Ubucuruzi bwiteguye francise nintangiriro yoroshye yo gutangiza umushinga wawe. Ubucuruzi bwateguwe bwubucuruzi nubucuruzi butezimbere neza hamwe ninjiza ihamye. Nkuko bisanzwe, ibicuruzwa cyangwa serivisi byakunze umuguzi, ikirango kiramenyekana byoroshye kandi gifite ubuziranenge bwiza. Kugura ibicuruzwa byateguwe byubucuruzi biroroshye cyane, ukeneye gutwara icyifuzo kuri enterineti hamwe na kataloge amagana hamwe na cataloge zitandukanye zatoranijwe mubice bitandukanye kandi ugereranije na bije runaka ushobora kubona. Birasa nkibyoroshye, ariko urashobora kugwa mumutego wabashuka. Akenshi, dummy irashobora gutangwa mubitangwa francises.

Ubucuruzi bwiteguye butangwa mugutezimbere page isanzwe kuri enterineti idakora no kugurisha uburyo. Franchises iratandukanye mubufatanye, irashobora kuba itaziguye, hamwe nabasimbuye nabandi. Amasezerano yubufatanye agomba kwerekana ingingo zubufatanye, amafaranga yatanzwe mugutangiza umushinga nibikoresho bifatika. Mbere yo gukora amasezerano, ni ngombwa kwiga byose, gusuzuma inyungu zose zubufatanye. Ntabwo byababaza kwiga uburambe bwabashobora guhatana. Ibintu byiza byubucuruzi bwateguwe neza: umuguzi azi ibicuruzwa cyangwa serivisi bitangwa na francisee (kubwibyo, nta mpamvu yo guteza imbere uburyo bwo kugurisha, ubu buryo buracibwa), nta mpamvu yo gukoresha ibikoresho bifatika mukwamamaza. Gutegura neza gahunda yo gukora bisobanura guha akazi abakozi, serivisi, abatanga ibikoresho, ibikoresho, nibindi.

Inyungu zirimo kandi ubufasha butangwa numujyanama wageze ku ntsinzi mu bucuruzi bwe, gutanga inguzanyo ku buryo bworoshye, no gushora imari (mu bihe bidasanzwe). Ibintu bibi byo gukora ubucuruzi bwubucuruzi bwiteguye bivuze gukurikiza byimazeyo amahame nubuziranenge kuva muri francisor (ibintu byose byanditswe mumasezerano yubufatanye), kwishyura buri gihe cyubwami, gusesa amasezerano mubihe bitari byiza kuri franchisee. Niki ukeneye kumenya kugirango ufungure neza ubucuruzi bwa francise? Mbere ya byose, hitamo icyo ushaka kuva mubucuruzi bwawe, kugena icyerekezo, gushyiraho ingengo yimari, gusesengura ingaruka zishobora kubaho nuburyo bwo kubikemura. Icyerekezo cyo gufungura francise izwi cyane: ibiryo, imyambaro, inkweto, imitako, imyambaro yabana n ibikinisho, uburezi, umusaruro wibicuruzwa, inganda zubwiza (inzu yo kogosha, salon yubwiza), serivisi za serivise, amahugurwa, nibindi byinshi. Intambwe ikurikira ni uguhitamo francisor ikora neza kugirango ikurikirane ibyifuzo byose. Noneho wige isoko, usesengure imirimo yabanywanyi bawe, gerageza uhindure ibibi byakazi kabo mubyiza byawe. Kugirango utangire neza, ni ngombwa gusuzuma ubushishozi ubushobozi bwawe bwamafaranga.

Gereranya ikiguzi cyumushinga, menya niba ukeneye gufata inguzanyo, ugaragaze ishusho yuzuye yubukungu bwawe. Isesengura rya francisor ryerekana urwego rwinjiza, igihe cyo kuruhuka ku isoko, umubare wabafatanyabikorwa. Reka francisor iguhe ishusho yimari yuzuye, igihe cyo kwishyura. Ro kwishura, niki? Ibicuruzwa ni amafaranga yishyurwa buri kwezi yo gukoresha izina ryirango. Umubare w'ubwishyu uteganijwe mu masezerano. Muri iki kibazo, ibisobanuro bidasobanutse ntibigomba kwemererwa, ibipimo byose bigomba kuba bisobanutse kandi bihagije. Reba umukunzi wawe mumasoko afunguye kugirango urebe niba amakuru yabo azwi kubaguzi ahuye nukuri.

Ni ngombwa ko franchisee izi neza inganda zatoranijwe, ibi byihutisha cyane inzira yo kuzamura dosiye yumuntu. Kora impapuro z'umugurisha, amategeko y'ibikorwa bye byemewe, n'ibirango. Ongera usuzume garanti yatanzwe nugurisha. Niba umugurisha akorana nibirango byisi yose muri serivisi, iki nikimenyetso cyuko atuje kandi azwi cyane. Amakuru yemewe kubyerekeye francisor arashobora kugenzurwa mubitangazamakuru bifunguye, cyangwa urashobora gusaba mu buryo butaziguye, hanyuma ukareba amakuru yo kwiyandikisha, impushya, nibindi. Niba aya makuru yihishe, nibyiza kudafatanya nu ugurisha. Witondere ko amasezerano akubiyemo amasezerano asobanutse yubufatanye, ntabwo interuro zidasobanutse nkinkunga yo murwego rwo hejuru, imicungire yamamaza, nibindi.

