Bump-sum franchise nhasi inzira yekumira kubva kune zvakafanana zvinopihwa pamusika wekutengesa. Iyo yemari-yemari mubhadharo haisi chimwe chinhu kunze kwemari yekupinda kuti uwane kodzero yekumiririra zvido zvechiratidzo, uchishanda pasi pemitemo nemamiriro avo. Mari yemubhadharo-mubhadharo mubhadharo wekutanga kumunhu ane kodzero yekubhadhara mari kubva kumuchengeti mushure mekupedzwa kwekutengesa uye kusati kwachinjirwa kodzero dzekushanda mune imwe nharaunda, zvinoenderana nemamiriro ezvinhu. Iyo bundu-sum franchise zvakare inosanganisira franchisee kudzidziswa, kurairirwa, rubatsiro mukusimudzira bhizinesi, kushanyira kuvhura zvitoro, kupihwa kwevatengi base, nezvimwewo Nhasi, apo makwikwi awedzera, havasi vese vanoshandisa bundu-remari kubhadhara. Huwandu hwemari-yemubhadharo inobhadharwa nemitengo yekambani kutanga uye kubatsira mumwe wako kuchengetedza, kunyangwe achifunga nezve purofiti. Hazvirevi hazvo kuti hazvisi nyore kutanga bhizinesi uri wega, nekudaro franchise ndiko kutanga chaiko kwekuita bhizinesi, kupinda mumusika pasi pezita rinozivikanwa, kubvira pakutanga kubva pakutanga avo vanovimba nekwaniso yavo, mikana uye uve nenguva yakawanda yekusununguka.

Ruzivo uye hunyanzvi hwe manejimendi, kuwanikwa kwevatengi, kuratidzwa kweruzivo, uye kushambadza zvinodiwa. Kuti urege kupinda mumamiriro ezvinhu asina kunaka, sarudza mukana wakakodzera wekutengesa kana usina bundu-remari, unofanirwa kushanda nezvitoro zvakavimbika, senge katarogu yemafranchise. Izvo zviri nyore kwazvo kusarudza franchise kuburikidza nekatalog, uchiona mutengo wehomwe-sum, mamiriro, uye zvimwe zviratidzo. Chitoro chinoratidza zvese data, chiyero, uye chinzvimbo chekuda, zvave nemakore mangani zviri pamusika, zvinobatsira chii franchisee ari kutarisira, zvinopihwa nemuridzi, nezvimwe.Kuwedzera pakutsvaga mudiwa, chitoro chiri nyore se shambadza kuiswa, ine nzvimbo yakakura, ichipararira pasirese. Izvo zvakakosha kuti urangarire kuti kuwanda kwenzvimbo zviripo, iko kwakakwira kudiwa, kuzivikanwa, purofiti, uye purofiti. Iyo bundu-sum rinobvisirwa rinoratidzwa mukuverenga seyakawanikwa purofiti kubva mukutengesa kwezvinhu, masevhisi, nezvimwe.

Mari yemubhadharo inosiyana zvichienderana nemutengo wefranchise pachayo, zvichipiwa kuwanikwa kwemhando dzakachipa uye dzinodhura. Kutendeukira kuchitoro, zviri nyore kwazvo kusarudza zvaunoda. Semuenzaniso, hausati wafunga nezve sarudzo uye chiitiko chebhizinesi rako, hazvina basa. Unogona kuona zvese zvinopihwa uine bundu-remari kana kuisa franchise inodiwa muinjini yekutsvaga. Kune mamwe zvakare mapoka uye madiki. Paunenge uchisarudza kupihwa, iwe unofanirwa kutarisisa dunhu, mutengo, mamiriro, kudzorera dhata, kubhadharwa kwemari, nezvimwe. Semutemo, mhando dzinonyanya kudiwa dzemabhuru-sum franchise ndezvitoro zvinokurumidza zvekudya, zvinhu, nzvimbo dzekushandira, mumarabhoritari, marunako, nezvimwe.

Unogona kutenga mari yakachipa isina mari yemari. Iyo yemari-yemupiro mupiro rudzi rwevimbiso yeiyo franchisor mukuenderera pamwe nekubatana neyeye franchisee, nekudaro bhizinesi rese rinotanga kubva panguva yemubhadharo wemari, zvichiita kuti uve nehunhu hwakakomba uye maitiro. Semutemo, pasina mubhadharo wemari, iyo franchise inoshanda chete kune zvigadzirwa, uchifunga nezve kutenga kwavo uye kutengesa, uye zvimwe zvekubvisirwa hazvina basa pano. Iyo lump-sum franchise kana zvirinani mubhadharo haidzoreke. Iyo franchise bundu-sum kubhadhara inguva imwe uye yakagadziriswa. Chitoro chefranchise chinobvumira kuchengetedza pakushambadzira, kuwedzera kudiwa, uye kutsvaga vanhu vane mafungiro akafanana pakati pevashandi vema franchisees nema franchisors. Zvese zviito zvinoratidzwa uye zvinobudirira.

