Fungura ububiko bwa francise nintangiriro nziza kubucuruzi bwatsinze. Ariko nigute ushobora gufungura ntutakaze? Reka tubimenye. Rero, ufite icyifuzo nigishoro cyambere cyo gutangiza umushinga wawe. Kugirango ugabanye ingaruka kandi ntutakaze amafaranga, uhisemo kugura francise yububiko. Ariko francise ni iki? Nubwoko bwuruhushya cyangwa uburenganzira bwo guhagararira ikirango mumujyi wawe cyangwa mugihugu. Umu francisor agurisha ubwo burenganzira kandi afasha franchisee gutunganya biz, ukurikije gahunda ya biz yatunganijwe mbere, mugihe ikomeza amahame yakazi cyangwa ikoranabuhanga.

Rwiyemezamirimo mushya atangira akazi ayobowe na sosiyete izwi. Irasa nkikintu nkiki, ufungura iduka rya francise kuva kumurongo uzwi, uzamurwa mugihugu cyawe, kandi ukamenyekana nabaguzi. Umu francisor araguha gahunda zakazi zashizweho neza, tekinoroji, hamwe nubucuruzi. Franchises igabanyijemo ibyiciro: itaziguye, isanzwe, ubuntu, hamwe nuwasimbuwe, yiteguye. Urashobora gufungura ububiko butaziguye niba amahitamo yawe ari make. Ubu bwoko bwubufatanye butanga uburenganzira bwo gufungura biro imwe cyangwa ebyiri zihagarariye. Ibisanzwe bifata ibyemezo byuzuye kuri francisor yawe.

Muri iki kibazo, ni ngombwa kubahiriza amahame yose yikigo. Ubuntu bwubusa buteganya amategeko agenga akazi kuva muri francisor, gucunga neza ububiko birakorwa. Hamwe no gusimburwa, bikwiranye nabakora franchisee. Muri iki kibazo, isosiyete ya franchise itegeka uburyo nubuhanga, hanyuma ugahitamo abaguzi wenyine. Ibigo byiteguye, ubu bwoko bwa francising busaba ishoramari rinini, ugura ubucuruzi bwiteguye, hanyuma mubisubize, wishyura imisoro cyangwa inyungu. Ni ubuhe buryo bwiza bwo gufungura francise? Ku mucuruzi udafite uburambe, fungura ubu bwoko bwibikorwa birakwiriye. Erega burya, ntabwo ari ibanga mugihe utazi ikintu cyangwa usobanukiwe, ni igihe gikwiye cyo kwitabaza umujyanama uzi ibibera kandi azi inzira yo kwikuramo.

Niki franciser? Ingamba zubucuruzi namayeri, gahunda ya biz, ibikoresho byamamaza, tekinoroji yo gukora ibicuruzwa, abakiriya nabatanga isoko. Gufungura iduka bisaba amafaranga angahe? Mbere ya byose, amafaranga arakenewe kugirango ugure francise. Igiciro cyacyo kiratandukanye bitewe nubwoko bwubufatanye nurwego rwo kuzamura ibicuruzwa. Ugomba kandi kwishyura buri kwezi amafaranga yimisoro yo gukoresha izina ryisosiyete. Niba wemeye, urashobora gukuraho inyungu wongera umusanzu wambere mubucuruzi. Ubundi buryo bushimishije nukwemeza francisor wawe ubuhanga bwawe nubushobozi bwo kubona inyungu nyinshi muri biz mugihe kizaza, bityo urashobora gukurura ishoramari kandi ntushore imari. Kora neza amasezerano yubufatanye kugirango utazahura nibibazo mugihe kizaza.

Kuki gufungura ububiko? Hariho impamvu nyinshi. Urashobora gucuruza mububiko busanzwe hamwe nukuri kugurisha. Ibicuruzwa bitandukanye bigurishwa kandi bigurwa mu mwaka. Biragaragara ko ukeneye guhitamo icyicaro cyawe no guha abaguzi ibicuruzwa biranga ibyiza kuruta iby'abanywanyi. Gucuruza kumurongo birakenewe cyane cyane ubungubu, biroroshye kubakiriya kandi bigira akamaro cyane mubwigunge. Fungura umushinga wawe kuri enterineti wunguka. Ntukeneye gukodesha ibiro, kwishyura ibikorwa byingirakamaro, guha akazi abakozi benshi, gukoresha amafaranga yo kubungabunga ibiro.

