Franchise uye franchisee dzakabatana zvakanyanya pfungwa. Kana iwe uchifarira franchise, saka paunowana iwe unova franchisee. Iri ibhizimusi rinobatsira kwazvo, mukuitwa kwaro iwe unongoda kuteedzera iyo mirairo uye inopihwa nemitemo yefranchise. Haufanire kuuya nechimwe chinhu chitsva, kunyorazve bhizinesi maitiro, uchiita kumwe kuita kwakaomarara. Izvo chete zvinodikanwa kutenga yakagadzirira-yakagadzirwa bhizinesi, iyo inonzi franchise. A franchisee munhu anowana mvumo yekushandisa maturusi anoshandiswa nekambani chero yepamusoro kuvaka bhizinesi.

Iwe haufanire kuuya nechinhu kubva pakutanga, iwe unongoda kushandisa yakagadzirira-yakagadzirirwa pfungwa. Uye zvakare, zita racho rave kutozivikanwa, izvo zvinoreva kuti mitengo yekuwedzera huwandu hwekuzivikanwa kwechiratidzo yakadzikira zvakanyanya.

Sechikamu chefranchise, iyo franchisee inofanirwa kungozivisa kune vatengi vavo chokwadi chekuti hofisi yemumiriri yemuno yakavhura mudunhu. Izvo zvakachipa kwazvo pane kusimudzira isingazivikanwe mhando kubva pakutanga. Iyo franchise inogona kunge iri kofi iwe yaunotenga cafe iri padyo mangwanani, chitoro kwaunotenga, pizzeria ine zita renyika uye iri munharaunda yemutengi wemuno.

MaFranchise ari kwese kwese uye ari kukura mukuzivikanwa. Bhizinesi rakagadzirira kuvhura franchise modhi inobvumidza iyo franchisee kungoisa mari inowanikwa zviwanikwa mune yakatove yakaedzwa uye inoshanda bhizinesi modhi. Iwe unongoda kuti ushandise nemazvo zvinopihwa nemitemo yefranchise. Iye franchisee anenge haaise chero chinhu panjodzi, nekuti pane bhizinesi kumashure kwayo, inozivikanwa brand, chiitiko chakakura chakaunganidzwa pamusoro pemakore mazhinji kana kunyangwe makumi emakore echiitiko chine simba.

Franchising inoratidzirwa nehupamhi hwemukurumbira mune chero nyika. Munhu anosarudza kuve franchisee anogona kungoisa mari zviwanikwa, kutora vashandi zvinoenderana nezvinodiwa, kuvaka mabhizinesi maitiro, uye kuwana mhedzisiro. Kunyangwe zvigadzirwa zvinowanzo kutorwa kubva kune nyika yekwakabva franchise. Izvi zviri nyore kwazvo sezvo iwe uchigona kuchengetedza vashandi uye mari zviwanikwa. Iko hakuna kudikanwa kwekugadzira zano kana kushanda pane chiratidzo. Zvese izvi zvave kutowanikwa kwauri uye zvasara ndeye kuvhura yakagadzirira-yakagadzirwa biz modhi inonyatso kuunza mari zviwanikwa sebhonasi.

Iye franchisee anokwanisa kushandisa zvinobudirira iyo franchise yaakawana, achiwana mugove wakakura wezvemari zviwanikwa. Iwo mazwi eiyo franchise anokurukurwa zvakananga neanopa uye anogona kunge akasiyana. Semuenzaniso, iwe unogona kugara uchibvisa mugove webatsiro, kana iwe uchigona kubvumirana pane mamwe mamiriro, zvese zvinoenderana nemuridzi wechiratidzo chakashandiswa.

Izvo zvakakwana kungotenga franchise uye kushandisa ese ruzivo rwakawanikwa nezvizvarwa zvakapfuura zvevanhu kana zvasvika kune yekare trademark. Iwe unofanirwa kuve wakangwarira zvakanyanya uye kudzivirira zvikanganiso nekuti chero kusanzwisisika mukugadzira franchise kunogona kucherechedzwa uye ipapo franchisee anogamuchira matambudziko pane purofiti Asi ichi hachisi chiitiko chakajairika, saka, iwe unofanirwa kutarisa pane chaiyo kuita kwehofisi mashandiro.

Kuteedzera franchise uye kuwedzera zvinowirirana zvinowedzerwa kukambani yako yekukwikwidza kumucheto. Mushure mezvose, ma franchise mazhinji anoshandisa nzira yekushandisirwa nzvimbo, apo, semuenzaniso, muMcDonald's ivo vanotengesa mapancake kana iri muRussia. Kana iyo inowirirana McDonald's franchise inovhura padunhu reKazakhstan, saka chikafu chinokurumidza-cafe chinopa sarudzo yesarudzo ye burger ine nyama yebhiza yevagari vemo.

