Uyu munsi, ntakintu kitagerwaho, kandi francise idafite ishoramari nayo irakenewe. Yego, yego, wumvise neza. Gura francise udashora mumafaranga rimwe cyangwa amafaranga yubukode arahari. Izi francises zirimo ibigo bigurisha ibicuruzwa. Mubyukuri, byunguka, ariko haribintu byinshi bitandukanye murutonde rwaba francise kuburyo birashoboka kubona igitekerezo kubiciro buke kandi mubihe byiza, ariko uzagira uburenganzira bwuzuye bwo gutanga inyungu mukarere ako ari ko kose, ukurikije a amasezerano abanza. Bitewe n'amarushanwa ahora yiyongera, abafaransa benshi bakora kubwinyungu zo kwisubiraho no guteza imbere ubucuruzi, binjira murwego rwakarere, bityo rero benshi ntibafite umusanzu umwe, ni ukuvuga nta shoramari ryiyongereye.

Gushora amafaranga muri francise byunguka kuruta gutangiza umushinga guhera, urebye ibiciro byiterambere, kugura ibikoresho, ibikoresho, ibicuruzwa byibirango bitazwi, amahugurwa, nibindi. Niba ufite inzira yubucuruzi, noneho urashobora kwigenga kugera hejuru hamwe nishoramari ryamafaranga make, ariko hariho abantu bashaka gufungura umushinga, ariko ntishoramari rihagije mubijyanye nishoramari, nabo. Kubwibyo, francise irakenewe gusa kugirango utazamura ubucuruzi bwawe kuva kera, urebye irushanwa rihora ryiyongera nubukungu bwifashe nabi. Birumvikana ko hariho ibigo binini bifite izina ryisi yose bisaba ishoramari, ariko urashobora gutangirana na francises ihendutse no gufungura uduce duto duto two kugurisha ibicuruzwa, serivisi, ibiryo, amashuri yimbyino, ibigo byubuvuzi, na laboratoire, nibindi. ku.

Ibicuruzwa byubucuruzi bizakubwira ibyerekeranye nibibazo byose mugitangira akazi hamwe na francise nibindi ukeneye kumenya, bikanafasha muguhitamo ahantu no gufasha muguhitamo abakozi nta shoramari ryiyongereye, ingendo zo gufungura ingingo no gutanga ubushakashatsi kubakiriya bashya. Muri kataloge ya francises, ingano yishoramari, ibipimo ngenderwaho, imibare yunguka, akazi karambye kumasoko, nandi makuru akenewe mubufatanye azagaragara. Urutonde rwa francise rwemerera abafaransa naba francisees kubonana, kuzigama kwamamaza, kwagura ibyifuzo mubice byose byibikorwa mumasoko ya hafi na kure yo hanze. Gukorera hamwe, umuyoboro uzatera imbere, ukurura abakiriya benshi. Na none, nta mpamvu yo gushora imari mukwamamaza, kubera ubwishingizi bwo kureba ububiko. Mugura francise, usinya amasezerano kumyaka myinshi yo gukorana.

Ububiko bufite ihitamo rinini ryamaturo atandukanye ya francise yashyizwe mubyiciro no mubyiciro. Amakuru ahora avugururwa kugirango yizere neza amakuru arambuye. Abafaransa hamwe naba francisees bazagira uruhare rwose mumahame yose yimirimo, batezimbere igitekerezo cya gahunda nshya.

Kwishura no kunguka birashobora kubarwa ako kanya. Kugura-gushora francise kugura birashobora kandi gutwara ubucuruzi murwego rwo hejuru mugutezimbere isosiyete nini. Intego nyamukuru ya kataloge ya francises nugufasha ba rwiyemezamirimo bingeri zinyuranye zinjira murwego mpuzamahanga, bahagarariye inyungu no kugurisha, gutumiza ibicuruzwa hanze, gutanga serivisi mugihe kizaza. Imfashanyo ya buri saha itangwa ninzobere izafasha mubibazo bitandukanye. Mugushora muri francise, wongera amahirwe yo gutsinda no kwishyura byihuse, gukurura abakiriya, kongera ibyifuzo ninjiza. Ariko mugihe uguze francise, birakwiye ko twibuka ko muri buri bucuruzi hari ingaruka.

