Ubufaransa buhendutse ntaho butandukaniye nibintu binini, bihenze kuko ibyago ni bimwe ahantu hose. Kugirango udahungabana no kugura francise ifite garanti 100%, hariho iduka ryerekana amahitamo yose, ritanga kubiciro bidahenze nibindi byinshi, mubice byose byibikorwa uyu munsi. Ubufaransa, buhendutse cyangwa buhenze, mugice cyo hagati, bugereranya itangwa ryinyungu yikimenyetso runaka, izina mukarere kamwe cyangwa hanze yacyo, kwagura umuyoboro wakarere, haba mubirahuri bihendutse n'amashami manini. Gutangiza umushinga mugushaka francise biratsinda rwose, mubisabwa kuko muriki gihe nta mpamvu yo gutangira guhera, ibirango bizwi byunvikana kandi abakiriya bamaze gutezwa imbere. Hamwe na francise ihendutse, inkuru iratandukanye gato, ariko kataloge yicyubahiro hamwe ninzobere ifasha mubintu byose, abafaransa barigisha kandi bagatanga gahunda yubucuruzi, hamwe na chip hamwe nibindi bitekerezo byibikorwa.

Kuki ari byiza kugura francise ihendutse? Icya mbere, nta mpamvu yo gushora imari nini mu mari. Icya kabiri, hari ubufasha bwinzobere ninzobere muriki gice. Icya gatatu, buri kwezi ibihumbi magana byabakiriya na ba rwiyemezamirimo banyura kumurongo, badashaka gutangiza imishinga yabo gusa ahubwo banashaka abafatanyabikorwa nabatanga isoko. Nibyiza cyane kuba francisees naba francisors gukorera hamwe, guteza imbere ubucuruzi bwabo kwisi yose, kuzana imishinga kurwego rwakarere, kongera urwego rwabo ninyungu. Gukoresha francise, bihendutse ukirebye neza, hamwe nuburyo bwiza, biganisha kumajyambere yikigo kinini gifata urwego rwo hejuru. Inshingano ya catalogi ya franchise nugufasha ba rwiyemezamirimo ibicuruzwa bihendutse cyangwa binini kujya mumahanga mugutanga no gutumiza ibicuruzwa na serivisi imbere.

Nibyiza rwose gufata francise ihendutse mubijyanye nubucuruzi, serivisi, gutanga ubuvuzi, ubwikorezi, kwisiga, ibyo wahisemo birakureba. Na none, kataloge ya francise itanga imishyikirano, ubufasha ninzobere, no gutanga ibitekerezo byubucuruzi mugihe runaka cyo gukurura abakiriya, kongera ibyifuzo ninyungu. SEO traffic igera no kureba irashobora kongera ibyifuzo no kugaragara. Iyo winjiye mububiko, urashobora guhitamo ibyo ukeneye. Niba utaramenya mukarere ushaka gufungura ubucuruzi, noneho urashobora kumenyera gusa kubitangwa, politiki y'ibiciro (kuva bihendutse kugeza bihenze), hariho ibyiciro byumujyi nigihugu, hamwe nibyiciro nibice, byerekana no kubara ubwishyu bwambere, icyarimwe kandi nta na rimwe, hamwe nishoramari rihendutse kandi nta na hamwe. Hariho igihe cyo kwishyura kuburyo ubanza utazi igishoro cyambere gusa ahubwo nuburyo bwo kwinjiza bwa mbere. Isosiyete imaze igihe kingana iki ku isoko? Ni iki gisabwa? Imibare ya buri munsi, buri cyumweru, buri kwezi ifasha gusesengura imibare.

Hano hari akanama kaboneka kuba francisors kugirango bakire francise yabo ihendutse. Abahanga bacu baragufasha mubibazo byose. Inkunga-y-isaha yingoboka ifasha mubucuruzi ubwo aribwo bwose, buhendutse kandi buhenze.

Kugirango ubone ibisobanuro byinshi, baza kandi ubone gahunda, nyamuneka hamagara nimero zabigenewe. Na none, muri kataloge yacu ya francises ihendutse, urashobora kumenyera hamwe nisuzuma ryabakiriya, amanota ya francise ihendutse, amakuru, nibisabwa, kuzamurwa mu ntera, nibindi. Turabashimira mbere kubwinyungu zanyu, dutegereje umubano wigihe kirekire wakazi. .

