Ubufaransa mu Burusiya ntabwo bwari busanzwe nko mu bindi bihugu. Vuba aha ariko, barimo kwamamara cyane mu mpande zose z’Uburusiya, bahinduka nk'ubucuruzi. Hariho impamvu nyinshi zibitera, ariko icyingenzi nicyifuzo cyabantu gutangiza umushinga wabo muburusiya nta gihe kirekire cyibigeragezo namakosa abuza icyifuzo cyose cyo gutangiza umushinga wabo. Ni muri urwo rwego, Uburusiya ntaho butandukaniye n’ibindi bihugu: abantu batinya gusa gushyira mu kaga bashora imari mu gitekerezo gishobora no kudatangira.

Ni muri ubwo bwoba abantu bagenda bahindukirira igitekerezo cya francises. Igitekerezo nkicyo gisa nkicyinshi cyunguka kuko kigufasha gutangira umushinga wawe udashora imari ikomeye yo gutangiza. Uzagira imari gusa, kandi ntabwo aribwo buryo bunini bw'akazi bushobora guca intege icyifuzo icyo ari cyo cyose cyo gukora umushinga udasanzwe mu Burusiya. Sobanura ingorane zose zijyanye no gutangiza umushinga wawe mu Burusiya, nko gukora ikirango, uburyo, kwiga ibyifuzo byabateze amatwi, kubaka izina, nibindi byinshi mugihe kirekire. Byaba byiza tujya mu buryo butaziguye gusuzuma icyo aricyo franchise.

Ikigaragara ni uko francise, mubyukuri, ubucuruzi bwiteguye. Uburusiya nabwo ntabwo bwarokowe niyi nzira. Mugihe uguze francise muburusiya, uzabona izina ryikirango, iterambere ryibishushanyo mbonera, nibindi byinshi, urugero, ikirango, intero, amabara yibigo, udutabo, banneri, nibindi, muburyo bwiza. methodology, kuri formula yo gushyira mubikorwa neza inzira zimwe na zimwe, zishobora kuvumburwa gusa binyuze mubigeragezo byinshi no kwibeshya. Uzakira kandi paki yuzuye yinyandiko hamwe ninkunga ya francise mugihe kizaza.

Hanyuma, urashobora kureba uburyo butandukanye bwibikorwa biriho muburusiya, soma ibyasuzumwe kuri buri sosiyete, ubigereranye nundi, ushiraho igitekerezo runaka. Ibi biroroshye cyane kuruta gusesengura ibisubizo byarangiye, ariko amahirwe ashobora kuba yinganda runaka muburusiya. Franchises muriki kibazo iragaragaza cyane kandi irashimishije mugufata ibyemezo bindi. Urashobora kandi kumenya itandukaniro riri hagati yo guhitamo francise wenyine no kuvugana nundi muntu wa gatatu. Hamwe numuhuza, urashobora gushingira kuburambe bwe bunini hanyuma ugahitamo icyagushimisha cyane.

Byumvikane neza, sibyo?

Nyamara, igitekerezo cyiza gishobora gutera amakenga ateganijwe, kuko, nkuko mubizi, foromaje yubusa iri muri mousetrap gusa. Niyo mpamvu ugomba guhita usobanukirwa nimpamvu ugura francise ninyungu ki mugenzi wawe, nyiri ubucuruzi bwambere, afite kuva muribi. Ikigaragara ni uko, ubanza, uzishyura amafaranga runaka, bita royalties, uhereye ku nyungu zawe. Muri ubu buryo, utanga francise arashobora kungukirwa nigurisha nkiryo. Icya kabiri, ba rwiyemezamirimo benshi ntibashaka gukoresha igihe n'imbaraga zo gufungura amashami mu mpande za kure, nko mu Burusiya. Nyamara, kwagura urusobe rwububiko, ibicuruzwa byihuta, ibicuruzwa byabyara umusaruro, nibindi bigira ingaruka nziza kubizina, bigufasha kugera kubafatanyabikorwa bashya, kandi byongera inyungu muri rusange.