Kurugero, kuri francisor, uku ni ukumenyekanisha amabanga yisosiyete, hamwe ningamba zo kwamamaza, chip yo kwamamaza, kimwe namabanga yubucuruzi. Birakwiye ko dusuzuma ubunyangamugayo nuburinganire bwaba francisees zabo bashishikajwe no guteza imbere ubucuruzi, butatwarwa, kandi ntibirukane amafaranga muburyo bworoshye.

Na none, ugomba kuzirikana ko francise ifite manda yamasezerano, iyo irangiye irashobora gukurura ibibazo byinshi bitunguranye, nkamarushanwa, hamwe numunywanyi ufite uburambe uzi ibibazo byose byakarere. Kubwibyo, mugihe ugirana amasezerano, ukabona francise, ugomba gukora ubuhanga ubishoboye kugirango ugire amasezerano, uzirikane ibyiza nibibi byose, ugereranije ingaruka ninjiza, kubera ko hari imitego. Muri uru rubanza, ntihazabaho ibibazo bitavugwaho rumwe, kandi amafaranga aziyongera ku nyungu z’impande zombi. Byongeye kandi, mugihe uguze francise, francisees igomba kwibuka kandi ikumva neza ko abafaransa bazatanga amakuru, ishingiro ryabakiriya, nubufasha, ariko biracyakenewe gukora mugutezimbere ubucuruzi, kongera amafaranga, guteza imbere ingamba zabo, kwibanda kubikorwa . Ntugomba kuba umunyemari kugirango ubare ibiciro, urebye icyarimwe hamwe namafaranga yishyuwe, igihe cyo kwishyura, ninyungu. Abafaransa bazashobora kongeramo francise kurutonde rwigenga cyangwa babifashijwemo nabajyanama.

Kugirango ubone amakuru menshi akenewe, kugirango umenyeshe hamwe nibishoboka na catalog ya francises, birakwiye ko ubariza nimero yerekanwe, kugirango ubaze inama ninzobere nabo bazafasha mugihe icyo aricyo cyose nibikorwa namagambo. Na none, kataloge ikubiyemo ibyifuzo byunguka, hamwe namafaranga yagenwe hamwe no kwishyura rimwe cyangwa nta kwishyura rimwe, hamwe n'amasezerano n'amasezerano. Amakuru ya francise azagaragara kandi avugururwe byikora. Nta mbogamizi zijyanye no kubona francise, urashobora gufatanya numubare utagira imipaka wibigo, icyingenzi ntabwo ari ukwibagirwa inshingano nishoramari. Mugihe wiyandikishije kurutonde rwaba francises, uzabona amakuru nibitekerezo bigezweho kumiterere myiza nishoramari, urebye gutandukanya no gutondekanya amazina ukurikije ibyiciro na subcategories. Kugirango utsinde, ntutakaze, mugushaka francise, banza usome ingingo zijyanye nishoramari, hamwe namateka yo gufungura francises yambere, uburyo bwo gufungura n'aho watangirira, kugabanya ingaruka, kongera amafaranga, no guhitamo neza.

amasaha y'akazi.

Amaduka yubucuruzi adafite ishoramari numushinga wihariye wubucuruzi, mugutezimbere, ugomba kwibuka ko uzishyura inshingano runaka kuri francisor. Muri rusange, gukora kuri francise bisaba urwego rwose rwishoramari ritandukanye. Ubwa mbere, francise kububiko igomba kuzamurwa hakurikijwe amategeko uzahabwa na francisor. Mubyongeyeho, ugomba guhuza igishushanyo mbonera kiranga isosiyete ukuramo uburenganzira bwo gukorana munsi yizina. Niba ushaka gukorana nububiko nta shoramari, noneho franchise ni iyanyu. Nyuma ya byose, ubu bwoko bwubucuruzi bukorwa gusa kubitekerezo bikuze kandi hariho amafaranga runaka witeguye gushora imari mugutezimbere umushinga wubucuruzi.

