Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Franchises muri Biyelorusiya ni amahirwe akomeye kubakozi bose kwipimisha mubikorwa bishya byubucuruzi. Nka rwiyemezamirimo. Kuri benshi, intego nkiyi isa nkaho yifuzwa, ariko akenshi ihura numubare munini wo kwivuguruza no gushidikanya, kuko ntabwo abantu bose bumva biteguye ubucuruzi bunini. Kubwibyo, Biyelorusiya iracyari mu mpinduramatwara ya francise, igihe bazatangira gukoreshwa cyane. Urashobora kuba uwambere mugukingura ubucuruzi bwawe bushingiye kumurango witeguye!

Rero, kugirango utangire, ugomba gukomeza gutekereza kumpamvu francises ikenewe nicyo aricyo. Noneho uzasobanukirwa amahirwe ufite yo guteza imbere ubucuruzi bwawe neza. Rero, mbere yuko dutangira kwerekana icyo francises aricyo, turashaka kongeraho ko ubu hariho benshi muribo kandi hafi ya bose bashya cyangwa umucuruzi wateye imbere bazashobora kubona ikintu mubushobozi bwabo bwamafaranga kandi bakunda, ikintu cyujuje ibisabwa byombi ube mwiza. Kubera ko bizahuza neza nibyo bategereje kandi bakeneye. Ubwinshi bwisoko rya francise butanga amahirwe meza yo gukora ibi. Ikintu cyingenzi nukwegera ubushakashatsi bwawe neza kandi ukirinda ikosa ryica.

Noneho mubyukuri ni francise? Ubufaransa nubucuruzi bwiteguye ubona kugirango uteze imbere mubindi bihugu, umujyi, cyangwa akarere. Mubisanzwe, wishyura ikirango, paki yinyandiko, uburyo bwateguwe bwuburyo bukoreshwa, inama zo kuzamurwa, hamwe nicyubahiro kizwi. Emera ko ibyo bidahagije, kuko ikintu kigoye cyane muri iki gihe ni ukuvana mu bitazwi kandi ukagera ku cyubahiro cyiza no kwizera muri sosiyete. Ubusanzwe, francise, iguha amahirwe kuva mugitangira cyo kuba umugurisha uzwi cyane muri Biyelorusiya kandi ntabwo ari umuntu utavuzwe izina mubigo byinshi bisa. Biragoye cyane rero gusuzugura imikorere ya francises.

Byongeye kandi, nkuko byavuzwe haruguru, uzakira uburambe budasanzwe bwikigo gikuru, muri Biyelorusiya gishobora kuba kitarigeze cyumvikana na gato. Inzira nyamukuru kuva gutangira kwihangira imirimo kugeza kumenya ibyibanze byambere bizaba bimaze kugukorerwa. Ntugomba gukora amakosa menshi yifuza kuba ba rwiyemezamirimo wowe ubwawe, bidatwara igihe gusa ahubwo binakubita cyane mumufuka! Amafaranga uzigama kubyemezo bitatsinzwe birashobora kwishura kugura francise muri Biyelorusiya, kubwibyo rero bisa nkaho byunguka nonaha. Ariko, urashobora kugira ibibazo byemewe kuriyi ngingo. Kurugero, kuki umuntu yashaka gukorana na Biyelorusiya na ba rwiyemezamirimo bayo? Kuki wagurisha ubucuruzi bwawe kubandi? Nibyiza kubacuruzi?

Yego! Ibi rwose byunguka kuko bitanga amahirwe meza yo kwagura ibikorwa byawe. Ntabwo rwiyemezamirimo wese afite imbaraga zihagije zo guhangana namashami menshi, ariko mugihe kimwe, bashaka kwaguka. Byongeye kandi, umuntu umwe arashobora gusa kuba adafite imbaraga nimbaraga zihagije zo kuyobora amashami menshi, kandi imari imwe nimwe izahora ituruka muri francise. Hanyuma, biragoye rwose kugenzura ubucuruzi mubihugu bitandukanye, urugero, muri Biyelorusiya, mugihe uwashinze ubwe akomoka muri Amerika. Ariko gufungura francise bizatanga imbaraga zo kwaguka, isoko rishya ryinjiza, hamwe numwanya wabonye mugihugu gishya rwose.

