Ikawa yubucuruzi bwa kawa birashoboka ko ari umushinga wunguka ariko ushobora guteza ibyago. Kugirango ubishyire mubikorwa neza kandi neza, ugomba kwitegura mbere. Kwitegura bisobanura gushyira mubikorwa umurimo wo gusesengura. Ubwa mbere, ugomba gushyira mubikorwa isesengura ryabanywanyi bizakwereka ibikangisho bishobora kugutera ubwoba nuburyo byakemuka. Ibikurikira, niba ukorana na francise, ugomba gusobanukirwa nuburyo isoko ryagutegereje niba winjiye mubirango bishya, bizwi. Franchisee nayo igomba kuzamurwa nyuma yisesengura rya swot.

Iki gikoresho cyubwenge kirakora neza kuburyo kizagufasha gushyira mubikorwa umushinga wawe wubucuruzi kurwego rwo hejuru. Utitaye ku kuba uteza imbere ikawa cyangwa ubundi bucuruzi, franchisee izakora neza niba witeguye neza kuyitangiza, kandi mugihe cyo kuyishyira mubikorwa, uzubahiriza gahunda yateguwe mbere.

Niba ukorana nikawawa hanyuma ugakora iki gikorwa mugihe kimwe na francise, noneho usanzwe ufite inyungu za gahunda ifatika. Iyi nyungu iri mubyukuri ko ukorana nikirangantego kizwi, bivuze ko kuzamura no kwamamaza ibicuruzwa byagabanutse. Birumvikana ko uzakenera kwibuka ko atari wowe wenyine ukwirakwiza iki kirango gikunzwe kandi kizwi cyane ku isi. Birakwiye ko uzirikana ko mugihe ukorana na francise kumaduka yikawa, uzakenera gukoporora neza ibintu byose byo hanze bifite akamaro kuri francisor. Ubwa mbere, ni isura yabategereje nabandi bakozi ba serivisi. Icya kabiri, igishushanyo mbonera n'imbere bigomba nanone gukoporora neza umwimerere winjiye mubucuti bwubufaransa.

Ubufaransa bugurisha ikawa bizahinduka umushinga wubucuruzi wunguka gusa iyo bishyizwe mubikorwa neza ukurikije imiterere yakiriwe nuhagarariye ibicuruzwa.

Korana na francise iduka rya kawa kurwego rukwiye rwubuziranenge, ushyire mubikorwa ubumenyi nubuhanga byose ufite. Kumenya neza-uburyo buzagufasha gukora imirimo iyo ari yo yose yo mu biro kurwego rukwiye rw'ubuziranenge. Urashobora kandi gukenera umufasha wa elegitoronike muburyo bwa software, izatwara umutwaro nyamukuru wa kamere isanzwe. Urashobora kugura software wenyine cyangwa kuyikura mubirango. Korana na francise kurwego rukwiye rwubuziranenge, mugihe wirinze amakosa akomeye. Nyuma ya byose, niba ukoze amakosa akomeye, urashobora gutakaza uburenganzira bwihariye bwo kugabura iki kirango.

Ibi birashobora kuba igihombo gikomeye kuva amafaranga avuye kugurisha francise kumaduka yikawa arashobora kuba umubare munini wumutungo wimari.

Mugihe ushyira mubikorwa francise kumaduka yikawa, amafaranga atangwa rimwe, uzasabwa kwimura ako kanya nyuma yo gutanga gahunda yanyuma yubucuruzi. Aya mafaranga arashobora kuba 9, 10, cyangwa 11%, ukurikije ibihe ushobora gushyira mubikorwa wenyine. Mugihe ukorana na francise kumaduka yikawa, ugomba kandi kwibuka ko igice cyamafaranga winjiza kizakenera kwimurwa kuri konti ya francisor. Ibi ni ngombwa cyane, kuko ibi biciro bigomba gutegurwa no kwibukwa. Ubufaransa bugura ikawa butanga, ubanza, kwishyura amafaranga yo kwamamaza. Abahagarariye ikirango cyawe bazakoresha uyu mubare wamafaranga kugirango barusheho kongera urwego rwo kumenyekanisha ibicuruzwa.

