Ubucuruzi bwiteguye francise nintangiriro yoroshye yo gutangiza umushinga wawe. Ubucuruzi bwateguwe bwubucuruzi nubucuruzi butezimbere neza hamwe ninjiza ihamye. Nkuko bisanzwe, ibicuruzwa cyangwa serivisi byakunze umuguzi, ikirango kiramenyekana byoroshye kandi gifite ubuziranenge bwiza. Kugura ibicuruzwa byateguwe byubucuruzi biroroshye cyane, ukeneye gutwara icyifuzo kuri enterineti hamwe na kataloge amagana hamwe na cataloge zitandukanye zatoranijwe mubice bitandukanye kandi ugereranije na bije runaka ushobora kubona. Birasa nkibyoroshye, ariko urashobora kugwa mumutego wabashuka. Akenshi, dummy irashobora gutangwa mubitangwa francises.

Ubucuruzi bwiteguye butangwa mugutezimbere page isanzwe kuri enterineti idakora no kugurisha uburyo. Franchises iratandukanye mubufatanye, irashobora kuba itaziguye, hamwe nabasimbuye nabandi. Amasezerano yubufatanye agomba kwerekana ingingo zubufatanye, amafaranga yatanzwe mugutangiza umushinga nibikoresho bifatika. Mbere yo gukora amasezerano, ni ngombwa kwiga byose, gusuzuma inyungu zose zubufatanye. Ntabwo byababaza kwiga uburambe bwabashobora guhatana. Ibintu byiza byubucuruzi bwateguwe neza: umuguzi azi ibicuruzwa cyangwa serivisi bitangwa na francisee (kubwibyo, nta mpamvu yo guteza imbere uburyo bwo kugurisha, ubu buryo buracibwa), nta mpamvu yo gukoresha ibikoresho bifatika mukwamamaza. Gutegura neza gahunda yo gukora bisobanura guha akazi abakozi, serivisi, abatanga ibikoresho, ibikoresho, nibindi.

Inyungu zirimo kandi ubufasha butangwa numujyanama wageze ku ntsinzi mu bucuruzi bwe, gutanga inguzanyo ku buryo bworoshye, no gushora imari (mu bihe bidasanzwe). Ibintu bibi byo gukora ubucuruzi bwubucuruzi bwiteguye bivuze gukurikiza byimazeyo amahame nubuziranenge kuva muri francisor (ibintu byose byanditswe mumasezerano yubufatanye), kwishyura buri gihe cyubwami, gusesa amasezerano mubihe bitari byiza kuri franchisee. Niki ukeneye kumenya kugirango ufungure neza ubucuruzi bwa francise? Mbere ya byose, hitamo icyo ushaka kuva mubucuruzi bwawe, kugena icyerekezo, gushyiraho ingengo yimari, gusesengura ingaruka zishobora kubaho nuburyo bwo kubikemura. Icyerekezo cyo gufungura francise izwi cyane: ibiryo, imyambaro, inkweto, imitako, imyambaro yabana n ibikinisho, uburezi, umusaruro wibicuruzwa, inganda zubwiza (inzu yo kogosha, salon yubwiza), serivisi za serivise, amahugurwa, nibindi byinshi. Intambwe ikurikira ni uguhitamo francisor ikora neza kugirango ikurikirane ibyifuzo byose. Noneho wige isoko, usesengure imirimo yabanywanyi bawe, gerageza uhindure ibibi byakazi kabo mubyiza byawe. Kugirango utangire neza, ni ngombwa gusuzuma ubushishozi ubushobozi bwawe bwamafaranga.

