Ubufaransa mu Burusiya ntabwo bwari busanzwe nko mu bindi bihugu. Vuba aha ariko, barimo kwamamara cyane mu mpande zose z’Uburusiya, bahinduka nk'ubucuruzi. Hariho impamvu nyinshi zibitera, ariko icyingenzi nicyifuzo cyabantu gutangiza umushinga wabo muburusiya nta gihe kirekire cyibigeragezo namakosa abuza icyifuzo cyose cyo gutangiza umushinga wabo. Ni muri urwo rwego, Uburusiya ntaho butandukaniye n’ibindi bihugu: abantu batinya gusa gushyira mu kaga bashora imari mu gitekerezo gishobora no kudatangira.

Ni muri ubwo bwoba abantu bagenda bahindukirira igitekerezo cya francises. Igitekerezo nkicyo gisa nkicyinshi cyunguka kuko kigufasha gutangira umushinga wawe udashora imari ikomeye yo gutangiza. Uzagira imari gusa, kandi ntabwo aribwo buryo bunini bw'akazi bushobora guca intege icyifuzo icyo ari cyo cyose cyo gukora umushinga udasanzwe mu Burusiya. Sobanura ingorane zose zijyanye no gutangiza umushinga wawe mu Burusiya, nko gukora ikirango, uburyo, kwiga ibyifuzo byabateze amatwi, kubaka izina, nibindi byinshi mugihe kirekire. Byaba byiza tujya mu buryo butaziguye gusuzuma icyo aricyo franchise.

Ikigaragara ni uko francise, mubyukuri, ubucuruzi bwiteguye. Uburusiya nabwo ntabwo bwarokowe niyi nzira. Mugihe uguze francise muburusiya, uzabona izina ryikirango, iterambere ryibishushanyo mbonera, nibindi byinshi, urugero, ikirango, intero, amabara yibigo, udutabo, banneri, nibindi, muburyo bwiza. methodology, kuri formula yo gushyira mubikorwa neza inzira zimwe na zimwe, zishobora kuvumburwa gusa binyuze mubigeragezo byinshi no kwibeshya. Uzakira kandi paki yuzuye yinyandiko hamwe ninkunga ya francise mugihe kizaza.

Hanyuma, urashobora kureba uburyo butandukanye bwibikorwa biriho muburusiya, soma ibyasuzumwe kuri buri sosiyete, ubigereranye nundi, ushiraho igitekerezo runaka. Ibi biroroshye cyane kuruta gusesengura ibisubizo byarangiye, ariko amahirwe ashobora kuba yinganda runaka muburusiya. Franchises muriki kibazo iragaragaza cyane kandi irashimishije mugufata ibyemezo bindi. Urashobora kandi kumenya itandukaniro riri hagati yo guhitamo francise wenyine no kuvugana nundi muntu wa gatatu. Hamwe numuhuza, urashobora gushingira kuburambe bwe bunini hanyuma ugahitamo icyagushimisha cyane.

Byumvikane neza, sibyo?

Nyamara, igitekerezo cyiza gishobora gutera amakenga ateganijwe, kuko, nkuko mubizi, foromaje yubusa iri muri mousetrap gusa. Niyo mpamvu ugomba guhita usobanukirwa nimpamvu ugura francise ninyungu ki mugenzi wawe, nyiri ubucuruzi bwambere, afite kuva muribi. Ikigaragara ni uko, ubanza, uzishyura amafaranga runaka, bita royalties, uhereye ku nyungu zawe. Muri ubu buryo, utanga francise arashobora kungukirwa nigurisha nkiryo. Icya kabiri, ba rwiyemezamirimo benshi ntibashaka gukoresha igihe n'imbaraga zo gufungura amashami mu mpande za kure, nko mu Burusiya. Nyamara, kwagura urusobe rwububiko, ibicuruzwa byihuta, ibicuruzwa byabyara umusaruro, nibindi bigira ingaruka nziza kubizina, bigufasha kugera kubafatanyabikorwa bashya, kandi byongera inyungu muri rusange.

