Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubufaransa bwisosiyete isuzuma izakora neza gusa iyo ishyizwe mubikorwa neza. Kugira ngo ubigereho, kurikiza umurongo ngenderwaho. Mugushira mubikorwa francise, urabona umutwe wingenzi utangirira kubarwanya bose, mugihe akora wenyine. Isuzuma rya francise ni umushinga wubucuruzi ushobora kuba urimo ingaruka ningaruka zimwe. Guhagarika iterabwoba, bigomba kubanza kumenyekana. Kora isesengura mubyiciro byambere kugirango nyuma ibibazo bimwe bitazagutungura kandi uzabishobora kubitsinda.

Hindura isosiyete yawe yisuzuma ukurikije amabwiriza abigenga uzakira mugihe ushyira mubikorwa ibikorwa bya francise. Ibi bizaguha amahirwe mumarushanwa, bivuze ko ushobora gutsinda intsinzi. Ugomba gukora bike kubakiriya bawe kurenza abandi bahanganye. Noneho, uzagira inyungu zingenzi cyane, muguhuza hamwe, uzagera kubitsinzi. Isuzuma rya francise ni ubwoko bwubucuruzi butajyanye nibiribwa cyangwa ubukode. Iki nigikorwa gikomeye, mugukora ibyo, umuntu ntagomba gukora amakosa. Niba ushishikajwe na francise, noneho ubishakire kubikoresho bikwiye, aho ubu bwoko bwibicuruzwa burahari kugirango uhitemo kandi ushobora kugereranywa.

Isuzuma rya franchise rizakora gusa ntamakemwa niba utarenze ku mategeko. Nibyoroshye cyane, nkuko ukeneye kwiga igitabo cyubucuruzi francisor azaguha. Hazabaho amakuru yose akenewe yubwoko bwubu. Mugihe wiga, ugomba kwitonda cyane. Isosiyete yawe isuzuma francise izazana inyungu zingenzi kandi inzira yo kuyishyira mubikorwa ntizatwara igihe kirekire. Ukeneye gusa kunyura mubyiciro byo kwitegura.

Tanga umusanzu umwe, umaze gutangira. Iyimura kuri konti ya francisor kugeza 11% byamafaranga yishoramari washyizeho nkibanze kumushinga wubucuruzi. Ubufaransa bwisosiyete isuzuma bugomba kuba bwiza mubyiza kuri bagenzi babo baho. Nyuma ya byose, winjiye kurugamba nabatavuga rumwe nawe kugirango utsinde ugomba kugira inyungu zingenzi cyane. Bizaguha muburyo bwa francise kumasosiyete isuzuma. Izi ni imyambarire, kode yo gushushanya, kumenya-uko, ikirango cyazamuwe, nibindi.