Ukeneye gusa gutegura gutanga, ibitekerezo byabakiriya. Franchising itanga amahirwe nkaya kuva ibicuruzwa byagurishijwe bimaze kumenyekana kubaguzi. Ni ibihe birango bigenda ubu? Ubufaransa mubijyanye no kugaburira, gucuruza, gukora, ibicuruzwa byabana, imyambaro ninkweto, uburezi. Ibice byavuzwe haruguru birakunzwe cyane kandi byihuse kwishyura. Urashobora gufungura ingingo yo kugurisha imyenda cyangwa inkweto udatinya ko idasabye, na none icy'ingenzi ni uguhitamo icyicaro. Mbere yo gutangiza umushinga wibanze, ugomba guhitamo imari shingiro yambere, kandi ukumva icyo ushaka kugeraho amaherezo. Kora gahunda kandi ubikore, soma inkuru zitsinzi za franchisee, suzuma amahirwe yawe yo gutsinda.

Cataloge idasanzwe ifasha kubona amahitamo meza yubufatanye. Yashizweho muburyo ushobora kugendagenda neza mubyifuzo no gusuzuma amahitamo yatanzwe. Twakusanyije ibyifuzo byamasosiyete yo murugo no mumahanga. Urashobora kubona urwego rutandukanye rutangwa. Mugihe kimwe, dushyira gusa francisors yizewe, ntamwanya wabashuka mububiko bwacu. Fungura ububiko bwa francise cyangwa ubucuruzi ukunda nintambwe yo kumenya ubushobozi bwawe, twiteguye kugufasha muribi.

Ibice byimodoka francise izakora neza kandi iguhe amafaranga ahoraho yerekeza kuri bije niba ukurikije intambwe ziteganijwe neza. Birakenewe kwishora muri francise ukurikije impapuro zose uzakenera gukora mugihe cyo kuyishyira mubikorwa. Shyira mubikorwa francise neza kandi neza, witondere ibikenewe byimodoka. Kubikorwa byabo babishoboye, uzakenera software yagenewe izi ntego. Urashobora kwizigira ko mugihe ukorana na francise kubice byimodoka, uzabona amahirwe yo gukora software yihariye yatanzwe na francisor nka bonus. Niba aya mahirwe atagushikirijwe, uzakenera gushakisha umusimbura.

Niba uri mubucuruzi bwimodoka ukaba ushaka gutangira francise, iki nicyemezo cyiza cyane. Uzashobora gukora umushinga wubucuruzi bufite ireme, kimwe no kubona urutonde rwamabwiriza atandukanye ufite.

Ibice byimodoka igurisha francise ntakindi kirenze umushinga wubucuruzi ushobora kwigana neza. Kugirango ukore ibi, ukeneye kuvugana na nyiri francise hanyuma ukamuha kuba umuyobozi kandi ugabura gusa muri leta yawe. Ugomba kwibuka ko niba ukorana nibice by'imodoka francise, ntushobora kwirinda kwishyura icyarimwe. Aya mafranga nigiciro cya francise, ayo mafaranga ateganijwe ugomba kwishyura kugirango umuntu cyangwa umuryango ufite ubuzimagatozi wahimbye kandi azamura ikirango kizwi cyane kwisi yose. Nibikorwa bisanzwe mugukemura ikibazo icyo aricyo cyose.

Ubufaransa bwibice byimodoka birashobora gukora neza muri leta zose. Aho waba uri hose, abantu batwara imodoka zabo. Kubera iyo mpamvu, bakeneye ibice by'imodoka. Niba ukoresha ibice byimodoka francise, ugomba no gutekereza ko ibiciro bigomba kuba bihagije. Niba ugurisha ibicuruzwa byumwimerere, ntibigomba kuba bihenze cyane kuruta mubindi bigo bikora ubucuruzi bumwe. ibice byimodoka francise igomba gutanga inyungu kubakiriya bashobora kuba bashishikajwe no kuvugana nawe.

