Amashanyarazi muri Qazaqistan ni inzira izwi cyane igenda yiyongera gusa, ariko ikaba ifite abayoboke bakomeye mukarere kacu. Ibirango bizwi cyane nka McDonald's, Burger King, nabandi benshi bagaragaye natwe neza kuberako umuntu yigeze gufata icyemezo cyo kugura francise yikimenyetso cyamamaye. Ibigo byinshi birashobora kwishimira ibisubizo byibyemezo byafashwe kubera ko amafaranga yinjiza ari menshi, izina ryabo riragenda ryiyongera gusa, ndetse n’icyorezo ntigishobora kurohama cyangwa ngo kibateze igihombo gikomeye. Rero, turabona uburyo bishobora kuba byiza kubona francise yujuje ubuziranenge kubatuye Kazakisitani.

Kuki abatuye Qazaqistan bagomba kwitondera isoko rya francise? Ikigaragara ni uko Qazaqistan itera imbere gahoro gahoro, abaturage bakiyongera vuba, kandi ibyicaro byinshi ntibiracyafite! Kuzana ibicuruzwa bituma bihenze, mugihe isi yose ituma abantu bamenya kandi bakarota ibirango byinshi byamahanga. Nibintu bituma umwanya wigihe muri Qazaqistan uba mwiza mugutezimbere ubucuruzi bushingiye kumurongo wubufaransa bwibindi bicuruzwa bizwi kandi byateye imbere. Byongeye kandi, birumvikana ko bikwiye kwitondera abo bantu barambiwe gukorera mu biro, bumvise ko akazi kabo kadahungabana mu gihe cya Coronavirus kandi bashaka gutangira ibyabo, bishoboka ko biri kure.

Kubakozi benshi basanzwe, francise ni amahirwe akomeye yo kwimukira murwego rukurikira rwo gutsinda. Ikigaragara ni uko francises itunganye kubantu badashaka kwigenga kwigenga neza inzira zose zo kubaka umushinga wabo, gusobanukirwa ibintu byinshi byamahitamo ashoboka, umwihariko wo kwamamaza, gukora ikirango, kunyura mumakosa menshi mbere byibura ibisubizo bimwe bigaragara. Ibi byose birashobora guca intege byoroshye inzobere inararibonye gukora ubucuruzi kandi birashobora gutuma uwatangiye guhomba. Kugira ngo wirinde ingaruka nkizo, urashobora kwitondera Franchises.

Ni ubuhe buryo budasanzwe francises yo muri Qazaqistan ishobora gutanga? Nkuko byavuzwe haruguru, ni intangiriro nziza. Intangiriro, mugihe wakoze impapuro zose zikenewe, utegura igishushanyo, ugashyiraho inzira zibyara umusaruro, kandi wubaka izina - umutungo ufite agaciro kumasoko agezweho. Ibi byose bifite agaciro kanini, sibyo? Birashoboka cyane kuzigama byinshi kumatangazo yambere no kugerageza ibyemezo bibi kuruta uko wishyura kugura francise - tutibagiwe nigihe cyawe! Nyuma ya byose, urashobora kubona inyungu yambere muri franchise ugereranije vuba. Niba utangiye gukora ubucuruzi kuva kera, noneho kubona inyungu birashobora gutinda cyane kuri wewe.

Kazakisitani ubu ni umurima udahingwa wamahirwe mashya. Ibyo ugomba gukora byose ni uguhitamo franchise ikwiranye nubucuruzi bwawe. Birashobora gutandukana, gutandukana mubiciro, ingano yo kugurisha, akarere kagabanijwe, igipimo cyisosiyete yababyeyi, gukundwa kwayo, amafaranga yimisoro hamwe no kwishyura rimwe, kimwe nibindi byinshi biranga bikunze gufata icyemezo cyo guhitamo francise. Byongeye kandi, umuturage wese utuye muri Qazaqistan ashobora kugira ibyifuzo bimwe na bimwe byingenzi byubucuruzi, kubicuruzwa cyangwa serivisi byagurishijwe, nabyo bizagira ingaruka kubyo wahisemo muri francises.

