Fungura ububiko bwa francise nintangiriro nziza kubucuruzi bwatsinze. Ariko nigute ushobora gufungura ntutakaze? Reka tubimenye. Rero, ufite icyifuzo nigishoro cyambere cyo gutangiza umushinga wawe. Kugirango ugabanye ingaruka kandi ntutakaze amafaranga, uhisemo kugura francise yububiko. Ariko francise ni iki? Nubwoko bwuruhushya cyangwa uburenganzira bwo guhagararira ikirango mumujyi wawe cyangwa mugihugu. Umu francisor agurisha ubwo burenganzira kandi afasha franchisee gutunganya biz, ukurikije gahunda ya biz yatunganijwe mbere, mugihe ikomeza amahame yakazi cyangwa ikoranabuhanga.

Rwiyemezamirimo mushya atangira akazi ayobowe na sosiyete izwi. Irasa nkikintu nkiki, ufungura iduka rya francise kuva kumurongo uzwi, uzamurwa mugihugu cyawe, kandi ukamenyekana nabaguzi. Umu francisor araguha gahunda zakazi zashizweho neza, tekinoroji, hamwe nubucuruzi. Franchises igabanyijemo ibyiciro: itaziguye, isanzwe, ubuntu, hamwe nuwasimbuwe, yiteguye. Urashobora gufungura ububiko butaziguye niba amahitamo yawe ari make. Ubu bwoko bwubufatanye butanga uburenganzira bwo gufungura biro imwe cyangwa ebyiri zihagarariye. Ibisanzwe bifata ibyemezo byuzuye kuri francisor yawe.

Muri iki kibazo, ni ngombwa kubahiriza amahame yose yikigo. Ubuntu bwubusa buteganya amategeko agenga akazi kuva muri francisor, gucunga neza ububiko birakorwa. Hamwe no gusimburwa, bikwiranye nabakora franchisee. Muri iki kibazo, isosiyete ya franchise itegeka uburyo nubuhanga, hanyuma ugahitamo abaguzi wenyine. Ibigo byiteguye, ubu bwoko bwa francising busaba ishoramari rinini, ugura ubucuruzi bwiteguye, hanyuma mubisubize, wishyura imisoro cyangwa inyungu. Ni ubuhe buryo bwiza bwo gufungura francise? Ku mucuruzi udafite uburambe, fungura ubu bwoko bwibikorwa birakwiriye. Erega burya, ntabwo ari ibanga mugihe utazi ikintu cyangwa usobanukiwe, ni igihe gikwiye cyo kwitabaza umujyanama uzi ibibera kandi azi inzira yo kwikuramo.

Niki franciser? Ingamba zubucuruzi namayeri, gahunda ya biz, ibikoresho byamamaza, tekinoroji yo gukora ibicuruzwa, abakiriya nabatanga isoko. Gufungura iduka bisaba amafaranga angahe? Mbere ya byose, amafaranga arakenewe kugirango ugure francise. Igiciro cyacyo kiratandukanye bitewe nubwoko bwubufatanye nurwego rwo kuzamura ibicuruzwa. Ugomba kandi kwishyura buri kwezi amafaranga yimisoro yo gukoresha izina ryisosiyete. Niba wemeye, urashobora gukuraho inyungu wongera umusanzu wambere mubucuruzi. Ubundi buryo bushimishije nukwemeza francisor wawe ubuhanga bwawe nubushobozi bwo kubona inyungu nyinshi muri biz mugihe kizaza, bityo urashobora gukurura ishoramari kandi ntushore imari. Kora neza amasezerano yubufatanye kugirango utazahura nibibazo mugihe kizaza.

Kuki gufungura ububiko? Hariho impamvu nyinshi. Urashobora gucuruza mububiko busanzwe hamwe nukuri kugurisha. Ibicuruzwa bitandukanye bigurishwa kandi bigurwa mu mwaka. Biragaragara ko ukeneye guhitamo icyicaro cyawe no guha abaguzi ibicuruzwa biranga ibyiza kuruta iby'abanywanyi. Gucuruza kumurongo birakenewe cyane cyane ubungubu, biroroshye kubakiriya kandi bigira akamaro cyane mubwigunge. Fungura umushinga wawe kuri enterineti wunguka. Ntukeneye gukodesha ibiro, kwishyura ibikorwa byingirakamaro, guha akazi abakozi benshi, gukoresha amafaranga yo kubungabunga ibiro.