Ibice by'imodoka francise itandukanye gato nibindi bikorwa, nyamara, muri rusange, ni ibicuruzwa bimwe andi masosiyete agurisha ku isoko. Inyungu zawe ntizizaba gusa ko uzakoresha ikirango kizwi. Na none, kubaka inzira, gushushanya muburyo bwa societe, nibindi byiza bizaboneka kuriwe. Ibi biragufasha gutsinda hamwe na gahunda yizewe kumasoko arushanwa.

Niba ugiye gufungura no kugurisha francise kubice byimodoka, ugomba kumenya neza urwego rwo guturamo rwinzu ufite. Rero, bizashoboka gukwirakwiza umutwaro neza. Hifashishijwe ibice byimodoka francise, urashobora guhuza neza amashami yose yikigo cyawe kumasoko. Nibikorwa byoroshye cyane, mugihe bishyizwe mubikorwa hamwe na software nziza. Irinde igice cyabakiriya bawe niba gitangiye kugirango udatakaza abakiriya bose. ibice byimodoka franchise izagufasha gukorana nibicuruzwa bifitanye isano nayo, kuyigurisha kugirango wongere inyungu.

Ariko, ibi bigomba guhuzwa naba francisor, kuko ibikorwa hafi ya byose bigomba gukorwa hakurikijwe amategeko yahawe. Imodoka ikora neza francise izahinduka ubucuruzi kuriwe buzamura cyane mubukungu bwawe.

Mugihe ukorana na francise kubice byimodoka, uzakenera gukuraho ibicuruzwa bishaje utegura ibiciro bitandukanye cyangwa ibindi bisa. Kuzamurwa mu ntera no kugabanywa birashobora kandi guhuzwa na francisor niba agusabye ingamba nkizo. Hindura ibikoresho byo kubika kandi ugabanye umwanya ukenewe kugirango ubike ibarura. Bizagufasha kandi kuzamura ubushobozi bwibikorwa byawe. Politiki nziza yo kugabura umutungo mugihe ukorana nibice byimodoka francise izagufasha kuganza isoko. Uzakenera kwinjiza bike kurenza umunywanyi wawe udafite uburenganzira.

Ibi bibaho kuko francisor izategereza umubare runaka wamafaranga yagabanijwe kuri wewe buri kwezi. Rero, uzakuramo amafaranga yimisoro, umusanzu ushobora kuba hafi 6% yumushinga winjije. Byongeye kandi, hari n'amafaranga yo kwamamaza, ateganijwe mumasezerano ya francise kubice by'imodoka.

Cataloge yububiko bwa francises iguha amahirwe yo gufungura ubucuruzi bwawe murwego rwo gucuruza. Iki gice cyubucuruzi kirazwi cyane, cyane mubucuruzi buciriritse n'ibiciriritse. Ubucuruzi ntibusaba ishoramari rinini no kugura ibikoresho byibyara umusaruro, kubwibyo bwoko bwibikorwa birangwa no kwinjiza amafaranga byihuse hamwe n’urwego rwo hejuru rwinjiza.

Cataloge yubufaransa bwububiko burimo ibintu byiza cyane: urashobora guhitamo icyerekezo mubucuruzi, fungura francise hanyuma ukore neza kandi utezimbere ubucuruzi bwawe bwite. Ibyamamare cyane ni nko mububiko bwibiryo, ububiko bwimyenda, inkweto, ibicuruzwa byabana, ibikoresho, nibindi byose ibi biraboneka murutonde rwacu. Mubyongeyeho, murutonde rwaba francise, urashobora kubona ibyifuzo byububiko bwa francising kumurongo, akamaro kacyo ntikinyeganyega mugihe cya none. Muri 2020-2021 urwego rwo gucuruza kumurongo rwa interineti rwiyongereye cyane, bituma amaduka yo kumurongo ashimishwa no kwihangira imirimo: ishoramari rito, kwishyura byihuse, inyungu nyinshi bidakenewe kugura ibicuruzwa byigenga, kandi nta bikenewe kubikoresho byihariye.

