Rwiyemezamirimo wese arashaka kubona francises isabwa ikirango kizwi kubikorwa byabo byubucuruzi, hamwe no gukoresha bihendutse, mubucuruzi, no kwishyura byihuse. Nyamara, hano paradox yo kwivuguruza kwihuza ryumvikana hagati yikimenyetso kizwi cyane, izina ryikirango, hamwe no gukoresha bihendutse bivuka, kubera ko urwego rwinshi, icyitegererezo, nikirangantego, niko bihenze cyane kubikoresha no kubigumana mubucuruzi bwa francises . Amafaranga yishyurwa muburyo bwo kwishyura inshuro imwe, amafaranga yishyurwa buri kwezi, hamwe namafaranga yo kwamamaza asanzwe, kugirango akoreshe ikirango kizwi kandi kizwi cyane, bisaba ishoramari rinini, inshinge, nibiciro. Kwishura mugihe cyose ibiciro byubucuruzi bijyanye bijyanye na francises isabwa bisaba ko hajyaho amafaranga neza, binyuze kuri konti ya banki, ishyirahamwe ryiza ryakazi, umuyoboro w’ibicuruzwa byateye imbere kandi wagutse, urujya n'uruza rwinshi, hamwe n’ibicuruzwa byinshi, ahantu hareshya, hamwe na hamwe urutonde rw'ibicuruzwa. Kubera iyo mpamvu, kugirango uzamure ubucuruzi, ukeneye iyamamaza, kubona, no gukuramo ibikoresho byubucuruzi n’ibicuruzwa, kongera umubare w’abanditsi bagurisha, abayobozi, abajyanama, ikoranabuhanga, umusaruro, n’abakozi ba serivisi. Iyo ukorana na francises yaguzwe isabwa, icyingenzi nukubara neza igiciro cyo kugurisha ibicuruzwa nibicuruzwa, hamwe no kwishura ibiciro byose byibanze nubufasha mukubara ikiguzi cyibiciro.

Igiciro kinini cyo kugurisha ibicuruzwa nibicuruzwa ukoresheje ikirango cya francisor birashobora 'gutera ubwoba umuguzi rusange, kandi azanga kugura ibicuruzwa bihenze. Mubikorwa, urunigi rwo kugurisha rugurisha ibicuruzwa bizwi kandi bihenze bifite abakiriya bashinzwe kandi byatoranijwe, umuntu ku giti cye, wubahwa, umukiriya ukomeye ugura ikirango runaka. Hano hari abashyitsi basanzwe, cyane cyane abaguzi benshi, mubicuruzwa nkibi. Ku itsinda ry’ubucuruzi rusange, bivuze ko ibyiciro nyamukuru byabaturage, birakenewe ko wegera ibikorwa hamwe n’ubufaransa busabwa bafite imyumvire idasanzwe, kumenya 'uburyo bwa zahabu', kubirango byari bihendutse kuri bo kandi bizeye ubuziranenge. ibicuruzwa na serivisi ubwabo. Mubikorwa byisi, ibicuruzwa, inganda, nubucuruzi byubucuruzi birahari kandi birakwiriye, mugihe francises yibicuruzwa bingana na mirongo cyenda kwijana ryibicuruzwa. Amashanyarazi azwi cyane kubucuruzi bwibicuruzwa bifitanye isano no kugurisha pizza, ikawa yiteguye, imyenda, inkweto, ibikoresho bya elegitoroniki n’ibikoresho byo mu rugo, imodoka, no kugurisha abacuruzi bafungura amaduka na butike.

