (ibicuruzwa na serivisi, ikoranabuhanga n'ubumenyi-buryo, imishinga y'ubucuruzi, na gahunda z'ubucuruzi) ). Niba umu francisee yiyemeje kugura francises yikirango cyamamare cyabana, niwe wambere udashishikajwe no guhindura muburyo ubwo aribwo bwose ibicuruzwa byemejwe kandi byemejwe neza no gutanga serivisi algorithm (harimo nuburezi) muburyo ubwo aribwo bwose.

Mw'isi ya none, francises (harimo ibicuruzwa na serivisi byabana) iragenda ikwirakwira kandi ikenewe cyane. Ibi birasobanutse neza, kubera ko gutunganya umusaruro no gutanga serivisi zubucuruzi munsi yizina ryumuntu uzwi, usanzwe 'yazamuwe' umwe ntabwo ari bibi cyane kandi birahenze mubijyanye numutungo ugereranije nikirango cyayo, nkuko babivuga, 'kuva gushushanya '. Ntibikenewe ko ukoresha amafaranga numwanya mugushakisha isoko ryabanywanyi nibyifuzo byabaguzi, guteza imbere ikirango, gutangiza ibicuruzwa (cyangwa serivisi) kumasoko, inkunga ihoraho yubudahemuka bwabakiriya, guteza imbere no kugenzura iyubahirizwa ryibikorwa byubucuruzi, tekinike yo kugurisha, nibindi byose bimaze kuremwa, kugeragezwa mubikorwa, no kwerekana imikorere yabyo. Abaguzi basanzwe bazi ikirango (byibuze itsinda rigamije), barabyizeye, kandi ntibakeneye ikindi kimenyetso cyerekana ubuziranenge bwacyo. Birumvikana ko kurundi ruhande, hari ikiguzi.

Mbere ya byose, ugomba kwishyura francises zose (abana nabo), kubera ko tuvuga ubucuruzi butanga inyungu (ntamuntu ugura francises mumishinga idaharanira inyungu). Kwishura mbere bigenwa kandi bigenwa namasezerano ya francises. Mubyukuri, ubu ni ubwishyu bwambere bwakozwe kuburenganzira bwo kwinjira muri sisitemu yihariye ya francises. Birashobora kuba bike ugereranije na miriyoni z'amadolari kuva biterwa nigiciro cyikirango. Mugihe aho ubwishyu bwambere ari bunini bihagije, abafaransa bamwe baha abafatanyabikorwa babo amahirwe yo kuyishyura mubice. Byongeye kandi, franchisee igomba kwishyura buri kwezi.

Nkuko bisanzwe, bagenwa nkijanisha ryibicuruzwa, ariko birashobora no gukosorwa. Kubera ko abana nandi masezerano yubufaransa asinywa mugihe runaka, niba francisee ishaka kongera umubano wubucuruzi, hasinywe amasezerano mashya. Muri uru rubanza, kuvugurura amafaranga ya francise yishyurwa aho kuba iyambere. Ingano yacyo igenwa n’amasezerano y’ababuranyi kandi biterwa nimpamvu nyinshi.

Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Sitidiyo yo gufotora francise irahamagarira abakunda gufotora, nabantu gusa bashaka kubona amafaranga mubucuruzi bwunguka. Ni ukubera iki ibi ari ngombwa kandi ni ukubera iki ubu bwoko bwa francises bukunzwe cyane? Kuberako gufotora no gufata amashusho nikimwe mubice byiza byubuzima bwacu. Hamwe na terefone iri hafi, umuntu ugezweho arashaka gufata ibintu byose byingenzi kandi atari gusa. Muri icyo gihe, haracyari icyifuzo cyo gufata ibyabaye muburyo bwiza cyane, murukuta rwa sitidiyo yifoto, aho ibintu ubwabyo bigira uruhare mumashusho meza kandi atazibagirana. Sitidiyo yo gufotora francise nishoramari ryunguka. Gutegura ubucuruzi ntibisaba ishoramari rinini, kandi inyungu yihuse kubucuruzi nayo iragaragara.

