Ikawa yubucuruzi bwa kawa birashoboka ko ari umushinga wunguka ariko ushobora guteza ibyago. Kugirango ubishyire mubikorwa neza kandi neza, ugomba kwitegura mbere. Kwitegura bisobanura gushyira mubikorwa umurimo wo gusesengura. Ubwa mbere, ugomba gushyira mubikorwa isesengura ryabanywanyi bizakwereka ibikangisho bishobora kugutera ubwoba nuburyo byakemuka. Ibikurikira, niba ukorana na francise, ugomba gusobanukirwa nuburyo isoko ryagutegereje niba winjiye mubirango bishya, bizwi. Franchisee nayo igomba kuzamurwa nyuma yisesengura rya swot.

Iki gikoresho cyubwenge kirakora neza kuburyo kizagufasha gushyira mubikorwa umushinga wawe wubucuruzi kurwego rwo hejuru. Utitaye ku kuba uteza imbere ikawa cyangwa ubundi bucuruzi, franchisee izakora neza niba witeguye neza kuyitangiza, kandi mugihe cyo kuyishyira mubikorwa, uzubahiriza gahunda yateguwe mbere.

Niba ukorana nikawawa hanyuma ugakora iki gikorwa mugihe kimwe na francise, noneho usanzwe ufite inyungu za gahunda ifatika. Iyi nyungu iri mubyukuri ko ukorana nikirangantego kizwi, bivuze ko kuzamura no kwamamaza ibicuruzwa byagabanutse. Birumvikana ko uzakenera kwibuka ko atari wowe wenyine ukwirakwiza iki kirango gikunzwe kandi kizwi cyane ku isi. Birakwiye ko uzirikana ko mugihe ukorana na francise kumaduka yikawa, uzakenera gukoporora neza ibintu byose byo hanze bifite akamaro kuri francisor. Ubwa mbere, ni isura yabategereje nabandi bakozi ba serivisi. Icya kabiri, igishushanyo mbonera n'imbere bigomba nanone gukoporora neza umwimerere winjiye mubucuti bwubufaransa.

Ubufaransa bugurisha ikawa bizahinduka umushinga wubucuruzi wunguka gusa iyo bishyizwe mubikorwa neza ukurikije imiterere yakiriwe nuhagarariye ibicuruzwa.

Korana na francise iduka rya kawa kurwego rukwiye rwubuziranenge, ushyire mubikorwa ubumenyi nubuhanga byose ufite. Kumenya neza-uburyo buzagufasha gukora imirimo iyo ari yo yose yo mu biro kurwego rukwiye rw'ubuziranenge. Urashobora kandi gukenera umufasha wa elegitoronike muburyo bwa software, izatwara umutwaro nyamukuru wa kamere isanzwe. Urashobora kugura software wenyine cyangwa kuyikura mubirango. Korana na francise kurwego rukwiye rwubuziranenge, mugihe wirinze amakosa akomeye. Nyuma ya byose, niba ukoze amakosa akomeye, urashobora gutakaza uburenganzira bwihariye bwo kugabura iki kirango.

Ibi birashobora kuba igihombo gikomeye kuva amafaranga avuye kugurisha francise kumaduka yikawa arashobora kuba umubare munini wumutungo wimari.

Mugihe ushyira mubikorwa francise kumaduka yikawa, amafaranga atangwa rimwe, uzasabwa kwimura ako kanya nyuma yo gutanga gahunda yanyuma yubucuruzi. Aya mafaranga arashobora kuba 9, 10, cyangwa 11%, ukurikije ibihe ushobora gushyira mubikorwa wenyine. Mugihe ukorana na francise kumaduka yikawa, ugomba kandi kwibuka ko igice cyamafaranga winjiza kizakenera kwimurwa kuri konti ya francisor. Ibi ni ngombwa cyane, kuko ibi biciro bigomba gutegurwa no kwibukwa. Ubufaransa bugura ikawa butanga, ubanza, kwishyura amafaranga yo kwamamaza. Abahagarariye ikirango cyawe bazakoresha uyu mubare wamafaranga kugirango barusheho kongera urwego rwo kumenyekanisha ibicuruzwa.