Nkuko mubibona, ba rwiyemezamirimo benshi bashobora gushaka gukorana na Biyelorusiya, kuko ibi bifite inyungu nyinshi. Ntabwo rero ubona foromaje muri mousetrap, ariko amasezerano yunguka rwose kumpande zombi. Nukuri, ubu hariho ikibazo kitoroshye cyukuntu utazahura nabashuka, uburyo bwo guhitamo francise ibereye kubwinyungu zawe, imbaraga zawe, nubukungu bwawe, uburyo bwo guhitamo ibereye akarere kawe. Kugirango ugere kubisubizo wifuza, ugomba kwitabaza serivisi zundi muntu. Ariko ntugire ubwoba! Umuturage wa Biyelorusiya azabona inyungu nyinshi zituruka ku bahuza mpuzamahanga kuruta uko azakoresha mu kubaha akazi.

None umuhuza agomba gutanga iki kumpande zombi? Isosiyete yacu ikora muburyo bwo guhitamo neza abafatanyabikorwa bizewe kandi bemejwe. Duhitamo gusa ibigo bikomeye dukusanya amakuru yose akenewe. Kandi ibi ntabwo bivuze gusa guhuza, ariko kandi bizwi, ingano yumusaruro, imari. Ibi byerekana inyungu zingenzi kubaguzi bazashobora guhitamo muburyo butandukanye butangwa neza kuri bo, aho amahitamo meza kandi yizewe yamaze gutorwa.

Hariho inyungu kubashinze isosiyete nugurisha, zifatanije cyane ninyungu zumuguzi ushobora kuva muri Biyelorusiya. Ikigaragara ni uko guhera mu ntangiriro tuzakora urwego rukomeye rw'akazi hamwe nawe, aho tuzagaragaza ingengo yimari yawe, tukagena ibyifuzo byawe, tugakora urutonde rwaba francises babereye mbere tukakwereka. Mubyukuri, isosiyete izabona umuguzi mwiza wenyine, nayo iraboroheye. Nkuko mubibona, kwishora mubandi bantu bitanga inyungu kubashinze no kugura francise. Kwishora mubandi bantu birashobora kandi kwemeza kwizerwa, umutekano, hamwe nuburyo bwemewe.

Franchises muri Biyelorusiya ninzira nziza yo guhagarika kuba office plankton no gufungura ubucuruzi bwawe bwite. Muri Biyelorusiya, iyi ngingo iracyari shyashya kandi irashobora gutera umunezero mwinshi, urashobora kuba umwe mubambere, francise yawe izatera akavuyo, kandi uzafata umwanya wingenzi mumasoko ya Biyelorusiya. Nkuko mubibona, francising muriki kibazo isa neza cyane. Hasigaye gusa kutwandikira kugirango tujye inama!

Inyama francise izazana urwego rwo hejuru rwinjiza niba rwiyemezamirimo uyishyira mubikorwa yubahiriza byimazeyo ibipimo, amabwiriza ahereye kumyambarire. Ugomba kandi kuzirikana ko mugihe ushyira mubikorwa francise, ushobora kwipimisha na francisor. Ibi birashobora kuba cheque ifunguye cyangwa umuguzi w'amayobera. Uhagarariye francise azaza iwawe yitirirwa umukiriya usanzwe kandi agure ibicuruzwa runaka, utitaye kubyo ukora, inyama cyangwa amata. Umuguzi wamayobera ahagarariye ikirango azagaragaza neza niba ukurikiza amabwiriza nubwiza bwibicuruzwa. Niyo mpamvu francise igomba kwitabwaho ibisobanuro byose byanditse muburyo bw'amasezerano.

Kugurisha ibicuruzwa byiza ntibizagufasha gusa kunoza irushanwa ryawe hamwe nubudahemuka bwabakiriya. Uzashobora kandi gukomeza urwego rwo hejuru rwicyubahiro mumaso yabahagarariye franchise, nibyingenzi cyane. Uzagomba kwitondera byumwihariko inyama nubwiza bwazo mugihe ushyira mubikorwa francise. Ibi nibimenyerewe nubwo waba ukora ubucuruzi nkuko bisanzwe.