Niba ushishikajwe no gushora imari, noneho iduka nimwe muburyo bwiza bwo gushora imari. Mubyongeyeho, niba ukorana na francise, noneho uzongera cyane amahirwe yo gutsinda guhangana guhangana. Birakenewe kwirinda amakosa akomeye mumirimo yumushinga wubucuruzi. Ishyirwa mu bikorwa ryisesengura rizagufasha nibi. Kora neza kandi neza, ukore impapuro zose ubishoboye kandi udakoze amakosa akomeye. Ishoramari rigomba gushorwa uko byagenda kose, waba ukorana nububiko hamwe na francise.

Mubyukuri, udashora imari, ntibishoboka guhangana ninshingano za rwiyemezamirimo. Ibyo ari byo byose, ugomba gushora ikintu kugirango ubone amafaranga.

Gukorana na francise kububiko nta shoramari bikubiyemo gutanga umusanzu umwe murwego rwambere. Ariko, niba ushaka kwirinda ishoramari, ariko ugashaka kuzamura ububiko bwa francise, ugomba kumvikana. Birumvikana ko udashobora gukora udafite ishoramari na gato, kubera ko iduka ryemewe ritanga ubwishyu bwambere. Uremera kandi kwishyura amafaranga runaka buri kwezi. Kurugero, hariho ubwami, ntakindi kirenze uburyo bwubukode bwo gushyira mubikorwa imishinga yubucuruzi munsi yikimenyetso kizwi. Mubyongeyeho, nk'itegeko ngenderwaho, mugihe ugurisha francise yububiko, ugomba gushora imari mukwamamaza kwisi yose.

Ibi bivuze ko francisor izakoresha amafaranga yakiriwe kugirango yongere urwego rwo kumenyekanisha ibicuruzwa.

Ububiko budashora imari bushobora kandi kuba bukeneye kugura ibarura runaka cyangwa ibindi bice bivuye muri francisor. Muri ubu buryo, arashobora kwishyura indishyi zo kubura igishoro cyawe. Korana nububiko budafite ishoramari rya francise kugirango uzamure cyane urwego rwinjiza ingengo yimishinga. Kandi uzagira inyungu zose ukeneye kugirango utsinde niba ukorana nikirango cyatsinze cyane. Erega burya, ubwabwo bukurura abakiriya bashaka gukorana nisosiyete ikora neza kumasoko kandi itanga ibyifuzo byiza cyane byo kwishyura. Gukorana na francise kububiko nta shoramari ni umushinga wubucuruzi utoroshye kuko, kugirango ugere ku ntsinzi, ugomba gushora imari.

Gukora ibikorwa byububiko udashora muri francise, ugomba kandi kwibuka ko uzakenera gutunganya ibintu byose byimbere ninyuma muburyo bumwe. Inzu yawe igomba kubahiriza kodegisi, kandi abakozi bagomba kwambara igiceri cyihariye. Muri iki kibazo, uzahabwa imyenda ikwiye, cyangwa ugomba kubibona wenyine. Ubufaransa kububiko budafite ishoramari nabwo butanga amahirwe yo kugenzurwa na francisor. Arashobora kukwoherereza komisiyo runaka, igizwe nabantu babiherewe uburenganzira cyangwa kohereza umuguzi wibanga wabigize umwuga nkigenzura. Nubwoko bwumuntu wigira umukiriya wawe akagura ibarura cyangwa agerageza gukoresha serivisi.

Byongeye kandi, amaze guhabwa serivisi, asigira ibitekerezo uhagarariye ikirango akanatangaza uburyo anyuzwe na serivisi yawe.

Gukorana nububiko bwa francise nta shoramari nabyo bisaba kubahiriza byimazeyo amategeko. Niba urenga ku mategeko, ntugomba kubabaza igihe ibihano bikurikiwe. Kora ibikorwa byawe bya francise kugirango urenze abanzi nyamukuru, wunguke inyungu zipiganwa. Ubufaransa bwububiko ni umushinga wubucuruzi uzatezwa imbere ukurikije amabwiriza kuko bitabaye ibyo, ushobora gutakaza uburenganzira bwihariye bwo gukwirakwiza ibicuruzwa byubwoko buzwi mukarere kawe. Nibyo, ntushobora gukora udafite ishoramari, cyane cyane niba ushaka kuzamura iduka rya francise. Uzagomba gushora imari; icyakora, amafaranga yishoramari arashobora kuganirwaho naba francisor kugirango babone ibihe byiza.

