Ibiciro bidahenze bikora muburyo bwagutse kandi bunini kubakiriya bashaka gukorana na software ya USU. Ubuyobozi bwikigo cyacu bwiteguye guha uburenganzira ba rwiyemezamirimo batandukanye kwaguka bakurikije gahunda yatejwe imbere mugutezimbere kwagutse kwinshi kwimishinga yimishinga ihendutse. Ibyemezo bifatika bihendutse byoroshye cyane gutera imbere ukurikije ibigo byinshi bifuza ubufatanye bwigihe kirekire nishyirahamwe nkumufatanyabikorwa. Hariho urwego rwose rugomba kwitirirwa ubucuruzi nubucuruzi buhendutse, kugirango tubone ubuzimagatozi bwo kwerekana gahunda zacu no gushyiraho ibitekerezo byiterambere. Ibiciro bidahenze bifasha gushiraho ubufatanye nisosiyete yihariye kandi igezweho ya USU Software, muburyo bwo gukora biz kuburambe bwiza butangwa, ikanyura mubyiciro bikenewe byo kugenzura no kwiteza imbere. Na none, ikigo cyacu cyashoboye gushyira mubikorwa gahunda n'ibitekerezo byacyo muburyo butandukanye mugihe runaka.

Ibiro byacu, hamwe nizina ryamenyekanye, hamwe nibitekerezo byo kwamamaza, tekinoroji yakusanyijwe mumyaka, ishyigikira byimazeyo umukiriya uwo ari we wese. Ni muri urwo rwego, ibigo byemewe n’amategeko bifuza ubufatanye, ku mafaranga atandukanye, birashobora kugura iterambere ryabo igitekerezo kiboneye kibashishikaza kwiteza imbere ku gisubizo cyifuzwa. Ibiciro bidahenze bigira uruhare runini mugutezimbere imishinga itandukanye kubiro byinshi bishishikajwe nicyifuzo cya software USU Software. Kuri ubu, uburyo bwo gukora ubucuruzi buciriritse bw’ubucuruzi bufite urutonde rwibyangombwa byabafatanyabikorwa. Hitaweho cyane cyane kuri francises zidahenze muriki cyiciro cyo gushyira mubikorwa murwego rwibikorwa byo kwihangira imirimo kuko ibitekerezo byinshi byihariye mubigize no mu cyerekezo. Abakiriya ba software ya USU bashishikajwe nibice bitandukanye ibiro bigezweho bishobora gutanga bitanga ingamba ziterambere zateguwe neza. Inyungu zubufatanye nishyirahamwe ryacu ntizishobora gukoresha imbaraga zawe mukarere ka kure ahubwo zitera imbere cyane ahantu hanini.

Ni muri urwo rwego, imiryango myinshi yubucuruzi iherereye mu turere twa kure irashobora gushimishwa no gutanga ubufatanye nisosiyete USU Software, iherereye kumupaka wabo, kugirango ikore biz. Amashanyarazi ahendutse ahendutse aherutse kwiyongera cyane, akurura abahagarariye biz igihugu cyacu ndetse nabakiriya b’amahanga. Ubucuruzi bufite ibiciro bidahenze ni murwego rwibikorwa bigizwe no gushaka abakiriya bashimishwa na gahunda, ingingo, ibitekerezo, bidasanzwe kandi bitandukanye muburyo. Ibihendo bihendutse byubatswe muburyo bwo gusubiranamo hamwe nimpande zagirana amasezerano yubufatanye yizewe. Biz iriho muriki kibazo ntabwo muri rusange ifite igice kinini cyibiciro bijyana ningaruka zayo, kubera ko izi ngingo zagabanutse. Nubwo bimeze bityo ariko, ntibishoboka guhura ningaruka zumushinga, kubera ko muriki gihe amahirwe yo gutsindwa yagabanutse kandi akagabanuka kugeza kuri zeru. Ibiciro bidahenze cyangwa bihendutse, bikure mubunini wifuza, hamwe no gusoza ubufatanye numuryango USU Software.