Nibyiza, icy'ingenzi nuko iki ari ikibazo kigutera kurema no guhaza ibyo ukeneye mu mwuka. Icyambere, ugomba guhitamo serivisi uteganya gutanga. Gukodesha ibyumba byinshi byiza, bitatse cyangwa utange marike yinyongera, imyambarire, nibindi bikorwa bya francise. Ihitamo rya mbere riroroshye cyane kandi ntirisaba ishoramari rinini, birahagije kugira umwe cyangwa babiri bafotora. Mugihe cya kabiri, ukeneye kwisiga inzobere, gushushanya hamwe nabandi bahanga. Ni ukubera iki ari byiza gufungura studio yimyambarire ya francise? Hariho impamvu nyinshi zibitera. Urashobora gukora mwizina ryikirango kizwi, bivuze ko burigihe ufite umukiriya utamenyereye kuzigama ubuziranenge.

Uzafashwa no guhitamo ibibanza. Nibisanzwe, francisor yatsinze ifite amahame shingiro nibisabwa, imitako, n'akarere. Wakira urutonde rwibikoresho bisabwa. Urashobora kandi kubona ibisobanuro byumuntu utanga isoko. Baragufasha nurutonde rwa serivisi zitangwa. Ubunararibonye bwa francisor butanga, hamwe na serivisi nkuru, gutanga imikorere izana amafaranga yinjiza. Inkunga yo kwamamaza no kuzamura kumurongo rusange, gutanga ibikoresho byiza byo kwamamaza.

Guhitamo no guhugura abakozi nikintu kigena kuko ubwiza bwamafoto buterwa nayo. Ahari hariho abafotora amasomo yo kunoza ubuhanga bwo gufotora. Cataloge yacu ikubiyemo francise izwi cyane ya francise ifite akamaro muri 2021. Ukoresheje kugendagenda, urashobora guhita umenya neza francise itangwa bijyanye na bije yawe. Turagufasha gutangira ubucuruzi bwawe vuba bishoboka.

Ubufaransa muri Kiev ni umushinga wubucuruzi wunguka cyane, ariko, ingaruka zigomba kwitabwaho. Kiev ni umwe mu mijyi myiza muri Ukraine, n'umurwa mukuru wacyo. Kiev irangwa nubwubatsi bwiza; kubwibyo, abafite francise bafite amahirwe yose yo gukurura ba mukerarugendo. Fata francise idafite ingaruka zikomeye ukora isesengura ryibanze rya swot. Aya makuru yisesengura azagufasha kumva igikwiye gukorwa kugirango ugabanye ingaruka no kunoza amahirwe yo kubona urwego rwo hejuru rwinjiza. Gukoresha francise i Kiev ninzira itoroshye, kuko uzagira amarushanwa menshi.

N'ubundi kandi, Kiev n'umujyi uzwi cyane mu Burayi, bivuze ko ibicuruzwa byinshi bimaze gutanga amahirwe yo gukora francises kubacuruzi baho. Ugomba guhitamo neza intego niche hamwe nababumva ushobora gukorana. Mu buryo nk'ubwo, gusuzuma ibikorwa birushanwe ku butaka bwa Kiev nicyo gisabwa kugirango umuntu agere ku ntsinzi mu kuzamura francise.

Ubufaransa muri Kiev ni amahirwe yawe yo kugera kubisubizo bitangaje mumarushanwa binyuze mumushinga wubucuruzi bwiteguye. Mugura francise, urabona kandi umubare munini wamakuru atandukanye yo gukoresha. Iki nicyo bita igitabo cyubucuruzi, cyateguwe neza amabwiriza yemerera gutunganya ibikorwa ukurikije icyitegererezo cyaba francisor. Hariho kandi igitabo kiranga, cyerekana amategeko yo kubaka no gukoresha ibintu byuburyo butangwa nisosiyete, nyiri ikirango. Ubufaransa muri Kiev bufite ibyiringiro byiza kubera ubwinshi bwubwishyu bwabaturage baho baza kubucuruzi nabakerarugendo. Ubufaransa muri Kiev buzakora neza, hubahirijwe amategeko yemewe naya mategeko n'amabwiriza wakiriye ufite uburenganzira bwikirangantego.

Teza imbere francise i Kiev hamwe nurwego ntarengwa rwo gukora neza, ukoresheje inyungu za franchisee.