Amafranga yunguka agenda arushaho gukenerwa muri societe yacu mugihe ntamuntu numwe ushaka guhungabanya ubucuruzi bwabo no gutangiza ubucuruzi bushya guhera. Nibihe nkibi abakoresha ubwoko bwose bashakisha uburyo bwo kugura francises yunguka. Hamwe nuburyo nkubu, gushyira mubikorwa intego zikomeye biroroha cyane, kuko usanzwe ufite ubucuruzi bwiteguye kandi ntabwo urutonde rwose rwibibazo kubatangiye gukemura imirimo.

Ni izihe nyungu zo kubona francises, aho kubaka umushinga guhera? Urutonde rwamahirwe ni rugari cyane, nubwo benshi bavura ibintu byinjiza amafaranga hamwe ningano yumunyu. Ntabwo bitangaje, kubera ko ku isoko urashobora gutsitara ku mubare munini uteye amakenga kandi uvugishije ukuri. Kugira ngo wirinde kugongana nabo, urashobora kwitabaza umucuruzi wizewe ufite amateka meza kandi yashizeho amasano yunguka. Izi serivisi nizo sosiyete yacu itanga kubashobora kugura francises yunguka.

Noneho, reka tujye ku nyungu zishobora guterwa no kubona inyungu ziva hanze yubucuruzi.

Ubwa mbere, ubona amahirwe adasanzwe yo kutongera kubyutsa uruziga, kutababazwa no guhitamo gutangwa. Mumaze gufata ibiri kugurishwa, mubisabwa, kandi byunguka. Igitekerezo cyunguka mbere gifasha kwirinda gucika intege kandi byabaye mugihe igitekerezo 'kidashya' igihombo. Ibitekerezo bidatanga ibisubizo byera bigabanya ubushake bwo gukora ubucuruzi bwabo igihe kirekire no gusiga imyenda. Ntabwo aribyo twahisemo.

Icya kabiri, kubona ubucuruzi bwunguka bigukiza imirimo myinshi yo kwamamaza. Ibyo ari byo byose, izina ry'ikirango rimaze kumenyekana, ibikoresho byo kwamamaza byatejwe imbere, imiyoboro yaratoranijwe. Usanzwe ufite amakuru yose ukeneye kugirango uteze imbere neza francises yawe. Ugomba gutangira kwigana ibikoresho byose byakozwe kugirango wongere ibicuruzwa byunguka. Gukoresha tekinike yemejwe yinzobere zinzobere zigukiza amakosa menshi yo gutangira, nayo azana igihombo kandi ntagutange ibikoresho bihagije. Byongeye kandi, tekereza uburyo ushobora kuzigama inyungu mugukoresha abashushanya gukora ibikoresho bidasanzwe: ibirango, amabara yibigo, udutabo, banneri, nibindi.

Icya gatatu, uzabona ubucuruzi bwuzuye bwuzuye hamwe na tekinoroji yemejwe. Kenshi cyane, abifuza kwihangira imirimo bayobewe iterambere ryingamba zifatika, bashaka uburyo bwo kugabanya ibiciro, ishoramari ryambere, nibindi byinshi, birababaje, bizana uburambe gusa. Aba francises bagaragara muribi kuva biz. Umufatanyabikorwa azishimira gusangira nawe amabanga yose yo kuyobora neza inganda zihariye kuburyo ibisubizo byingenzi bizagushimisha kuva mumezi yambere yo gukora biz.

Izi nyungu zose zisobanutse zo gukoresha francises akenshi zijimye imbere yubwoba bwaba rwiyemezamirimo bifuza, ibyo mumaso yabo bafite ubwoba bitwikiriye inyungu zishoboka. Ibi ntibitangaje, kuko kugura francises yikimenyetso kizwi kandi cyunguka kirahenze cyane, kandi kugura mubigo bizwi cyane byuzuyemo igihombo mubijyanye no kudakora neza no kumenyekana. Ni muri urwo rwego dutanga serivisi zacu nkabafatanyabikorwa hamwe nabashinzwe gahunda yo kugura francise.

Hamwe nogutabara kwabandi bantu, umuntu wizewe ufite uburambe nuburambe, urashobora kwizera neza ko utashutswe. Abahanga bacu bakora ubushakashatsi bwimbitse kubyifuzo byose bagahitamo gusa abafatanyabikorwa bizewe. Urashobora kumva ufite umutekano muguhitamo igisubizo kiboneye. Mugusoza ibikorwa byakurikiranwe, uhabwa inama nubufasha bwo guhitamo, niba hari ibivutse imbere yawe. Urashobora kwirinda amakosa gusa yo kubaka biz ariko nanone amakosa muguhitamo.