Kuki uhitamo ububiko bwububiko hanyuma ugakoresha kataloge? Mbere ya byose, muri kataloge, urashobora kubona urutonde rwa francises zose zitangwa nububiko bwiza buturutse kwisi. Icya kabiri, inyungu ku ishoramari ibaho mumwaka wambere wubucuruzi. Birumvikana ko urwego rwamarushanwa murwego rwubucuruzi rugomba no kwitabwaho. Kubwiyi mpamvu, inzira nziza yaba iyo gusuzuma imiyoboro yose ihari ya francise nibitekerezo byabo.

Niki cataloge yacu na francising itanga muri rusange?

• Gutanga ibicuruzwa bizwi;

• Ubushobozi bwo kugurisha ibicuruzwa byiza mububiko bwiza;

• Inyungu mugihe cyo kwishyura, ingano yishoramari, nibiciro byiza;

• Ibigo bitanga francise bitanga politiki yubucuruzi yubatswe neza hamwe niyamamaza ryamamaza - ntukeneye kuzenguruka ubucuruzi bwawe guhera.

Muri kataloge yububiko bwa francise, urashobora kubona byoroshye no kwihitiramo wenyine ibyifuzo bishimishije kandi byunguka bizakuzanira inyungu nziza nibyishimo kumurimo. Urakoze kuri catalog, uzashobora kuvugana na banyiri amaduka ya francise. Ubucuruzi bwawe buri mumaboko yawe, ishingiro ryibikorwa byawe biri murutonde rwaba francise!

Ubucuruzi nubucuruzi nibisobanuro bifitanye isano. Kugira ngo wumve neza icyo franchise aricyo, ugomba kwiga amakuru kugirango ufate icyemezo cyiza nubuyobozi. Nyuma ya byose, amakuru ajyanye nurufunguzo rwo gutsinda. Na none, gukora francise hamwe nabacuruzi, yashizweho nisosiyete ikora umutimanama, urashobora gukora byoroshye ibikorwa byose bitandukanye kandi ugahangana numurimo urimo. Ntugomba guhora uhura nigihombo bitewe nuko abakozi mukigo cyawe badakora nabi imirimo yabo itaziguye. Buri wese mu bakozi bashoboye gukoresha igihe cye kugirango bahangane neza nimirimo yose yo mu biro.

Ntabwo ufite ingorane gusa kuberako gahunda yacu isa nkumugambi mwiza ubufasha bukenewe. Niba ushishikajwe na francise, noneho ubuyobozi bugomba gukorwa neza. Nibyo, software iguha amakuru akenewe, ariko, inzira yubuyobozi ubwayo igomba gukorwa hakoreshejwe software.

Hamwe nubufasha bwitsinda ryabaporogaramu babimenyereye, urashobora kurangiza imirimo yo mu biro mugihe cyo kwandika. Iyo ukorana na francise, umucuruzi ntagomba gukora intoki imirimo myinshi yo mubiro. Ufite intera nziza cyane kandi nziza-isa neza. Nyuma ya byose, urashobora guhitamo uburyo bwiza bwo gushushanya.

Ningirakamaro kuri francise nu mucuruzi kugira urwego rwuzuye rwo kubaka tekinike yubucuruzi. Franchise irenze abo basanzwe bakorana nubucuruzi ku isoko mubyinshi mubipimo bishobora gushyirwa mubikorwa byingenzi. Iyo ikorana numucuruzi, isosiyete ntabwo ihura ningorane, bityo, francise iba nziza kandi birashoboka kubona amafaranga menshi.

Ubufaransa kububiko bwimodoka kumurongo kumurongo nibikorwa byingirakamaro kandi byunguka. Kugira ngo mugihe cyo kuyishyira mubikorwa utagomba guhura ningorane, kora ibikorwa byibanze kurwego rwo hejuru. Ubufaransa bwawe buzakenera gutangwa mugukora ibice buri kwezi. Byongeye kandi, niba ukorana na francise kurubuga rwa interineti, ugomba rero kumva neza ko mugice cyambere ugomba no kwishyura amafaranga rimwe. Ntabwo izaba irenze 11% yishoramari ryanyu ryose. Gukorana na francise no gukoresha interineti, ugomba guha ibikoresho ububiko bwawe hamwe nibikoresho bikenewe byamakuru hamwe na kataloge.