Hamwe n’ibisabwa bya francise mumasezerano, ubwishingizi bwumutungo wumutungo uhinduka uburyo bwubwishingizi busanzwe kandi umubare wamasezerano uragenda wiyongera kuburyo budasubirwaho. Ubwiza bwubwishingizi bwumutungo hamwe na francise biragaragara kandi bigirira akamaro impande zombi zashyize umukono kumasezerano. Amahirwe yo kutishyura igice cyibyangiritse byatewe, muburyo bwamafaranga, adasubizwa uwagenerwabikorwa kandi akaba atishyuwe numwishingizi, mugihe habaye ikibazo cyubwishingizi - icyo bita francise, mugihe wishingira ibintu byimukanwa nibitimukanwa. , ifite ibyiza byayo. Ku bafite ubwishingizi, kuba mu masezerano y’igabanywa ryateganijwe, rishobora gukurwaho, mu mubare uteganijwe cyangwa ku ijanisha ry’amafaranga y’ubwishingizi cyangwa ku ijanisha ry’ibihombo, ryemerera kuzigama amafaranga iyo utanze politiki. Abagenerwabikorwa babona amahirwe yo kudahagarika hakiri kare umubano wamasezerano kuri politiki yubwishingizi, kubungabunga ubusugire bwubwishingizi bwubwishingizi, no kubyakira mugihe ibyangiritse cyane byangiritse kubintu byagaciro.

Hamwe nigihombo gito, kumafaranga make, yiteguye kwigenga, kubushake bwe kubushake bwe, adasabye indishyi zamafaranga isosiyete. Gutekereza mumasezerano ya actuarial, ijanisha rya francise, itanga amahirwe yo kuba mwirabura kumpande zombi zumubano wamasezerano. Imbere yumutungo udafite agaciro nigihombo cyamafaranga, muburyo bwibyangiritse byoroheje, gushushanya, guturika, igihombo cyatewe namazi yo gushyushya, cyangwa intambwe ya sisitemu yimyanda, biroroshye ko uwishingiwe akemura ibibazo bito wenyine, gusana byoroheje y'umutungo, kuruta kwishora no kwishora mu 'mpapuro', kuzuza ibyangombwa 'ikirundo' mugihe wanditse indishyi z'amafaranga. Uretse ibyo, inzira yimpapuro ubwayo irashobora gusaba ibiciro bitaziguye, birenze ubwinshi bwibyangiritse, wongeyeho igihe, imbaraga, n '' imitsi 'bidakwiye. Kugirango ugaragaze imikorere ya francise kubwishingizi hamwe naba nyirubwite, ubwinshi bwemejwe bugomba kurenga umubare wibuze byibuze byashoboka kandi bigahaza impande zombi zagiranye amasezerano. Kubwoko, usibye kugabanywa kubintu bisabwa, imitungo ikora, ubundi buryo bukoreshwa - nta shiti, by'agateganyo, imbaraga, ishingiro ryayo ni amasezerano yo kwishyura. Niba mumasezerano yubwishingizi bwumutungo hamwe byemejwe byemewe, ijanisha ryibyangiritse nigipimo ntarengwa ntarengwa, giteganijwe mumasezerano, nibyingenzi byingenzi.

Iyo bigaragarira mu masezerano yubwishingizi - kugabanywa bidasubirwaho, bivuze ko ibintu byifashe mugihe umubare wibyangiritse byumutungo udatangirwa ingurane numwishingizi kandi bigakurwa mubarwa niba igihombo kitarenze umubare waciwe, bityo rero ntasubizwe nyirubwite. Kuzirikana mumasezerano yubwishingizi bwumutungo - byemezwa byigihe gito, bisobanura ibihe aho igihombo gishobora kuba nyirubwite gifite agaciro mugihe runaka kumatariki yigihe cyagenwe cyo kugabanywa. Niba hamwe n'igabanywa ry'agateganyo, itariki ntarengwa y'ibikorwa by'ubwishingizi yarangiye, noneho indishyi z'ubwishingizi ntizemewe kandi ntizishyuwe. Umubare wubwishingizi bwimitungo ikurwaho biterwa nibintu bimwe kandi birashobora gutandukana. Ingano y’ibyangiritse idatangirwa indishyi iratandukanye kandi yigaragaza mu masosiyete atandukanye y’ubwishingizi mu buryo butandukanye, urugero, mu gikorwa cy’ubwishingizi bwa mbere, ijana ku ijana yishyurwa, noneho umubare w’ubwishyu ugabanukaho 20% cyangwa arenga. Inyungu yubwishingizi bwumutungo hamwe na francise ifite ishingiro ridasobanutse kandi ridasubirwaho, ryashizweho kugirango harebwe umutekano w’umutekano w’umutungo w’abantu ku giti cyabo n’ibigo byemewe n'amategeko, ku mafaranga runaka. Gukoresha uburyo bwa francise yubwishingizi butanga amahirwe yo kugabanya ibiciro byuwishingiwe no kuzigama uwagenerwabikorwa yishyuye amafaranga yibihombo.

