Uyu munsi, ibintu byose birahari, harimo gutangiza imiyoborere yisosiyete, ibaruramari, no gukoresha neza igihe cyakazi, kugenzura, hamwe nubucuruzi bwubucuruzi hamwe nishoramari ryishoramari rito kandi rikomeye. Kuyoborwa ninyungu zabo nibyifuzo byabo, iraboneka kugirango byihuse kandi neza kuzamura ubucuruzi bwawe hamwe na francise mubice runaka byibikorwa, hamwe nishoramari rito ryigihe numutungo. Niba uri mushya kuri iki kibazo, ukeneye inama zinzobere, ubufasha buva mu ikoranabuhanga rya IT, noneho ugomba kwitabaza urubuga rwumwuga ruzobereye muri francise nibintu byose bifitanye isano nayo. Kuki byoroshye kandi byunguka kugura no gukora francise? Ibintu byose biroroshye kubisobanura. Mugihe uremye ubucuruzi kuva kera, ugomba gushora imari, ugomba kubaka gahunda y'ibikorwa, kubara igishoro cyo gutangiza ndetse nishoramari ryakurikiyeho ubucuruzi bukeneye kuzamurwa. Mugihe kimwe, birakenewe kugira byibuze ubumenyi buke mubuyobozi, ibaruramari, no kugenzura ntabwo ari abakozi gusa ahubwo nibikorwa bitandukanye, kugirango bitazitiranya kandi ntugire igihombo.

Iyo ugura kandi ukorana na francisor, biroroshye kubaka ubucuruzi, bitewe no kumenyekanisha ibicuruzwa, ubumenyi bwungutse, nta gushidikanya basangira, kimwe nabakiriya babonye. Ubwa mbere, ugomba kubara ibyiza n'ibibi byose, ugahitamo murwego rwibikorwa ushaka gufungura ubucuruzi, gusobanura neza igishoro cyo gutangiza, hanyuma ugakora. Nubwo bimeze bityo, niba kugeza uyu munsi ubabazwa no guhitamo, noneho urashobora kujya kumurongo, ugasesengura amahitamo yatanzwe, ukagereranya ibiciro, ukabona gahunda yubucuruzi. Na none, kurubuga, urashobora kureba imibare yumuhanda ku mibare ya SEO, ugasoma ibyasuzumwe nabakiriya bacu (francisors na francisees), ukareba uko urwego rwifashe hamwe nu rutonde rwa francise runaka, ugasobanura neza ishoramari, amafaranga yinjiza, hamwe namafaranga yose. Kurubuga rwacu hari ihitamo rinini, mugihe ushakisha, urashobora gukoresha moteri ishakisha byikora cyangwa ugahitamo icyiciro, igihugu, umujyi, umudugudu, gufata amafaranga yishoramari ryambere, nibindi. Uyu munsi byose birahari, kimwe no kubara byikora mububiko bwa franchise, butangwa kuri buri wese. Ntibikenewe ko unyura muri byose kuva utangiye kugeza urangiye, ufite amakuru akenewe mukuboko.

Shakisha byinshi kubyerekeye ubufatanye mububiko bwa franchise. Na none, inama zinzobere ziratangwa, francisors inkunga ifasha mukugisha inama, ikakubwira kubyerekeye chip zose, ibikorwa no gutanga amakuru akenewe yiterambere ryubucuruzi. Iyo kwagura no gufungura ingingo, buri wese aratsinda. Umushinga wubucuruzi utanga uburenganzira bwo guhagararira inyungu mugihe kirekire kiranga ikirango runaka, murwego runaka rwibikorwa, hashingiwe kubintu runaka. Ubwoko bukenewe cyane bwubucuruzi bwubucuruzi ni ibiryo byihuse, serivisi, ibicuruzwa, na serivisi. Urutonde rwa francise rwemerera guhitamo francise yingirakamaro, kwerekana uburyo bwihariye, kuzigama igihe nishoramari ryubucuruzi, kwagura traffic traffic. Umuntu wese azabona inyungu nziza kuri we, urebye ishoramari nibikoresho.

