Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubufaransa hamwe nishoramari rito bifite icyerekezo cyacyo mugutondekanya ibyifuzo byabakiriya bahitamo iterambere ryabyo. Biroroshye kubakiriya hafi ya bose gukoresha francise hamwe nishoramari rito kugirango bakore akazi keza kandi neza. Isosiyete yacu igezweho kandi yihariye, USU Software, itanga imishinga yo kugurisha gahunda ziteguye n'ibitekerezo byiterambere. Buri francise ifite urutonde rwishoramari ruto bisaba ishingiro ryihariye ryo gutangira, umukiriya atangira kwiteza imbere, muriki gice, abakozi bacu bashiraho ingamba aho iterambere ryamahugurwa ryerekanwa intambwe ku yindi. Kugura francise hamwe nishoramari rito, ugomba kwitondera ikiguzi cyumushinga, kubera ko ikirango kizwi cyane kandi cyamamaye, niko gihenze kugura ingamba. Umushinga wo kugura umaze gutegurwa, ubanza utangwa ninzobere muri sosiyete yacu USU Software, berekana urutonde rwuzuye rwingingo zingenzi mu kwamamaza no kwamamaza, bifasha cyane kongera ibicuruzwa.

Hamwe nogushiraho francise hamwe nishoramari rito, urashobora kureba urubuga rwubucuruzi rurimo urutonde rwabakora, muribo sosiyete yacu USU Software. Birashoboka kugura francise yiteguye hamwe nishoramari rito nyuma yo kwiyandikisha kugiti cyawe kugiti cyawe, hamwe no kwakira amasezerano asabwa asabwa mubufatanye. Ubufaransa bufite igiciro gito ntaho butandukaniye kuko igiciro gito nikintu kigereranyo cyumuntu ku giti cye cyubushobozi buke bwamafaranga bwumukiriya, uhitamo igitekerezo cyumushinga akurikije umufuka. Kugura francise yiteguye birashobora gutandukana muburyo butandukanye, ukurikije icyerekezo nubunini bwikigo, kandi ugomba no kwitondera izina ryikirango. Ibigo bifite ishoramari rito ukurikije igipimo gifatika cyiterambere byongera ubukungu bwigihugu, ndetse bikagira ingaruka nziza kurwego rwibikorwa byo kwihangira imirimo. Kurutonde rwuzuye rwamakuru, rwerekeza kuri software ya USU, ugomba kujya kurubuga rwacu rwa elegitoronike, ahari amakuru akenewe mugushinga sosiyete. Mubyongeyeho, urashobora kubona urutonde rwitumanaho, aderesi, numero za terefone ushobora kuvugana nabaduhagarariye.

Kugura francise hamwe nishoramari rito byagiye byiyongera vuba aha, kuko ubu buryo bworoshye kandi bwunguka cyane kubiro, guteza imbere igitekerezo cyubucuruzi bwashizweho bworoshye kwiteza imbere. Niba ukorana na software ya USU, urufunguzo rwo gutsinda kwawe biterwa nuburyo bwibikorwa byihariye byasobanuwe muburyo bwo gushinga francise idafite ishoramari rinini, ryemerera gukura ku giciro gito. Icyifuzo gikomeye cyo gutsinda kwabakiriya nukuri intego ikurikiranwa na software ya USU, yemeza iterambere ryigitekerezo cyatoranijwe. Biroroshye cyane kubaka ibiro, kugira amahirwe yo kwakira inama zigukiza amakosa mugihe cyingenzi. Mugura francise hamwe nishoramari rikwiye, uzagerwaho nyuma yo gushyira umukono kumasezerano yigitekerezo ', hamwe nagaciro kakozwe nuwabikoze, harimo nigiciro, hamwe nigihembo muburyo bwinyungu yateguwe na gahunda yibikorwa. Kuri buri mukiriya, inzobere zacu zihitamo igihe cyinama, aho ibisobanuro nibisobanuro birambuye byaganiriweho. Hamwe nibishoboka byubufatanye bwiza, urashobora kubona amakuru yerekeye ishingwa ryubucuruzi bwawe, ukorana nisosiyete ikora software ya USU, imaze kwigaragaza kumasoko yo kugurisha.

Ububiko bwibikoresho byububiko ni umushinga, ushyira mubikorwa, ugomba kubahiriza byimazeyo amahame ya leta, SNiPs, namabwiriza. Birumvikana, mugihe ukorana nubu bwoko bwa francise, ugomba no kuzirikana ko bisaba amafaranga. Ako kanya shyiramo amafaranga agera kuri 10%, ukuramo buri kwezi kumafaranga yakiriwe. Ni ibisanzwe niba ugurisha francise, utitaye ku nganda cyangwa ububiko ukoreramo. Yaba isoko ryubwubatsi, cafe, cyangwa resitora. Niba uhisemo kujya mububiko bwibikoresho, noneho francise igomba guhitamo ukurikije ibiranga akarere.

