Franchise na franchisee nibisobanuro bifitanye isano cyane. Niba ushishikajwe na francise, noneho iyo ubonye uhinduka francisee. Ubu ni ubucuruzi bwunguka cyane, mugushyira mubikorwa ukeneye gukurikiza gusa amategeko kandi utangwa namabwiriza ya francise. Ntugomba kuzana ikintu gishya, kongera guhimba inzira yubucuruzi, gukora ibindi bikorwa bigoye. Birakenewe gusa kugura ubucuruzi bwiteguye, bwitwa francise. Umu francisee numuntu ufite uburenganzira bwo gukoresha ibikoresho isosiyete ikomeye yose ikoresha mukubaka ubucuruzi.

Ntugomba kuzana ikintu icyo aricyo cyose uhereye, ukeneye gukoresha igitekerezo cyiteguye. Mubyongeyeho, izina rimaze kumenyekana, bivuze ko ibiciro byo kongera urwego rwo kumenyekanisha ibicuruzwa byagabanutse cyane.

Mu rwego rwa francise, francisee igomba kugeza kubaguzi bayo gusa ko ibiro byahagarariye ibikorwa byaho byafunguwe mukarere. Nibihendutse cyane kuruta kumenyekanisha ikirango kitazwi guhera. Ubufaransa bushobora kuba ikawa ugura hafi ya cafe mugitondo, iduka ugura, pizzeria ifite izina ryisi kandi iherereye mubaturanyi b’umuguzi waho.

Ubufaransa buri hose kandi bugenda bwiyongera mubyamamare. Ubucuruzi bwiteguye gufungura icyitegererezo cya francise yemerera francisee gushora gusa umutungo wimari waboneka muburyo bwubucuruzi bumaze kugeragezwa kandi bukora. Ukeneye gusa gushyira mubikorwa neza bitangwa na francise. Franchisee ntakintu nakimwe ishobora guhura nacyo, kubera ko hari ubucuruzi bwihishe inyuma, ikirango kizwi, uburambe bunini bwakusanyirijwe mumyaka myinshi cyangwa imyaka mirongo yibikorwa bikomeye.

Franchising irangwa nurwego rwo hejuru rwo kwamamara mugihugu icyo aricyo cyose. Umuntu uhisemo kuba francisee arashobora gushora imari mumikoreshereze yimari, gushaka abakozi ukurikije ibipimo, kubaka inzira zubucuruzi, no kubona ibisubizo. Ndetse nibicuruzwa akenshi biva mubihugu bikomokamo franchise. Ibi biroroshye cyane kuko ushobora kuzigama umurimo nubutunzi. Ntabwo ari ngombwa gushyiraho ingamba cyangwa gukora ku kirango. Ibi byose bimaze kuboneka kuri wewe kandi bisigaye ni ugutangiza moderi ya biz yiteguye rwose izana umutungo wamafaranga nka bonus.

Umufaransa washoboye gukoresha neza francise yaguzwe, ahabwa igice kinini cyumutungo wamafaranga afite. Ingingo ya franchise iganirwaho muburyo butaziguye nuwabitanze kandi birashobora kuba bitandukanye. Kurugero, urashobora guhora ukuramo umugabane winyungu, cyangwa urashobora kumvikana kubindi bisabwa, byose biterwa na nyir'ikimenyetso cyakoreshejwe.

Birahagije gusa kugura francise no gukoresha uburambe bwose bwungutse nabasekuruza babanjirije abantu iyo bigeze kubirango bishaje. Ugomba kwitonda cyane ukirinda amakosa kuko ibitagenda neza mugushinga francise birashobora kugaragara hanyuma francisee yakira ibibazo aho kubyunguka. Ariko ibi ntabwo aribintu bisanzwe cyane, kubwibyo, ugomba kwibanda kubikorwa byukuri byo mubikorwa byo mubiro.

Kurikiza francise no kongeramo ibyongeweho murwego rwo guhatanira isosiyete yawe. Nyuma ya byose, francises nyinshi zikoresha uburyo bwaho, mugihe, urugero, muri McDonald bagurisha pancake niba iherereye muburusiya. Niba francise ihuye na McDonald ifunguye kubutaka bwa Qazaqistan, noneho cafe-ibiryo byihuse itanga amahitamo ya burger arimo inyama zifarashi kubaturage.