Muri rusange, imiterere yabakiriya, nkubucuruzi buciriritse, buciriritse, nubucuruzi bunini, burasa mubigize, bityo amahirwe yo gukorana neza nkuko abaguzi bose babibona. Ibitekerezo bya francises bihendutse kurutonde rwuzuye biratandukanye kubyerekeranye nishyirahamwe ryacu, ryiteguye guhinduka ibintu byubuyobozi muburyo bwo kugurisha gahunda zateye imbere, hamwe nimishinga yubucuruzi. Igice cyikiguzi cyo gutangiza umushinga uhita uhinduka ikintu cyibiciro bidahenze kuva iyi ngamba ishimishije kuri ba rwiyemezamirimo bose baturutse mu bice bitandukanye bikomoka mu gihugu ndetse n’amahanga. Biz hamwe nurutonde rwibitekerezo bishingiye kubiciro bidahenze francises ifite icyerekezo nubunini bitandukanye, kubucuruzi buciriritse na bunini, bushobora gufungurwa numukiriya kubufatanye na software ya USU Software. Hamwe na francises zihenze, buri muguzi arashaka gufungura ubucuruzi bwe bwite, bushobora gutangwa muburyo butandukanye bwiterambere. Kugira ngo ubufatanye butange umusaruro, umuryango wacu witeguye gusangira ibintu byinshi byubucuruzi bwatsinze, kugirango ube umurongozi mubyerekezo byateganijwe bigezweho, muburyo bumwe. Turashobora kuvuga twizeye ko inzobere ziyobora abakiriya babo kubisubizo byatsinze, mugukora amahugurwa kubyerekeye kwamamaza no kwamamaza, kubigisha kugurisha ibicuruzwa bitandukanye, ibicuruzwa, gutanga serivise neza nibikorwa bitandukanye.

Uzamenya byinshi byingenzi bihinduka ibyiciro byingenzi munzira yo gutsinda no gutera imbere. Kugirango ushireho inyandiko, ugomba kandi kwigira kubakozi bacu, basobanura urwego rwo gukora neza ibyangombwa byibanze. Buhoro buhoro, urashobora kwiga ibyiciro byingenzi byimuka mubucuruzi, bikwemerera gukora ibikorwa byiza byakurikiyeho. Ibiciro bidahenze, kurwego ruciriritse, bisaba ishoramari ryamafaranga, kuko ari ngombwa gushora umutungo gahoro gahoro, urebye ingaruka zose. Ariko birakwiye ko tumenya ko ingaruka, muriki gihe, nigiciro gito, kubera ko utatangiye biz kuva kera, ahubwo uzamura izina rimaze kumenyekana kandi ryamamaye abumva bazi. Abahanga bakubwira uburyo bwo gukora neza hamwe no guteza imbere imiyoboro ya interineti, igikwiye gukorwa kugirango ubone ibisubizo wifuza ku mbuga zitandukanye z'ubucuruzi. Na none, niyihe porogaramu birumvikana kwiteza imbere, niyihe ukoresha igihe gusa, bijyanye nuko ufite umuherekeza wizewe mubakozi hamwe nisosiyete ikora software ya USU.

Buri mukiriya ahitamo umushinga mubyerekezo byabo, ufite ubufasha bwamafaranga bwo kumenya ubushobozi bwigitekerezo. Mu ntangiriro, ntabwo abantu bose bashoboye gukoresha amafaranga menshi kuri biz, abaguzi benshi ba francises zihenze bagerageza gushora imari muburyo buto, kugirango bongere kwishingira, mugihe habaye ibihe bitunguranye. Ubucuruzi bunini, muriki gihe, kubira ibyuya, hariho rwiyemezamirimo usanzwe ufite uburambe nubushobozi bwamafaranga, ariko igihangange nkiki gishobora kwigenga gutangira guteza imbere icyerekezo cyonyine. Kugura francises iyariyo yose, ufite ishusho yuzuye yerekana umushinga, abakozi bashobora gushushanya birambuye, bizana umukiriya mugihe. Byongeye, nyuma yo gusuzuma ibisobanuro byose wowe ubwawe, fata icyemezo gikwiye cyo kugura francise igiciro gito. Birakwiye ko tumenya abizeye kandi biteguye gukora barashobora guhora babona ibisubizo byiza bizeye. Iterambere ryibiciro bidahenze, isosiyete ikora software ya USU, itanga ba rwiyemezamirimo bafite icyerekezo gitandukanye mubikorwa, kugirango bafatanye umusaruro muremure.