Kurugero, niba ikirango runaka kidakunzwe kandi kitazwi kubutaka bwumujyi wawe, noneho biragoye kubimenyekanisha, ariko, ibi ntabwo aricyemezo. Kubera ko ibirango byinshi byamamare byamamare kwisi bifite inyungu zihagije, usibye gukundwa kwabo. Ububiko bwibyuma burangwa nibintu byinshi bitandukanye ugurisha. Korana na francise muburyo ufite amakuru yose akenewe, software, ibyuma, ikoranabuhanga, kumenya-uburyo, nuburyo budasanzwe. Kubwibyo, urashobora kugera kubisubizo bitangaje muguhangana kurushanwa kandi ugatsinda intsinzi idasanzwe, ukaba rwiyemezamirimo watsinze cyane. Gukora neza ibyuma byubucuruzi byubucuruzi byemeza ko abakiriya bahora binjira.

Gukorana nububiko bwibikoresho byububiko ni umushinga wubucuruzi, mugihe ubishyira mubikorwa, ugomba guhora ukurikiza ibisobanuro bisa nkibidafite akamaro. Ibarurishamibare bigomba kwigwa birambuye kandi byujuje ubuziranenge kugirango buri gihe tumenye iterambere ryibihe. Gucunga ibyuma byimfuruka francise bikubiyemo kuba ugomba gutanga umubare runaka wamafaranga winjije kuri francisor nkintererano. Ubwa mbere, hari intererano imwe. Nijanisha ryamafaranga yishoramari ushora mubyiciro byambere byo gushyira mubikorwa ibikorwa. Ububiko bwibyuma buragufasha hafi yakazi ko mu biro.

Ufite ibikoresho bitandukanye ufite, nibikorwa bifatika. Iyo ukora francise yubwubatsi, birakwiye kwibuka ko automatike ari urufunguzo rwo gutsinda. Ntukirengagize gutangiza imirimo yo mu biro, hanyuma urashobora gukomeza ikirango hanyuma ukaba ambasaderi wamamaye cyane. Ububiko bwibikoresho byuburenganzira ni umushinga wubucuruzi, kubishyira mubikorwa ugomba gukurikiranira hafi imikorere yibiro no gukusanya imibare yose ikenewe kugirango ukomeze kwiga no gusesengura.

Ubufaransa muri Isiraheli bufite amahirwe yose yo kubishyira mubikorwa neza. Ubu bwoko bwubucuruzi bukunze guhura ningorane nke ugereranije na ba rwiyemezamirimo bikorera ku giti cyabo. Rwiyemezamirimo ahora akora ku kaga no mu kaga, nyamara, mu rwego rwa francise, ahabwa inkunga ifatika. Amahirwe ye yo gutsinda mumarushanwa arushanwa ariyongera cyane. Dukurikije imibare, ba rwiyemezamirimo bifashishije francise babonye amafaranga menshi cyane. Ntabwo bafunze, gufunga ishyirwa mubikorwa rya francise muri Isiraheli ntabwo ari bike ugereranije no gutangira kwabo.

Nyuma ya byose, wishyura make make murwego rwa francise, uko byagenda kose, usanzwe ukoresha inyandikorugero ziteguye kandi ubifashijwemo nabajyanama b'inararibonye, urakora, ukunguka. Kwishura biza byihuse. Amashyirahamwe menshi aratera imbere kurwego rwa francise muri Isiraheli. Bagurisha ibicuruzwa batanga serivisi. Urashobora kugura francise ukoresheje uburambe bwabandi. Ibi ntibireba Isiraheli gusa, franchise numushinga mpuzamahanga. Bikorwa hakurikijwe amategeko amwe.

Aya mategeko muri rusange agenga umubano, nyamara, buri rubanza rurihariye. Irashobora kuba umushinga wubucuruzi, cyane cyane, muri Isiraheli, gukurikiza amategeko yarwo, imigenzo yaho igomba kwitabwaho bikwiye. Kurugero, francising yingurube muri Isiraheli ntabwo aricyo kintu cyiza cyo gukora. Nubwo, birashobora kuba nkenerwa kwiga imibare, ukirebye bisa nkaho, ariko kurundi ruhande, birashoboka ko ibipimo ngenderwaho bitanga amakuru atandukanye. Hariho umubare munini w'abimukira batabona ko biteye isoni kurya ibikomoka ku ngurube. Bitanyuranyije, ugomba guhora wubaha abo wifuza, buri gihe wiga amategeko. Mugihe ukora francise, ugomba gusobanukirwa nibitagenda neza.

Hariho na francise muri Isiraheli, iyi ni leta yihariye. Umu Isiraheli francisor, mugihe akora umushinga wubufaransa, akeneye kwiga igihugu mugihe ashaka kwaguka. Birakenewe gushyikirana nabagabuzi bazaza mbere. Ugomba gusobanukirwa nuburyo bwuzuza, kandi harimo ibitandukanye. Amasezerano yose yagezweho agomba kwandikwa murwego rwamasezerano asanzwe. Nibikorwa bisanzwe mugihe wuzuza francise.