Ruzhinji rwevanhu chikafu franchise ndiyo inonyanya kudiwa nzvimbo, inounza mari yakawandisa. Mune ino indasitiri, kudiwa hakuzombofa kwakadonha, pane kudaro, kunowedzera zuva nezuva. Zvisinei nenguva yegore kana mamiriro ehupfumi munyika, vanhu vakadya uye vacharamba vachidya, uye kunyanya vachipihwa mafambiro azvino, kushaiwa nguva, uye kusada kubika, kudya mune yeruzhinji chikafu chekutengesa. Kutanga bhizinesi mune ino ndima yezviitiko, sarudzo yakanakisa ndeyekutenga franchise, iyo inobvumidza iwe kutanga rako bhizinesi nemari shoma, kubhadhara nekukurumidza, uye yakawanda purofiti. Mune katarogu ine kubiridzira kwechikafu, zvinokwanisika kufungidzira mazwi ekushanda kwekambani pamusika, kutanga kubva pagore renheyo, nekuburitswa kwesangano rekutanga franchise uye franchise. Chekutanga, iwe unogona kufungidzira avhareji yemwedzi kubviswa, iyo nguva yekubhadhara yemari yakaiswa mari, uye mari yekuwedzera, semuenzaniso, mari yemubhadharo uye mvumo.

Izvo zvakanakira chikafu chekutengesa ndechekuti iwe unogona kutora chikafu ipapo kana kutora chikafu newe, ronga kuendesa. Mahotera mazhinji ane veruzhinji chikafu chekutengesa anovhurwa pane franchise kana mune yakazvimiririra modhi, iyo inonyanya kubatsira kune iyo kambani, iyo inokurumidza iyo brand ichazivikanwa. Uyezve, vatengi vacho vanogona kunge vakasiyana, chinhu chikuru ndechekutaura nyaya iyi nemazvo. Iyo franchisor inovimbisa kugoverwa kwe data rakazara uye zvakavanzika zvekicheni yekubheka, vatengi base, uye vanotengesa. Uye zvakare, kusarudzwa kwenzvimbo, kuvandudza dhizaini yeprojekti, kugadzirisa saiti, kurongeka kwenzvimbo, uye kuenda kwekuvhurwa kwechirango chekudya chakabatanidzwa mupakeji. Semutemo, paunenge uchisarudza imwe kambani yaunoda, iwe unofanirwa kutanga wazviziva iwe nemari yekutanga-up. Kutanga, iyo bundu-remari fizi uye mvumo, izvo zvakaenzana neuwandu hwezvose zvinodhura zvemufranchisor.

Kurovedza, rendi, zvishandiso, kuverenga, zvigadzirwa, zvinyorwa, nezvimwewo. Chero zvazvingava, nyanzvi dzefranchise catalog dzichakubatsira iwe mukusarudza, kuitisa ongororo, uye vachakuperekedza kumisangano, nerutsigiro rwepamutemo kana zvichidikanwa. Kugadziriswa kwewebhusaiti uye nharembozha iriwo basa reiyo franchisor. Nekudaro, vatengi vanozokwanisa kukurumidza kuisa odha nekusarudza inyore nzvimbo yeiyo chikafu franchise. Zvekushambadzira zvishandiso, jurisprudence, otomatiki system, manejimendi, uye zvimwe zvinhu zvinosanganiswa mupakeji. Nezve izvo zvinodikanwa munzvimbo yekurendesa yeveruzhinji chikafu chekutengesa, zvinofanirwa kutevedzera zvakatemwa mitemo, kureva kuti hazvidiwe kurendesa nzvimbo munzvimbo yekugara uye pamusoro pechipiri repasi. Kuti utarise iwo mamiriro uye mamiriro eiyo franchise, zvakakodzera kushanyira iyo katarogu.

Isu tinofara kuona mumwe wevatengi vedu, tinotarisira hurefu-bhizinesi hukama.

Economy franchise ndeavo mazano ebhizinesi anodikanwa nevatengi zvine chekuita nezve kudiwa kwechimwe chigadzirwa, zvinhu, kana masevhisi. Yedu-ye-iyo-kambani kambani inonzi USU inopa yakazara runyorwa rweanokurumidza-kubhadhara mafranchise ayo anogona kukurumidza kuwana mukurumbira iwe waunoda neyakakurumbira brand. Nyanzvi dzehofisi yedu dzichasarudza franchise yezvehupfumi, inobata hurukuro dzakadzama nevatengi, uko nzira huru ndeyekuwana mari, chishuwo chebudiriro, uye kuwanikwa kwekuwana kune iyo nhanho yenyika. USU inozokwanisa kupa runyorwa rweakasiyana mazano ekugadzira bhizinesi, iyo yakakwira iyo brand kusimudzira, iyo yakakwira mutengo weiyo hupfumi franchise. Izvo zvinofanirwa kucherechedzwa kuti yega hupfumi franchise ine yayo nguva yekuita purofiti, uye vashandi vedu vakatara dzinofungidzirwa nguva dzakatarwa muchirongwa. Panyaya iyi, zvakawanda zvichatsamira kune vatengi pachavo, vanozovandudza hupfumi hwakatengwa, nechishuwo chekukurumidza kuita purofiti.