Nkuko mubibona, hari ninyungu nyinshi kuri rwiyemezamirimo mugurisha francise, ariko, byanze bikunze, hari abashaka kubona ibyiza byumwihariko mubucuruzi bwabo. Kubwibyo, kubona francise kubaguzi badafite uburambe muburusiya birashobora kuba bihenze cyane.

Kubwamahirwe, hari inzira zitandukanye zo kwirinda ubu buriganya. Uhereye ku kwiga neza ibikoresho hanyuma ukarangiza no gushakisha abafatanyabikorwa babigizemo uruhare bashobora gukurikira inzira yose kuva batangiye kugeza barangije bagatanga inama zikenewe. Ku mucuruzi mushya mu Burusiya, biroroshye, byanze bikunze guhindukirira umuntu wa gatatu, inararibonye ushishikajwe no gukemura neza ikibazo cy’impande zose uko ari eshatu. Hamwe nubu buryo, bizoroha cyane gukora imyiteguro yambere, nayo ishobora kugorana cyane. Nibeshye kurwego rwambere rushobora gutera igihombo gikomeye, kwanga igitekerezo cyo gukoresha francises, cyangwa kudashobora kwishura ubucuruzi bwabonye mugihe gito. Kubwamahirwe, ubu urashobora kubona abahuza bizewe muburusiya biteguye kumenya neza ko ikibazo cyawe gikemuwe mubunyangamugayo kandi neza bishoboka.

Rero, kugirango iterambere ryiterambere ryubufaransa muburusiya, ugomba guhita witondera gushakisha umufasha ushobora gufasha gutangira neza mugitangira urugendo rwawe. Isosiyete yacu itanga serivisi zo hagati kugirango zigufashe mubikorwa byose byingenzi byo gushakisha no kugura. Hamwe na serivisi zinzobere zacu, uzabona amahirwe adasanzwe yo kwirinda amakosa yose ya rwiyemezamirimo watangiye muburusiya. Uzabona francise ukeneye hanyuma utangire nigitekerezo cyihariye cyo gushyira mubikorwa ibitekerezo byawe bitinyuka.

Icyambere, abahanga bacu bazagufasha guhitamo bije yawe. Iki nikibazo gikomeye kandi kitoroshye, kuko birashobora kugora umuguzi udafite uburambe kumva umubare witeguye gushora imari, itanga izishyura ubwayo, kandi izaba impfabusa. Ibibazo byose bijyanye nubukungu birashobora kuba umutwaro, ariko abahanga bacu bazagerageza kugufasha. Tuzategura bije yawe, hitamo amahitamo meza yatanzwe nabafatanyabikorwa bacu bagaragaye hanyuma tuyaganirize nawe. Guhitamo kuringaniza bizagufasha guhitamo inzira nziza.

Byongeye kandi, kuri ba rwiyemezamirimo benshi mu Burusiya, ikibazo cyo kwizerana kivuka. Nigute ushobora gutandukanya uburiganya numucuruzi nyawe? Nigute ushobora kwemeza ko amategeko amwe azakorera kubutaka bwu Burusiya nko mu gihugu cya rwiyemezamirimo? Isosiyete yacu nayo yahanganye n'iki gikorwa. Twabanje guhitamo abafatanyabikorwa bizewe kandi batsinze hamwe nabo bizakubera byiza gukora. Vuba cyane uzabona ko bigoye guhitamo muburyo bwo guhitamo - ibyifuzo byose birashimishije, byizewe kandi byunguka! Ariko nibyiza kubabara, guhitamo hagati yuburyo bwiza kuruta kubabazwa no kutizerana ningaruka zishobora guterwa no gucumita kamwe.