Gereranya ikiguzi cyumushinga, menya niba ukeneye gufata inguzanyo, ugaragaze ishusho yuzuye yubukungu bwawe. Isesengura rya francisor ryerekana urwego rwinjiza, igihe cyo kuruhuka ku isoko, umubare wabafatanyabikorwa. Reka francisor iguhe ishusho yimari yuzuye, igihe cyo kwishyura. Ro kwishura, niki? Ibicuruzwa ni amafaranga yishyurwa buri kwezi yo gukoresha izina ryirango. Umubare w'ubwishyu uteganijwe mu masezerano. Muri iki kibazo, ibisobanuro bidasobanutse ntibigomba kwemererwa, ibipimo byose bigomba kuba bisobanutse kandi bihagije. Reba umukunzi wawe mumasoko afunguye kugirango urebe niba amakuru yabo azwi kubaguzi ahuye nukuri.

Ni ngombwa ko franchisee izi neza inganda zatoranijwe, ibi byihutisha cyane inzira yo kuzamura dosiye yumuntu. Kora impapuro z'umugurisha, amategeko y'ibikorwa bye byemewe, n'ibirango. Ongera usuzume garanti yatanzwe nugurisha. Niba umugurisha akorana nibirango byisi yose muri serivisi, iki nikimenyetso cyuko atuje kandi azwi cyane. Amakuru yemewe kubyerekeye francisor arashobora kugenzurwa mubitangazamakuru bifunguye, cyangwa urashobora gusaba mu buryo butaziguye, hanyuma ukareba amakuru yo kwiyandikisha, impushya, nibindi. Niba aya makuru yihishe, nibyiza kudafatanya nu ugurisha. Witondere ko amasezerano akubiyemo amasezerano asobanutse yubufatanye, ntabwo interuro zidasobanutse nkinkunga yo murwego rwo hejuru, imicungire yamamaza, nibindi.

Biroroshye gucunga ubucuruzi bwateguwe na francise niba ubonye ibihe byose byubufatanye mbere. Guhitamo francise birashobora gukorwa kurubuga rwacu. Dufite urutonde rworoshye rwa francise yiteguye kuva mubirango byo murugo no mumahanga. Twakusanyije ibintu bishya kandi byingirakamaro muri 2021. Dukorana gusa nibirango byizewe. Ibyifuzo byateguwe bishyizwe hamwe ugereranije nishoramari rikorwa. Turagutekereza kandi dutanga ibisubizo byageragejwe gusa.

Shakisha ubucuruzi bwawe bwiteguye hamwe natwe.

Icyo kataloge ya francise nukugura ubucuruzi bwiteguye. Uyu munsi, ukoresheje mushakisha iyariyo yose, urashobora kubona ibikoresho byinshi kumurongo byakira kataloge ya francise yatanzwe kubigura. Kuburyohe bwose, ibyo ukunda, ubushobozi bwimari nubuyobozi. Nibyo, ibi biroroshye cyane mugihe umuntu ashobora kureba amajana mumahitamo mugihe gito hanyuma agahitamo inzira ijyanye na gahunda ye. Hamwe nurwego rugezweho rwiterambere rya sisitemu yo kwishura amafaranga, birashoboka kugura francise yiteguye byoroshye kandi byihuse, tutitaye aho francisor nkuru ikorera kwisi. Mugihe ukorana nubuyobozi bwa catalog, ugomba kuzirikana ko urubuga rwandika inyungu zawe muburyo bumwe cyangwa ubundi bwoko bwa francise.

Mugihe kizaza, uzakira ubutumwa bwa burimunsi hamwe nubucuruzi bushya butangwa kubufaransa, busa mumitungo yabo nibikorwa warebye muri kataloge. Ububiko bwiza, butunganijwe neza butanga uburyo bwiza bwa ba rwiyemezamirimo, bashaka kugura uburenganzira bwo gukora murwego rwumushinga witeguye, kukuyobora mubyifuzo byinshi, gutanga ubushakashatsi bwihuse no guhitamo amakuru.