Biroroshye gucunga ubucuruzi bwateguwe na francise niba ubonye ibihe byose byubufatanye mbere. Guhitamo francise birashobora gukorwa kurubuga rwacu. Dufite urutonde rworoshye rwa francise yiteguye kuva mubirango byo murugo no mumahanga. Twakusanyije ibintu bishya kandi byingirakamaro muri 2021. Dukorana gusa nibirango byizewe. Ibyifuzo byateguwe bishyizwe hamwe ugereranije nishoramari rikorwa. Turagutekereza kandi dutanga ibisubizo byageragejwe gusa.

Shakisha ubucuruzi bwawe bwiteguye hamwe natwe.

Inyama francise izazana urwego rwo hejuru rwinjiza niba rwiyemezamirimo uyishyira mubikorwa yubahiriza byimazeyo ibipimo, amabwiriza ahereye kumyambarire. Ugomba kandi kuzirikana ko mugihe ushyira mubikorwa francise, ushobora kwipimisha na francisor. Ibi birashobora kuba cheque ifunguye cyangwa umuguzi w'amayobera. Uhagarariye francise azaza iwawe yitirirwa umukiriya usanzwe kandi agure ibicuruzwa runaka, utitaye kubyo ukora, inyama cyangwa amata. Umuguzi wamayobera ahagarariye ikirango azagaragaza neza niba ukurikiza amabwiriza nubwiza bwibicuruzwa. Niyo mpamvu francise igomba kwitabwaho ibisobanuro byose byanditse muburyo bw'amasezerano.

Kugurisha ibicuruzwa byiza ntibizagufasha gusa kunoza irushanwa ryawe hamwe nubudahemuka bwabakiriya. Uzashobora kandi gukomeza urwego rwo hejuru rwicyubahiro mumaso yabahagarariye franchise, nibyingenzi cyane. Uzagomba kwitondera byumwihariko inyama nubwiza bwazo mugihe ushyira mubikorwa francise. Ibi nibimenyerewe nubwo waba ukora ubucuruzi nkuko bisanzwe.

Inyama francise iteganya gahunda yabakiriya kugirango ubashe gukorana neza nabo kandi unakorana no kugura raporo zingufu, umaze kubyiga mbere. Ibi bizagufasha kumva urwego urwego rusabwa neza mugace runaka. Inyama francise izakora neza niba uhisemo ikirango cyiza cyane. Abantu bakunda guhabwa serivisi zisoko zizwi kwisi yose. Mugihe uhisemo inyama francise, ugomba kuyoborwa nibipimo byose kugirango ugire umushinga mwiza wubucuruzi ufite. Hariho kandi umusanzu umwe, wishyurwa ukimara gutangira ubucuruzi bwawe.

Umusanzu umwe mugihe ukorana na francise yinyama urashobora kugera kuri 11%, ariko, nkuko bisanzwe, ntabwo ari munsi ya 9%. Ariko, n'iyi ngingo irashobora gukemurwa binyuze mubiganiro byatsinzwe na francisor. Kurugero, mugihe ugurisha inyama francise, urashobora gufata izindi nshingano zinyongera zo kugura ibicuruzwa kubiciro bimwe mubirango. Noneho, urashobora kugabanywa, haba mumisanzu ya buri kwezi, cyangwa kugabanya ubunini bwamafaranga.

Icyo kataloge ya francise nukugura ubucuruzi bwiteguye. Uyu munsi, ukoresheje mushakisha iyariyo yose, urashobora kubona ibikoresho byinshi kumurongo byakira kataloge ya francise yatanzwe kubigura. Kuburyohe bwose, ibyo ukunda, ubushobozi bwimari nubuyobozi. Nibyo, ibi biroroshye cyane mugihe umuntu ashobora kureba amajana mumahitamo mugihe gito hanyuma agahitamo inzira ijyanye na gahunda ye. Hamwe nurwego rugezweho rwiterambere rya sisitemu yo kwishura amafaranga, birashoboka kugura francise yiteguye byoroshye kandi byihuse, tutitaye aho francisor nkuru ikorera kwisi. Mugihe ukorana nubuyobozi bwa catalog, ugomba kuzirikana ko urubuga rwandika inyungu zawe muburyo bumwe cyangwa ubundi bwoko bwa francise.

Mugihe kizaza, uzakira ubutumwa bwa burimunsi hamwe nubucuruzi bushya butangwa kubufaransa, busa mumitungo yabo nibikorwa warebye muri kataloge. Ububiko bwiza, butunganijwe neza butanga uburyo bwiza bwa ba rwiyemezamirimo, bashaka kugura uburenganzira bwo gukora murwego rwumushinga witeguye, kukuyobora mubyifuzo byinshi, gutanga ubushakashatsi bwihuse no guhitamo amakuru.