Amashanyarazi muri Qazaqistan ni inzira izwi cyane igenda yiyongera gusa, ariko ikaba ifite abayoboke bakomeye mukarere kacu. Ibirango bizwi cyane nka McDonald's, Burger King, nabandi benshi bagaragaye natwe neza kuberako umuntu yigeze gufata icyemezo cyo kugura francise yikimenyetso cyamamaye. Ibigo byinshi birashobora kwishimira ibisubizo byibyemezo byafashwe kubera ko amafaranga yinjiza ari menshi, izina ryabo riragenda ryiyongera gusa, ndetse n’icyorezo ntigishobora kurohama cyangwa ngo kibateze igihombo gikomeye. Rero, turabona uburyo bishobora kuba byiza kubona francise yujuje ubuziranenge kubatuye Kazakisitani.

Kuki abatuye Qazaqistan bagomba kwitondera isoko rya francise? Ikigaragara ni uko Qazaqistan itera imbere gahoro gahoro, abaturage bakiyongera vuba, kandi ibyicaro byinshi ntibiracyafite! Kuzana ibicuruzwa bituma bihenze, mugihe isi yose ituma abantu bamenya kandi bakarota ibirango byinshi byamahanga. Nibintu bituma umwanya wigihe muri Qazaqistan uba mwiza mugutezimbere ubucuruzi bushingiye kumurongo wubufaransa bwibindi bicuruzwa bizwi kandi byateye imbere. Byongeye kandi, birumvikana ko bikwiye kwitondera abo bantu barambiwe gukorera mu biro, bumvise ko akazi kabo kadahungabana mu gihe cya Coronavirus kandi bashaka gutangira ibyabo, bishoboka ko biri kure.

Kubakozi benshi basanzwe, francise ni amahirwe akomeye yo kwimukira murwego rukurikira rwo gutsinda. Ikigaragara ni uko francises itunganye kubantu badashaka kwigenga kwigenga neza inzira zose zo kubaka umushinga wabo, gusobanukirwa ibintu byinshi byamahitamo ashoboka, umwihariko wo kwamamaza, gukora ikirango, kunyura mumakosa menshi mbere byibura ibisubizo bimwe bigaragara. Ibi byose birashobora guca intege byoroshye inzobere inararibonye gukora ubucuruzi kandi birashobora gutuma uwatangiye guhomba. Kugira ngo wirinde ingaruka nkizo, urashobora kwitondera Franchises.

Ni ubuhe buryo budasanzwe francises yo muri Qazaqistan ishobora gutanga? Nkuko byavuzwe haruguru, ni intangiriro nziza. Intangiriro, mugihe wakoze impapuro zose zikenewe, utegura igishushanyo, ugashyiraho inzira zibyara umusaruro, kandi wubaka izina - umutungo ufite agaciro kumasoko agezweho. Ibi byose bifite agaciro kanini, sibyo? Birashoboka cyane kuzigama byinshi kumatangazo yambere no kugerageza ibyemezo bibi kuruta uko wishyura kugura francise - tutibagiwe nigihe cyawe! Nyuma ya byose, urashobora kubona inyungu yambere muri franchise ugereranije vuba. Niba utangiye gukora ubucuruzi kuva kera, noneho kubona inyungu birashobora gutinda cyane kuri wewe.