Ububiko busabwa burasa nkubundi rubuga urwo arirwo rwose. Igomba kuba mumirongo 10 yambere yubushakashatsi, ifite traffic nyinshi, imiterere yumvikana kandi yumvikana, kimwe no gushakisha amakuru asabwa sisitemu yoroshye. Abashyitsi ntibagomba kumara amasaha batora francise yo kugura. Byongeye kandi, amakuru agomba kuba mashya kandi afite akamaro, kandi ntatange igihe cyashize umwaka ushize ibisubizo byateguwe. Ibiri muri ubwo bubiko bivugururwa buri munsi kandi ntibikubiyemo gusa ibisobanuro bya sosiyete ya francisor gusa ahubwo binaganira kubitumanaho na ba nyirabyo (ibi nibyingenzi kubashaka kugura francise), amateka yo gushiraho no guteza imbere ubucuruzi, Ubufatanye bwambere, nibindi. Byongeye kandi, kataloge isanzwe ishyira mubikorwa uburyo bugezweho bwo kwamamaza, kumenyekanisha, no kuzamura francise nkibintu byo kugurisha no kugura, gusesengura inyungu ndetse no kubara byateguwe byikoranabuhanga ryishura.

Kenshi cyane, kataloge itanga amahirwe yo kubaza ikibazo, kubona inama, cyangwa ibyifuzo byinyongera. Nibyo, nkuko bisanzwe, serivisi nkizo zirishyurwa, ariko amahirwe yo kugura inyungu uburenganzira bwo kwinjira mubucuruzi bwatsinze birakwiye. Igitekerezo icyo ari cyo cyose cyo kwihangira imirimo gifitanye isano ningaruka (niyo bigeze ku gitekerezo cyashyizwe mubikorwa mubikorwa). Impanuro zumwuga rero mubihe nkibi ntizigera zirenga.

Franchise nuhagarariye - ibi bitekerezo byombi bifitanye isano ya hafi. Kugira ngo wumve uburyo bwo gutangiza akazi ko mu biro, ugomba gukoresha software nziza. Niba ushishikajwe na francise, uyihagarariye agomba kwitabwaho bikwiye. Porogaramu ifasha gusa guhangana niki gikorwa. Urashobora kubishyira mubikorwa neza kandi byiza, udakoze amakosa. Imikorere ya francise hamwe nuhagarariye porogaramu ikora neza kuri mudasobwa iyo ari yo yose.

Imikorere yacyo iragurwa cyane binyuze murwego rwo hejuru rwo kurema. Tekinoroji ya tekinoroji yo murwego rwohejuru ituma bishoboka amaherezo kuba ikintu cyiza mubucuruzi. Uhagarariye ntagikeneye gukorana nintoki nabakozi, kandi urashobora kuzana francise kurwego rushya rwose rwumwuga. Urashobora kugendana nikirangantego nyamukuru utanga serivisi zabakiriya cyangwa ubundi bucuruzi ubwo aribwo bwose bushoboka.

Iyo ukorana na francise, ntakibazo ufite mugihe igisubizo cya software cyinjiye mubikorwa. Nibyiza cyane kandi byiza, bivuze ko inzira ihuriweho idakwiye kwirengagizwa. Ukeneye igisubizo cyiza cya mudasobwa cyakozwe neza kugirango woroshye akazi ka biro.

Iyo ukoresha francise, birashoboka guhuza nuhagarariye ukoresheje ibikoresho byikora. Kurugero, urashobora gutanga raporo ukoresheje ubwenge bwubukorikori bwinjijwe muri complexe niba uguze ibicuruzwa byiza. Porogaramu iroroshye gushiraho, kandi ihangana nibikorwa bigoye cyane bya gahunda isanzwe yonyine. Raporo buri gihe mumaboko yuwuserukira, hamwe na francise ibasha kwiteza imbere. Uburyo bukoreshwa bwamafaranga yabikesha ibikorwa byateguwe neza bizakorwa neza bishoboka. Igicuruzwa cyakozwe nabashinzwe porogaramu bafite uburambe butuma bakora ibikorwa byose bikenewe byihuse kandi neza.