Byongeye kandi, hakwiye no kuvugwa ko hariho nubukode. Iyi ntererano irashobora kuba 3, 4, 5, cyangwa 6% byamafaranga winjiza. Nibyo, amafaranga yose aragereranijwe kandi yerekana ishingiro rya francise. Ariko, imiterere ya buri muntu irashobora kuba itandukanye.

Ufite amahirwe yo gutondekanya abakiriya ukurikije ibipimo bimwe na bimwe kugirango ubashe gukorana nabo neza. Ubufaransa bugurisha ikawa butanga imikoranire nabantu batandukanye bateganijwe, bigomba gusuzumwa hakiri kare. Muri byose, kugira gahunda yubucuruzi ikora neza bizemeza ko ukorana neza nabakiriya bose. Urashobora gukora ubushakashatsi kumakuru agezweho niba bikenewe. Kugirango ukore ibi, ukeneye moteri ishakisha neza. Irashobora kugufasha cyane mugushyira mubikorwa francise no kuba hari umubare munini wabafatanyabikorwa hamwe nabakiriya.

Ubucuruzi ubwo aribwo bwose bugomba gukorwa hamwe na software ikwiye. Byatanzwe na francisor, cyangwa ukeneye kwikemurira iki kibazo wenyine. Birakenewe guhitamo software ikora neza, hifashishijwe ubufasha bwo gushyira mubikorwa francise mumaduka yikawa bizakorwa muburyo bunoze.

Hindura ibikoresho byububiko mugihe ushyira mubikorwa francise kumaduka yikawa - ibi bizagufasha kugabanya ibiciro byamafaranga. Nyuma ya byose, umwanya muto ibarura ryawe rifata, amafaranga make ukeneye kwishyura mubukode cyangwa kubungabunga. Birakenewe kuvanaho ibicuruzwa bitari ngombwa mugihe utezimbere francise kimwe nigihe ukorana nibindi bikorwa byubwanditsi. Igabana ry'ibicuruzwa mu bice by'ibiciro nacyo ni kimwe mu bisabwa kugira ngo umuntu agere ku ntego mu ishyirwa mu bikorwa ry'umushinga w'ubucuruzi. Ubufaransa bukora neza kumaduka yikawa nubushobozi bwo guhangana byihuse nakazi kamwe ko mu biro, kugikora neza kandi neza. Urashobora kandi gukurikirana ibiro byamashami ukurikije ibikorwa mugihe runaka.

Ikawa ikuramo francise nigikorwa cyubucuruzi bugezweho, aho ugomba gukurikiza byimazeyo amabwiriza namahame agaragara mumasezerano. Ibi bizaguha inyungu zingenzi muguhangana nabatavuga rumwe nabo. Ntushobora kubarenga gusa mubipimo fatizo byubukungu ariko muri rusange ubakandagira, ntubasigire amahirwe yo guhatana nawe murwego rumwe. Mugihe ukorana na francise, ugomba kumenya neza ko wiyemeje kwishyura urutonde rwimisanzu itandukanye. Ubwa mbere, aya ni amafaranga rimwe, bikorwa mugihe cyambere cyo gukorana na francisor. Byongeye kandi, mugihe ugurisha ikawa francise, uzakenera kandi kwishyura amafaranga runaka buri kwezi kuri francisor.

Kurugero, umusanzu witwa royalties uzaba 3 kugeza 6% byamafaranga ushoboye kwinjiza mugihe cyukwezi. Mubyongeyeho, mugihe ukorana na kawa-to-francise, uzaha kandi francisor ibikoresho byamafaranga kugirango ukore ibikorwa byisi. Nicyo bita umusanzu wo kwamamaza ku rwego rwisi. Bikorwa muburyo bumwe nubukode, buri kwezi.