Ububiko bwa parufe nubucuruzi bufite akamaro muri iki gihe, kandi ugomba kumva ko ingorane zitandukanye zishoboka. Kugabanya ingaruka n’iterabwoba, ni ngombwa gukurikiza byimazeyo amahame n'amabwiriza yagenwe. Mugihe ukoresha francise yawe, ugomba kwibanda mugukomeza urwego rwohejuru rwubupfura mugihe ukorana nabakiriya. Abakozi bawe bagomba kuba bahagije kandi basubize neza ibibazo byabajijwe nabakiriya. Niba uhisemo guhangana na parufe, noneho ubone ibyiza byateganijwe. Urashobora kugereranya amahitamo ukoresheje kataloge cyangwa ububiko bwa francise.

Ibi nibikoresho byihariye kuri enterineti, gusa ngaho ubona amakuru agezweho ya francise. Kurugero, niba ushaka gucuruza parufe, noneho hitamo amahitamo ahuye nizina. Birashoboka kugereranya ibyifuzo biri kurisoko. Umaze guhitamo ibihe byiza, komeza ukurikize ishyirwa mubikorwa rya parufe. Ugomba gutangira gukora imyiteguro ibanza. Mubice byibi bikorwa, bizaba ngombwa kwibanda ku isesengura rya swot. Iki gikoresho cyiza cyane gitanga ubushishozi ingaruka, amahirwe, ibibi, ninyungu zumushinga wubucuruzi.

Byongeye kandi, mugihe cyo kumenya francise ya parfum, ugomba kumva neza ko wiyemeje gushishoza kandi ubishoboye kugirango usohoze inshingano zawe. Ubwa mbere, urimo gukoporora rwose imiterere yihariye. Ibi birakenewe kugirango tutaza nyuma mubihe bitoroshye. Byongeye kandi, mugihe ukora parufe ya parfum, ugomba gukoresha gusa ibyangombwa kandi byihariye. Amikoro atangwa na francisor, ukora ibyangombwa bikwiye. Kora francise ya parfum hamwe ninyungu ntarengwa yo gushobora kwishyura mugenzi wawe. Kurugero, francisor yitezeho kugeza 9% kuri wewe buri kwezi nkubwoko bwinyungu.

Mubyukuri, izi nyungu ziva kugurisha francise francise zitwa ubukode no kwimurwa kwamamazwa kwisi. Kubijyanye nubukode, iki nigice kinini cyukwezi. Umubare wacyo urashobora gutandukana kandi kuva kuri 2 kugeza kuri 6%. Ijanisha ribarwa nkumugabane winjiza washoboye kwinjiza mukwezi.

Ububasha bwa parufe buzakora neza niba wibanze kubishyira mubikorwa kandi ushobora kwitondera ibipimo ngenderwaho. Guhora wiga amakuru agezweho biguha igitekerezo cyukuntu wakomeza. Urashobora gutegeka neza no kurenga kubarwanya nyamukuru, bityo ugashimangira umwanya wawe nkumuyobozi wuzuye. Gukora ubucuruzi bwa parfum birashobora guhura nibibazo bitandukanye. Kugirango badahinduka, bidasubirwaho kwiga imibare, hanyuma, uzabona uburyo bwo gukora. Niba ushobora guhita witabira ikibazo gishobora guteza akaga, urinda ibiza.

Nyuma ya byose, kuboneka kwamakuru ni amahirwe meza yo kugendana mugihe. Gukora francise ya parfum ni umushinga ugomba gushyirwa mubikorwa n'amategeko ya leta. Ntukarenze ku mategeko hanyuma ntuzagomba kwishyura amande nibisabwa. Niwowe ukwirakwiza wenyine kuri parfum franchise. Kubwibyo, ubu bwoko bwo kugabura bwitwa franchisee. Umufatanyabikorwa wawe mukuru wubucuruzi, francisor, azagusubiramo. Arashobora kugenzura francise niba arimo umuguzi w'amayobera.