Ikindi kintu cyingenzi ni ugukurikirana ubugenzuzi. Ibibazo ntabwo buri gihe bivuka kuva mugitangira, rimwe na rimwe bisaba igihe kugirango umenye neza icyo ufite. Muri ako kanya, inzobere zacu nazo zizagufasha, gukemura ibibazo byavutse imbere yawe, gutanga ibisubizo bikenewe, no kugisha inama. Kumva ushyigikiwe, birashoboka cyane gukemura ibibazo bishoboka kandi ukagera kubisubizo bitangaje kuri kimwe cyangwa ikindi.

Ubufaransa muburusiya nigice cyiterambere gusa aho ushobora kuyobora kwigarurira icyicaro cyawe kidasanzwe. Iyo uhisemo francise yawe yambere ubishinzwe, urashobora kugera kubisubizo bitangaje rwose, ube uwambere mubyerekezo byose hanyuma ugafata isoko mbere yuko habaho abanywanyi na gato. Urashobora gukora byose neza kandi ukabona inyungu nini ubaze sosiyete yacu. Abahanga bacu bazagufasha mubyiciro byose byiterambere rya francising, bagufashe guhitamo ubucuruzi bwinzozi zawe, gutegura bije yawe hanyuma utangire kubona inyungu yawe yambere ikomeye!

Ububiko bwa parufe nubucuruzi bufite akamaro muri iki gihe, kandi ugomba kumva ko ingorane zitandukanye zishoboka. Kugabanya ingaruka n’iterabwoba, ni ngombwa gukurikiza byimazeyo amahame n'amabwiriza yagenwe. Mugihe ukoresha francise yawe, ugomba kwibanda mugukomeza urwego rwohejuru rwubupfura mugihe ukorana nabakiriya. Abakozi bawe bagomba kuba bahagije kandi basubize neza ibibazo byabajijwe nabakiriya. Niba uhisemo guhangana na parufe, noneho ubone ibyiza byateganijwe. Urashobora kugereranya amahitamo ukoresheje kataloge cyangwa ububiko bwa francise.

Ibi nibikoresho byihariye kuri enterineti, gusa ngaho ubona amakuru agezweho ya francise. Kurugero, niba ushaka gucuruza parufe, noneho hitamo amahitamo ahuye nizina. Birashoboka kugereranya ibyifuzo biri kurisoko. Umaze guhitamo ibihe byiza, komeza ukurikize ishyirwa mubikorwa rya parufe. Ugomba gutangira gukora imyiteguro ibanza. Mubice byibi bikorwa, bizaba ngombwa kwibanda ku isesengura rya swot. Iki gikoresho cyiza cyane gitanga ubushishozi ingaruka, amahirwe, ibibi, ninyungu zumushinga wubucuruzi.

Byongeye kandi, mugihe cyo kumenya francise ya parfum, ugomba kumva neza ko wiyemeje gushishoza kandi ubishoboye kugirango usohoze inshingano zawe. Ubwa mbere, urimo gukoporora rwose imiterere yihariye. Ibi birakenewe kugirango tutaza nyuma mubihe bitoroshye. Byongeye kandi, mugihe ukora parufe ya parfum, ugomba gukoresha gusa ibyangombwa kandi byihariye. Amikoro atangwa na francisor, ukora ibyangombwa bikwiye. Kora francise ya parfum hamwe ninyungu ntarengwa yo gushobora kwishyura mugenzi wawe. Kurugero, francisor yitezeho kugeza 9% kuri wewe buri kwezi nkubwoko bwinyungu.

Mubyukuri, izi nyungu ziva kugurisha francise francise zitwa ubukode no kwimurwa kwamamazwa kwisi. Kubijyanye nubukode, iki nigice kinini cyukwezi. Umubare wacyo urashobora gutandukana kandi kuva kuri 2 kugeza kuri 6%. Ijanisha ribarwa nkumugabane winjiza washoboye kwinjiza mukwezi.