Korana na kawa francise ifata kugirango ubone uburambe butagereranywa, tekinoroji yo murwego rwohejuru, hamwe namakuru agezweho kugirango ukore imirimo yose ikenewe mubiro. Uzaba ufite uburenganzira bwawe bwitwa igitabo cyubucuruzi, urutonde rwamabwiriza agenga ibikorwa byikigo cyawe. Gukuramo ikawa francise izaguha umutwe wingenzi cyane gutangira kubarwanya bose. Hamwe niterambere ryayo rifite ubushobozi, ntugomba kugira ingorane zose hamwe na gahunda yingenzi. Kugirango ubone byinshi mubikorwa bya francise yawe, ugomba gukora bike kubakoresha kuruta abo muhanganye. Ibi bizatanga amahirwe yo kubaka urwego rwubudahemuka bwabakiriya, bityo ubone inyungu zo guhatanira gahunda yubucuruzi nini.

Igishushanyo mbonera cya kawa francise irashobora kuguha amahirwe yo guhatanira kuguha amahirwe yose yo gutsinda intsinzi. Korana nisesengura rifatika rizafasha kumenya ibice byo kugura kumunsi wibikorwa. Uzashobora kumenya neza umubare wibikoresho hanyuma, ntuzagira ingorane numusaruro. Gukuramo ikawa francise ntabwo ari amahirwe yo gukoresha ubwoko bwikirangantego buzwi gusa, ahubwo ni n'umwanya wo gufata umwanya wambere ku isoko, gukoresha ikoranabuhanga ryo mu rwego rwo hejuru, ubumenyi bwihariye-buhanga, hamwe na hamwe. y'ubwoko butandukanye bwiganjemo amakuru. Ba rwiyemezamirimo watsinze kandi uhatanira isoko ku isoko ukoresheje inyungu zose zituruka ku gukorana na francise.

Gukuramo ikawa francise izakora neza bishoboka nyuma yisesengura ryibanze. Kurugero, isesengura rya SWOT nigikoresho cyujuje ubuziranenge ushobora kumenya neza ingorane uzahura nazo nayahe mahirwe azaguha amahirwe yo kubitsinda, hamwe nimbaraga nintege nke umushinga wawe wubucuruzi ufite. Aya ni makuru yingirakamaro cyane atagomba na rimwe kwirengagizwa. Shyira mubikorwa ikawa francise hamwe nibikorwa byiza ukoresheje igitabo cyubucuruzi. Niba uri mubyiciro byambere byo gushyira mubikorwa francise, noneho amafaranga yose azakenera kwishyurwa mugihe kingana na 11% byumubare wamafaranga, aya niyo mafaranga atangwa mugushira mubikorwa ibikorwa . Igishushanyo nimbonerahamwe bizagufasha kwiga imibare no gufata icyemezo gikwiye cyo kuyobora.

Nyuma ya byose, kuboneka kwamakuru ni ubwoko bwintwaro. Byongeye kandi, ntacyo bitwaye niba urimo gukora ikawa ikuramo, cyangwa ukora izindi mpapuro. Uzagerwaho gusa hamwe no gushyira mubikorwa inshingano zibishoboye.

Franchises muri Biyelorusiya ni amahirwe akomeye kubakozi bose kwipimisha mubikorwa bishya byubucuruzi. Nka rwiyemezamirimo. Kuri benshi, intego nkiyi isa nkaho yifuzwa, ariko akenshi ihura numubare munini wo kwivuguruza no gushidikanya, kuko ntabwo abantu bose bumva biteguye ubucuruzi bunini. Kubwibyo, Biyelorusiya iracyari mu mpinduramatwara ya francise, igihe bazatangira gukoreshwa cyane. Urashobora kuba uwambere mugukingura ubucuruzi bwawe bushingiye kumurango witeguye!