Byoroshye-kwiga-franchise hamwe niterambere ryabahagarariye bemera gukorana numukiriya umwe. Inzobere zawe zose zifite itandukaniro ukurikije urwego rwo kubona kugirango urwego rwo hejuru rwo kurinda amakuru.

Franchise nuhagarariye bisaba ibikoresho bimwe kugirango bigende neza. Kurugero, sisitemu yemerera intoki gukoresha amakuru gutunganya cyangwa gutangiza inzira, byose bisabwe nuwabikoresheje. Guhindura intoki birakenewe mugihe hari ikintu gikeneye gukosorwa. Imikorere yikora ituma gukora imirimo iyo ari yo yose yo mu biro neza, kimwe no kuyipima neza. Uruganda rukora neza rutanga imikoranire ntuhagarariye gusa ahubwo nabandi. Nibyiza cyane, koresha rero progaramu nziza.

Uburyo bukomatanyirijwe kuri francise hamwe nuyihagarariye bayobora uruganda murwego rwo hejuru kandi rwagezweho.

Ubufaransa. Ibirori byabana ni umwanya munini wo kwerekana guhanga kwa rwiyemezamirimo - francisee. Ibirori byabana bato ni amahirwe atagira imipaka yo gukora ibirori byose byamabara kubana, guturika kw'ibitekerezo n'ibitekerezo bya fireworks nziza, ibirori. Franchise kubirori byabana ni umurima udahingwa kugirango ukore ibirori bishimishije, bishimishije kubana, hamwe nitsinda ryayo rya animasiyo, kandi rwose ubucuruzi bwunguka gushora amafaranga mubirango bizwi neza. Ku isoko rya francise, mugutegura ibirori byiminsi mikuru yabana, hari umubare uhagije wifuza kugirana amasezerano na francise na ba rwiyemezamirimo. Ariko, ntabwo abafaransa bose bafite ubufatanye bufatika.

Benshi muribo bazi gusa gukusanya imisanzu imwe, hanyuma "gukaraba intoki" kandi babujijwe gutanga ubufasha nyabwo. Impamvu nyamukuru yo guhitamo neza umufatanyabikorwa - francising, nicyubahiro cyumwuga cyo gutanga francising, gukurikiza indangagaciro zemewe hamwe numuhamagaro wo gukora ibirori byabana, ibirori bikomeye, karnivali nyayo yibyishimo nibyishimo byabana, kandi ntibakubitwa, ibintu byose birambiranye hamwe itsinda ryiruka muruziga. Nk’uko amakuru afunguye abitangaza, ishoramari mu gutegura ishyirwaho ry’imyidagaduro ku bana ryishyura mu mezi 3. Ariko kugirango ubucuruzi butere imbere kandi budahagarara, birakenewe guhora tunonosora ibintu byabaye hamwe namabwiriza yo gukora ibiruhuko. Ibipimo byogutegura kugurisha no gutumanaho nabakiriya-abana nababyeyi babo bigomba kuvugururwa kuri gahunda. Ba rwiyemezamirimo ba Franchisee bagomba guhora bakora ubushakashatsi bwamamaza ku isoko rya serivisi mu karere kabo, mu mujyi, ndetse n’aho barusha abo bahanganye, mu kwerekana ibitaramo by'amabara ku bana, bishimye kandi baseka.

Ikigo cy’amashyaka y’abana francise gikora neza, ariko gusa bisabwa kubishyira mubikorwa kandi bihamye. Mubyiciro byo kwitegura, birakenewe gukora ibikorwa byinshi bitandukanye bifasha kugabanya igihombo. Kugira gahunda, mukumenya ko franchise aribyiza cyane. Ugomba kuyikoresha kurenza urugero. Tegura ibikorwa byawe ukurikije uko isoko ryifashe. Niba uhisemo gukoresha francise, noneho ikigo cyawe kigomba kwitabwaho neza.