Ububasha bwa parufe buzakora neza niba wibanze kubishyira mubikorwa kandi ushobora kwitondera ibipimo ngenderwaho. Guhora wiga amakuru agezweho biguha igitekerezo cyukuntu wakomeza. Urashobora gutegeka neza no kurenga kubarwanya nyamukuru, bityo ugashimangira umwanya wawe nkumuyobozi wuzuye. Gukora ubucuruzi bwa parfum birashobora guhura nibibazo bitandukanye. Kugirango badahinduka, bidasubirwaho kwiga imibare, hanyuma, uzabona uburyo bwo gukora. Niba ushobora guhita witabira ikibazo gishobora guteza akaga, urinda ibiza.

Nyuma ya byose, kuboneka kwamakuru ni amahirwe meza yo kugendana mugihe. Gukora francise ya parfum ni umushinga ugomba gushyirwa mubikorwa n'amategeko ya leta. Ntukarenze ku mategeko hanyuma ntuzagomba kwishyura amande nibisabwa. Niwowe ukwirakwiza wenyine kuri parfum franchise. Kubwibyo, ubu bwoko bwo kugabura bwitwa franchisee. Umufatanyabikorwa wawe mukuru wubucuruzi, francisor, azagusubiramo. Arashobora kugenzura francise niba arimo umuguzi w'amayobera.

Ubu ni ubwoko busanzwe bwo kugenzura iyo urangije umushinga wubucuruzi. Hafi ya francisors bose bakoresha uburyo bwo kugura amayobera. Ubufaransa bwawe, aho ugurisha parufe, ntabwo aribyo. Uyu muntu niwe, yitirirwa umuguzi, akugura ikintu icyo aricyo cyose umwanya uwariwo wose. Ibikurikira, ashyiraho igitekerezo cye cyukuntu wakorera abakozi bawe byagaragaye. Byongeye kandi, asuzuma ubuziranenge bwibicuruzwa asize isubiramo. Gusa ukorere buri mukiriya muri francise nkaho ari umuguzi wamayobera.

Ububiko bwa parufery ni umushinga wubucuruzi ufite akamaro kandi ushimishije cyane. Nubwo bimeze bityo, kugirango ubishyire mubikorwa neza, ugomba kwibanda no kwitonda. Mugihe ukora francise, urashobora guhura nibibazo bitandukanye, ariko, urashobora kubitsinda neza. Kugirango ukore ibi, ugomba gukurikiza byimazeyo amategeko n'amabwiriza, kimwe no kuyoborwa n'ubwenge busanzwe. Niba ukoresheje francise, parufe igomba kuba yujuje ubuziranenge kandi yujuje ubuziranenge bwisi. Ni ngombwa nkuko ukeneye guhangana nabaguzi bakize cyane.

Niba uhisemo kujya muri parufe, noneho hitamo rwiyemezamirimo utanga ibihe byiza byimikoranire. Nibyoroshye cyane, kuko ufite umubare munini wamahirwe ushobora gukoresha kugirango ugere ku ntsinzi ndende. Hindura parufe yawe ukoresheje ubucuruzi bwawe bwa francise. Birashoboka kwakira muri francisor urutonde rwikoranabuhanga ryo murwego rwohejuru, ibisubizo bishoboye, hamwe nubumenyi bwa parfumeri ubumenyi-buryo. Ukoresheje izo nyungu zose, urasesengura, uhora wongera kuyobora hejuru yabatavuga rumwe nawe.

Gukora neza parfumeri francisery iguha amafaranga ahoraho kandi igitabo cyabigenewe cyuzuye. Birashoboka kwishyura inshingano zose zakozwe nta kibazo, harimo na francisor. Ariko yiteze amafaranga menshi muri wewe nkintererano zimwe. Iyi ntererano yashyizwe mumasezerano ya parfum franchise. Wimura, ubanza, umusanzu umwe, bikorwa rimwe. Ibikurikira, ugomba gukorana nubukode hamwe nurutonde, hamwe no kwamamaza kwisi.