Byongeye kandi, hakwiye no kuvugwa ko hariho nubukode. Iyi ntererano irashobora kuba 3, 4, 5, cyangwa 6% byamafaranga winjiza. Nibyo, amafaranga yose aragereranijwe kandi yerekana ishingiro rya francise. Ariko, imiterere ya buri muntu irashobora kuba itandukanye.

Ufite amahirwe yo gutondekanya abakiriya ukurikije ibipimo bimwe na bimwe kugirango ubashe gukorana nabo neza. Ubufaransa bugurisha ikawa butanga imikoranire nabantu batandukanye bateganijwe, bigomba gusuzumwa hakiri kare. Muri byose, kugira gahunda yubucuruzi ikora neza bizemeza ko ukorana neza nabakiriya bose. Urashobora gukora ubushakashatsi kumakuru agezweho niba bikenewe. Kugirango ukore ibi, ukeneye moteri ishakisha neza. Irashobora kugufasha cyane mugushyira mubikorwa francise no kuba hari umubare munini wabafatanyabikorwa hamwe nabakiriya.

Ubucuruzi ubwo aribwo bwose bugomba gukorwa hamwe na software ikwiye. Byatanzwe na francisor, cyangwa ukeneye kwikemurira iki kibazo wenyine. Birakenewe guhitamo software ikora neza, hifashishijwe ubufasha bwo gushyira mubikorwa francise mumaduka yikawa bizakorwa muburyo bunoze.

Hindura ibikoresho byububiko mugihe ushyira mubikorwa francise kumaduka yikawa - ibi bizagufasha kugabanya ibiciro byamafaranga. Nyuma ya byose, umwanya muto ibarura ryawe rifata, amafaranga make ukeneye kwishyura mubukode cyangwa kubungabunga. Birakenewe kuvanaho ibicuruzwa bitari ngombwa mugihe utezimbere francise kimwe nigihe ukorana nibindi bikorwa byubwanditsi. Igabana ry'ibicuruzwa mu bice by'ibiciro nacyo ni kimwe mu bisabwa kugira ngo umuntu agere ku ntego mu ishyirwa mu bikorwa ry'umushinga w'ubucuruzi. Ubufaransa bukora neza kumaduka yikawa nubushobozi bwo guhangana byihuse nakazi kamwe ko mu biro, kugikora neza kandi neza. Urashobora kandi gukurikirana ibiro byamashami ukurikije ibikorwa mugihe runaka.

Uyu munsi, ibintu byose birahari, harimo gutangiza imiyoborere yisosiyete, ibaruramari, no gukoresha neza igihe cyakazi, kugenzura, hamwe nubucuruzi bwubucuruzi hamwe nishoramari ryishoramari rito kandi rikomeye. Kuyoborwa ninyungu zabo nibyifuzo byabo, iraboneka kugirango byihuse kandi neza kuzamura ubucuruzi bwawe hamwe na francise mubice runaka byibikorwa, hamwe nishoramari rito ryigihe numutungo. Niba uri mushya kuri iki kibazo, ukeneye inama zinzobere, ubufasha buva mu ikoranabuhanga rya IT, noneho ugomba kwitabaza urubuga rwumwuga ruzobereye muri francise nibintu byose bifitanye isano nayo. Kuki byoroshye kandi byunguka kugura no gukora francise? Ibintu byose biroroshye kubisobanura. Mugihe uremye ubucuruzi kuva kera, ugomba gushora imari, ugomba kubaka gahunda y'ibikorwa, kubara igishoro cyo gutangiza ndetse nishoramari ryakurikiyeho ubucuruzi bukeneye kuzamurwa. Mugihe kimwe, birakenewe kugira byibuze ubumenyi buke mubuyobozi, ibaruramari, no kugenzura ntabwo ari abakozi gusa ahubwo nibikorwa bitandukanye, kugirango bitazitiranya kandi ntugire igihombo.