Nukuri mubyukuri kubishushanyo mbonera. Imyambarire y'abakozi, kodegisi yikibanza igomba kubahirizwa hubahirijwe byuzuye amabwiriza yabigenewe. Niba ukoresha ikigo cya francise kandi ugategura ibirori byabana, ugomba rero gutekereza kumutekano wabana. Erega burya, ushinzwe abo washinzwe. Kubwibyo, ibirori byo kwizihiza ntibigomba guhuzwa nibikorwa byose bitemewe kubantu nkabo. Witondere neza iminsi mikuru yumwana yumuryango wabo, ujyane ikigo cya franchise kurwego rushya rwumwuga. Birakenewe gukora cyane kandi neza mugihe twirinze amakosa muri gahunda yingenzi.

Kurikiza amabwiriza ya francisor kandi ntakibazo azagira. Niba ukora ibikorwa byumugoroba wabana nkigice cyikigo cya francise, noneho amakuru yakiriwe nuhagarariye ikirango agufasha kugera kurwego rushya rwumwuga. Shyira mu bikorwa neza bishoboka.

Gukorana n’amashyaka y’abatarengeje imyaka ni umushinga, ukora ibyo, ugomba kumenya neza ko ugomba kubona urwego kurenza uwariwe wese udakoresha abanywanyi ba francising. Ibi ni ukubera ko ukeneye kwishyura uburenganzira bwo gukora ibikorwa mwizina rya francise. Kwishura birashobora gushika kuri 9% buri kwezi. Mubyukuri, ijanisha ryinyungu zishyuwe nkintererano zirashobora kuba munsi ya 9%. Mubisanzwe, ibice bibiri buri kwezi byiyongera kuri 3 kugeza kuri 9%, bibarwa nkijanisha ryinjiza buri kwezi. Nibikorwa bisanzwe, mubisanzwe ntabwo ari ibirori byabana gusa francise.

Ibikorwa hafi ya byose bya francise bikorwa murubu buryo. Kubwibyo, ukomeza kuzirikana iki kintu. Mugabanye amafaranga yimisoro muganira nabashinzwe imyidagaduro yabana ba nyiri francise.

Ikigo cyibiruhuko franchise numushinga wubucuruzi udafite akamaro. Mugukorana nayo, kimwe nabandi benshi, birakenewe ko tumenya ingaruka niterabwoba. Gukorera muri kariya gace ka francise, witegure kwibasirwa nabanywanyi, irinde ibihe bidashimishije, witegure hakiri kare. Kimwe nizindi ngaruka, imbaraga, nintege nke za francise urashobora kuboneka ukoresheje igikoresho cyitwa SWOT isesengura. Gucunga ikigo cyawe hamwe nubushobozi buhebuje, ukaguha ibitekerezo bikwiye kandi ukazana ishyirahamwe ryibiruhuko kumwanya wumuyobozi wisoko, biganisha kumurongo ukomeye kubatavuga rumwe nabo. Ikibazo cyibiruhuko ubwacyo gitanga ibikoresho byiza byakazi.

Amabwiriza yabo kandi kandi yingirakamaro yatanzwe na francisor, ufite inyungu kugiti cye kumusaruro mwinshi wamafaranga yikintu cya francise.

Ibikorwa bya francise birimo amafaranga menshi. Iya mbere ni ubwishyu bumwe. Bimaze gutangira, ikigo cyibiruhuko cyishyura francisor. Nyuma yo kurushaho kuzuza ikigo, inshingano zawe zirimo kwishyura bibiri: amafaranga yimisoro, kugeza kuri 6% yinjiza, namafaranga yo kwamamaza. Ibi byose birakenewe kuva umuyobozi atanga umubare munini wibikoresho bitandukanye byamakuru, ikoranabuhanga, tekinike, uburyo, gahunda zubucuruzi, nibindi bintu. Mugukoresha byinshi muribi byose, ubona amafaranga menshi kumafaranga yawe, bityo ibiruhuko nibikorwa byikigo francise itanga urwego rwo hejuru rwinjiza.