Ububiko busabwa burasa nkubundi rubuga urwo arirwo rwose. Igomba kuba mumirongo 10 yambere yubushakashatsi, ifite traffic nyinshi, imiterere yumvikana kandi yumvikana, kimwe no gushakisha amakuru asabwa sisitemu yoroshye. Abashyitsi ntibagomba kumara amasaha batora francise yo kugura. Byongeye kandi, amakuru agomba kuba mashya kandi afite akamaro, kandi ntatange igihe cyashize umwaka ushize ibisubizo byateguwe. Ibiri muri ubwo bubiko bivugururwa buri munsi kandi ntibikubiyemo gusa ibisobanuro bya sosiyete ya francisor gusa ahubwo binaganira kubitumanaho na ba nyirabyo (ibi nibyingenzi kubashaka kugura francise), amateka yo gushiraho no guteza imbere ubucuruzi, Ubufatanye bwambere, nibindi. Byongeye kandi, kataloge isanzwe ishyira mubikorwa uburyo bugezweho bwo kwamamaza, kumenyekanisha, no kuzamura francise nkibintu byo kugurisha no kugura, gusesengura inyungu ndetse no kubara byateguwe byikoranabuhanga ryishura.

Kenshi cyane, kataloge itanga amahirwe yo kubaza ikibazo, kubona inama, cyangwa ibyifuzo byinyongera. Nibyo, nkuko bisanzwe, serivisi nkizo zirishyurwa, ariko amahirwe yo kugura inyungu uburenganzira bwo kwinjira mubucuruzi bwatsinze birakwiye. Igitekerezo icyo ari cyo cyose cyo kwihangira imirimo gifitanye isano ningaruka (niyo bigeze ku gitekerezo cyashyizwe mubikorwa mubikorwa). Impanuro zumwuga rero mubihe nkibi ntizigera zirenga.

Ubufaransa bwuruganda rutunganya inyama nigikorwa cyingirakamaro kandi gishobora kubyara inyungu, mugihe cyakazi uzakorana inshingano zimwe. Gukorana nabahagarariye francise, nyuma yamasezerano arangiye, uzagira inshingano zamafaranga. Ubwa mbere, iyi nintererano imwe, igomba kwimurwa kuri konti yuwuhagarariye ikirango murwego rwambere. Byongeye, gukora kuri francise y'uruganda rutunganya inyama, uzakenera kwishyura buri kwezi. Icya mbere muri ibyo ni amafaranga yubukode, ingano yayo iratandukanye kandi irashobora kuva kuri 2 kugeza kuri 6%. Cyangwa, ukora kuri francise y'uruganda rutunganya inyama, urashobora kwiringira ko ari ngombwa gukora no gukwirakwiza ibikorwa byo kwamamaza, ibyo francisor azabikora yigenga.

Kwamamaza kwisi yose kwisi nabyo biratandukanye kandi birashobora kuva kuri 1% kugeza 3% buri kwezi. Ibi nibikorwa bisanzwe, wongeyeho, hamwe nintererano ya buri kwezi, urashobora kwiyemeza kuzuza izindi nshingano. Kurugero, ugomba kugura ibarura biturutse kuri francisor cyangwa gukoresha serivisi iyo ariyo yose. Ibi byose biganirwaho kugiti cyawe mumasezerano kandi ugomba kumenya neza umurimo uhura nacyo. Korana na francise yawe yo gutunganya inyama hamwe nurwego ntarengwa rwo guhuriza hamwe kugirango udatandukana numwimerere. Ibi bizaguha amahirwe yo kubona byihuse no kuba umucuruzi watsinze cyane.

Niba ukora mu ruganda rutunganya inyama ukaba ushaka francise ikwiye kugirango utezimbere ibikorwa byubucuruzi, ugomba kwitabaza ibikoresho byihariye bitanga amahitamo atandukanye. Uzakenera guhitamo ibyiza byateganijwe mugereranije nibisabwa. Uruganda rwawe rutunganya inyama ntiruzongera kugira igihombo, kuko, kurugurisha munsi ya francise, uzashobora gukoresha tekinoroji idafite ibikoresho, ibikoresho, ubumenyi bushimishije, kandi unakora ibikorwa mwizina ryikirango kizwi cyane. Ibi birashobora guhindura itandukaniro ryiza kubitsinda ryigihe kirekire. Igikorwa cyo gutunganya inyama zikora neza ninzira yawe yo gutsinda. Ugomba kubinyuramo nurwego ntarengwa rwo gukora neza hanyuma uzaba mwiza.

Ntukirengagize ibipimo bitandukanye byibarurishamibare, kubyiga no gufata ibyemezo byiza byo kuyobora bishingiye kubisesengura. Ubufaransa bwuruganda rutunganya inyama rushobora kukuzanira inyungu zikomeye mugihe udakoze amakosa mugihe cyiterambere rya francise. Ibi bisaba kwitegura neza. Ingamba zisesengura zizakenera gukorwa mbere, hanyuma, kugirango twige imibare. Igishushanyo nigishushanyo birakwiriye kuburyo mugihe utezimbere francise, urwego rusobanutse rwamakuru yize aragurwa.