Iyo ugura kandi ukorana na francisor, biroroshye kubaka ubucuruzi, bitewe no kumenyekanisha ibicuruzwa, ubumenyi bwungutse, nta gushidikanya basangira, kimwe nabakiriya babonye. Ubwa mbere, ugomba kubara ibyiza n'ibibi byose, ugahitamo murwego rwibikorwa ushaka gufungura ubucuruzi, gusobanura neza igishoro cyo gutangiza, hanyuma ugakora. Nubwo bimeze bityo, niba kugeza uyu munsi ubabazwa no guhitamo, noneho urashobora kujya kumurongo, ugasesengura amahitamo yatanzwe, ukagereranya ibiciro, ukabona gahunda yubucuruzi. Na none, kurubuga, urashobora kureba imibare yumuhanda ku mibare ya SEO, ugasoma ibyasuzumwe nabakiriya bacu (francisors na francisees), ukareba uko urwego rwifashe hamwe nu rutonde rwa francise runaka, ugasobanura neza ishoramari, amafaranga yinjiza, hamwe namafaranga yose. Kurubuga rwacu hari ihitamo rinini, mugihe ushakisha, urashobora gukoresha moteri ishakisha byikora cyangwa ugahitamo icyiciro, igihugu, umujyi, umudugudu, gufata amafaranga yishoramari ryambere, nibindi. Uyu munsi byose birahari, kimwe no kubara byikora mububiko bwa franchise, butangwa kuri buri wese. Ntibikenewe ko unyura muri byose kuva utangiye kugeza urangiye, ufite amakuru akenewe mukuboko.

Shakisha byinshi kubyerekeye ubufatanye mububiko bwa franchise. Na none, inama zinzobere ziratangwa, francisors inkunga ifasha mukugisha inama, ikakubwira kubyerekeye chip zose, ibikorwa no gutanga amakuru akenewe yiterambere ryubucuruzi. Iyo kwagura no gufungura ingingo, buri wese aratsinda. Umushinga wubucuruzi utanga uburenganzira bwo guhagararira inyungu mugihe kirekire kiranga ikirango runaka, murwego runaka rwibikorwa, hashingiwe kubintu runaka. Ubwoko bukenewe cyane bwubucuruzi bwubucuruzi ni ibiryo byihuse, serivisi, ibicuruzwa, na serivisi. Urutonde rwa francise rwemerera guhitamo francise yingirakamaro, kwerekana uburyo bwihariye, kuzigama igihe nishoramari ryubucuruzi, kwagura traffic traffic. Umuntu wese azabona inyungu nziza kuri we, urebye ishoramari nibikoresho.

Dutanga ijana ku ijana yingirakamaro zijyanye no guteza imbere ubucuruzi binyuze mu kugura francise.

Kugisha inama kubibazo bitandukanye, ugomba guhamagara nimero zabigenewe, ohereza icyifuzo ukoresheje imeri. Turabashimira kubwinyungu zanyu kandi dutegereje ubufatanye, butanga umusaruro.

Ikawa ikuramo francise nigikorwa cyubucuruzi bugezweho, aho ugomba gukurikiza byimazeyo amabwiriza namahame agaragara mumasezerano. Ibi bizaguha inyungu zingenzi muguhangana nabatavuga rumwe nabo. Ntushobora kubarenga gusa mubipimo fatizo byubukungu ariko muri rusange ubakandagira, ntubasigire amahirwe yo guhatana nawe murwego rumwe. Mugihe ukorana na francise, ugomba kumenya neza ko wiyemeje kwishyura urutonde rwimisanzu itandukanye. Ubwa mbere, aya ni amafaranga rimwe, bikorwa mugihe cyambere cyo gukorana na francisor. Byongeye kandi, mugihe ugurisha ikawa francise, uzakenera kandi kwishyura amafaranga runaka buri kwezi kuri francisor.