Hanyuma, urashobora kumva ko bigoye kubona ingengo yimari yunguka. Abajyanama bacu baragufasha gukora isesengura ryujuje ubuziranenge ryingamba ziteganijwe no guhitamo gutangira bihuye neza na bije yawe. By the way, ndetse no guhitamo amahitamo yingengo yimari iboneka nakazi katoroshye tuzagufasha gukemura.

Mugihe cyibibazo, inkunga yuzuye irashobora kugira uruhare runini. Mu bihe by’icyorezo kigabanuka, abantu benshi babona amahirwe yo gutangira gukora kubucuruzi bwabo bakajya aho basanzwe bakorera. Nukugura biz-byiteguye bizasa nkaho aribwo buryo bwiza kubatamenyereye gukora ibyabo, rimwe ryatwitswe kubigeragezo bitatsinzwe, cyangwa badashaka gushora imbaraga nyinshi mukuzamurwa kuva mbere.

Igitangaje cyane, ni ibihe byubu bifasha cyane cyane gutangira ibikorwa byawe. Ibigo byinshi ntibyarokotse ikibazo, ibyicaro bishya byarakinguwe, kandi imbaraga zo kugura zirongera kwiyongera. Gufata umuraba no kuzamuka ni ikintu cyingenzi ushobora gukora ubu. Ibi nibyo rwose bigomba gukorwa nabantu bose bashaka kuzamura ireme ryimibereho no kongera isoko yinjiza.

Kugura francises ubifashijwemo nundi muntu, bigira akamaro cyane mugufasha mubibazo bivuka imbere yawe, bikuzanira cyane hafi yinjiza nibikorwa byunguka mubucuruzi bwawe. Urashobora kwirinda umubare munini wubwoko bwose bwamakosa nigihombo. Wakira inkunga yo kwamamaza ibishoboye. Hamwe nibi byose kandi ugereranije ntoya yo gutangiza ishoramari, uzakomeza kuba nyiri ubucuruzi bwawe bwite!

Inzozi za kera zo kwikorera wenyine, kandi ntizigenewe 'nyirarume w'undi', kuri benshi bakomeje kutagerwaho, ziragenda zegerana kandi zikaba impamo mugihe dukoresheje abunzi bacu hamwe nibyiza bitangwa nabaterankunga bizewe. Ishyirwa mu bikorwa rya gahunda zitinyuka ntabwo riri kure, niba ushora amafaranga neza kuva mugitangira, hitamo icyifuzo cyiza, kandi ushireho ubwizerwe bwabafatanyabikorwa.

Ibi nibyo rwose francises yunguka iguha: abakozi batoranijwe neza hamwe na ba rwiyemezamirimo bizewe.

Amafaranga yunguka cyane nikibazo gishimishije cyane kuri benshi bifuza kwihangira imirimo. Nta kintu gitangaje! Nyuma ya byose, ikintu kigoye cyane ni kuzamurwa mu ntera. Ndetse n'abacuruzi bafite ubunararibonye rimwe na rimwe bamenya ko mubihe bimwe na bimwe bishobora kugorana cyane cyangwa bidashoboka kuzamura ikirango gishya. Mu bihe nk'ibi abantu bahindukiza ibitekerezo byabo kubisubizo nkibisubizo byunguka cyane. Nyuma ya byose, batanga intangiriro nziza yizewe yubucuruzi bwihariye.

Noneho, reka twiyumvire ushaka gutangirana nubucuruzi bwawe bwite, ariko mugihe kimwe uhitemo kwitondera ubwoko bumwe na bumwe. Noneho biragaragara ko ahubwo bigoye guhitamo inyungu nyinshi muri zose. Ibirango bizwi bimaze kugusuhuza nibiciro bihanitse bidasanzwe. Abo bafatanyabikorwa batanga ubucuruzi kumafaranga make basa nkaho ari uburiganya rwose nuburiganya. Mu bihe nk'ibi, guhitamo biragoye bidasanzwe. Muri uru rubanza, icyemezo cyiza kuruta ibindi nukwitondera amahitamo yateguwe no kunga abantu batatu bashishikajwe no gutsinda kwimpande zombi.