Nkuko mubibona, hari ninyungu nyinshi kuri rwiyemezamirimo mugurisha francise, ariko, byanze bikunze, hari abashaka kubona ibyiza byumwihariko mubucuruzi bwabo. Kubwibyo, kubona francise kubaguzi badafite uburambe muburusiya birashobora kuba bihenze cyane.

Kubwamahirwe, hari inzira zitandukanye zo kwirinda ubu buriganya. Uhereye ku kwiga neza ibikoresho hanyuma ukarangiza no gushakisha abafatanyabikorwa babigizemo uruhare bashobora gukurikira inzira yose kuva batangiye kugeza barangije bagatanga inama zikenewe. Ku mucuruzi mushya mu Burusiya, biroroshye, byanze bikunze guhindukirira umuntu wa gatatu, inararibonye ushishikajwe no gukemura neza ikibazo cy’impande zose uko ari eshatu. Hamwe nubu buryo, bizoroha cyane gukora imyiteguro yambere, nayo ishobora kugorana cyane. Nibeshye kurwego rwambere rushobora gutera igihombo gikomeye, kwanga igitekerezo cyo gukoresha francises, cyangwa kudashobora kwishura ubucuruzi bwabonye mugihe gito. Kubwamahirwe, ubu urashobora kubona abahuza bizewe muburusiya biteguye kumenya neza ko ikibazo cyawe gikemuwe mubunyangamugayo kandi neza bishoboka.

Rero, kugirango iterambere ryiterambere ryubufaransa muburusiya, ugomba guhita witondera gushakisha umufasha ushobora gufasha gutangira neza mugitangira urugendo rwawe. Isosiyete yacu itanga serivisi zo hagati kugirango zigufashe mubikorwa byose byingenzi byo gushakisha no kugura. Hamwe na serivisi zinzobere zacu, uzabona amahirwe adasanzwe yo kwirinda amakosa yose ya rwiyemezamirimo watangiye muburusiya. Uzabona francise ukeneye hanyuma utangire nigitekerezo cyihariye cyo gushyira mubikorwa ibitekerezo byawe bitinyuka.

Icyambere, abahanga bacu bazagufasha guhitamo bije yawe. Iki nikibazo gikomeye kandi kitoroshye, kuko birashobora kugora umuguzi udafite uburambe kumva umubare witeguye gushora imari, itanga izishyura ubwayo, kandi izaba impfabusa. Ibibazo byose bijyanye nubukungu birashobora kuba umutwaro, ariko abahanga bacu bazagerageza kugufasha. Tuzategura bije yawe, hitamo amahitamo meza yatanzwe nabafatanyabikorwa bacu bagaragaye hanyuma tuyaganirize nawe. Guhitamo kuringaniza bizagufasha guhitamo inzira nziza.

Byongeye kandi, kuri ba rwiyemezamirimo benshi mu Burusiya, ikibazo cyo kwizerana kivuka. Nigute ushobora gutandukanya uburiganya numucuruzi nyawe? Nigute ushobora kwemeza ko amategeko amwe azakorera kubutaka bwu Burusiya nko mu gihugu cya rwiyemezamirimo? Isosiyete yacu nayo yahanganye n'iki gikorwa. Twabanje guhitamo abafatanyabikorwa bizewe kandi batsinze hamwe nabo bizakubera byiza gukora. Vuba cyane uzabona ko bigoye guhitamo muburyo bwo guhitamo - ibyifuzo byose birashimishije, byizewe kandi byunguka! Ariko nibyiza kubabara, guhitamo hagati yuburyo bwiza kuruta kubabazwa no kutizerana ningaruka zishobora guterwa no gucumita kamwe.