Umuntu ukora kandi wihangira imirimo arashobora guteza imbere ubucuruzi bwe muri Qazaqistan niba ahisemo francise yujuje ubuziranenge kuva yatangira. Ariko, hano hari imitego. Kurugero, biroroshye kwiruka mubashuka. Cyangwa gusa umushinga ubanza udaharanira inyungu. Ibi birababaje rwose nubwo bitazana igihombo gikomeye. Niba hakiri igihombo, ingaruka zicyemezo nkicyo kitatsinzwe muguhitamo francise irashobora kugereranwa nibiza nyabyo.

Amafaranga yarashowe, igihe cyarakoreshejwe, ariko nta munaniro uhari. Ibintu bidashimishije, byanze bikunze, ntamuntu numwe ubishaka.

Ni ukurinda ibintu nkibi bidashimishije kuburyo hariho abahuza cyangwa nabandi bantu batatu bafasha abafatanyabikorwa kubonana no kugirana amasezerano yingirakamaro. Abantu bateye imbere bamaze gusobanukirwa ko umuntu udafite uburambe ashobora gukora ikosa rikomeye, niba bidahitana abantu, bizaca intege kwigirira icyizere no kwifuza gufungura umushinga wabo igihe kirekire. Mu rwego rwo kwirinda ingaruka mbi bahitamo kuvugana nababigize umwuga mubyo bakora, abazi isoko neza kandi bizeye abafatanyabikorwa mubitekerezo.

Inkunga yo mu rwego rwo hejuru kandi yuzuye yinzobere zacu izatanga amahitamo meza ya francise isabwa. Tuzagufasha inzira zose, uhereye ku kwerekana icyo ushaka mu magambo yihariye: ibyiciro, ingano, ibiciro, umwihariko, izina, n'ibindi, bikarangirana no kubara neza igiciro. Igiciro nikimwe mubibazo byingutu hamwe na francises. Kubera ko guhitamo kwambere biterwa nigiciro na bije yambere. Ingengo yimibare ibarwa neza izagufasha guhitamo uburyo bwiza bwubukungu bwawe.

Franchises muri Qazaqistan nigisubizo cyiza kubatangiye bashaka kugerageza wenyine kwihangira imirimo. Ninkunga yinzobere zacu, uzagera kubisubizo byifuzwa hakiri kare, hitamo ibisubizo nibyiza kubibazo byawe, kandi vuba cyane uzatangira kubona inyungu yawe yambere!

Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ububiko bwibikinisho francise bumaze kwamamara kwisi yose kurubu, kuko abaguzi benshi bumva akamaro ko kugura igitekerezo cyateguwe hamwe ningamba kuruta gushinga sosiyete kuva mbere. Igikinisho cyo kugura ibikinisho birashobora gufasha inzozi zose za rwiyemezamirimo gusohora, bikuraho ingaruka zose. Muri iyi sano, birashoboka kumva uburyo francise yashizweho muburyo bukwiye, hamwe no kubara, kimwe no gutegura inyandiko nziza kandi nziza. Uruganda rufite uruhare rutaziguye mu kuzamura ubucuruzi bugana ku ntsinzi ruzaba umuyoboro wo gukemura ibibazo byinshi, ukoresheje francise hamwe nububiko na buri gikinisho cyagurishijwe. Igiciro kiratandukanye bitewe nurwego rwo kumenyekanisha ikirango ku isoko abakiriya batezimbere. Kubikorwa byose bigoye bijyanye nububiko bwububiko, urashobora gusaba ubufasha kubuhanga bwabashinzwe gukora, batanga inama zujuje ibyangombwa.

Igihe kimwe nyuma yo kubona igikinisho cyimfuruka francise, hubahirijwe byuzuye ibipimo byashyizweho, birashoboka kugera ku nyungu wifuzwa kurwego mpuzamahanga.

Ububiko bwibikinisho bwabana francise bwakoreshejwe muburyo bwagutse no kwaguka mpuzamahanga. Urwego rwo gukomeza guhangana mu mishinga yatunganijwe n’ikirango ruri hejuru cyane ugereranije n’ingamba zateguwe n'abayobozi bonyine. Abakiriya barashobora guhura nububiko bwabana bwabana hamwe nigikinisho kinini kurubuga rwihariye aho ba nyiri ibitekerezo biherereye. Ubufaransa hamwe nububiko bwabana, bukoresha ibikinisho byose bigezweho, birashobora gutezwa imbere kumasoko yo kugurisha. Niba rwiyemezamirimo mushya ashishikajwe nikirangantego kizwi, ugomba gucengera muri iyi label muburyo burambuye, hamwe ninzibacyuho kurubuga rwihariye rwabakora. Hamwe no gukurikiza amasezerano rusange, abafatanyabikorwa bahita bajya mubikorwa bya francise hamwe nuburyo bwo gusinya amasezerano.