Rero, kugirango utangire, ugomba gukomeza gutekereza kumpamvu francises ikenewe nicyo aricyo. Noneho uzasobanukirwa amahirwe ufite yo guteza imbere ubucuruzi bwawe neza. Rero, mbere yuko dutangira kwerekana icyo francises aricyo, turashaka kongeraho ko ubu hariho benshi muribo kandi hafi ya bose bashya cyangwa umucuruzi wateye imbere bazashobora kubona ikintu mubushobozi bwabo bwamafaranga kandi bakunda, ikintu cyujuje ibisabwa byombi ube mwiza. Kubera ko bizahuza neza nibyo bategereje kandi bakeneye. Ubwinshi bwisoko rya francise butanga amahirwe meza yo gukora ibi. Ikintu cyingenzi nukwegera ubushakashatsi bwawe neza kandi ukirinda ikosa ryica.

Noneho mubyukuri ni francise? Ubufaransa nubucuruzi bwiteguye ubona kugirango uteze imbere mubindi bihugu, umujyi, cyangwa akarere. Mubisanzwe, wishyura ikirango, paki yinyandiko, uburyo bwateguwe bwuburyo bukoreshwa, inama zo kuzamurwa, hamwe nicyubahiro kizwi. Emera ko ibyo bidahagije, kuko ikintu kigoye cyane muri iki gihe ni ukuvana mu bitazwi kandi ukagera ku cyubahiro cyiza no kwizera muri sosiyete. Ubusanzwe, francise, iguha amahirwe kuva mugitangira cyo kuba umugurisha uzwi cyane muri Biyelorusiya kandi ntabwo ari umuntu utavuzwe izina mubigo byinshi bisa. Biragoye cyane rero gusuzugura imikorere ya francises.

Byongeye kandi, nkuko byavuzwe haruguru, uzakira uburambe budasanzwe bwikigo gikuru, muri Biyelorusiya gishobora kuba kitarigeze cyumvikana na gato. Inzira nyamukuru kuva gutangira kwihangira imirimo kugeza kumenya ibyibanze byambere bizaba bimaze kugukorerwa. Ntugomba gukora amakosa menshi yifuza kuba ba rwiyemezamirimo wowe ubwawe, bidatwara igihe gusa ahubwo binakubita cyane mumufuka! Amafaranga uzigama kubyemezo bitatsinzwe birashobora kwishura kugura francise muri Biyelorusiya, kubwibyo rero bisa nkaho byunguka nonaha. Ariko, urashobora kugira ibibazo byemewe kuriyi ngingo. Kurugero, kuki umuntu yashaka gukorana na Biyelorusiya na ba rwiyemezamirimo bayo? Kuki wagurisha ubucuruzi bwawe kubandi? Nibyiza kubacuruzi?

Yego! Ibi rwose byunguka kuko bitanga amahirwe meza yo kwagura ibikorwa byawe. Ntabwo rwiyemezamirimo wese afite imbaraga zihagije zo guhangana namashami menshi, ariko mugihe kimwe, bashaka kwaguka. Byongeye kandi, umuntu umwe arashobora gusa kuba adafite imbaraga nimbaraga zihagije zo kuyobora amashami menshi, kandi imari imwe nimwe izahora ituruka muri francise. Hanyuma, biragoye rwose kugenzura ubucuruzi mubihugu bitandukanye, urugero, muri Biyelorusiya, mugihe uwashinze ubwe akomoka muri Amerika. Ariko gufungura francise bizatanga imbaraga zo kwaguka, isoko rishya ryinjiza, hamwe numwanya wabonye mugihugu gishya rwose.