Dutanga ijana ku ijana yingirakamaro zijyanye no guteza imbere ubucuruzi binyuze mu kugura francise.

Kugisha inama kubibazo bitandukanye, ugomba guhamagara nimero zabigenewe, ohereza icyifuzo ukoresheje imeri. Turabashimira kubwinyungu zanyu kandi dutegereje ubufatanye, butanga umusaruro.

Ingingo-y-francise ni umushinga wubucuruzi ushimishije cyane, mugushyira mubikorwa ugomba gukurikiza byimazeyo ibipimo byose byavuzwe mumasezerano, hamwe namabwiriza. Iraguha amahirwe yo gukoresha neza francise yawe, bityo ukaba rwiyemezamirimo watsinze kandi wateye imbere. Iyo ukorana na francise, birakwiye kandi kwibuka urutonde rwintererano zitandukanye zitangwa kugirango francisor ibone ubushishozi mugusabana nababigenewe gusa. Nukuri uri umugabuzi wihariye, witwa franchisee murwego rwa francise kubintu byikibazo. Niba urimo gukemura ikibazo, noneho francise igomba gukundwa mumujyi wawe. Uru nimwe murufunguzo rwo gutsinda kuva ikirango kitamenyerewe ntigishobora gukorana kimwe nikirangantego kizwi.

Niba uri mubucuruzi bwo gutanga kandi ukaba ushaka gufungura ingingo kubutaka bwumujyi wawe, urashobora kwiga francises zose kumasoko. Nibikorwa bisanzwe bihuriweho nubwoko bwose bwibikorwa.

Kwakira ingingo francise iguha amahirwe yo guhangana neza nabatavuga rumwe nawe niba ushushanya imbere ninyuma muburyo bwo guhuza neza umwimerere. Birumvikana ko imyambarire igomba kandi kubahirizwa byimazeyo niba ukora francise. Iri ni ryo tegeko hafi ya francisees zose zikurikiza. Umufaransa arashobora kugenzura ingingo yawe yikibazo wohereza umuguzi wibanga, cyangwa komisiyo. Nibikorwa bisanzwe muri francises nkuko abagabuzi bakeneye gukurikiranwa. Amakuru yose aturuka kubaguzi b'amayobera yohererezwa abahagarariye ibicuruzwa.

Niba udashyize mubikorwa nabi uburenganzira washinzwe kubimenyetso byikibazo, ibibazo birashobora kuvuka, kugeza kuburenganzira bwo gukoresha ikirango. Kubwibyo, ugomba gukurikiza amabwiriza, ukayubahiriza neza kandi nta makosa. Ikimenyetso cyo gutanga ibicuruzwa bitanga francise ifite inshingano zimwe zo gukuramo umutungo wamafaranga kugirango francisor. Ariko ibi ntibigarukira gusa kurutonde rwinshingano wiyemeje kugirango usubize inyungu uhabwa nikirango. Kurugero, ingingo yo gutanga uburenganzira igura imigabane cyangwa serivisi bimwe mubisabwa bisabwa kuva muri francisor. Ibi bitanga nyirubwite amahirwe yo no kunguka mubikorwa n'imikorere yawe. Uburenganzira ni umushinga ushobora kubonwa nkuburyo bwo kwihana.

Ingingo yo gutanga imigabane ikurwaho nayo ntisanzwe kandi inatanga imisanzu buri kwezi, bisa no kwishyura ubukode. Ubwa mbere, ingingo yikibazo ishobora kugabanywa irashobora gutanga amafaranga rimwe, yishyuwe rimwe. Kugera kuri 11% byamafaranga utanga gushora mubyiciro byambere. Mu bihe biri imbere, uburenganzira ku ngingo yikibazo nabwo butanga umusanzu runaka muburyo bugera kuri 9% byurwego rwinjiza wakiriye mugihe runaka. Ibi nibikorwa bisanzwe, ariko, hariho ibisobanuro bitandukanye no guhinduka. Kurugero, mugihe wumvikanye, mugihe ushyira mubikorwa francise, urashobora kugabanya umubare wimurwa buri kwezi kumafaranga ya konti ya francisor.

