Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubufaransa hamwe nishoramari rito bifite icyerekezo cyacyo mugutondekanya ibyifuzo byabakiriya bahitamo iterambere ryabyo. Biroroshye kubakiriya hafi ya bose gukoresha francise hamwe nishoramari rito kugirango bakore akazi keza kandi neza. Isosiyete yacu igezweho kandi yihariye, USU Software, itanga imishinga yo kugurisha gahunda ziteguye n'ibitekerezo byiterambere. Buri francise ifite urutonde rwishoramari ruto bisaba ishingiro ryihariye ryo gutangira, umukiriya atangira kwiteza imbere, muriki gice, abakozi bacu bashiraho ingamba aho iterambere ryamahugurwa ryerekanwa intambwe ku yindi. Kugura francise hamwe nishoramari rito, ugomba kwitondera ikiguzi cyumushinga, kubera ko ikirango kizwi cyane kandi cyamamaye, niko gihenze kugura ingamba. Umushinga wo kugura umaze gutegurwa, ubanza utangwa ninzobere muri sosiyete yacu USU Software, berekana urutonde rwuzuye rwingingo zingenzi mu kwamamaza no kwamamaza, bifasha cyane kongera ibicuruzwa.

Hamwe nogushiraho francise hamwe nishoramari rito, urashobora kureba urubuga rwubucuruzi rurimo urutonde rwabakora, muribo sosiyete yacu USU Software. Birashoboka kugura francise yiteguye hamwe nishoramari rito nyuma yo kwiyandikisha kugiti cyawe kugiti cyawe, hamwe no kwakira amasezerano asabwa asabwa mubufatanye. Ubufaransa bufite igiciro gito ntaho butandukaniye kuko igiciro gito nikintu kigereranyo cyumuntu ku giti cye cyubushobozi buke bwamafaranga bwumukiriya, uhitamo igitekerezo cyumushinga akurikije umufuka. Kugura francise yiteguye birashobora gutandukana muburyo butandukanye, ukurikije icyerekezo nubunini bwikigo, kandi ugomba no kwitondera izina ryikirango. Ibigo bifite ishoramari rito ukurikije igipimo gifatika cyiterambere byongera ubukungu bwigihugu, ndetse bikagira ingaruka nziza kurwego rwibikorwa byo kwihangira imirimo. Kurutonde rwuzuye rwamakuru, rwerekeza kuri software ya USU, ugomba kujya kurubuga rwacu rwa elegitoronike, ahari amakuru akenewe mugushinga sosiyete. Mubyongeyeho, urashobora kubona urutonde rwitumanaho, aderesi, numero za terefone ushobora kuvugana nabaduhagarariye.

Kugura francise hamwe nishoramari rito byagiye byiyongera vuba aha, kuko ubu buryo bworoshye kandi bwunguka cyane kubiro, guteza imbere igitekerezo cyubucuruzi bwashizweho bworoshye kwiteza imbere. Niba ukorana na software ya USU, urufunguzo rwo gutsinda kwawe biterwa nuburyo bwibikorwa byihariye byasobanuwe muburyo bwo gushinga francise idafite ishoramari rinini, ryemerera gukura ku giciro gito. Icyifuzo gikomeye cyo gutsinda kwabakiriya nukuri intego ikurikiranwa na software ya USU, yemeza iterambere ryigitekerezo cyatoranijwe. Biroroshye cyane kubaka ibiro, kugira amahirwe yo kwakira inama zigukiza amakosa mugihe cyingenzi. Mugura francise hamwe nishoramari rikwiye, uzagerwaho nyuma yo gushyira umukono kumasezerano yigitekerezo ', hamwe nagaciro kakozwe nuwabikoze, harimo nigiciro, hamwe nigihembo muburyo bwinyungu yateguwe na gahunda yibikorwa. Kuri buri mukiriya, inzobere zacu zihitamo igihe cyinama, aho ibisobanuro nibisobanuro birambuye byaganiriweho. Hamwe nibishoboka byubufatanye bwiza, urashobora kubona amakuru yerekeye ishingwa ryubucuruzi bwawe, ukorana nisosiyete ikora software ya USU, imaze kwigaragaza kumasoko yo kugurisha.