Inyama francise iteganya gahunda yabakiriya kugirango ubashe gukorana neza nabo kandi unakorana no kugura raporo zingufu, umaze kubyiga mbere. Ibi bizagufasha kumva urwego urwego rusabwa neza mugace runaka. Inyama francise izakora neza niba uhisemo ikirango cyiza cyane. Abantu bakunda guhabwa serivisi zisoko zizwi kwisi yose. Mugihe uhisemo inyama francise, ugomba kuyoborwa nibipimo byose kugirango ugire umushinga mwiza wubucuruzi ufite. Hariho kandi umusanzu umwe, wishyurwa ukimara gutangira ubucuruzi bwawe.

Umusanzu umwe mugihe ukorana na francise yinyama urashobora kugera kuri 11%, ariko, nkuko bisanzwe, ntabwo ari munsi ya 9%. Ariko, n'iyi ngingo irashobora gukemurwa binyuze mubiganiro byatsinzwe na francisor. Kurugero, mugihe ugurisha inyama francise, urashobora gufata izindi nshingano zinyongera zo kugura ibicuruzwa kubiciro bimwe mubirango. Noneho, urashobora kugabanywa, haba mumisanzu ya buri kwezi, cyangwa kugabanya ubunini bwamafaranga.

Ubufaransa bwuruganda rutunganya inyama nigikorwa cyingirakamaro kandi gishobora kubyara inyungu, mugihe cyakazi uzakorana inshingano zimwe. Gukorana nabahagarariye francise, nyuma yamasezerano arangiye, uzagira inshingano zamafaranga. Ubwa mbere, iyi nintererano imwe, igomba kwimurwa kuri konti yuwuhagarariye ikirango murwego rwambere. Byongeye, gukora kuri francise y'uruganda rutunganya inyama, uzakenera kwishyura buri kwezi. Icya mbere muri ibyo ni amafaranga yubukode, ingano yayo iratandukanye kandi irashobora kuva kuri 2 kugeza kuri 6%. Cyangwa, ukora kuri francise y'uruganda rutunganya inyama, urashobora kwiringira ko ari ngombwa gukora no gukwirakwiza ibikorwa byo kwamamaza, ibyo francisor azabikora yigenga.

Kwamamaza kwisi yose kwisi nabyo biratandukanye kandi birashobora kuva kuri 1% kugeza 3% buri kwezi. Ibi nibikorwa bisanzwe, wongeyeho, hamwe nintererano ya buri kwezi, urashobora kwiyemeza kuzuza izindi nshingano. Kurugero, ugomba kugura ibarura biturutse kuri francisor cyangwa gukoresha serivisi iyo ariyo yose. Ibi byose biganirwaho kugiti cyawe mumasezerano kandi ugomba kumenya neza umurimo uhura nacyo. Korana na francise yawe yo gutunganya inyama hamwe nurwego ntarengwa rwo guhuriza hamwe kugirango udatandukana numwimerere. Ibi bizaguha amahirwe yo kubona byihuse no kuba umucuruzi watsinze cyane.

Niba ukora mu ruganda rutunganya inyama ukaba ushaka francise ikwiye kugirango utezimbere ibikorwa byubucuruzi, ugomba kwitabaza ibikoresho byihariye bitanga amahitamo atandukanye. Uzakenera guhitamo ibyiza byateganijwe mugereranije nibisabwa. Uruganda rwawe rutunganya inyama ntiruzongera kugira igihombo, kuko, kurugurisha munsi ya francise, uzashobora gukoresha tekinoroji idafite ibikoresho, ibikoresho, ubumenyi bushimishije, kandi unakora ibikorwa mwizina ryikirango kizwi cyane. Ibi birashobora guhindura itandukaniro ryiza kubitsinda ryigihe kirekire. Igikorwa cyo gutunganya inyama zikora neza ninzira yawe yo gutsinda. Ugomba kubinyuramo nurwego ntarengwa rwo gukora neza hanyuma uzaba mwiza.

Ntukirengagize ibipimo bitandukanye byibarurishamibare, kubyiga no gufata ibyemezo byiza byo kuyobora bishingiye kubisesengura. Ubufaransa bwuruganda rutunganya inyama rushobora kukuzanira inyungu zikomeye mugihe udakoze amakosa mugihe cyiterambere rya francise. Ibi bisaba kwitegura neza. Ingamba zisesengura zizakenera gukorwa mbere, hanyuma, kugirango twige imibare. Igishushanyo nigishushanyo birakwiriye kuburyo mugihe utezimbere francise, urwego rusobanutse rwamakuru yize aragurwa.