Nkuko mubibona, ba rwiyemezamirimo benshi bashobora gushaka gukorana na Biyelorusiya, kuko ibi bifite inyungu nyinshi. Ntabwo rero ubona foromaje muri mousetrap, ariko amasezerano yunguka rwose kumpande zombi. Nukuri, ubu hariho ikibazo kitoroshye cyukuntu utazahura nabashuka, uburyo bwo guhitamo francise ibereye kubwinyungu zawe, imbaraga zawe, nubukungu bwawe, uburyo bwo guhitamo ibereye akarere kawe. Kugirango ugere kubisubizo wifuza, ugomba kwitabaza serivisi zundi muntu. Ariko ntugire ubwoba! Umuturage wa Biyelorusiya azabona inyungu nyinshi zituruka ku bahuza mpuzamahanga kuruta uko azakoresha mu kubaha akazi.

None umuhuza agomba gutanga iki kumpande zombi? Isosiyete yacu ikora muburyo bwo guhitamo neza abafatanyabikorwa bizewe kandi bemejwe. Duhitamo gusa ibigo bikomeye dukusanya amakuru yose akenewe. Kandi ibi ntabwo bivuze gusa guhuza, ariko kandi bizwi, ingano yumusaruro, imari. Ibi byerekana inyungu zingenzi kubaguzi bazashobora guhitamo muburyo butandukanye butangwa neza kuri bo, aho amahitamo meza kandi yizewe yamaze gutorwa.

Hariho inyungu kubashinze isosiyete nugurisha, zifatanije cyane ninyungu zumuguzi ushobora kuva muri Biyelorusiya. Ikigaragara ni uko guhera mu ntangiriro tuzakora urwego rukomeye rw'akazi hamwe nawe, aho tuzagaragaza ingengo yimari yawe, tukagena ibyifuzo byawe, tugakora urutonde rwaba francises babereye mbere tukakwereka. Mubyukuri, isosiyete izabona umuguzi mwiza wenyine, nayo iraboroheye. Nkuko mubibona, kwishora mubandi bantu bitanga inyungu kubashinze no kugura francise. Kwishora mubandi bantu birashobora kandi kwemeza kwizerwa, umutekano, hamwe nuburyo bwemewe.

Franchises muri Biyelorusiya ninzira nziza yo guhagarika kuba office plankton no gufungura ubucuruzi bwawe bwite. Muri Biyelorusiya, iyi ngingo iracyari shyashya kandi irashobora gutera umunezero mwinshi, urashobora kuba umwe mubambere, francise yawe izatera akavuyo, kandi uzafata umwanya wingenzi mumasoko ya Biyelorusiya. Nkuko mubibona, francising muriki kibazo isa neza cyane. Hasigaye gusa kutwandikira kugirango tujye inama!

Franchise nuhagarariye - ibi bitekerezo byombi bifitanye isano ya hafi. Kugira ngo wumve uburyo bwo gutangiza akazi ko mu biro, ugomba gukoresha software nziza. Niba ushishikajwe na francise, uyihagarariye agomba kwitabwaho bikwiye. Porogaramu ifasha gusa guhangana niki gikorwa. Urashobora kubishyira mubikorwa neza kandi byiza, udakoze amakosa. Imikorere ya francise hamwe nuhagarariye porogaramu ikora neza kuri mudasobwa iyo ari yo yose.

Imikorere yacyo iragurwa cyane binyuze murwego rwo hejuru rwo kurema. Tekinoroji ya tekinoroji yo murwego rwohejuru ituma bishoboka amaherezo kuba ikintu cyiza mubucuruzi. Uhagarariye ntagikeneye gukorana nintoki nabakozi, kandi urashobora kuzana francise kurwego rushya rwose rwumwuga. Urashobora kugendana nikirangantego nyamukuru utanga serivisi zabakiriya cyangwa ubundi bucuruzi ubwo aribwo bwose bushoboka.

Iyo ukorana na francise, ntakibazo ufite mugihe igisubizo cya software cyinjiye mubikorwa. Nibyiza cyane kandi byiza, bivuze ko inzira ihuriweho idakwiye kwirengagizwa. Ukeneye igisubizo cyiza cya mudasobwa cyakozwe neza kugirango woroshye akazi ka biro.