Kurugero, umusanzu witwa royalties uzaba 3 kugeza 6% byamafaranga ushoboye kwinjiza mugihe cyukwezi. Mubyongeyeho, mugihe ukorana na kawa-to-francise, uzaha kandi francisor ibikoresho byamafaranga kugirango ukore ibikorwa byisi. Nicyo bita umusanzu wo kwamamaza ku rwego rwisi. Bikorwa muburyo bumwe nubukode, buri kwezi.

Korana na kawa francise ifata kugirango ubone uburambe butagereranywa, tekinoroji yo murwego rwohejuru, hamwe namakuru agezweho kugirango ukore imirimo yose ikenewe mubiro. Uzaba ufite uburenganzira bwawe bwitwa igitabo cyubucuruzi, urutonde rwamabwiriza agenga ibikorwa byikigo cyawe. Gukuramo ikawa francise izaguha umutwe wingenzi cyane gutangira kubarwanya bose. Hamwe niterambere ryayo rifite ubushobozi, ntugomba kugira ingorane zose hamwe na gahunda yingenzi. Kugirango ubone byinshi mubikorwa bya francise yawe, ugomba gukora bike kubakoresha kuruta abo muhanganye. Ibi bizatanga amahirwe yo kubaka urwego rwubudahemuka bwabakiriya, bityo ubone inyungu zo guhatanira gahunda yubucuruzi nini.

Igishushanyo mbonera cya kawa francise irashobora kuguha amahirwe yo guhatanira kuguha amahirwe yose yo gutsinda intsinzi. Korana nisesengura rifatika rizafasha kumenya ibice byo kugura kumunsi wibikorwa. Uzashobora kumenya neza umubare wibikoresho hanyuma, ntuzagira ingorane numusaruro. Gukuramo ikawa francise ntabwo ari amahirwe yo gukoresha ubwoko bwikirangantego buzwi gusa, ahubwo ni n'umwanya wo gufata umwanya wambere ku isoko, gukoresha ikoranabuhanga ryo mu rwego rwo hejuru, ubumenyi bwihariye-buhanga, hamwe na hamwe. y'ubwoko butandukanye bwiganjemo amakuru. Ba rwiyemezamirimo watsinze kandi uhatanira isoko ku isoko ukoresheje inyungu zose zituruka ku gukorana na francise.

Gukuramo ikawa francise izakora neza bishoboka nyuma yisesengura ryibanze. Kurugero, isesengura rya SWOT nigikoresho cyujuje ubuziranenge ushobora kumenya neza ingorane uzahura nazo nayahe mahirwe azaguha amahirwe yo kubitsinda, hamwe nimbaraga nintege nke umushinga wawe wubucuruzi ufite. Aya ni makuru yingirakamaro cyane atagomba na rimwe kwirengagizwa. Shyira mubikorwa ikawa francise hamwe nibikorwa byiza ukoresheje igitabo cyubucuruzi. Niba uri mubyiciro byambere byo gushyira mubikorwa francise, noneho amafaranga yose azakenera kwishyurwa mugihe kingana na 11% byumubare wamafaranga, aya niyo mafaranga atangwa mugushira mubikorwa ibikorwa . Igishushanyo nimbonerahamwe bizagufasha kwiga imibare no gufata icyemezo gikwiye cyo kuyobora.

Nyuma ya byose, kuboneka kwamakuru ni ubwoko bwintwaro. Byongeye kandi, ntacyo bitwaye niba urimo gukora ikawa ikuramo, cyangwa ukora izindi mpapuro. Uzagerwaho gusa hamwe no gushyira mubikorwa inshingano zibishoboye.