Intsinzi yo kugurisha muri francises yibicuruzwa ahanini biterwa nubushobozi bwumwuga bwabajyanama nabashinzwe kugurisha kwerekana ibicuruzwa byarangiye kubaguzi kugirango bishimye, bafite ubushake bwo kugura ibicuruzwa, kandi, banyuzwe nubuguzi bwiza, bava mububiko. Kubona imikorere myiza muri francises isabwa bijyana no guhugura abakozi guhoraho, mubikoresho byujuje ubuziranenge hamwe nubuhanga bungutse, ubuhanga hamwe nubwenge bwubucuruzi bwo kugurisha ibicuruzwa. Amahugurwa ateganijwe hamwe na webinari mugikorwa cyamahugurwa mubakozi bagize uruhare mugurisha ibicuruzwa, bamaze kugera kubuhanga no guhamagarira umwuga, guhatira ikinyabupfura, ubuhanga nubuhanga guhatira umukiriya kugura, ibyo bikaba byongeye kwerekana ukuri ko 'abakozi ari byose '. Amashanyarazi asabwa arasabwa, kubera ko hamwe nuburyo bushyize mu gaciro, butunganijwe, bwinjizwamo sisitemu, bahita bishyura vuba, binjiza amafaranga meza kuri rwiyemezamirimo-franchisee. Nuburyo bwuzuye kandi nkana mugutegura umushinga wubucuruzi bwa francises, hamwe na gahunda yubucuruzi yateye imbere neza, ubushakashatsi bwimbitse, nubushakashatsi bwumubano wamasoko, hamwe nisesengura ryabaguzi basabwa neza, bizana inyungu byihuse kandi bizana francises kuri icyiciro nurutonde rwabasabwe. Gukora ibikorwa byambere byisesengura kubyerekeranye ningaruka zamafaranga aturuka mubushoramari bwashowe, hamwe nubukungu, kubara kubiteganijwe mubucuruzi, kumafaranga yinjira, kubara umushinga winjiza, amafaranga yakoreshejwe, ninyungu bitanga impamvu zose zo gukora francise yishyuwe mubisabwa. Gutegura intego zo gutegura igenamigambi no gutegura igenamigambi rifite ubushobozi bwo gukwirakwiza, umubare w’ishoramari ryatangiye, kugirango wunguke byinshi, ukomeze kuringaniza no 'kuringaniza' hagati yikiguzi cya francises nigiciro kiri imbere cyo gukora ubucuruzi, ni gihamya nuburyo umwanzuro utekereje ko guhitamo francises byakozwe neza kandi byasabwe francises.

Ubufaransa butishyuye icyarimwe ni ikintu cyiza cyane. Muri iki gihe, ibigo byinshi bikora nta faranga rimwe ryishyurwa rya francise, urebye amarushanwa ahora yiyongera, atanga abafatanyabikorwa ba franchisee mubihe byiza bitandukanye. Kugirango umenye neza ibyifuzo byaba francisors, kimwe no kuboneka kwishura rimwe, ugomba kujya kurutonde rwaba francises kabuhariwe muri kano karere. Ingingo yumurimo wa kataloge ya francises nugufasha abacuruzi bashya kubona ubucuruzi bwabo, kubona abantu bahuje ibitekerezo, guteza imbere ubucuruzi mubikorwa runaka. Kurugero, umunyeshuri, umugore wo murugo, cyangwa umucuruzi udafite uburambe ashaka gutangiza umushinga wabo, hariho amafaranga, ariko nta burambe. Cyangwa, kurundi ruhande, umutungo wamafaranga ntabwo uhagije kugirango utangire umushinga wenyine.

Kubwibyo, amaduka ya francise akora akurikije amategeko asobanuwe neza, atanga ubucuruzi kubiciro bidahenze, biciriritse, kandi biri hejuru kubisosiyete, nayo ishishikajwe nubufatanye, igera kurwego rwakarere.

N'ubundi kandi, ni byiza ko abafaransa bashakisha francisees mu tundi turere, aho bashobora gufatanya gufungura ahantu henshi, kugenzura imirimo yose y'abayoborwa, no gucunga kimwe mu burenganzira bungana, ku nyungu z’impande zombi. Amafaranga yishyurwa ubwayo ni ingwate kuri francisor, mugihe cyo gusinya amasezerano na mbere yo gutangira akazi, gutanga amakuru, gahunda y'ibikorwa, imibonano, no gutangaza amabanga. Amafaranga yatanzwe kuri francise agenwa bitewe nigiciro gishobora kugabanywa mukwishyura mubice, nyuma yo kuganira kuri byose numufatanyabikorwa.