Inzira yo gukorana na francise ntabwo igoye cyane kuberako ufite amakuru yose akenewe kurutonde rwubu ufite. Imikoranire nubu bwoko bwimishinga yubucuruzi ntabwo itwara ibyago byinshi nkaho watezimbere umushinga guhera. Gura francise kugirango ukoreshe amabwiriza yiteguye kandi akora ingingo-yibibazo byagaragaye neza mugushyira mubikorwa umushinga wubucuruzi.

Ubufaransa bwo gutoragura ni umushinga wubucuruzi bijyanye. Niba ushaka kuyiteza imbere nurwego ntarengwa rwumwuga, ugomba gukurikiza byimazeyo amahame no kubahiriza amabwiriza ateganijwe mumasezerano. Noneho francisor ntacyo izakurega, kandi uzagumana uburenganzira bwo kuba umuguzi wihariye wikirango. Iyo ukorana na francise, ufite inshingano zitandukanye. Icya mbere muri byo ni ukubahiriza byimazeyo igice cyamasezerano. Iya kabiri ni inshingano zo kwishyura imisanzu.

Byongeye kandi, ubanza, wishyura inshuro imwe, hanyuma, buri kwezi ukuramo kugeza 9%. Byongeye, ubu ni ubwoko bubiri bwintererano. Igice cya mbere cya francise kumwanya wo gutanga amabwiriza yitwa royalties. Ni ingirakamaro kandi iri hagati ya 2 na 6%, byongeye, amafaranga abarwa nkijanisha ryamafaranga yakiriwe mukwezi. icya kabiri, ntigifite akamaro buri kwezi nigice cyo kwamamaza kwisi yose. Bikorwa muburyo bwa 1 kugeza 3%. Biragaragara ko amaherezo, uzishyura hafi 10% buri kwezi kuburenganzira bwo gukora munsi yikimenyetso kizwi.

Byumvikane ko francise kumwanya wo gutanga ibicuruzwa iboneka kugirango igire ubushobozi bwayo bwo mu rwego rwo hejuru, ikirangantego kizwi, nibindi byiza.

Mugihe ugurisha francise, wishyura ibiciro bijyanye. Uzakenera guteza imbere umushinga wubucuruzi kumafaranga yawe kandi wishyure icyarimwe icyiciro cyambere. Ibi ni hafi 11% yishoramari ryawe, nabyo ni byinshi. Ubufaransa bwo gukusanya imigabane bizakorana nubushobozi buke gusa niba ufite uburyo bubishoboye kandi bushinzwe. Kugirango ukore ibi, uzakenera gukora ibikorwa byose byo kwitegura kumiterere yubu. Ubwa mbere, hariho isesengura.

Bikorwa hakoreshejwe ibikoresho bitandukanye. Kimwe mu bikoresho bifatika byo gusesengura mbere yo gufungura franchise ku kibazo ni isesengura rya swot. Hifashishijwe iki gikoresho cyiza-cyiza, uzashobora kumenya neza ingaruka ugomba guhura nazo nibigomba gukorwa kugirango ubitsinde. Amahirwe yose nyayo murwego rwiterambere rya francise kumurongo wo gutanga amabwiriza nayo azagenwa ukoresheje iki gikoresho cyiza. Ariko ibi ntibigabanya urutonde rwibyiza byuburyo bwo gusesengura bwavuzwe haruguru. Hifashishijwe isesengura rya swot, urashobora gusesengura ibyiza nibibi byakazi hamwe na francise kumurongo wo gutumiza. Kuboneka kwamakuru agezweho bizatanga urwego rwo hejuru rwo guhangana nu mushinga.