Ububiko bwa Instagram francise nigikorwa kirimo ingaruka, ariko kandi amahirwe. Kugirango ubikoreshe neza bishoboka, ugomba gukurikiza byimazeyo amabwiriza ushobora kwitega ko yakira muri francisor. Mugihe ushyira mubikorwa francise, witondere kwitegura. Gahunda yakozwe neza izagufasha guhora ugenzura ibyo ugiye gukora no kubigereranya nibyabaye muriki gihe. Instagram francise yawe igomba kugira byose kugirango ihuze ibyifuzo byabakiriya. Umuguzi yiteze ko utanga ibicuruzwa nkibi bidasanzwe kumasoko yaho.

Ugomba gutanga ikintu cyihariye. Niba ushishikajwe nububiko bwa francise ya Instagram, interineti yuzuye ibintu bitandukanye. Hitamo ibyiza kandi ube rwiyemezamirimo watsinze cyane. Ububiko bwa Instagram franchise burangwa no gukenera gutanga imisanzu itandukanye buri kwezi. Mubyongeyeho, hariho intangiriro, icyarimwe, yishyuwe rimwe. Ingano yacyo iratandukanye kandi bitewe nuburyo ushaka gushora. Na none, ijanisha ryishoramari rishobora kuba ritandukanye.

Ububiko bukora neza bwa Instagram francise izagufasha guhuza umutungo wawe. Ugomba gukora neza muburyo bwo kuba rwiyemezamirimo watsinze. Kurikiza imyambarire mugihe wambara abatekinisiye bawe ukurikije imiterere ya francisor. Ububiko bwa Instagram bwububiko bunoze kandi bushoboye bizaba inyungu zawe zo guhatanira. Bizashoboka gutsinda neza uwo duhanganye, ube umucuruzi watsinze kandi uhiganwa. Biragoye gukora udafite francise mugihe utezimbere ububiko bwa Instagram, nkuko ubona rero inyungu zose zinyuranye kandi nziza.

Fata ireme ryibikorwa byawe byubucuruzi kurwego rukurikira uhinduka rwiyemezamirimo watsinze. Kora bike hamwe na francise yububiko bwa Instagram kubakoresha. Nta gushidikanya ko bazishimira iki kimenyetso kandi, amaherezo, bazagaruka. Benshi bazashaka no kuvugana nawe inshuro nyinshi, bazane inshuti n'umuryango hamwe nabo. Gukorana na francise yububiko bwa Instagram birashobora guteza akaga. Kugirango ubisuzume neza, kora isesengura SWOT. Ntabwo izerekana iterabwoba gusa ahubwo izerekana n'amahirwe ufite.

Bazakenera gusa gukoreshwa kubwinyungu zumushinga wubucuruzi.

Gutanga francise mubice nka Reta zunzubumwe zamerika, kwisi yose, ni hafi gutera imbere kandi neza mubikorwa byubucuruzi. Ku bufatanye n’ishyirahamwe mpuzamahanga ry’aba francising (IFA), buri minota 8 yumunsi wakazi, muri Reta zunzubumwe zamerika hashyirwaho iduka rishya rya francise, aho isoko rimwe gusa rifunga ibigo icyenda bifunguye. Intangiriro yicyiciro cyo gushinga francise biz ya none muri Amerika igwa mubihe byintambara nyuma yintambara ya kabiri yisi yose. Intambara irangiye, ubukungu bw’Amerika bwatangiye guhinduka kuva mu bicuruzwa by’ibikoresho bya gisirikare bihinduka ubukungu bw’amahoro. Kongera imirimo yinganda zijyanye nakazi k’amahoro byabaye ikintu cyambere mubuyobozi bwa leta zunze ubumwe za Amerika na guverinoma. Iterambere ry’ubufaransa ryagize uruhare mu kwagura no guteza imbere imirimo ku Banyamerika, ryabaye imodoka yo kuzamura ubukungu bw’igihugu, kandi rigira uruhare mu iterambere ry’ubukungu mu bihugu by’amahanga.