Uburenganzira bwo gusaba francise yabana irashobora kuboneka kubakiriya, bakurikiza amategeko yashyizweho mumasezerano. Kubijyanye nigiciro cyumushinga wabana, twakagombye kuvuga ko uko ikirango gikunzwe, niko igiciro cyigitekerezo cyatangijwe, kizana intsinzi kubakiriya. Gukora mugutegura ibikorwa byawe bwite byo kwihangira imirimo ukoresheje francise ikintu cyizewe cyo gukora munzira yiterambere ryera umusaruro hamwe ninyungu ziteganijwe.

Ububiko bwibikinisho kumurongo kuri interineti busanga porogaramu nini ku isoko ryo kugurisha, mubakiriya bifuza gutangiza umushinga wabo. Ububiko bwo kumurongo hamwe nibikinisho byabana byabana bishobora gushyirwa mubikorwa hamwe niterambere muburyo bwagutse, ndetse no kugera kurwego mpuzamahanga rwunguka. Ubufaransa bufite iduka ryibikinisho kumurongo urashobora kubisanga kumurongo hamwe nabakora ibicuruzwa bitandukanye byubucuruzi budasanzwe. Umaze guhitamo uwaguhaye ibicuruzwa ukunda, ugomba gukomeza imishyikirano kuri francise yububiko bwa interineti, nyuma yo kurangiza neza, ugomba gusinya amasezerano yubufatanye bwububiko. Kugirango ubone ubumenyi bwinyongera, ugomba gufata amahugurwa cyangwa amasomo kubafasha mububiko bwububiko, bagufasha mubuhanga kandi neza kugufasha kumenyera amakuru arambuye yo kwamamaza no kwamamaza. Igiciro cya francise cyegeranijwe hamwe no kubara ibiciro byose, ariko igice cyingenzi nukwamamara kwikirango, mugushinga imyaka yakazi yatanzwe, kandi ninyungu runaka ijya mubyunguka, hamwe no kwimura kubitanga.

Icyemezo cyukuri cyaba ari ukugura igikinisho cya assortment franchise hamwe no kugera kurwego mpuzamahanga.

Ibikinisho byabana byububiko bwa interineti franchise bizakoreshwa kumubare utagira imipaka wabakiriya bifuza kugura umushinga. Urwego rwo guhangana mu mishinga yatunganijwe nikirango ruri hejuru cyane yingamba zashyizweho na ba rwiyemezamirimo. Ibikinisho byabana hamwe nububiko bwa interineti francise birashobora gukoreshwa cyane nabaguzi kugirango babone ibisubizo byiza, bikomeye, byingenzi, kandi byiza. Ubufaransa bufite ibikinisho hamwe no kwinjiza mububiko bwa interineti byatejwe imbere cyane ku isoko ryo kugurisha, nkigitekerezo cyabana, ukoresheje uburyo bwashizweho bwo guhanga ibikorwa byakazi. Niba rwiyemezamirimo mushya ashishikajwe nikirango cyabana cyatoranijwe, ugomba gusuzuma muburyo burambuye ibikorwa byakazi bya nyiri igitekerezo. Hamwe n’ishyirwa mu bikorwa ry’amasezerano rusange, abafatanyabikorwa bajya mu buryo bwihariye n’uburyo bwo gusinya amasezerano.

Uburenganzira bwo gukoresha imishinga yabana francise bugomba kuboneka kubakiriya bakurikiza amategeko ariho yashyizweho namasezerano yasinywe nimpande zombi. Kubara ikiguzi cya sisitemu ya francise ishingiye kurwego rwo gukundwa kwizina ryisosiyete cyangwa iduka, ibyo, kubera umurongo uzwi cyane, bizana intsinzi kubakoresha. Gukora mugushinga umushinga wawe ukoresheje imyidagaduro yumwana kumurongo wububiko bwa francise, sanga ihamagarira inzira yiterambere ryera hamwe ninyungu ziteganijwe.

