Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ubufaransa bwo gukora ibicuruzwa bya pulasitike ni umushinga ushobora guteza akaga ariko ushobora kubyara inyungu. Niba uhisemo kubishyira mubikorwa, ugomba kumva ko iterabwoba ryose rigomba guhagarikwa no kubitekerezaho mbere. Isesengura rya Swot rirakwiriye kuriyi. Nibyiza cyane atari mugihe ukora kuri francise. Umushinga wose wubucuruzi ukeneye isesengura ryibanze. Iyo ukora francise yinganda, utanga imisanzu itandukanye.

Icya mbere muri ibyo ni amafaranga yose. Byongeye kandi, niba ushaka gushyira mubikorwa neza francise yo gukora ibintu bya plastiki, ugomba kwiga amategeko agenga amategeko, kuko ibicuruzwa byawe bigomba kuba bidafite uburozi kandi ibi bigomba kumvikana neza. Ibipimo na SNiPs birashobora gutandukana kandi cyane iyo ugereranije ibihugu bitandukanye. Kandi francise yo gukora ibicuruzwa bya plastike iboneka mumahanga gusa. Kubwibyo, ugomba kumva neza uburyo ibigize ibicuruzwa byubahiriza amabwiriza yinzego zibanze.

Niba ukora ibicuruzwa bya pulasitike ugashyiraho umusaruro wabyo kuri francise, noneho usanzwe ufite ibyiza byingenzi mugitangira. Mubyukuri, mukurwanya abanywanyi, urashobora kwibanda ku nkomoko y’amahanga y’ikirango, ndetse no gukundwa kwayo ku isi. Ibi birashobora kugira ingaruka zikomeye kubitsinzi byigihe kirekire. Mugihe cyo gukora, ntugomba kwemerera amakosa ayo ari yo yose, nibicuruzwa bya pulasitike, ubuziranenge bwabyo, ugomba kwitondera bikwiye, kuko uri umugabuzi wemewe wa francise. Ntabwo rero ufite inshingano kubakiriya na guverinoma gusa ahubwo unashinzwe abahagarariye ikirango cyisi. Kugirango utinjira mu bihe bitoroshye, korana na gahunda kandi ukurikize byimazeyo gahunda yashyizweho mbere.

Ibi bizagufasha kutinjira mubihe bikomeye. Ubufaransa bwateguwe neza mugukora ibicuruzwa bya pulasitike ntibizagufasha gusa kwishyura inshingano no kwishyura umushahara. Uzashobora kandi kohereza amafaranga runaka nandi mafranga kuri francisor buri kwezi nkintererano ziteganijwe - iyi ni imyitozo isanzwe idasaba ubumenyi cyangwa imbaraga zidasanzwe iyo ishyizwe mubikorwa.

Ubu Franchises muri Ositaraliya irakenewe cyane mubahagarariye ubucuruzi butandukanye. Twabibutsa ko abakiriya bafite ubushake bazashobora gusuzuma urwego rwishoramari n’itandukaniro riri mu mushinga w’ubufaransa, nka Ositaraliya, aho guteza imbere ubwigenge ibikorwa byo kwihangira imirimo guhera ku giti cyabo. Ubufaransa muri Australiya burashobora gutabwa nababikora baturutse mubihugu bitandukanye, hamwe nubwoko bwinyungu ziranga gukora dosiye yumuntu. Umushinga wateguwe witeguye, kurwego runini, urakwiriye kubatangiye badafite uburambe numutungo munini wamafaranga, kubera ko ingamba zifite ikiguzi runaka. Ntibishoboka kutemeranya ko hamwe no kubona umushinga, ibyago byo guhimba bitandukanye bigabanuka muburyo budasanzwe. Mbere ya byose, ntukeneye gutekereza wigenga hejuru yicyerekezo cyumurongo, kubara ingendo zitandukanye, kugereranya inyungu, isosiyete itanga francise izagukorera byose. Ntuzagenda nabi niba wemeye verisiyo yateguwe ya francise yashizweho muri Ositaraliya, nkubucuruzi bwawe, ufite ibyiringiro byiterambere

Ubufaransa muri Cherkasy bukora neza kandi neza butanga ingamba zo gupiganwa zikoreshwa. Ingamba nkizo zirashobora gushirwaho mubufatanye na francisor. Gura francise ijyanye nibidukikije ukeneye gukorana nabyo. Agahimbazamusyi karashobora gucungwa muguhuza abahagarariye ibirango, bayobowe namabwiriza ubakiriye nyuma yamasezerano. Na none, niba uri umufatanyabikorwa wihariye, ugomba rero gutanga umusanzu runaka mubirango bimaze gutangira, mugitangira ibikorwa. Iyi ntererano yitwa icyarimwe kandi ikorwa muburyo bugera kuri 11% byamafaranga ukoresha mugihe utangiye umushinga wawe.

Agahimbazamusyi muri Cherkasy gakora neza, hubahirijwe amahame yose y’amategeko yanditswe mu itegeko nshinga ryaho.

Cherkasy ni ahantu hazwi cyane mu bucuruzi, kandi ba mukerarugendo bamwe na bamwe basura uyu mujyi. Niyo mpamvu franchise muri Cherkasy ifite amahirwe yose yo gutsinda. Byongeye kandi, ugomba gusabana nabenegihugu ubaha serivisi cyangwa ibicuruzwa ugurisha. Uburenganzira muri Cherkasy butuma ubuhanga bukurura abakiriya, ukoresheje ikirango kizwi cyane mukorana. Mugihe utezimbere francise mukarere, ugomba kuzirikana ko iki gikorwa cyabanditsi kigomba gukorwa hubahirijwe amategeko yose wakiriye na francisor. Ubufaransa muri kariya gace buhinduka umushinga ufasha, mugihe cyo gukora udafite ingorane namba, gusa kuberako ushobora kwitegura mbere.

Nibyo, birakenewe gukora analyse yambere kugirango amahirwe yose ningaruka zose za francise bisobanuke, kandi birashoboka gukorana nabo. Teza imbere uburenganzira mumujyi wigarurira iri soko ryiza mbere yuko abanywanyi bawe babikora mbere yawe.