Uzashobora kurwana muburyo bungana nabanzi nabahanganye, kandi uzashobora gutsinda byoroshye benshi muribo.

Koresha urubuga rwawe nurwego rwo hejuru rwo gukora neza, utange ibisubizo mugihe cyo kwandika. Witondere byumwihariko kubitegeko, kuko urimo ukora kuri francise. Kubwibyo, ibikorwa byawe byubwanditsi bigomba kunyura neza kandi nta gutindiganya, nta nkomyi. Nyuma ya byose, ufite inshingano zo kureba niba ikirango kitagira igihombo. Amabwiriza agomba guhabwa abayasohoye. Itangwa ryabo rigomba gukemurwa ninzobere zibishoboye.

Ikintu cya franchise gikeneye indangamuntu. Ibi biroroshye cyane kubigeraho niba ukora ibikorwa ukurikiza byuzuye amabwiriza na algorithms. Uzakira imyambarire y'abakozi hamwe na kode yo gushushanya ibibanza umaze gusinya amasezerano. Umugereka winyandiko zizatanga amakuru yose akenewe muburyo bwuzuye. Gutangiza ingingo-y-francise ni inzira yubucuruzi igusaba kumenya neza ibishobora kukubangamira kubanywanyi. Bakunze kwifashisha inzira zubuhemu. Ibi ntibishobora kwirindwa; ariko, umuntu arashobora kwitegura neza.

Iterambere ryibikorwa byo kwitegura rigomba kurangira igihe. Na none, niba ugurisha francise kumwanya wo gutora, ugomba guhora wiga imibare iriho. Ibi bizatanga igitekerezo cyukuntu uhanganye nakazi keza ka biro. Uzuza imirimo yose hanyuma urashobora kugera ku ntsinzi, ubone uburenganzira bwo kuyobora isoko. Igikorwa cya francising kumwanya wo gutora ntigikwiye kuba kinini. Nyuma ya byose, uzagira ubushobozi bwawe uburambe butagereranywa bwa francisor, ikoranabuhanga ryayo, nuburyo bwo kumenya.

Ubucuruzi bwubucuruzi bufite urutonde rwishoramari butanga amahirwe yo guhitamo itangwa ryunguka kubiciro bidahenze, urebye amafaranga rimwe, amasezerano n'amasezerano ya francise. Urashobora gufungura ubucuruzi bwawe wenyine, uhereye kuntoki, ariko rero ugomba kumva neza aho uhera namahame yubuyobozi ugomba gukurikiza, ukurikije kubara imari na gahunda zubucuruzi. Kwamamaza, kubaka abakiriya ni inzira zigoye cyane, cyane cyane urebye uko ibintu bimeze ubu, guhora wiyongera mumarushanwa mubice byose byibikorwa. Kubwibyo, niba uri intangiriro, ariko ugaharanira cyane kuba nyiri ubucuruzi bwawe, urashobora gutangiza umushinga uyobowe nikirangantego kizwi cyane, ufite izina ryingenzi kandi ryinjiza. Niba utazi aho uhera, kandi mubyukuri murwego rwibikorwa kugirango ufungure ubucuruzi bwawe bwite, noneho unyure muri kataloge ya francises hanyuma uhitemo ubucuruzi buzakwegera kumutima wawe, kuko ntakintu cyiza kiruta ubucuruzi ukunda. Rero, muri kataloge ya francise urashobora kubona ibyatanzweho ubu, hamwe nishoramari runaka ryamafaranga, umenyere kubijyanye na francise, izina ryurubanza, ubwishyu bumwe cyangwa kutaboneka, amakuru yinyongera, gusubiramo hamwe ningingo zimwe mukarere runaka kagushimishije.