Nyuma ya byose, ugomba gutanga serivise nziza-nziza, kandi amakuru kurubuga agomba guhura nubwizerwe. Nibikorwa bisanzwe bitagarukira kububiko bwa interineti kubice byimodoka bikora munsi ya francise. Umushinga uwo ariwo wose wubucuruzi uzakorwa ukurikije amabwiriza amwe. Imikoranire n’abaguzi nayo igomba gukorwa neza kugirango ejo hazaza hatabaho ibibazo byabakiriya cyangwa ingorane. Iyo ukorana na francise kububiko bwimodoka kumurongo, uba ufite inshingano runaka, kandi ntabwo ari francisor gusa ahubwo nabakiriya bawe bose. Abaguzi bazashaka gukorana nububiko bwawe bwo kumurongo, aho ugurisha ibice byimodoka niba wandukuye ikirango neza kubintu bito. Birumvikana, ibintu bimwe na bimwe byaho nabyo bigomba kwitabwaho kandi bigashyirwa, nibiba ngombwa, muri kataloge.

Niba ukora ibikorwa byimodoka mububiko bwa interineti, francise izafasha gutunganya ibikorwa byayo kandi ibisa nabyo bizagerwaho. Byongeye kandi, uzakenera gukora neza ibikorwa byo mubiro, ushingiye kumategeko n'amabwiriza yatanzwe na francisor, biratangwa kugirango udatandukira muburyo bwiza bwubucuruzi. Niba ukora byose neza, ntuzabura gutsinda. Ubufaransa kububiko bwimodoka kumurongo kumurongo ni umushinga wubucuruzi, ubishyira mubikorwa, ugomba kumenya ingorane ushobora guhura nazo. Imikorere yububiko bwa interineti ikora neza ni amahirwe yo gutsinda igihe kirekire. Ntucikwe, kurundi ruhande, ugomba gukoresha amahirwe kurwego rwo hejuru.

Igenamigambi ryateguwe neza kububiko bwimodoka kumurongo bizakora neza, nubwo hari ibibazo bivutse, birashobora gukorerwa mugihe gito gishoboka kandi ntibizane ikibazo mubihe bikomeye.

Ubufaransa kumaduka yibice byimodoka kumodoka zamahanga ni umushinga wubucuruzi bugezweho, byanze bikunze, bitarimo ibibazo byiterambere. Kugira ngo ubitsinde, fata umwanya munini mubikorwa byo kwitegura - ubu buryo uziha amahirwe menshi, ibihembo hamwe n amahirwe yo kurenga kubari bahari ndetse nabashobora guhangana kumasoko. Ubufaransa bugomba gukorwa hakurikijwe amabwiriza yabigenewe: murubu buryo, intsinzi mugihe kirekire ntabwo izaba iri imbere. Abaguzi rwose bazashaka gufatanya nububiko: ibice byimodoka kumodoka zamahanga birashimishije kubantu benshi. Nibyoroshye cyane, bifatika, kandi, na none, ninyungu yingenzi. Niba ukora mumodoka zamahanga kandi ukagurisha ibice byimodoka mumaduka yawe munsi yubufaransa, ntuzibagirwe kuruhande rwamafaranga yikibazo, kubera ko ugomba kubahiriza inshingano nyinshi kuri francisor.

Imodoka zo hanze zikeneye ibice byimodoka; kubwibyo, iduka ryaba francised ntirizakenerwa. Shiraho igiciro cya demokarasi, kandi ntihazabaho iherezo ryabaguzi. Byongeye kandi, urashobora gukora iyamamaza rigamije rishobora gukurura abakiriya benshi kububiko bwawe. Ibisabwa n'abakozi bo mu iduka rya franchise bigomba kuba bihagije, bagomba kumenya ko ari abakozi ba serivisi. Kubwibyo, iyo utangiye guteza imbere francise, fata umwanya wo guhugura abakozi bawe. Mu nshingano zabo harimo kumenya ibice byimodoka, gukorera umukiriya neza, gukorana neza nawe, no kwitegura gufasha.

Iterambere rya francise kuriyi soko ntirizagira inenge niba ukurikiza byimazeyo ingingo zavuzwe mumasezerano. Iki nigice cyingenzi cyubufatanye butagomba kwirengagizwa.