Iyi misanzu yombi hamwe ihwanye na 9% yinjiza buri kwezi. Ibyo aribyo byose, ingano yabyo irashobora kugabanuka kugera kuri 3%. Bike ntibikorwa. Urubanza rwa parufe rushobora kuguha urwego rwohejuru rwibicuruzwa uzabigeraho. Abakiriya bashima serivisi nziza kandi bakaguhindukirira kugirango bakire serivisi no kugura ibicuruzwa. Niba francisor yiyemeje kukugenzura, arashobora kohereza umuguzi w'amayobera. Birazwi cyane kandi bigerageza neza gusoma no kwandika kuburyo bwa parfum franchise.

Ukeneye gusa kuba witeguye kuriki gihe hanyuma, ntabwo ufite ingorane zose zimiterere idashobora kurenga. Buri gihe kora neza kandi ukurikize amategeko, noneho isosiyete yawe iza gutsinda. Mugihe wujuje francise ya parfum, ugomba kuba witeguye hafi kubintu byose, kabone niyo abanywanyi bawe bagerageza gukora igitero cya raider. Niba witeguye kubi, ntakintu nakimwe kigutera ubwoba.

Ububiko bwa parfum francise irashobora kugukungahaza niba ukurikiza amabwiriza. Zitangwa na francisor kandi zihuye nicyitegererezo akoresha kugirango agere ku ntsinzi. Niba ukorera murwego rwa francise, ugomba rero kumenya ko ufite inshingano zuzuye atari leta gusa kugirango yubahirize amategeko ahubwo inashinzwe naba francisor. Yitezeko ushyira mubikorwa umushinga wubucuruzi. Ntakibazo, ntugomba kwangiza ikirango, kuko bisa nkibidashoboka. Kubera iyo mpamvu, kubera imyitwarire idahwitse, francisor irashobora kwambura francisee uburenganzira bwo kuba umugabuzi wihariye mubutaka bwuyu mujyi.

Niba ukoresha francise kugirango ukore ibikorwa bya depot ya parfum, noneho ugomba kumenya ko ugomba kugura ibice mubirango bitaziguye, kuko bidashoboka ko ushobora kubyibyaza wenyine cyangwa kubigura ahandi. Amikoro adasanzwe arashobora kuboneka gusa kuri nyiri iduka. Tanga parufe yawe ya francise ububiko bukwiye bwo kwitabwaho. Igomba kuba ihuje neza n'ikigo cyambere. Ibi bivuze ko ari ngombwa kwemeza burundu kode yububiko. Mubyukuri, imyambarire y'abakozi nayo ni ngombwa bidasanzwe. Hamwe no kubahiriza neza, ntabwo wirinda gusa ibisabwa na francisor.

Isoko rya parfum yawe francise nayo irashobora gukurura umubare munini wabaguzi. Bazi neza ko barimo gukorana na label izwi cyane iha agaciro izina ryayo. Parfum yawe ya francise izakurura abakiriya mukora mwizina ryikigo kizwi, kizwi kandi cyatsinze. Ikirangantego gifite uruhare runini, ariko, francise iduka rya parfum ntabwo igarukira gusa kubushobozi bwo gukora munsi yikirango cyisosiyete yatsinze. Urabona kandi byinshi byizindi nyungu. Kurugero, mugihe ukora parufe ya parfum, urashobora gukorana nibikoresho bidasanzwe, wongeyeho, ufite ubumenyi butangaje kandi bwateye imbere-burya burahari. Iduka ryateguwe neza riguha ubushobozi bwo guhangana ningorane zose.

Urabatsinze, bityo, ishyirahamwe rwose riza gutsinda. Ubucuruzi bwawe buzazana urwego rwo hejuru rwinjiza hanyuma uruganda rushobore guhangana nibibazo byose. Urashobora kwishyura byoroshye imishahara, imisoro, hamwe nogukata kuri francisor. Uku kugabanywa kugize igice kinini cyibyo winjiza. Erega burya, mugurisha parufe, uba wishyuye inshingano yo kwishyura imisoro. Mubyongeyeho, hamwe nubukode, ugomba no kwishyura amafaranga menshi yo kwamamaza. Ariko umubare wibyiza, mugihe ukora francise, urenze ibibi bito ugomba gutekereza gusa.