Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Abagabo francises - iki cyiciro gikubiyemo ibyifuzo kubagabo nabafite uruhare mubucuruzi bwabagabo. Izi francises zirimo imishinga ijyanye namahugurwa, serivisi zimodoka, umusaruro, ubwubatsi. Nkuko bisanzwe, gutunga francise yabagabo, ugomba kuba ufite ubumenyi bwa tekinike cyangwa ubuhanga mubucuruzi runaka cyangwa uzi neza ikibazo runaka. Nubwo igihe cyerekana ko abagabo badashaka gukora ibiryo, kugemura ibiryo, cyangwa ahantu hihariye cyane mubucuruzi bwibicuruzwa, urugero, kugurisha ibiryohereye. Vuba aha, abagabo bakunda cyane ingingo yo guteka babigize umwuga, kurugero, uduce cyangwa imizingo. Nkuko igihe cyabigaragaje, kimwe cya kabiri cyubumuntu gikunda imishinga yimyambarire mubijyanye na siporo no gushushanya.

Harimo gufungura clubs za siporo, amashuri yimikino yo kogosha, salon yabagabo, amahugurwa y amajwi. Hariho kandi ibyifuzo bidasanzwe rwose, kurugero, francise 'Stroytaxi' cyangwa serivise 'Kurambagiza'. Abagabo francises nabo barimo ibikoresho cyangwa imishinga yo kugura ibikoresho. Ninde wahisemo, ibuka ko francising yabagabo yinjiza cyane biz. Kumenya ubushobozi bwawe nikintu cyingenzi mubuzima bwiza. Uburyo bugezweho mubucuruzi bworohereza cyane inzira yo gutsinda. Mubyukuri, urashobora gukoresha uburyo nubuhanga bumaze kugaragara bwo gukora ubucuruzi.

Ubwiza bwaba francises yabagabo biterwa nibintu byinshi, gukorana nikirangantego cyemewe ubona igabanuka ryinshi ryingaruka zo kwihangira imirimo, birashoboka ko watangira vuba mubucuruzi mwizina rizwi cyane, kumenyekanisha no gukoresha uburyo bwagaragaye bwa biz biz , ubufasha butangwa na francisor. Mugihe kimwe, ntukeneye gukoresha amafaranga menshi mugutezimbere ubucuruzi bwawe. Byongeye, ubona inama zifatika kumwanya wa biz hamwe nisuzuma ryigihe. Na none, abafaransa bamwe batanga amahirwe yo gutanga inguzanyo, ubwishingizi, nabandi bafatanyabikorwa. Muri kataloge yacu, uzasangamo ibyifuzo biva mubirango mpuzamahanga no murugo. Kugirango ubone icyifuzo gikwiranye, ugomba gusa gukurikira umurongo kandi uzabona uburyo: amasezerano yubufatanye, ikiguzi cyikibazo, gusubiramo, nandi makuru yingirakamaro ya francises. Twakusanyije kubitangwa gusa kubirango byizewe byabagabo francises, fungura ubucuruzi bwawe nta ngaruka nigihombo.

Ibikoresho byubwubatsi franchise nigikorwa cyunguka cyane muburyo bwo kubona umutungo. Umusaruro wibikoresho byose byubaka francise isanga ikoreshwa binyuze mubyiciro byambere byo kwamamaza no kwamamaza, bitozwa nabakora ibitekerezo byiteguye. Ibikoresho nibikorwa byubaka umutungo wububiko bigomba gukoreshwa muburyo bwagutse kugirango bigere ku rwego mpuzamahanga. Nyuma yo gusuzuma uwabitanze, ugomba gukomeza ibiganiro, ibyo, mubisubizo byiza, bigomba gushakirwa muburyo bwubufatanye namasezerano yihariye. Muri iki gihe, kubaka francise franchise irakoreshwa mugihe abakiriya babonye inyungu zimishinga, hamwe nurutonde rwintambwe ku ntambwe yo kubafasha kugera ku ntsinzi bifuza. Igiciro cya francise gishyirwaho bitewe nurwego rwo gukundwa kwikirango, kimaze imyaka kumasoko kumyaka itari mike.

Ibibazo byose bivuka kubyerekeranye na francise bigomba mbere na mbere gukemurwa ninzobere mu gukora, zitanga inama zujuje ibisabwa mugihe gito. Niba ukeneye gukora ubucuruzi bwawe bwite, ugomba rero kugura ibikoresho byubaka francise.