Ukeneye gusa gutegura gutanga, ibitekerezo byabakiriya. Franchising itanga amahirwe nkaya kuva ibicuruzwa byagurishijwe bimaze kumenyekana kubaguzi. Ni ibihe birango bigenda ubu? Ubufaransa mubijyanye no kugaburira, gucuruza, gukora, ibicuruzwa byabana, imyambaro ninkweto, uburezi. Ibice byavuzwe haruguru birakunzwe cyane kandi byihuse kwishyura. Urashobora gufungura ingingo yo kugurisha imyenda cyangwa inkweto udatinya ko idasabye, na none icy'ingenzi ni uguhitamo icyicaro. Mbere yo gutangiza umushinga wibanze, ugomba guhitamo imari shingiro yambere, kandi ukumva icyo ushaka kugeraho amaherezo. Kora gahunda kandi ubikore, soma inkuru zitsinzi za franchisee, suzuma amahirwe yawe yo gutsinda.

Cataloge idasanzwe ifasha kubona amahitamo meza yubufatanye. Yashizweho muburyo ushobora kugendagenda neza mubyifuzo no gusuzuma amahitamo yatanzwe. Twakusanyije ibyifuzo byamasosiyete yo murugo no mumahanga. Urashobora kubona urwego rutandukanye rutangwa. Mugihe kimwe, dushyira gusa francisors yizewe, ntamwanya wabashuka mububiko bwacu. Fungura ububiko bwa francise cyangwa ubucuruzi ukunda nintambwe yo kumenya ubushobozi bwawe, twiteguye kugufasha muribi.

Isaha ya franchise ni umushinga wubucuruzi wunguka cyane mugihe kirekire. Mugihe ukorana na francise, ugomba kwibuka ko ishyirwa mubikorwa ryimuriwe mubitugu byawe kandi ufite inshingano zuzuye kugirango francise ikore ubuhanga kandi muburyo. Na none, francisor iguha amakuru yuzuye, imishinga yose isabwa mubucuruzi, kode yimyambarire, gushushanya amazu yimyubakire, nibindi. Gukorana na francise bikubiyemo gukenera gukuramo umubare runaka wamafaranga yimari kugirango ushigikire. Ibi nibikorwa bisanzwe kandi ntabwo birimo ibishya. Birumvikana, urashobora kwigenga kumvikana na francisor kugirango ubone inyungu cyangwa indulgensiya.

Gukorana na francise yisaha itanga byihuse kuba umuyobozi kumasoko, gufata imyanya ishimishije cyane. Rwose, ugomba gukora ibikorwa byo kwamamaza wenyine, nyamara, kubwibi, ufite amabwiriza yose akenewe. Barashobora kuyoborwa kugirango birinde amakosa akomeye mugushira mubikorwa ibikorwa byo mu biro. Niba ushaka gucuruza isaha, kuyigurisha uhereye kuri francise izwi, noneho ugomba guhitamo ikirango kibereye. Byaba byiza ufite uburenganzira bwawe ikirango kizwi cyane mubindi bihugu gusa ariko no mubutaka bwigihugu ugiye gukorera ubucuruzi bwawe. Isaha iragurishwa neza, kubwibyo, ugomba gusa guhitamo francise ikwiye kandi ugakora umushinga wubucuruzi ukurikije amabwiriza yakiriwe. Niba watangiye inzira yo gutondeka abakiriya bawe, ugomba gufata ingamba zikwiye mugihe.

Kugira ngo ufate ingamba bitatinze, ugomba gukurikirana ibikorwa byubucuruzi kandi uhora uri maso. Isaha cyangwa isaha francise igomba gushyirwa mubikorwa witonze, kuko abanywanyi bawe bari maso kandi barashobora gufata ibikorwa bitandukanye kugirango babone inzira. Nibikorwa bisanzwe mugihe amarushanwa abangamira isohozwa ryimirimo yashinzwe. Mugihe ukora isaha francise, ufite igikoresho cyose cyibikoresho bifatika, nibikoreshwa neza, bizagera kubisubizo bitangaje. Urashobora gukorana na bonus zitangwa ku makarita yabakiriya. Iyi myitozo yongerera cyane urwego rwubudahemuka bwabakiriya. Gukorana na francise yisaha irashobora kandi gushiramo ububiko bwiza.

Kugabanganya umutungo mububiko kuburyo utazahura nibibazo byubusa.