Ubu ni ubwoko busanzwe bwo kugenzura iyo urangije umushinga wubucuruzi. Hafi ya francisors bose bakoresha uburyo bwo kugura amayobera. Ubufaransa bwawe, aho ugurisha parufe, ntabwo aribyo. Uyu muntu niwe, yitirirwa umuguzi, akugura ikintu icyo aricyo cyose umwanya uwariwo wose. Ibikurikira, ashyiraho igitekerezo cye cyukuntu wakorera abakozi bawe byagaragaye. Byongeye kandi, asuzuma ubuziranenge bwibicuruzwa asize isubiramo. Gusa ukorere buri mukiriya muri francise nkaho ari umuguzi wamayobera.

Ububiko bwa parufery ni umushinga wubucuruzi ufite akamaro kandi ushimishije cyane. Nubwo bimeze bityo, kugirango ubishyire mubikorwa neza, ugomba kwibanda no kwitonda. Mugihe ukora francise, urashobora guhura nibibazo bitandukanye, ariko, urashobora kubitsinda neza. Kugirango ukore ibi, ugomba gukurikiza byimazeyo amategeko n'amabwiriza, kimwe no kuyoborwa n'ubwenge busanzwe. Niba ukoresheje francise, parufe igomba kuba yujuje ubuziranenge kandi yujuje ubuziranenge bwisi. Ni ngombwa nkuko ukeneye guhangana nabaguzi bakize cyane.

Niba uhisemo kujya muri parufe, noneho hitamo rwiyemezamirimo utanga ibihe byiza byimikoranire. Nibyoroshye cyane, kuko ufite umubare munini wamahirwe ushobora gukoresha kugirango ugere ku ntsinzi ndende. Hindura parufe yawe ukoresheje ubucuruzi bwawe bwa francise. Birashoboka kwakira muri francisor urutonde rwikoranabuhanga ryo murwego rwohejuru, ibisubizo bishoboye, hamwe nubumenyi bwa parfumeri ubumenyi-buryo. Ukoresheje izo nyungu zose, urasesengura, uhora wongera kuyobora hejuru yabatavuga rumwe nawe.

Gukora neza parfumeri francisery iguha amafaranga ahoraho kandi igitabo cyabigenewe cyuzuye. Birashoboka kwishyura inshingano zose zakozwe nta kibazo, harimo na francisor. Ariko yiteze amafaranga menshi muri wewe nkintererano zimwe. Iyi ntererano yashyizwe mumasezerano ya parfum franchise. Wimura, ubanza, umusanzu umwe, bikorwa rimwe. Ibikurikira, ugomba gukorana nubukode hamwe nurutonde, hamwe no kwamamaza kwisi.

Iyi misanzu yombi hamwe ihwanye na 9% yinjiza buri kwezi. Ibyo aribyo byose, ingano yabyo irashobora kugabanuka kugera kuri 3%. Bike ntibikorwa. Urubanza rwa parufe rushobora kuguha urwego rwohejuru rwibicuruzwa uzabigeraho. Abakiriya bashima serivisi nziza kandi bakaguhindukirira kugirango bakire serivisi no kugura ibicuruzwa. Niba francisor yiyemeje kukugenzura, arashobora kohereza umuguzi w'amayobera. Birazwi cyane kandi bigerageza neza gusoma no kwandika kuburyo bwa parfum franchise.

Ukeneye gusa kuba witeguye kuriki gihe hanyuma, ntabwo ufite ingorane zose zimiterere idashobora kurenga. Buri gihe kora neza kandi ukurikize amategeko, noneho isosiyete yawe iza gutsinda. Mugihe wujuje francise ya parfum, ugomba kuba witeguye hafi kubintu byose, kabone niyo abanywanyi bawe bagerageza gukora igitero cya raider. Niba witeguye kubi, ntakintu nakimwe kigutera ubwoba.

Ububiko bwa parfum francise irashobora kugukungahaza niba ukurikiza amabwiriza. Zitangwa na francisor kandi zihuye nicyitegererezo akoresha kugirango agere ku ntsinzi. Niba ukorera murwego rwa francise, ugomba rero kumenya ko ufite inshingano zuzuye atari leta gusa kugirango yubahirize amategeko ahubwo inashinzwe naba francisor. Yitezeko ushyira mubikorwa umushinga wubucuruzi. Ntakibazo, ntugomba kwangiza ikirango, kuko bisa nkibidashoboka. Kubera iyo mpamvu, kubera imyitwarire idahwitse, francisor irashobora kwambura francisee uburenganzira bwo kuba umugabuzi wihariye mubutaka bwuyu mujyi.