Ubufaransa bwisosiyete yubwishingizi numushinga ufite akamaro kanini, mugushyira mubikorwa, ugomba kwibuka kubyerekeye ingaruka ushobora guhura nazo. Ubucuruzi bwubufaransa bushobora kuba ibyago cyane kuberako ukorana namafaranga. Ugomba kugira ububiko runaka bwumutungo wimari mugihe habaye ubwishingizi. Mugukorana na francise, urashobora kubona amakuru agezweho numushinga wubucuruzi witeguye. Mubyongeyeho, tekinoroji yo murwego rwohejuru hamwe nubumenyi bwihariye-ntigomba gusuzugurwa, ahubwo ikoreshwa kugirango igere kubisubizo byinshi. Shyira mubikorwa francise ubishoboye, uzane isosiyete yawe yubwishingizi kurwego rushya rwose rwumwuga.

Uzagira amahirwe yose yo kugera kubisubizo bitangaje mumarushanwa kuko bizashoboka gukoresha ikirango kizwi cyane, tekinoroji yo murwego rwohejuru, hamwe nubushobozi bwo kubaka no gukora neza umushinga wubucuruzi. Isosiyete yawe yubwishingizi izashobora kwinjira mucyerekezo cyambere iyo igurishijwe ukurikije amabwiriza yatanzwe nabahagarariye francise.

Ntugomba guha amahirwe abakurwanya kugirango bakurenze. Ibinyuranye nibyo, menya neza ko ushobora guhora uri intambwe imwe mugihe ukorana na francise. Nyuma ya byose, aya ni amahirwe adasanzwe yo kwinjira ku isoko hamwe ninyungu zisanzwe zihari, tubikesha uzashobora gushikama kandi igihe kinini muburyo bukora butwara imyanya myiza. Isosiyete yubwishingizi ikuweho nayo igufasha gutezimbere francisor. Nyuma ya byose, ugomba kwishyura umusanzu wamafaranga umaze gutangira. Numubare ugaragara wamafaranga, ubarwa nkijanisha ryishoramari ryawe, ritangwa mugice cyambere cyibikorwa.

Gahunda yubucuruzi yateguwe neza kandi ifite ubushobozi kuri francise kumasosiyete yubwishingizi izagufasha guhangana byoroshye imirimo iyo ari yo yose, nubwo byasaga naho bigoye mbere.

Usibye umusanzu wamafaranga, kugabanywa buri kwezi nabwo butangwa murwego rwambere. Ubu ni ubwami, kimwe n'amafaranga, aribyo kwamamaza. Ubwishingizi bukora neza francise izaguha amahirwe ukeneye gutsinda mumarushanwa n'amanota ateye ubwoba kubarwanya. Kora bike kubakiriya bawe kurenza abo bahanganye. Ibi bizaguha amahirwe yo guhangana byoroshye nakazi katoroshye, kandi bizanagufasha kurwego rwo hejuru rwubudahemuka. Iyamamaza ryamamaza iyo ryinjiye ku isoko rishobora kandi gukorwa hakurikijwe amategeko n'amabwiriza atangwa n'uhagarariye ikirango.

Gahunda yubucuruzi yateguwe neza izagufasha gushyira mubikorwa francise kumasosiyete yubwishingizi nibisubizo byiza. Uzashobora kugabanya igihombo bityo wiyemeze amahirwe yo kuba ikigo cyubucuruzi burushanwe. Korana nogutezimbere ibikorwa byubucuruzi, kubikora neza kandi udakoze amakosa. Nanone, automatike ntigomba gusuzugurwa; muburyo bunyuranye, bigomba gukoreshwa hamwe nibikorwa byiza.