Isaha yisaha ni umushinga wubucuruzi mugihe ushyira mubikorwa, birakwiye kandi kwibuka ko ufite inshingano zimwe na zimwe kuri francisor. Usibye inshingano zo kwishyura imisanzu runaka buri kwezi, ugomba no kubika ikirango. Ibi bivuze ko abatekinisiye bawe bagomba kwambara neza. Imyambarire imwe yemewe yemewe muri sosiyete mukorana igomba kubahwa. Imikorere ya francise ya digitale iguha amahirwe yo guhangana neza nakazi kakazi ko mu biro kakozwe neza kandi gakurikiza amahame. Kora mubice bitandukanye byibiciro kugirango bigufashe kuzamura bije yawe.

Isaha ya francise izakora neza niba burigihe wiga raporo yububasha bwo kugura. Barashobora kugufasha kumenya ingaruka n'amahirwe ufite mugihe ugurisha imigabane runaka.

Amasaha nigicuruzwa cyihariye, kubwibyo, franchisee nayo igomba kuba murwego rukwiye. Ugomba kwitondera cyane urwego rwo kumenyekanisha ibicuruzwa uteganya gukorana nabyo. Niba idakunzwe cyane mugihugu cyawe, noneho birashobora guteza akaga. Niba francise yujuje byimazeyo ibyanditswe byanditse mubitabo byubucuruzi, ubwo ntuzagira ingorane na gahunda ifatika. Shyira mu bikorwa ubuhanga bwisaha, witondere ibisobanuro bitandukanye bityo wiyemeze amahirwe yo gufata ibyemezo byiza byubuyobozi. Urashobora kwiga imibare ukoresheje ibishushanyo nimbonerahamwe kugirango ubashe gufata icyemezo gikwiye cyo kuyobora.

Kugira amakuru agezweho byemeza intsinzi ntabwo muri francise gusa. Nyuma ya byose, amakuru menshi muburyo bugezweho ufite, niko amahirwe menshi yo kugera ku ntsinzi mugihe kirekire.

Cataloge yububiko bwa francises iguha amahirwe yo gufungura ubucuruzi bwawe murwego rwo gucuruza. Iki gice cyubucuruzi kirazwi cyane, cyane mubucuruzi buciriritse n'ibiciriritse. Ubucuruzi ntibusaba ishoramari rinini no kugura ibikoresho byibyara umusaruro, kubwibyo bwoko bwibikorwa birangwa no kwinjiza amafaranga byihuse hamwe n’urwego rwo hejuru rwinjiza.

Cataloge yubufaransa bwububiko burimo ibintu byiza cyane: urashobora guhitamo icyerekezo mubucuruzi, fungura francise hanyuma ukore neza kandi utezimbere ubucuruzi bwawe bwite. Ibyamamare cyane ni nko mububiko bwibiryo, ububiko bwimyenda, inkweto, ibicuruzwa byabana, ibikoresho, nibindi byose ibi biraboneka murutonde rwacu. Mubyongeyeho, murutonde rwaba francise, urashobora kubona ibyifuzo byububiko bwa francising kumurongo, akamaro kacyo ntikinyeganyega mugihe cya none. Muri 2020-2021 urwego rwo gucuruza kumurongo rwa interineti rwiyongereye cyane, bituma amaduka yo kumurongo ashimishwa no kwihangira imirimo: ishoramari rito, kwishyura byihuse, inyungu nyinshi bidakenewe kugura ibicuruzwa byigenga, kandi nta bikenewe kubikoresho byihariye.

Kuki uhitamo ububiko bwububiko hanyuma ugakoresha kataloge? Mbere ya byose, muri kataloge, urashobora kubona urutonde rwa francises zose zitangwa nububiko bwiza buturutse kwisi. Icya kabiri, inyungu ku ishoramari ibaho mumwaka wambere wubucuruzi. Birumvikana ko urwego rwamarushanwa murwego rwubucuruzi rugomba no kwitabwaho. Kubwiyi mpamvu, inzira nziza yaba iyo gusuzuma imiyoboro yose ihari ya francise nibitekerezo byabo.

Niki cataloge yacu na francising itanga muri rusange?

• Gutanga ibicuruzwa bizwi;

• Ubushobozi bwo kugurisha ibicuruzwa byiza mububiko bwiza;

• Inyungu mugihe cyo kwishyura, ingano yishoramari, nibiciro byiza;

• Ibigo bitanga francise bitanga politiki yubucuruzi yubatswe neza hamwe niyamamaza ryamamaza - ntukeneye kuzenguruka ubucuruzi bwawe guhera.

Muri kataloge yububiko bwa francise, urashobora kubona byoroshye no kwihitiramo wenyine ibyifuzo bishimishije kandi byunguka bizakuzanira inyungu nziza nibyishimo kumurimo. Urakoze kuri catalog, uzashobora kuvugana na banyiri amaduka ya francise. Ubucuruzi bwawe buri mumaboko yawe, ishingiro ryibikorwa byawe biri murutonde rwaba francise!