Ikindi kintu cyingenzi ni ugukurikirana ubugenzuzi. Ibibazo ntabwo buri gihe bivuka kuva mugitangira, rimwe na rimwe bisaba igihe kugirango umenye neza icyo ufite. Muri ako kanya, inzobere zacu nazo zizagufasha, gukemura ibibazo byavutse imbere yawe, gutanga ibisubizo bikenewe, no kugisha inama. Kumva ushyigikiwe, birashoboka cyane gukemura ibibazo bishoboka kandi ukagera kubisubizo bitangaje kuri kimwe cyangwa ikindi.

Ubufaransa muburusiya nigice cyiterambere gusa aho ushobora kuyobora kwigarurira icyicaro cyawe kidasanzwe. Iyo uhisemo francise yawe yambere ubishinzwe, urashobora kugera kubisubizo bitangaje rwose, ube uwambere mubyerekezo byose hanyuma ugafata isoko mbere yuko habaho abanywanyi na gato. Urashobora gukora byose neza kandi ukabona inyungu nini ubaze sosiyete yacu. Abahanga bacu bazagufasha mubyiciro byose byiterambere rya francising, bagufashe guhitamo ubucuruzi bwinzozi zawe, gutegura bije yawe hanyuma utangire kubona inyungu yawe yambere ikomeye!

Ububiko bwibitabo ni umushinga ushobora guteza akaga ariko birashoboka. Ingaruka ni uko abakora ibitabo ari ubwoko bwihariye bwibikorwa bishobora kubuzwa mu bihugu byinshi. Gukorana na francise nikibazo cyo gutekereza neza hanyuma umaze gushobora gusuzuma ubushobozi bwabanywanyi bawe. Birumvikana ko amahirwe yayo hamwe ningaruka zayo ubucuruzi bugaragarira, birakenewe kandi gusuzuma ubushishozi no gukoresha aya makuru mugihe cyo gukora imirimo yo mubiro. Shyira mubikorwa francise ubishoboye, wateguye hakiri kare, hanyuma uzabashe guhita usubiza ikibazo icyo aricyo cyose, ndetse nibitera akaga gakomeye. Kurugero, niba mugushira mubikorwa francise yubucuruzi ufite ibibazo kuruhande rwa leta, noneho uzakenera gushyira mubikorwa gahunda yateguwe mbere.

Gukora ibitabo franchise biragoye kubyamamaza. Ntabwo amasoko yose yamakuru azakora. Niyo mpamvu ugomba kwitonda cyane ukamenya ingaruka urimo gufata. Mugihe ukorana nabashinzwe gukora francise, ugomba kandi kwibuka ko bisaba amafaranga. Urashobora kwishyurwa kugeza 11% mugitangira umushinga wubucuruzi nkubwishyu rimwe. Byongeye kandi, mugihe ukora imirimo yo mu biro, buri kwezi ugomba kwishyura umubare runaka wamafaranga yimari kugirango ushigikire francisor.

Gukorana naba francise francise ni inzira yubucuruzi, aho ugomba kwitondera amakuru asa nkudafite akamaro. Amakuru yose agomba guhuzwa kandi akibanda mumaboko yabashinzwe. Kwiga imibare bizaguha ibisobanuro byamakuru kandi rero, uzashobora kuzamura urwego rwo guhangana nubucuruzi kugeza ku bipimo ntarengwa.

Gukorana na francise kubakora ibitabo birashobora no kubamo guhura nabaguzi muburyo bwihariye. Nyuma ya byose, uzateza imbere ubucuruzi bwawe mwizina ryikirango kizwi kwisi. Byongeye, uzakenera gushishikariza abantu kugura ibicuruzwa byawe cyangwa serivisi. Kugirango ukore ibi, urashobora gushyira mubikorwa gahunda yo kugabanyirizwa no kuzamurwa mu ntera. Abakora ibitabo francise nayo ni inzira aho ukoresha kugeza 3% kumafaranga yo kwamamaza kwisi yose kuri francisor. Ariko ibi ntibirangirana ninshingano zawe.