Gutanga francise kubacuruzi byashizeho ubundi bucuruzi bwa rwiyemezamirimo wubucuruzi, byorohereza kugarura amadovize n’amafaranga mu gihugu, hamwe n’ishoramari ritoya mu mahanga, kandi ryagize uruhare runini mu kuzamura no kuzamura izina ry’ibikoresho by’ubukungu muri Amerika. Iterambere ry’ubucuruzi bw’amerika muri Amerika kandi ryakurikiranye inyungu za politiki, imbaraga, n’igitutu cy’amahanga, kubera kurenga imipaka y’igihugu, ubukungu bw’igihugu. Muri Reta zunzubumwe za Amerika, komisiyo ishinzwe ubucuruzi (FTC) igenzura francising kugirango ikurikirane iyubahirizwa ryamategeko ya francise. Dukurikije ibisabwa byashyizweho n’amategeko ahuriweho n’umuzingi, francisees itanga raporo zigaragaza amakuru yose yuzuye yerekeye isosiyete ishaka kubona ingingo ya francise mubutaka bwemewe no gusuzuma igereranyo cy’amafaranga yinjira, amafaranga yinjira, na gahunda y’inyungu za francise. Umubare munini w'iterambere ry'ubwoko nk'ubwo, ushyigikiwe n’amategeko akomeye ya leta na leta hamwe n’ibitekerezo byiza bya rubanda, byatumye imishinga myinshi yo kwihangira imirimo mu bucuruzi bw’ubufaransa. Reta zunzubumwe zunzubumwe zunzubumwe zunzubumwe zunzubumwe zunzubumwe zunzubumwe zunzubumwe zunzubumwe zunzubumwe zunzubumwe zunzubumwe zamerika, yimukiye hanze yigihugu, ikwirakwiza neza kwihangira imirimo kwisi yose.

Ubufaransa muri Cherkasy bukora neza kandi neza butanga ingamba zo gupiganwa zikoreshwa. Ingamba nkizo zirashobora gushirwaho mubufatanye na francisor. Gura francise ijyanye nibidukikije ukeneye gukorana nabyo. Agahimbazamusyi karashobora gucungwa muguhuza abahagarariye ibirango, bayobowe namabwiriza ubakiriye nyuma yamasezerano. Na none, niba uri umufatanyabikorwa wihariye, ugomba rero gutanga umusanzu runaka mubirango bimaze gutangira, mugitangira ibikorwa. Iyi ntererano yitwa icyarimwe kandi ikorwa muburyo bugera kuri 11% byamafaranga ukoresha mugihe utangiye umushinga wawe.

Agahimbazamusyi muri Cherkasy gakora neza, hubahirijwe amahame yose y’amategeko yanditswe mu itegeko nshinga ryaho.

Cherkasy ni ahantu hazwi cyane mu bucuruzi, kandi ba mukerarugendo bamwe na bamwe basura uyu mujyi. Niyo mpamvu franchise muri Cherkasy ifite amahirwe yose yo gutsinda. Byongeye kandi, ugomba gusabana nabenegihugu ubaha serivisi cyangwa ibicuruzwa ugurisha. Uburenganzira muri Cherkasy butuma ubuhanga bukurura abakiriya, ukoresheje ikirango kizwi cyane mukorana. Mugihe utezimbere francise mukarere, ugomba kuzirikana ko iki gikorwa cyabanditsi kigomba gukorwa hubahirijwe amategeko yose wakiriye na francisor. Ubufaransa muri kariya gace buhinduka umushinga ufasha, mugihe cyo gukora udafite ingorane namba, gusa kuberako ushobora kwitegura mbere.

Nibyo, birakenewe gukora analyse yambere kugirango amahirwe yose ningaruka zose za francise bisobanuke, kandi birashoboka gukorana nabo. Teza imbere uburenganzira mumujyi wigarurira iri soko ryiza mbere yuko abanywanyi bawe babikora mbere yawe.