Kazakisitani ubu ni umurima udahingwa wamahirwe mashya. Ibyo ugomba gukora byose ni uguhitamo franchise ikwiranye nubucuruzi bwawe. Birashobora gutandukana, gutandukana mubiciro, ingano yo kugurisha, akarere kagabanijwe, igipimo cyisosiyete yababyeyi, gukundwa kwayo, amafaranga yimisoro hamwe no kwishyura rimwe, kimwe nibindi byinshi biranga bikunze gufata icyemezo cyo guhitamo francise. Byongeye kandi, umuturage wese utuye muri Qazaqistan ashobora kugira ibyifuzo bimwe na bimwe byingenzi byubucuruzi, kubicuruzwa cyangwa serivisi byagurishijwe, nabyo bizagira ingaruka kubyo wahisemo muri francises.

Umuntu ukora kandi wihangira imirimo arashobora guteza imbere ubucuruzi bwe muri Qazaqistan niba ahisemo francise yujuje ubuziranenge kuva yatangira. Ariko, hano hari imitego. Kurugero, biroroshye kwiruka mubashuka. Cyangwa gusa umushinga ubanza udaharanira inyungu. Ibi birababaje rwose nubwo bitazana igihombo gikomeye. Niba hakiri igihombo, ingaruka zicyemezo nkicyo kitatsinzwe muguhitamo francise irashobora kugereranwa nibiza nyabyo.

Amafaranga yarashowe, igihe cyarakoreshejwe, ariko nta munaniro uhari. Ibintu bidashimishije, byanze bikunze, ntamuntu numwe ubishaka.

Ni ukurinda ibintu nkibi bidashimishije kuburyo hariho abahuza cyangwa nabandi bantu batatu bafasha abafatanyabikorwa kubonana no kugirana amasezerano yingirakamaro. Abantu bateye imbere bamaze gusobanukirwa ko umuntu udafite uburambe ashobora gukora ikosa rikomeye, niba bidahitana abantu, bizaca intege kwigirira icyizere no kwifuza gufungura umushinga wabo igihe kirekire. Mu rwego rwo kwirinda ingaruka mbi bahitamo kuvugana nababigize umwuga mubyo bakora, abazi isoko neza kandi bizeye abafatanyabikorwa mubitekerezo.

Inkunga yo mu rwego rwo hejuru kandi yuzuye yinzobere zacu izatanga amahitamo meza ya francise isabwa. Tuzagufasha inzira zose, uhereye ku kwerekana icyo ushaka mu magambo yihariye: ibyiciro, ingano, ibiciro, umwihariko, izina, n'ibindi, bikarangirana no kubara neza igiciro. Igiciro nikimwe mubibazo byingutu hamwe na francises. Kubera ko guhitamo kwambere biterwa nigiciro na bije yambere. Ingengo yimibare ibarwa neza izagufasha guhitamo uburyo bwiza bwubukungu bwawe.

Franchises muri Qazaqistan nigisubizo cyiza kubatangiye bashaka kugerageza wenyine kwihangira imirimo. Ninkunga yinzobere zacu, uzagera kubisubizo byifuzwa hakiri kare, hitamo ibisubizo nibyiza kubibazo byawe, kandi vuba cyane uzatangira kubona inyungu yawe yambere!

Ubucuruzi bwubucuruzi burasanzwe mubucuruzi bwumunsi. Mubisobanuro rusange byijambo, francises ni amasezerano yagiranye na nyiri ikirango (inzira yikoranabuhanga, umutungo wubwenge, ikirango, imiterere yubucuruzi, nibindi) kuburenganzira bwo gukoresha ikirango cyagenwe mubihe bimwe. Mubyukuri, franchisee (ishyaka rifite uburenganzira bwo gukoresha) rihinduka umufatanyabikorwa wa francisor (nyiri ikirango) mumushinga wubucuruzi witeguye, utezwa imbere. Ntabwo ari ubuntu. Amasezerano ya francises ntashobora kuba akubiyemo ikoranabuhanga gusa nuburenganzira bwo kurekura ibicuruzwa cyangwa gutanga serivisi mwizina runaka ariko nanone gutanga ibikoresho byamamaza, imikoranire yubucuruzi, gahunda zubucuruzi, amahugurwa yabakozi, nibindi. inyungu.