Iyo ukoresha francise, birashoboka guhuza nuhagarariye ukoresheje ibikoresho byikora. Kurugero, urashobora gutanga raporo ukoresheje ubwenge bwubukorikori bwinjijwe muri complexe niba uguze ibicuruzwa byiza. Porogaramu iroroshye gushiraho, kandi ihangana nibikorwa bigoye cyane bya gahunda isanzwe yonyine. Raporo buri gihe mumaboko yuwuserukira, hamwe na francise ibasha kwiteza imbere. Uburyo bukoreshwa bwamafaranga yabikesha ibikorwa byateguwe neza bizakorwa neza bishoboka. Igicuruzwa cyakozwe nabashinzwe porogaramu bafite uburambe butuma bakora ibikorwa byose bikenewe byihuse kandi neza.

Byoroshye-kwiga-franchise hamwe niterambere ryabahagarariye bemera gukorana numukiriya umwe. Inzobere zawe zose zifite itandukaniro ukurikije urwego rwo kubona kugirango urwego rwo hejuru rwo kurinda amakuru.

Franchise nuhagarariye bisaba ibikoresho bimwe kugirango bigende neza. Kurugero, sisitemu yemerera intoki gukoresha amakuru gutunganya cyangwa gutangiza inzira, byose bisabwe nuwabikoresheje. Guhindura intoki birakenewe mugihe hari ikintu gikeneye gukosorwa. Imikorere yikora ituma gukora imirimo iyo ari yo yose yo mu biro neza, kimwe no kuyipima neza. Uruganda rukora neza rutanga imikoranire ntuhagarariye gusa ahubwo nabandi. Nibyiza cyane, koresha rero progaramu nziza.

Uburyo bukomatanyirijwe kuri francise hamwe nuyihagarariye bayobora uruganda murwego rwo hejuru kandi rwagezweho.

Kwikorera ikawa iduka rya francise nigisubizo cyoroshye kubucuruzi buciriritse cyangwa gutangiza umushinga munini. Kwikorera bisobanura iki? Ibi bivuze ko serivisi nkeya zishyurwa muguteka rusange kandi abaguzi bazabikunda. Kwikorera wenyine bifite inyungu kuri rwiyemezamirimo ubwe kuko adakeneye gukurura abakozi b'inyongera mu iduka rya kawa. Gufungura ikawa ni gutsindira inyungu, abantu bakunda ikawa kandi biteguye kuyishimira igihe icyo aricyo cyose cyumwaka. Gucunga ikawa nabyo ntabwo bigoye, icy'ingenzi ni ukugira ingamba zawe bwite kandi nziza, nziza, nziza, kandi zishimishije zitanga ikawa. Aha niho francise ije ikenewe.

Abafaransa barashobora gutanga umwihariko, byumwihariko no guhishura amabanga yabo yo kwihangira imirimo. Muri icyo gihe, ntukeneye guhangayikishwa no kwamamaza, isoko, kugura ibikoresho fatizo, nibindi bintu byingenzi bigize urubanza, francisor yita kubintu byingenzi. Bisubiye, ahabwa amafaranga yubukode hamwe nubwishyu bumwe. Kwikorera ikawa yimfuruka francise ni kugura inyungu, nkuko bisanzwe, biz byishura vuba kandi bizana inyungu zihamye. Ni he ushobora kubona francise nziza kubiciro bidahenze? Muri kataloge yacu idasanzwe. Twahisemo ibisubizo bigezweho, byacitse ugereranije nishoramari rikorwa. Kuki ushobora kutwizera? Kuberako dukorana gusa nabagurisha francise bizewe bakorera mugihugu cyacu ndetse no mumahanga.

Tangira ubucuruzi bwawe natwe, tangira gushakisha kwawe wenyine wikorera kawa francise mububiko bwacu.