Igikinisho cya franchise kizakoreshwa murwego runini mugukora ibikorwa byo kwihangira imirimo buri gihe. Igikinisho gikinisha kigomba gutoranywa mubakora uruganda rumaze imyaka myinshi ku isoko kugirango rwubake ubucuruzi bwatsinze. Ibikinisho by'ibikinisho birashobora kugira ibiciro bitandukanye, bizaterwa nubunini bwikirango, hamwe no kugera kurwego mpuzamahanga. Birakwiye ko tuvuga ko urwego rwisi rwabana rwamye kumurongo wo kwamamara kuva iki cyerekezo kijyanye numwaka wose. Kugeza ubu, francisees imaze kumenyekana cyane kwisi yose, kubera kurandura burundu ingaruka nibibazo, kubera ko ingamba ari umushinga utekereje kandi witeguye. Kugirango ubone inkunga ihoraho, bizaba ngombwa gusinya amasezerano yubufatanye hagati yuwabikoze nu mukiriya, hamwe no guhererekanya uburenganzira munsi yubufaransa.

Ni muri urwo rwego, abakiriya bazakira amahugurwa yo kwamamaza no kwamamaza bizongera ubumenyi bwabo bwo gukorana nabakiriya, ndetse no kugurisha. Inzira yo kwihangira imirimo yawe ishingiye kubitekerezo byateguwe nuburyo bwiza bwo guteza imbere francise kubikinisho, hamwe nogutezimbere ingamba zateguwe.

Ibikinisho byabana francise nigikorwa cyingirakamaro cyane. Ingorane zirashobora kuvuka byoroshye mugihe cyimyitozo, ariko, urashobora kubitsinda neza. Kugirango ukore ibi, ugomba kuyoborwa namabwiriza ariho, kimwe no gukurikiza ibipimo n'amategeko. Mugihe ushyira mubikorwa francise, birakwiye kwibuka ko wafashe inshingano runaka. Byongeye kandi, ntabwo ari inshingano zamafaranga gusa. Mugihe ukora francise yabana, ugomba kumva neza amategeko ugomba kugenderaho.

Noneho nyuma, urashobora guhangana byoroshye ningorane, nubwo zavuka. Kurangiza, ufite inyungu zingenzi. Niba uhisemo kwinjira mumikino yabana, reba francise, reba ububiko cyangwa kataloge bijyanye. Nukuri urashobora kubona ikintu kibereye. Hitamo neza, gusa kubitekerezo bisanzwe, kugirango utibeshya. Amaherezo, kwibeshya mubibazo nkibi ntabwo byemewe. Kora ibikinisho bya francise neza kuburyo bushoboka kugirango urwego rwicyizere cyabakiriya ruhore rwiyongera, gusa noneho birashoboka guhangana byoroshye nimbogamizi zose niba zivutse muburyo bwawe.

Kumenyekanisha francise yabana birashobora guhura nibibazo bitandukanye kuva ukorera kubutaka bwikindi gihugu kandi amategeko aratandukanye. Nubwo bimeze bityo, hamwe nuburyo bunoze bwo gusesengura, urashobora kugera kubisubizo byiza cyane. Mugihe cyo kuzuza francise yabana, ugomba kwitondera ko utegekwa gukinisha ibikinisho mubicuruzwa byiza kandi byiza. N'ubundi kandi, ibikinisho by'abana, kabone niyo byagurishwa munsi ya francise, bihora bipimwa uburozi nubwiza. Abayobozi bashinzwe cyane iki kintu cyanditse. Ugomba buri gihe kumenya neza ko isosiyete yawe ifite amahirwe menshi yo gutsinda amarushanwa gusa ukora ibikorwa byubahiriza amategeko. Iyo uhuye nibikinisho byumwana francise, ufite inyungu zingenzi muburyo bushoboka bwo guhangana nabanywanyi.

Guhangana gutya rwose bibaho, kubera ko abo bahanganye badashobora kureka imyanya yabo iyoboye, barwana kugeza imperuka, bakoresheje uburyo butandukanye. Kurugero, abanywanyi bamwe barimo guhuza abafatabuguzi kumurongo rusange. Ubu ni ubwoko bwiza bwo guhatana. Bamwe bitabaza uburyo bukomeye cyane. Niba ugurisha francise yibikinisho byabana, ugomba kuzirikana ibyangombwa byose. Gukora isesengura ryapiganwa nabyo biguha umurongo.