Ubwa mbere, umuntu abona ubucuruzi bwiteguye hafi, bwamamajwe bihagije, hamwe nabakiriya b'indahemuka nabafatanyabikorwa mubucuruzi. Icya kabiri, nk'itegeko, inzira zose z'ubucuruzi zimaze gukorwa, gusobanurwa neza, no kugeragezwa kenshi mubikorwa. Icya gatatu, francisee mubisanzwe ntabwo ihura numurimo wo gukora ubushakashatsi kumasoko nibyifuzo byabaguzi, guteza imbere ibicuruzwa nibirango. Inshingano zayo ni ugutanga ibikorwa byubucuruzi byumusaruro kandi byateguwe kandi bizwi cyane mubucuruzi (cyangwa serivisi), nkuko bisanzwe, bivuze ko byinjijwe neza kandi byunguka bisanzwe nyuma yo gutangira akazi. Nibyo, francising nayo ifite ingaruka zayo ningaruka mbi zishobora kubaho mubikorwa byubucuruzi. Mbere ya byose, turavuga ko ari ngombwa kwishyura amafaranga yimisoro (amafaranga ateganijwe yo gukoresha ikirango). Akenshi ibarwa nkijanisha ryibicuruzwa, ariko birashobora no gukosorwa.

Serivisi zinyongera (kwamamaza no gushyigikira amakuru, inkunga yubucuruzi ninkunga yubuyobozi, ubufasha muguhitamo no guhugura abakozi, nibindi) nabyo ntibitangwa kubuntu. Igiciro cya francises giterwa nigiciro cyibicuruzwa byatanzwe muri ubu bwoko bwubukode kandi birashobora kubarwa mubihumbi na miriyoni z'amadorari (urugero, nka McDonald's). Twabibutsa ko ibigo binini kandi bizwi, bifite francises bihenze, akenshi biha francisees zabo amahirwe yo kwishyura ayo mafaranga mubice, ibyo bikaba bigabanya umutwaro kubucuruzi mumezi yambere ndetse nimyaka yabayeho.

Ubufaransa nogukwirakwiza ntabwo ari ibintu bifitanye isano gusa. Iyi nayo ni imirimo yo kubyaza umusaruro igomba kwikora. Porogaramu nshya y'ibisekuru irakwiriye ukurikije izo ntego. Ntushobora gusa guhangana neza na francise ahubwo unashobora guha abagabuzi urugero rukenewe rwo kwitabwaho. Nta bucuruzi bugenda budafite abagabuzi, bityo rero muri francise, uzirikana ibintu byose ukoresheje mudasobwa. Hamwe na software idasanzwe kandi ihindagurika cyane icyarimwe, urashobora gukora neza kandi byoroshye guhangana nimirimo yimiterere yibiro, ukabikora muburyo bunoze.

Ubufaransa bwawe burishura, nkigishoro cyo kwikora. Urusobekerane ntirushobora gutanga gusa ibintu byinshi ariko nanone ni byiza mubijyanye nigiciro ukurikije igiciro nubwiza. Niba ukoresha software ya francise, noneho biz irenze ibisa. Porogaramu yo gukwirakwiza franchise igomba gushirwaho hitawe kubisobanuro birambuye. Imikorere ikozwe neza kandi yateguwe neza nuburyo bwo gutandukanya ibicuruzwa nkibi. Porogaramu ya filigree isohoza neza imirimo yose yashinzwe.

Ubwiza bwa francising buri muburyo bwo kubona inyungu zidasubirwaho kubantu bombi bitabiriye umubano wubufaransa. Ku bucuruzi buciriritse na ba rwiyemezamirimo ku giti cyabo, bitanga ubucuruzi buhamye bwunguka, ku bigo bizwi cyane n’amasosiyete amahirwe yo kwagura no gushimangira imyanya yabo ku isoko. Igikundiro cyiterambere ryacu nuko gikwiranye rwose nabantu bose intego nintego.