Urashobora kandi gukenera kugura serivisi nibicuruzwa muri francisor, bizasobanurwa neza mumasezerano. Ariko ibyo sibyo byose. Mugihe ushyira mubikorwa francise, ugomba kandi kwibuka ko nawe ufite inshingano zo kwishyura amafaranga yitwa royalties. Ni 2, 3, 4, 5, cyangwa 6% byamafaranga washoboye kubona nkinjiza ukwezi.

Umushinga wibitabo francise numushinga wubucuruzi wingenzi, mugihe cyo kwiteza imbere byanze bikunze ingaruka zitandukanye. Kugira ngo wirinde ingaruka z’amafaranga, ugomba kubimenya neza. SWOT isesengura irakwiriye. Igikoresho nkiki kigufasha gutondekanya ibyo byose byugarije bishobora kuvuka muburyo bwumuryango wawe. Mugihe utezimbere francise, ugomba kumva neza ko uri rwiyemezamirimo ushinzwe francisor. Byongeye kandi, amategeko ya leta nayo agomba gukurikizwa, akayoborwa neza n amategeko y’ibanze.

Shyira mubikorwa francise muburyo budatera uburakari bwinzego za leta, kuko iki nigikorwa cyihariye abayobozi ba leta bashobora kudakunda. Nyuma yabyose, hariho ibibujijwe bitandukanye byo kwamamaza kubiro byibitabo. Kubwibyo, niba utezimbere ubu bwoko bwa francise; ugomba kubaza hakiri kare ibijyanye nimbogamizi zashyizweho mugihugu cyawe. Birumvikana ko francisor izaguha kandi amakuru agezweho hamwe nubuhanga bufasha guteza imbere ubu bwoko bwubucuruzi. Niba uri umuyobozi wibiro byabakora ibitabo kuri francise, ntugomba kwibagirwa inshingano za leta. Mu buryo nk'ubwo, abaguzi bawe bafite inshingano zo kwishima. Kubwibyo, ubakorere neza kurusha abo muhanganye.

Amarushanwa asezeranya ko azashyuha kubera ko guhangana muri iyi niche aribyo hejuru kuko hari amafaranga menshi yimari.

Niba utezimbere abakora ibitabo, ushobora guhura nibindi bibazo mubantu bahanganye. Iki nigikorwa cyihariye kandi giteye akaga. Akenshi, abakora ibitabo bafitanye isano rya bugufi nubugizi bwa nabi. Kubwibyo, ugomba gusobanura neza ibigo biri kumasoko ukora isesengura ryapiganwa. Mugihe cyiterambere rya francise, ugomba kumenya neza ko ukeneye ikigega cyamafaranga, ubwoko bumwe bwumutekano. Bizafasha gutsinda ibihe bibi no kubivamo, umaze kubona amafaranga.

Ishyirwa mu bikorwa rya francise kubakora ibitabo nigikorwa cyubucuruzi gishyirwa mubikorwa gusa hakurikijwe amategeko n'amabwiriza. Ntucikwe no kubona amakuru yingenzi, kora ufite ikizere hanyuma rwose uzatsinda mugihe kirekire. Ishyirwa mu bikorwa rya francise kubakora ibitabo bizazana inyungu zingenzi. Nyuma ya byose, ukorana namafaranga, hamwe nibiciro, kubwibyo, inyungu isezeranya kuba nziza cyane. Shyira mubikorwa abakora ibitabo francise witonze kugirango utazagira ibibazo bikomeye nyuma. Uzashobora gukora neza imirimo iyo ari yo yose yo mu biro hanyuma, ntuzabura gutsinda. Ntukirengagize kwiga amakuru yingirakamaro kandi burigihe ufata ibyemezo byiza byo kuyobora.

Abakora ibitabo bazana urwego rwo hejuru rwinjiza hanyuma urashobora kwishimira amafaranga yishoramari.