Urashobora kubona francises yunguka cyane niba umuntu akugiriye inama. Isosiyete yacu yiyemeje kukugira inama zuzuye muguhitamo francises, itanga amahitamo yumubare wizewe kandi wizewe. Wakira inama zirambuye zuburyo bwo guteza imbere biz, kureba amahitamo yatanzwe, no guhitamo bije nziza kubitekerezo byawe. Byongeye, uhaye igice cyo gutegura ibikorwa byibanze inshingano kubakozi bacu. Wakira ibikoresho byiteguye, izina ryikirango, nibintu byose ukeneye kugirango utangire neza umushinga wawe wunguka!.

Mugura ubucuruzi bwuzuye binyuze mubakozi bizewe, urashobora kwizera ko wahisemo inyungu nyinshi. Kubwibyo, biroroshye cyane kugera kubyo watekereje birenze cyane abanywanyi bakorera murwego rumwe kuko uzasanga hakiri kare izina ryawe nikoranabuhanga bagombaga kwiteza imbere mumyaka. Gutangira byihuse byemeza inyungu yambere byihuse. Ubu bwoko bwa biz nibyiza kuri ba rwiyemezamirimo batangiye bashaka kugerageza ubwabo muriki gice.

Byongeye kandi, tubikesha ibi, urashobora kwizera neza ko uhitamo igisubizo kiboneye, nubwo waba ufite uburambe mugukora ikirango cyawe guhera. Ushobora kuba uzi akazi gashobora kugura. Niyo mpamvu amahitamo yunguka cyane ashobora kwitwa neza kugura francises yiteguye, aho imirimo myinshi igoye ikorwa nabantu bafite uburambe! Ibi ntibizigama amafaranga gusa ahubwo byihutisha inyungu yambere. Ikigaragara ni uko ubu buryo bukungahaza uburambe kandi butuma wiga byihuse ibyingenzi byo kuyobora sosiyete yawe. Ibisubizo byemejwe nabafatanyabikorwa bacu, dushyigikiwe nubufatanyacyaha bwacu, bifasha gutangira guteza imbere ubucuruzi bwihariye kandi neza!

Amashanyarazi yunguka cyane ninzira nziza yo kwagura ubushobozi no kugera ku ntsinzi igaragara mugushinga no guteza imbere ubucuruzi. Hano hari francises nyinshi, ariko ntabwo zose zunguka, kandi abafatanyabikorwa benshi ntibashobora kwirata kwizerwa. Itangwa ryisosiyete yacu ifite amateka akomeye hamwe nabakiriya bakusanyije bifasha guhitamo neza no kugera kubisubizo byiza mubyiciro byose byinzira yahisemo. Ahari aya ni amahirwe meza yo kuva mukazi udakunzwe hanyuma amaherezo ugatangira gukora wenyine!

Isuku yumye igomba gushyirwa mubikorwa hakurikijwe ibipimo ngenderwaho francisee yakira uhagarariye ikirango mugihe bagiranye amasezerano. Ubufaransa ntakindi kirenze uburenganzira bwo gukoresha ikirango numubare munini wibyifuzo, kimwe ninyungu wakiriye kumafaranga runaka. Ubufaransa bushobora gushyirwa mubikorwa mubutaka ubwo aribwo bwose, icy'ingenzi ni uko amabwiriza yacyo atavuguruza amategeko y’inzego z'ibanze. Niba ushishikajwe no gukora isuku yumye no gufungura ibyifuzo byayo nka francise, ugomba guhita ukora isesengura ryapiganwa. Ubu bwoko bwisesengura butuma umuntu yumva igikwiye gukorwa kugirango agere ku ntsinzi, ayo masosiyete ahanganye nawe, nibigomba gukorwa kugirango utsinde guhangana. Gukorana na francise yumye ni inzira yubucuruzi igusaba gukurikiza amategeko amwe.

Gushyira mu bikorwa amategeko yumusuku yumye byanditse neza kandi bigengwa. Nka francisee, ufite inshingano zimwe. Na none, francisor nayo yiyemeje gukora ibikorwa byinshi kuburyo ushobora gufungura byoroshye umushinga wubucuruzi ukurikije inyandikorugero hamwe nurugero rwabo. Umukozi wumye agomba kuba ahantu ufite umubare munini wabakiriya, haba kurengana nabashaka gukoresha serivisi zawe. Ibi biguha ubushobozi bwo kugura byihuse francise hanyuma ugasubiza igishoro cyawe. Erega burya, gukaraba byumye ntakindi kirenze gushora imari mumikoreshereze yubucuruzi bwatsinze. Urashora umutungo wimari ukunguka kuruta gushora imari?