Uruganda rw’uburobyi ruzakora nta nenge niba rushyizwe mu bikorwa neza hakurikijwe ibipimo ngenderwaho bitandukanye rwiyemezamirimo, kuba umugabuzi wihariye, yakira na francisor. Uburobyi bugomba gushyirwa mubikorwa hakurikijwe amategeko yakarere kugirango butayarenga muburyo ubwo aribwo bwose. Mubyongeyeho, uzakora muri francise yuburobyi nurwego ntarengwa rwo gukora neza niba ukora isesengura rya swot hakiri kare. Ubu bwoko bwo gusesengura butanga amakuru yukuntu uhanganye neza ninshingano ufata. Byongeye kandi, murwego rwubwoko bwitegura, isesengura rya swot rifasha kumenya imbaraga nintege nke zumushinga wawe wubucuruzi. Ntugomba kwirengagiza ishyirwa mubikorwa ryisesengura ryapiganwa.

Niba ukora umwuga wo kuroba cyangwa ubundi bwoko bwibikorwa, ugomba kumenya neza ingorane uhura nazo munzira yawe mugushyira mubikorwa uyu mushinga. Uburobyi bwuburobyi bugomba gushyirwa mubikorwa kuburyo urwego rwibicuruzwa byagurishijwe birenze ibigereranyo byose ku isoko. Ibi ntibiguha gusa ibyifuzo bifatika ahubwo binaguha urwego rwo hejuru rwo kumenyekana. Birashoboka ko francisor ishaka kugenzura, bityo, ugomba kuba witeguye kubi.

Uburobyi bwuburobyi nigikorwa cyihariye. Nukuri, ibigo bimwe bimaze gukora umushinga nkuyu mumujyi wawe. Birakenewe gusuzuma imbaraga n'intege nke zabo hakiri kare kugirango tumenye guhangana nabo mumasoko yo kugurisha. Birashoboka gukuraho ibarura rishaje niba ugurisha francise. Ibi byemeza ko ushobora guhora ugurisha ibikoresho bishya kandi, bityo, ukagumana urwego rwikirango mumwanya ugomba kuba. Ba rwiyemezamirimo hafi ya bose bafite umutungo runaka wamafaranga barashobora kwishora muburobyi.

Ntibakeneye gushorwa mu guteza imbere ubucuruzi gusa, ahubwo banashyireho amafaranga yo gushyira mubikorwa ibikorwa kuburyo bujuje ubuziranenge. Ariko ibi ntibigabanya urutonde rwibyo nkenerwa ufite mugushira mubikorwa niba ushyize mubikorwa uburobyi. Ugomba kandi kwishyura amafaranga runaka francisor igutezeho buri kwezi - aya ni amafaranga yo kwamamaza, hamwe nubukode. Umubare wabo wose urashobora kuba hafi 9% yinjiza washoboye kwinjiza mugihe runaka. Ntugasibe icyifuzo gishimishije gishimishije, gishobora kugabanuka rimwe mumyaka ijana, hanyuma ukitabira urubuga rwemewe rwumuryango wizewe kandi ufite umutekano.

Ubufaransa bwa resitora y amafi numushinga ufite akamaro, kandi mugihe utezimbere, ugomba kandi kwibuka ko uhagarariye ikirango kizwi mumujyi wawe. Kora akazi ko mu biro neza, noneho ntamuntu ufite ikirego akurega. Birumvikana ko abaguzi bashobora kutanyurwa, ariko, murwego rwubufaransa bwamafi, birakenewe guhugura abakozi kuburyo basabana nabaguzi mu kinyabupfura no mu budahemuka bishoboka. Teza imbere francise ukurikije amabwiriza kugirango shobuja atagira ikibazo. Restaurant y amafi ikenera umubare munini wabakiriya; kubwibyo, ugomba kubakurura, kwamamaza birakwiriye. Igomba gukorwa neza kandi neza, iyobowe nibikoresho bigezweho biva muri francisor.