Kuti uwane runyorwa ruzhinji rwemashoko kukambani yedu, zvirinani kuenda kune webhusaiti yedu yepamutemo, nekuvapo kwevatauri, kero, uye nhamba dzenhare Iyo USU kambani yakagadzirira kushanda zvese nevatengi vanobva munyika medu uye nevatorwa vagadziri vachatsvaga kubatana. Chikwata chakasarudzirwa USU nenzira yakadzama, uko mushandi wega wega anofanira kuzadzisa zvizere zvimwe zvinodiwa kuti awane mhedzisiro yaanoda. Vamwe vatengi vanobatsira vachakwanisa kugadzira mamwe matavi mune ramangwana nekuti, murudzi urwu rwebhizinesi, haufanire kutanga chirongwa kubva pakutanga. Izvo zvinofanirwa kucherechedzwa kuti izvi zvine zvakawanda zvakanaka kune vatengi vasingade kugadzira bhizinesi vega asi vachitsvaga kuwana yakagadzikana sarudzo yehupfumi franchise. Mushure mekupera kwemakondirakiti, vatengi vanozove nekodzero yekuvandudza bhizinesi rakawanikwa pamwe nekuchinjisa mari ine chekuita nehupfumi franchise, pamusoro pezvo, muchimiro cheruzivo, ruzivo rwakakosha rwuchapihwa pakuvaka zvakabudirira kutengesa sezvo iwo masemina achazoitwa. nenyanzvi dzedu. Kana iwe uchitsvaga yemhando uye inoshanda inobudirira bhizinesi chigadzirwa, iwe unofanirwa kubatana neUSU kuti ikubatsire iwe kusarudza inokurumidza kubhadhara hupfumi franchise pasirese.

Franchise yekudyira chiitiko chaicho chakanangana nezvigadzirwa zvinowanzo shatisa. Kana iwe ukafunga kushandira pane franchise, saka iwe unofanirwa kunyatso ziva kuti chiitiko ichi chinopa zvimwe zvisungo kwauri. Kutanga, kana uchishanda neyeveruzhinji resitorendi franchise, iwe unozofanirwa kubhadhara 9-10% yemari yako yemwedzi yekuyerera. Iyi ndiyo inonzi inonzi humambo uye mupiro wekuwedzera wekushambadzira zviitiko pasirese pasiti. Uye zvakare, kana iwe uchingotanga kushanda nefranchise, saka watove padanho rekutanga iwe unozofanirwa kubhadhara izvo zvinonzi bundu-remari fizi. Icho chaicho chinoshandura kubva kuGerman sechinhu chakakora.

Kana iwe ukafunga kuita zveveruzhinji zvekudya, saka unofanirwa kunyatsonzwisisa kuti ndeapi mutemo mutemo unofanirwa kuteverwa. Mushure mezvose, hapana munhu akabvisa hutsanana uye epidemiological station, uye inogona kuoneka chero nguva necheki. Asi iyo state sanitary uye epidemiological station haisi yega muongorori anogona kuuya kwauri kuti aone kana iwe uchimhanyisa yekudyira franchise chaiko. Zvakare, iyo franchisor ine kodzero yese yekuita akasiyana macheki. Uyezve, vanogona kuve vari vaviri vakajeka uye vakavanzika. Iko kune imwe sarudzo inonzi Chakavanzika kutenga. Munhu wacho anopinda mudunhu reiyo yako catering franchise uye anotenga zvinhu.

Iye anoongorora padanho rebasa, mhando yechikafu uye anopa mhinduro. Iye franchisor anoongorora ruzivo rwunopihwa uye anoita sarudzo dzakanaka dzekutonga.

Kana iwe uchimhanyisa chikafu chekupa, saka unofanirwa kuyeuchidzwa chaizvo kuti iri bhizinesi chirongwa rine zvarinobatsira nezvazviri. Izvo zvakashata ndezvekuti iwe ndiwe unozvidavirira munhu uye iwe unofanirwa kubhadhara izvo zvakafanira. Uye zvakare, panogona kuve nemhando dzakasiyana dzezvisungo zvekutenga mamwe masheya munzvimbo dzakatsanangurwa. Uyezve, iwe une mukana wekushandisa yekudyira franchise. Chimwe chezvinyanya kukosha mukana wekushandisa unozivikanwa uye unozivikanwa mukurumbira pasirese. Kupfuurirazve, iwe unazvo tekinoroji yepamusoro, ruzivo rwemberi, uye zano rinoshanda rebhizinesi.

Iwe unoshanda pamwe neiyo catering franchise uye ipapo iwe unozokwanisa kupfuura avo vakwikwidzi vakuru kuburikidza nekushandisa kwepamusoro-kirasi tekinoroji uye ruzivo. Ivo vanozopihwa kwauri kuitira kuti iwe ugone kuwana inoyevedza mhedzisiro uye kuwedzera yako mari. Mushure mezvose, iyo franchisor inofarira zvakananga muchokwadi chekuti kodzero yekushandisa iyo franchise yeveruzhinji yekupa yakapihwa kwauri inounza mari. Anogamuchira chikamu chemari iyi; nokudaro, akagadzirira kugovana ruzivo rwake, ruzivo, uye nezvimwe zvese zvinodiwa.