Igikoni francise ni umushinga utoroshye, ushobora gukurura ingorane nyinshi. Ariko, aho hari ibyago byinshi, ngaho urashobora kwiringira kugaruka neza. Kubwibyo, francise yigikoni ntigomba gutereranwa gusa kuberako ishyirwa mubikorwa ryumushinga wubucuruzi ryuzuyemo ingaruka. Muri rusange, francise iyariyo yose ni ikintu gishobora guteza akaga. Ibintu ntabwo buri gihe bigenda nkuko byateganijwe. Ariko, niba witeguye neza kandi ugakora ibikorwa byisesengura mugihe, noneho urashobora gukora wizeye kandi ntutinye ibintu bibi.

Nubwo biza, uzaba witeguye. Shyira mubikorwa francise neza kugirango francisor itakira ibirego nibisabwa. Mubyukuri, akenshi, niba uri francisee, uwitwa umuguzi wamayobera arashobora kugusanga. Agenzura ubwiza bwa serivisi nibicuruzwa byose ucuruza.

Niba ushishikajwe no guteka ukaba ushaka francise kugirango ushyire mubikorwa umushinga wubucuruzi, noneho urashobora gukenera guhanahana ibicuruzwa cyangwa ububiko bwihariye kugirango ugurishe ibicuruzwa nkibi. Guhana kwa Franchise ni urubuga rutanga amakuru yubwoko bwubucuruzi butanga ibicuruzwa bitandukanye bikora kurwego rwisi. Igikoni kirashobora kugurishwa munsi ya francise cyangwa ubucuruzi munsi yikimenyetso cyawe. Gushyira mubikorwa umushinga wubucuruzi wenyine ntabwo bifitanye isano ningaruka n’akaga gusa, ariko kandi birahenze cyane. Mugukorana nigikoni cyigikoni, urashobora kubona gahunda-yuzuye kandi ikora neza. Barashobora kuyoborwa kugirango bubake icyitegererezo cyibikorwa byo kwihangira imirimo.

Igikoni francise izakora neza niba ukora isesengura rya swot mbere yo kubishyira mubikorwa. Na none, isesengura ryibikorwa byapiganwa bizagufasha kumva ingorane uzahura nazo. Witeguye neza, ningorane nke uzagira mugihe kizaza. Erega burya, hariho umugani uzwi cyane uvuga ngo: uwaburiwe yitwaje imbunda. Aha niho ukeneye kwifashisha ubumenyi mbere yo gushyira mubikorwa igikoni. Amakuru akenewe ni ubwoko bwintwaro, ukoresheje ushobora gutsinda wizeye muguhangana nabakurwanya.

Igikoni gikora neza kizagufasha kwinjiza amafaranga yingengo yimari.

Birakwiye ko twibuka ko mugihe ukorana na francise, uba wiyemeje gutanga umubare runaka wumutungo wimari kugirango ushigikire francisor. Kurugero, niba utangiye gushyira mubikorwa umushinga wubucuruzi ujyanye na francise yigikoni, noneho ugomba guhita wishyura icyarimwe. Iyi ni ijanisha runaka ryamafaranga yishoramari ushora mubyiciro byambere. Byongeye, mugihe ugurisha francise yigikoni, ugomba no kwishyura 1 kugeza 3% buri kwezi kugirango wamamaze. Iyamamaza rizakorerwa munzu nisosiyete mukorana. Iri ni ishoramari ryiza ryumutungo wimari, kuko kubaka kumenyekanisha ibicuruzwa bishobora kugira uruhare runini mumujyi wawe.

Mubyongeyeho, hari nintererano yitwa royalties. Mugihe ushyira mubikorwa francise yigikoni, ugomba kubishyira mubiciro bigomba gutangwa.

Imikoranire myiza nabakiriya bawe nimwe mubisabwa kugirango umuntu atsinde. Iki gipimo gikora haba muri francise yigikoni no mubindi bikorwa byubucuruzi. Niba ukorana na francise, birashoboka cyane ko uzahabwa amahirwe yo gushushanya ibibanza byawe, haba imbere ndetse no hanze, ukurikije indangamuntu. Byongeye kandi, abakozi bawe bazasabwa cyane kwambara imyenda ikurikije imyambarire. Ibi nibisanzwe rwose kuri francise, bivuze ko udakwiye kwirengagiza indangamuntu. Igikoni cyigikoni gishobora gushyirwa mubikorwa neza kandi neza, hashingiwe kumajyambere isanzwe yuyu mushinga wubucuruzi.

Gukorana na francise yigikoni bizaba umushinga wubucuruzi unoze kandi wujuje ubuziranenge, kuko uzaba ufite amabwiriza yose akenewe kandi uzashobora kuyakoresha kugirango ugere kubisubizo bitangaje.