Niba ukoresha amafi ya resitora yuburobyi, ubucuruzi bwawe bugomba kuba bwiza kandi bunoze. Mugihe cyiterambere ryimirimo, birakenewe kwishingikiriza kuri gahunda yubucuruzi yashyizweho mbere kugirango duhore tuyisuzuma.

Niba ingorane zivutse mukuzamuka kwa francise kububiko bwamafi, ugomba kubitsinda, ukoresheje uburambe nubuhanga bwa francisor. Nukuri inshuti nkuru izasangira nawe ubumenyi nuburambe, hamwe nikoranabuhanga rihari. Ibyiza nkibi byo guhatanira inyungu ntibishobora gusuzugurwa. Uzashobora gukorana neza nabaguzi bose niba ukurikiza byimazeyo amabwiriza yose. Ubufaransa kububiko bwamafi ni umushinga wubucuruzi urimo ingaruka zimwe. Kurugero, ni amarushanwa arenganya.

Byongeye kandi, ububiko mububiko bushobora kugenda nabi, kubwibyo, ni ngombwa guhindura uburyo bwo kubika. Ariko inzira yo guteza imbere francise ya resitora y amafi irashobora kandi guhura ningorane zijyanye ninzego za leta. Ruswa ikwirakwira mu bihugu bimwe na bimwe. Kubera iyo mpamvu, abayobozi batiyubashye barashobora kwishora mu bikorwa byo kwambura abantu, bivuze ko ari ngombwa kwitegura iterambere nk'iryo. Igikorwa cya francise kuri resitora y amafi kizazana inyungu nini, gitange uburyo bwo gucunga neza, no kwagura ibikorwa hitawe kubintu bitandukanye. Kwiga imibare nabyo birakenewe, iki gikorwa kigomba gukorwa mubwitonzi budasanzwe. Ubufaransa bukusanya amakuru yingenzi ashobora gutwara resitora yo hasi.

Ubu francises muri Kanada irazwi cyane kubera ko iyi leta ari imwe mu zateye imbere kwisi. Byongeye kandi, ba rwiyemezamirimo benshi bakoresha francises, kandi abaturage ba Kanada bafite umubare uhagije wamafaranga yubusa afite. Barashobora gushora amafaranga kugirango bateze imbere ubucuruzi, bakoresheje uburyo bwubucuruzi bumaze gukora kandi bugenda neza. Kanada ikundwa nabakerarugendo kwisi, niyo mpamvu francise izaba amahitamo meza cyane kugirango utangire umushinga wawe. Ibikorwa bijyanye na ba mukerarugendo bizagenda neza cyane. Ubufaransa bwatsinze cyane muri Kanada bushobora kuba muri hoteri, imyidagaduro, na serivisi zokurya.

Irashobora kuba resitora hamwe na cafe yihuta.

Niba tuvuga ibijyanye na francise muri Kanada, noneho ibisabwa bimwe bizakoreshwa hariya nko kwisi yose. Ubwa mbere, francisor yakira umusanzu runaka utangwa na franchisee, amafaranga ashobora gutandukana kuva 9 kugeza 11%, kandi iyi ijanisha rizabarwa uhereye kumafaranga ugiye gukoresha mugihe utangiye umushinga hamwe na francise muri Canada. Ariko ibi ntibigarukira gusa kumafaranga wuzuza kuri konti ya francisor. Mu gusubiza gutanga amahirwe yo gukora francise muri Canada, uzishyura amafaranga agera kuri 3% buri kwezi. Iyi ntererano yitwa royalties kandi irasanzwe hafi ya francises zose. Ubufaransa muri Kanada buzashobora kuzana urwego rwo hejuru rwinjiza, hashingiwe kubikorwa byiza byubucuruzi wabonye.