Gukorana na francise yumye bizaba bitagira inenge uramutse wubahirije imyambarire y'abakozi, ndetse no gushushanya ibibanza no gushariza imbere nkuko amategeko abiteganya. Inyuma yinyubako irimo francise yo gukaraba yumye nayo igomba kubahiriza amabwiriza. Igishushanyo kibishoboye nikimwe mubitsinzi, kandi wakiriye amakuru yose akenewe ako kanya amasezerano arangiye. Umushinga wubucuruzi utanga kandi gukenera gukuramo imisanzu runaka. Umufaransa rero agomba kwishyura francisor kuburenganzira bwo gukora imyenda yo kumesa amafaranga 9 kugeza 11%. Ibi byitwa icyarimwe, kandi bitangwa hafi yubwoko bwose bwibikorwa bifitanye isano nuburenganzira bwo kugabura byihariye mu izina ryikirango.

Isuku yumye yamashanyarazi ihangane neza ninshingano zashyizweho, bitewe nuko haboneka amakuru yuzuye aturuka muri francisor. Ashishikajwe no kubona amafaranga menshi ashoboka. Hamwe nintererano imwe, buri kwezi ukuramo amafaranga runaka winjije kuri konti yuwuserukira ikirango. Nibikorwa bisanzwe kandi ntakintu kidasanzwe cyangwa gishya. Ubwoko bwa francise buzakora neza mugihe amategeko yanditse kandi agengwa gukurikizwa. Urashobora kandi kugenzurwa nabitwa abaguzi b'amayobera baza muri serivisi ishinzwe isuku kandi bashaka kugura ikintu cyangwa kubona serivisi.

Ubucuruzi bwisuku butanga kandi izindi nshingano kuruhande rwa franchisee. Kurugero, urashobora gusabwa kugura imiti imwe nimwe nibicuruzwa byogusukura ahantu runaka. Noneho, francisor amenya inyungu zayo kandi nibikorwa bisanzwe. Isuku ya francise ihangane neza ninshingano zashyizweho, bivuze ko ushobora gutsinda imbere yaya marushanwa kuko ukoresheje amahirwe yo gukora munsi yikimenyetso kizwi, usanzwe ufite inyungu zikomeye mukurwanya abanywanyi bamasoko yo kugurisha, n'abaguzi bakunda.

Ubufaransa nogukwirakwiza ntabwo ari ibintu bifitanye isano gusa. Iyi nayo ni imirimo yo kubyaza umusaruro igomba kwikora. Porogaramu nshya y'ibisekuru irakwiriye ukurikije izo ntego. Ntushobora gusa guhangana neza na francise ahubwo unashobora guha abagabuzi urugero rukenewe rwo kwitabwaho. Nta bucuruzi bugenda budafite abagabuzi, bityo rero muri francise, uzirikana ibintu byose ukoresheje mudasobwa. Hamwe na software idasanzwe kandi ihindagurika cyane icyarimwe, urashobora gukora neza kandi byoroshye guhangana nimirimo yimiterere yibiro, ukabikora muburyo bunoze.

Ubufaransa bwawe burishura, nkigishoro cyo kwikora. Urusobekerane ntirushobora gutanga gusa ibintu byinshi ariko nanone ni byiza mubijyanye nigiciro ukurikije igiciro nubwiza. Niba ukoresha software ya francise, noneho biz irenze ibisa. Porogaramu yo gukwirakwiza franchise igomba gushirwaho hitawe kubisobanuro birambuye. Imikorere ikozwe neza kandi yateguwe neza nuburyo bwo gutandukanya ibicuruzwa nkibi. Porogaramu ya filigree isohoza neza imirimo yose yashinzwe.

Ubwiza bwa francising buri muburyo bwo kubona inyungu zidasubirwaho kubantu bombi bitabiriye umubano wubufaransa. Ku bucuruzi buciriritse na ba rwiyemezamirimo ku giti cyabo, bitanga ubucuruzi buhamye bwunguka, ku bigo bizwi cyane n’amasosiyete amahirwe yo kwagura no gushimangira imyanya yabo ku isoko. Igikundiro cyiterambere ryacu nuko gikwiranye rwose nabantu bose intego nintego.