Niba ukoresha francise kugirango ukore ibikorwa bya depot ya parfum, noneho ugomba kumenya ko ugomba kugura ibice mubirango bitaziguye, kuko bidashoboka ko ushobora kubyibyaza wenyine cyangwa kubigura ahandi. Amikoro adasanzwe arashobora kuboneka gusa kuri nyiri iduka. Tanga parufe yawe ya francise ububiko bukwiye bwo kwitabwaho. Igomba kuba ihuje neza n'ikigo cyambere. Ibi bivuze ko ari ngombwa kwemeza burundu kode yububiko. Mubyukuri, imyambarire y'abakozi nayo ni ngombwa bidasanzwe. Hamwe no kubahiriza neza, ntabwo wirinda gusa ibisabwa na francisor.

Isoko rya parfum yawe francise nayo irashobora gukurura umubare munini wabaguzi. Bazi neza ko barimo gukorana na label izwi cyane iha agaciro izina ryayo. Parfum yawe ya francise izakurura abakiriya mukora mwizina ryikigo kizwi, kizwi kandi cyatsinze. Ikirangantego gifite uruhare runini, ariko, francise iduka rya parfum ntabwo igarukira gusa kubushobozi bwo gukora munsi yikirango cyisosiyete yatsinze. Urabona kandi byinshi byizindi nyungu. Kurugero, mugihe ukora parufe ya parfum, urashobora gukorana nibikoresho bidasanzwe, wongeyeho, ufite ubumenyi butangaje kandi bwateye imbere-burya burahari. Iduka ryateguwe neza riguha ubushobozi bwo guhangana ningorane zose.

Urabatsinze, bityo, ishyirahamwe rwose riza gutsinda. Ubucuruzi bwawe buzazana urwego rwo hejuru rwinjiza hanyuma uruganda rushobore guhangana nibibazo byose. Urashobora kwishyura byoroshye imishahara, imisoro, hamwe nogukata kuri francisor. Uku kugabanywa kugize igice kinini cyibyo winjiza. Erega burya, mugurisha parufe, uba wishyuye inshingano yo kwishyura imisoro. Mubyongeyeho, hamwe nubukode, ugomba no kwishyura amafaranga menshi yo kwamamaza. Ariko umubare wibyiza, mugihe ukora francise, urenze ibibi bito ugomba gutekereza gusa.

Ubufaransa nogukwirakwiza ntabwo ari ibintu bifitanye isano gusa. Iyi nayo ni imirimo yo kubyaza umusaruro igomba kwikora. Porogaramu nshya y'ibisekuru irakwiriye ukurikije izo ntego. Ntushobora gusa guhangana neza na francise ahubwo unashobora guha abagabuzi urugero rukenewe rwo kwitabwaho. Nta bucuruzi bugenda budafite abagabuzi, bityo rero muri francise, uzirikana ibintu byose ukoresheje mudasobwa. Hamwe na software idasanzwe kandi ihindagurika cyane icyarimwe, urashobora gukora neza kandi byoroshye guhangana nimirimo yimiterere yibiro, ukabikora muburyo bunoze.

Ubufaransa bwawe burishura, nkigishoro cyo kwikora. Urusobekerane ntirushobora gutanga gusa ibintu byinshi ariko nanone ni byiza mubijyanye nigiciro ukurikije igiciro nubwiza. Niba ukoresha software ya francise, noneho biz irenze ibisa. Porogaramu yo gukwirakwiza franchise igomba gushirwaho hitawe kubisobanuro birambuye. Imikorere ikozwe neza kandi yateguwe neza nuburyo bwo gutandukanya ibicuruzwa nkibi. Porogaramu ya filigree isohoza neza imirimo yose yashinzwe.

Ubwiza bwa francising buri muburyo bwo kubona inyungu zidasubirwaho kubantu bombi bitabiriye umubano wubufaransa. Ku bucuruzi buciriritse na ba rwiyemezamirimo ku giti cyabo, bitanga ubucuruzi buhamye bwunguka, ku bigo bizwi cyane n’amasosiyete amahirwe yo kwagura no gushimangira imyanya yabo ku isoko. Igikundiro cyiterambere ryacu nuko gikwiranye rwose nabantu bose intego nintego.