Ubucuruzi bwubucuruzi bufite urutonde rwishoramari butanga amahirwe yo guhitamo itangwa ryunguka kubiciro bidahenze, urebye amafaranga rimwe, amasezerano n'amasezerano ya francise. Urashobora gufungura ubucuruzi bwawe wenyine, uhereye kuntoki, ariko rero ugomba kumva neza aho uhera namahame yubuyobozi ugomba gukurikiza, ukurikije kubara imari na gahunda zubucuruzi. Kwamamaza, kubaka abakiriya ni inzira zigoye cyane, cyane cyane urebye uko ibintu bimeze ubu, guhora wiyongera mumarushanwa mubice byose byibikorwa. Kubwibyo, niba uri intangiriro, ariko ugaharanira cyane kuba nyiri ubucuruzi bwawe, urashobora gutangiza umushinga uyobowe nikirangantego kizwi cyane, ufite izina ryingenzi kandi ryinjiza. Niba utazi aho uhera, kandi mubyukuri murwego rwibikorwa kugirango ufungure ubucuruzi bwawe bwite, noneho unyure muri kataloge ya francises hanyuma uhitemo ubucuruzi buzakwegera kumutima wawe, kuko ntakintu cyiza kiruta ubucuruzi ukunda. Rero, muri kataloge ya francise urashobora kubona ibyatanzweho ubu, hamwe nishoramari runaka ryamafaranga, umenyere kubijyanye na francise, izina ryurubanza, ubwishyu bumwe cyangwa kutaboneka, amakuru yinyongera, gusubiramo hamwe ningingo zimwe mukarere runaka kagushimishije.

Abafaransa bazafasha francisees mugutangiza umushinga gusa, ariko kandi bazaza, batange inama, bafashe mugushaka abakozi, bavuge ibyiza nibigaragara, kubaka gahunda y'ibikorwa, nibindi. Kubara umubare w'ishoramari, ubwishyu bumwe hamwe nigihe cyo kwishyura iraboneka mububiko bwa franchise. Hamagara nimero yatanzwe hanyuma ubaze ibibazo byinyongera. Turabashimira mbere kubwinyungu zanyu, kuvugana na catalog ya francises nishoramari, turizera ko ubufatanye butanga umusaruro.

Kwikorera ikawa iduka rya francise nigisubizo cyoroshye kubucuruzi buciriritse cyangwa gutangiza umushinga munini. Kwikorera bisobanura iki? Ibi bivuze ko serivisi nkeya zishyurwa muguteka rusange kandi abaguzi bazabikunda. Kwikorera wenyine bifite inyungu kuri rwiyemezamirimo ubwe kuko adakeneye gukurura abakozi b'inyongera mu iduka rya kawa. Gufungura ikawa ni gutsindira inyungu, abantu bakunda ikawa kandi biteguye kuyishimira igihe icyo aricyo cyose cyumwaka. Gucunga ikawa nabyo ntabwo bigoye, icy'ingenzi ni ukugira ingamba zawe bwite kandi nziza, nziza, nziza, kandi zishimishije zitanga ikawa. Aha niho francise ije ikenewe.

Abafaransa barashobora gutanga umwihariko, byumwihariko no guhishura amabanga yabo yo kwihangira imirimo. Muri icyo gihe, ntukeneye guhangayikishwa no kwamamaza, isoko, kugura ibikoresho fatizo, nibindi bintu byingenzi bigize urubanza, francisor yita kubintu byingenzi. Bisubiye, ahabwa amafaranga yubukode hamwe nubwishyu bumwe. Kwikorera ikawa yimfuruka francise ni kugura inyungu, nkuko bisanzwe, biz byishura vuba kandi bizana inyungu zihamye. Ni he ushobora kubona francise nziza kubiciro bidahenze? Muri kataloge yacu idasanzwe. Twahisemo ibisubizo bigezweho, byacitse ugereranije nishoramari rikorwa. Kuki ushobora kutwizera? Kuberako dukorana gusa nabagurisha francise bizewe bakorera mugihugu cyacu ndetse no mumahanga.

Tangira ubucuruzi bwawe natwe, tangira gushakisha kwawe wenyine wikorera kawa francise mububiko bwacu.