Kubisosiyete yubwishingizi francise, byaba byiza ukoresheje sisitemu ya CRM. Bizatanga ubushobozi bwo gutunganya ibyifuzo byinjira hamwe nurwego ntarengwa rwo gukora neza. Ntugakore amakosa kandi ukore ukurikije amabwiriza, ube umukinnyi urushanwa kandi ukomeye kumasoko. Byumvikane ko, ugomba kubahiriza imyambarire y'abakozi mugihe ushyira mubikorwa francise hamwe nisosiyete yubwishingizi. Ahari uzahabwa imyenda yiteguye, cyangwa ugomba kubidoda wenyine ukoresheje ibishushanyo ufite. Mubyongeyeho, igishushanyo mbonera kigomba kubahirizwa kugirango ugere kubipimo byuzuye.

Umushinga wubucuruzi wateguwe neza uzatanga ibikoresho byose kugirango ubishyire mubikorwa neza. Ubufaransa bwikigo cyubwubatsi buzakorwa nigitabo cyubucuruzi. Ninyandiko yumutwe yatanzwe kugirango ubashe kugenzura umwimerere umwanya uwariwo wose.

Ubwishingizi bwimodoka francise - ijambo risanzwe hose mubwishingizi kubushake nibyingenzi mugihe wishingira imodoka. Ubwishingizi bwimodoka ni 'igihombo kitishyuwe'. Iyo ukorana nubwishingizi bwimodoka, ubwoko bukunze gukoreshwa nubwoko bwa francise nibisabwa, bitagabanijwe, kandi bifite imbaraga. Ubwishingizi bw'imodoka bushobora gukurwaho butanga ibyateganijwe mbere y’amasezerano yasinywe hagati y’umwishingizi na nyir'ubwite ku gice cy’ibyangiritse ku bintu bidashobora kunyurwa no kutishyura amafaranga y’amafaranga. Igabanywa ryerekanwa mugihembo cyagenwe cyangwa ijanisha ryamafaranga yubwishingizi cyangwa ibyangiritse byatewe. Hamwe no kugabanywa bidasubirwaho - umubare wubwishingizi ubarwa nkitandukaniro riri hagati yumubare wigihombo nigipimo rusange cyakuweho.

Dynamic yemerera guhindura ijanisha ryintererano yibihombo bifatika kubagenerwabikorwa, ihindura igipimo kitari mubiciro byindishyi. Imbaraga zemeza uburyo bwo gutanga umusanzu ibikorwa bitandukanye biratandukanye kandi birashobora gutandukana bitewe numubare wimanza, uhereye kumisanzu ijana kwijana mubyabaye mubwishingizi bwambere ndetse no munsi ya makumyabiri kwijana mugihe cyihutirwa cyakurikiyeho. Intego nyamukuru ningenzi yo gukoresha francise yimodoka ni ukugabanya umubare wibisabwa nabashinzwe gufata ibyemezo kubikorwa byangiritse byoroheje no kwishyura amafaranga make. Kuri buri buryo bwo kwandikisha amabwiriza yubwishingizi igice, gukora anketi, inyandiko zitunganya ibinyabiziga, gukora ubwoko bwose bwa tekiniki yimodoka nogusuzuma, kwishyura amafaranga yimodoka birakorwa, hamwe, agaciro kayo kenshi karenze umubare wacyo igihombo cyatewe kandi biganisha ku mbaga nini y 'igihe cyataye igihe. Ku mwishingizi, francise itanga ubufasha kandi ifasha kwirinda ibiciro bidafite ishingiro, kandi uwishingiwe - atanga amahirwe yo kuzigama amafaranga no kugabanya cyane uruhare rwabakozi kugirango bakemure ibyangiritse. Ijanisha ryemezwa rigira ingaruka kubiciro byubwishingizi bwimodoka, agaciro kacyo, niko ikiguzi cyubwishingizi kiri hejuru, naho ubundi. Ubwishingizi bwimodoka hamwe nibyemewe nibyiza cyane mubashoferi beza bahora bakurikiza gahunda nziza yo gutwara, bakurikiza amategeko yumuhanda, kandi bitondera mumihanda.

Hano ihame ryo gutwara ibinyabiziga bitagira impanuka no kubona inyungu zifatika zirimo. Impanuka nke nibyabaye mubwishingizi, guhamagarwa gake kuri societe yubwishingizi, hanyuma, kubwibyo, kugabanuka kwijanisha hamwe ninyungu zisanzwe zabakiriya, hamwe nubwishyu bwubwishingizi bwubwikorezi. Ku kigo cyubwishingizi, ubwishingizi bwimodoka kubushake hamwe nabakiriya benshi bashoramari bafite uburambe nubucuruzi bwunguka cyane.