Abafaransa bazafasha francisees mugutangiza umushinga gusa, ariko kandi bazaza, batange inama, bafashe mugushaka abakozi, bavuge ibyiza nibigaragara, kubaka gahunda y'ibikorwa, nibindi. Kubara umubare w'ishoramari, ubwishyu bumwe hamwe nigihe cyo kwishyura iraboneka mububiko bwa franchise. Hamagara nimero yatanzwe hanyuma ubaze ibibazo byinyongera. Turabashimira mbere kubwinyungu zanyu, kuvugana na catalog ya francises nishoramari, turizera ko ubufatanye butanga umusaruro.

Ubufaransa nogukwirakwiza ntabwo ari ibintu bifitanye isano gusa. Iyi nayo ni imirimo yo kubyaza umusaruro igomba kwikora. Porogaramu nshya y'ibisekuru irakwiriye ukurikije izo ntego. Ntushobora gusa guhangana neza na francise ahubwo unashobora guha abagabuzi urugero rukenewe rwo kwitabwaho. Nta bucuruzi bugenda budafite abagabuzi, bityo rero muri francise, uzirikana ibintu byose ukoresheje mudasobwa. Hamwe na software idasanzwe kandi ihindagurika cyane icyarimwe, urashobora gukora neza kandi byoroshye guhangana nimirimo yimiterere yibiro, ukabikora muburyo bunoze.

Ubufaransa bwawe burishura, nkigishoro cyo kwikora. Urusobekerane ntirushobora gutanga gusa ibintu byinshi ariko nanone ni byiza mubijyanye nigiciro ukurikije igiciro nubwiza. Niba ukoresha software ya francise, noneho biz irenze ibisa. Porogaramu yo gukwirakwiza franchise igomba gushirwaho hitawe kubisobanuro birambuye. Imikorere ikozwe neza kandi yateguwe neza nuburyo bwo gutandukanya ibicuruzwa nkibi. Porogaramu ya filigree isohoza neza imirimo yose yashinzwe.

Ubwiza bwa francising buri muburyo bwo kubona inyungu zidasubirwaho kubantu bombi bitabiriye umubano wubufaransa. Ku bucuruzi buciriritse na ba rwiyemezamirimo ku giti cyabo, bitanga ubucuruzi buhamye bwunguka, ku bigo bizwi cyane n’amasosiyete amahirwe yo kwagura no gushimangira imyanya yabo ku isoko. Igikundiro cyiterambere ryacu nuko gikwiranye rwose nabantu bose intego nintego.

Franchises muri Noruveje irashobora gushyirwa mubikorwa mubigo bitandukanye bifuza gutera imbere murwego runini, hamwe no gushyira mubikorwa ikoranabuhanga rigezweho. Hamwe na francise, uzashobora kuzana igitekerezo icyo aricyo cyose muri Noruveje, hamwe namabwiriza arambuye intambwe ku ntambwe yo kwiteza imbere. Buri francise, nkigihugu nka Noruveje, ifite icyerekezo cyihariye kubikorwa byinyongera byamahugurwa yo gufasha ba rwiyemezamirimo kunyura mubikorwa byihariye. Hagamijwe guteza imbere imishinga idasanzwe ya francise, inyungu yibikorwa bito, iciriritse, nini nini biziyongera cyane, buri mukozi wibikorwa bye byo kwihangira imirimo azashobora kuzamura. Amashirahamwe menshi yateye imbere kwisi yarahawe ishimwe ryinshi ryo kujya mumahanga hamwe ninyungu nini. Kubakiriya benshi, amahitamo menshi ni kugura igitekerezo cyiteguye kubucuruzi muri Noruveje, kubera ko ingaruka zitandukanye zigabanuka hafi ya zose.

Ibicuruzwa byatejwe imbere muri Noruveje bizamenyekana cyane, hamwe no kugurisha ibicuruzwa bitangwa, ibicuruzwa, na serivisi zitandukanye.