Niba francise ihenze kuva ikirango kizwi, ugomba rero gufatana uburemere umusanzu umwe, kuko udasubizwa. Umusanzu umwe ushobora kwitwa igiteranyo cyamafaranga yose asohoka muri francisor mubijyanye na francisee, hitawe kubitanga izina, ikirango, gusura inama, ubufasha mukwiyandikisha, gutanga abakiriya, igikorwa gahunda, kimwe no gusura kugirango ufungure ingingo nshya, nibindi. Mugihe uguze francise ukoresheje kataloge, hamwe cyangwa utishyuye rimwe, ugomba kumva ko, mbere ya byose, ibi ni kwamamaza, kunguka ubumenyi, kwinjiza abakiriya bashya, nibindi byinshi. Na none, murutonde rwa francise, birashoboka kubara hakiri kare ikiguzi cyinjiza, kwishyura, nandi makuru ahangayikishije buri mucuruzi.

Kugirango umenyane nibishoboka, ibyifuzo byubu hamwe no kwishyura rimwe, soma ibyasuzumwe nabakiriya bacu, gusa ukurikire umurongo uhuza ububiko bwa francise. Urashobora kubaza ibibazo ukabaza abahanga bacu ukoresheje amakuru yamakuru ashobora kuboneka hano.

Ubufaransa butishyuwe mbere nabwo bufite uburenganzira bwo kubaho. Ikintu nyamukuru nukuganira kubintu byose hamwe nugurisha mbere yo gukora amasezerano. Niba ushaka kugura francise runaka, noneho ugomba kureba muri kataloge cyangwa kurubuga, nububiko bwubwoko nkubu. Kwishyura mbere ntibisabwa buri gihe kugabanywa. Byose biterwa nuburyo bwihariye, nkuko byaganiriweho kugiti cye. Akenshi, ntibishoboka gusa kubona no guteza imbere francise utishyuye mbere.

Umugurisha ntabwo yemera gusa ibintu nkibi, Ariko, buri rubanza ni umuntu ku giti cye. Muri rusange, iyi moderi ikora neza kandi imaze kuzana amafaranga menshi kubantu bafite uruhare mubikorwa byayo.

Ubwishyu bwambere bukunze kwitabwaho bidasanzwe kuko ntabwo buriwese ashobora guhita azenguruka francise kandi akanaha igice cyumutungo wabo kubagurisha icyarimwe. Niyo mpamvu benshi mu bahagarariye ibirango bizwi biteguye kuganira no kuganira ku bijyanye n’ubufatanye. Umushahara muto usanzwe ukorwa nyuma yamasezerano arangiye mugihe wakiriye amakuru yose akenewe kubyerekeye francise. Nibintu byoroshye byoroshye gukoreshwa na benshi bazwi kandi batsinze amategeko agenga. Ariko, urashobora kubona ibisubizo byemewe bivuye mububiko bukwiye, aho hari nuburyo bwinshi butandukanye. Burigihe nibyiza guhitamo mumubare munini wibyifuzo kugirango ubone ibyiza amaherezo.

Niba ukeneye francise idafite umushahara muto, akenshi birakenerwa kwitegura kuberako bimwe mubyifuzo bitagukwiriye.

Ubufaransa butishyuwe mbere ntibisanzwe. Ariko, kugirango ufate umwanzuro wukuri, ugomba guhita uganira kubindi mikoranire na reta yerekana aho ugiye kubona uburenganzira bwo gukoresha ikirango na gahunda zubucuruzi. Ubufaransa nigishoro cyiza cyane. Umuguzi afata gusa icyitegererezo kiriho akagikoresha kugirango abone umutungo wimari. Umushahara wambere mugihe uguze francise irashobora kuva kuri 9 kugeza 11%, Byose biterwa nuburyo imikoranire nikimenyetso runaka. Hariho kandi amahitamo mugihe francise yatanzwe utabanje kwishyura mbere.

Byose biterwa nuburyo ushoboye kuganira nuburyo ibintu bimeze muriki gihe.

Ubufaransa butishyuwe mbere burashobora kuba agakiza nyako kuri ba rwiyemezamirimo bamwe.