Ubucuruzi nubucuruzi nibisobanuro bifitanye isano. Kugira ngo wumve neza icyo franchise aricyo, ugomba kwiga amakuru kugirango ufate icyemezo cyiza nubuyobozi. Nyuma ya byose, amakuru ajyanye nurufunguzo rwo gutsinda. Na none, gukora francise hamwe nabacuruzi, yashizweho nisosiyete ikora umutimanama, urashobora gukora byoroshye ibikorwa byose bitandukanye kandi ugahangana numurimo urimo. Ntugomba guhora uhura nigihombo bitewe nuko abakozi mukigo cyawe badakora nabi imirimo yabo itaziguye. Buri wese mu bakozi bashoboye gukoresha igihe cye kugirango bahangane neza nimirimo yose yo mu biro.

Ntabwo ufite ingorane gusa kuberako gahunda yacu isa nkumugambi mwiza ubufasha bukenewe. Niba ushishikajwe na francise, noneho ubuyobozi bugomba gukorwa neza. Nibyo, software iguha amakuru akenewe, ariko, inzira yubuyobozi ubwayo igomba gukorwa hakoreshejwe software.

Hamwe nubufasha bwitsinda ryabaporogaramu babimenyereye, urashobora kurangiza imirimo yo mu biro mugihe cyo kwandika. Iyo ukorana na francise, umucuruzi ntagomba gukora intoki imirimo myinshi yo mubiro. Ufite intera nziza cyane kandi nziza-isa neza. Nyuma ya byose, urashobora guhitamo uburyo bwiza bwo gushushanya.

Ningirakamaro kuri francise nu mucuruzi kugira urwego rwuzuye rwo kubaka tekinike yubucuruzi. Franchise irenze abo basanzwe bakorana nubucuruzi ku isoko mubyinshi mubipimo bishobora gushyirwa mubikorwa byingenzi. Iyo ikorana numucuruzi, isosiyete ntabwo ihura ningorane, bityo, francise iba nziza kandi birashoboka kubona amafaranga menshi.

Ububiko bwamasaha francise numushinga wibikorwa byakazi cyane. Kugirango ubone byinshi muri byo, ugomba gukora imyiteguro ibanza. Igizwe no gukora ibikorwa byo gusesengura. Ubufaransa bugomba gukemurwa mubushobozi, uzi neza ko ugomba kwiha urwego rwo hejuru rwinjiza. Nyuma ya byose, ugomba kuba ufite inshingano. Umuntu wambere ushaka kubona amafaranga ava mubikorwa byawe ni francisor wenyine.

Mugabana na fagitire yawe. Ibi bikubiye mu masezerano. Gusa shyira mubikorwa francise yawe kuburyo abanywanyi badafite amahirwe yo kukurwanya na gato. Bituma bishoboka guhangana ningorane zose. Isaha ya francise ifite amahirwe yose yo gutsinda igihe kirekire niba ubikora neza kandi nyuma yo kwiga imibare. Amakuru y'ibarurishamibare araguha igitekerezo cyukuntu isoko ryububiko ryifashe, umwanya wububiko bwawe bwite, hamwe nuburyo bwamaduka uhabwa kuri aya magambo.

Gukora iduka ryamasaha munsi yubufaransa birashobora guhura nibibazo bitandukanye, kandi ntabwo arinzego zishinzwe kugenzura leta zihagarariye guverinoma gusa ahubwo ni abanywanyi. Niba ukoresha francise iduka, barashobora kwitabaza uburyo butandukanye bwo kurwana. Witegure kandi ntibashobora kukugirira nabi. Imyiteguro igizwe no gukora muburyo bwose bushoboka. Kubwibyo, ububiko bwawe bwamasaha ya francise buzaba bwiteguye kubibazo byose nyuma. Gusa urashobora kubatsinda mugutakaza amafaranga make.

Mubyukuri, birakenewe kugira umufuka windege mugihe habaye akaga kadateganijwe. Nibintu kandi ushobora gutsinda ukoresheje muri francise. Ugomba guhora ushyikirana naba francisor kugirango ubaze ibibazo byose wifuza. Ibi nibyingenzi cyane kuko ari ngombwa kugira amakuru yose ajyanye no kuyakoresha kugirango utinjira mubibazo bitoroshye kandi biteje akaga. Isaha cyangwa isaha francise ni amahirwe yawe yo kugera kubisubizo byingenzi mumarushanwa.