Nyanzvi dzedu dzinopa rutsigiro rwekutenderera-kwewachi, kubvunza, uye kutaurirana, kupa ruzivo uye kuraira nezve kukwidziridzwa uye kushambadzira. Nei zvimwe zvichibatsira kutenga franchise? Nekuti ivo vanokubatsira iwe mukudzidzisa vashandi, kupa nekuverenga kwehuwandu hweiyo chaiyo nguva kubatsirwa, uchifunga nezve dhizaini dhizaini, nekugadzira webhusaiti webhusaiti, kuwedzera nzvimbo yevatengi, nezvimwe. Njodzi diki, kunyangwe uchifunga bundu rekutanga. -sum kubhadhara. Iyo yemari-yemupiro mupiro haigone kudarika makumi maviri neshanu muzana muzana emutengo wefranchise, nekuti iyo franchisee anogona kuverenga zvese zvakazvimiririra, achifunga iro riripo capital. Izvo zvakakosha kuti unzwisise kuti kushambadzira hakuwanzo kudikanwa, tichifunga nezve kufukidzwa uye kupinda kweiyo franchise catalog zuva nezuva. Mushure mekupfuura nekatalog, iwe unogona kuzivana kwete chete neiyo franchise asiwo neyemari-yemari yekubhadhara, nezvakakurumbira zvinopihwa uye zvazvino anodhura marudzi ebhizinesi, mazano nemapurojekiti, mamiriro ekugara, pamwe nekurongedza.

Rumwe ruzivo rwunowanikwa kubva kune edu nyanzvi, vanopa kuraira pane yakatarwa manhamba ekuonana, pamwe nekuenda kuchitoro, verenga kuongororwa kwevatengi vedu, tora yakakosha data, nezvimwe. Tiri kutarisira kutora chikamu kwako uye kuvimba. Tinotarisira kushandira pamwe kwemakore mazhinji anouya.

A franchise agency yakakodzera kune vanhu vanoda kuvhura yavo bhizinesi, asi vasina mari kuitira kuti vaite izvi kana vasingade kuratidzwa kune njodzi dzekutengesa. Pfungwa ye 'agency' - inogona kuva nechirevo chakapamhamha, asi nekuda kwekutengeserana, inosanganisira imwe nzira yekuyananisa pakati pemutengesi nemutengi. Mune ino ongororo, isu tichataura nezve real estate agency uye franchise yekuwana mune iyi mhando yebhizinesi. Izvo zvinozivikanwa kuti musika wekutengesa zvivakwa hauna kunyanya kufungidzira uye unogona kufurirwa nezvinhu zvakasiyana zvemari. Naizvozvo, zvakakosha kuti uve neimwe pfungwa yekutarisira iyo agency uye kunyorera rutsigiro musimba mamiriro ezvinhu. Asi ko kana ruzivo munharaunda iyi rwusipo zvachose?

Makwikwi mumunda wezvivakwa akakwirira, zvakaoma kutanga kubva pakutanga, mhinduro yakanakisa, mune iyi kesi, ingave yekutenga agency franchise. Ndeapi mafranchise aunofanirwa kuteerera? Real estate franchise inogona kumiririrwa nevamiriri vezvivakwa, vamiririri vekuvaka, uye makambani ekugadzirisa; mabhizinesi mumunda wekubvunza uye rendi. Sei makambani akadai achifanira 'kupa' mafranchise avo? Aya mabhizinesi akagadzirira kuwedzera bhizinesi ravo uye kusimudzira mhando yavo. Kwavari, mukurumbira, kuzivikanwa, uye mukurumbira zvakakosha. Inopawo mari yekungoita, isina mari yakawanda, iyo inobatsira zvakanyanya kune vese mapato. Kuti utange kushandira pamwe, iyo franchisee inofanirwa kubhadhara bundu-remari fizi uye inobhadhara pamwedzi (miripo).

Mune zvimwe zviitiko, iyo franchisor inogumira kune chete bundu-sum kubhadhara.

Nei zvichibatsira kutenga franchise? Kunyanya nekuti iwe haufanire kuisa mari yakawanda, zvinoreva kuti haufanire kuisa panjodzi mari dzako. Inokurudzirwa kutenga agency franchise kana iwe uchinge uchinge uine bhizinesi diki. Izvi zvinonyanya kushanda nekuti iwe wave kutoshanda, iwe chete unofanirwa kusimudzira iyo franchise uye nekuwedzera huwandu hwevatengi vanoshandisa masevhisi ako. Kushanda pasi pezita rinozivikanwa kunobhadhara nguva zhinji nekukurumidza kupfuura kutanga kubva pakutanga uye pasina imwe mukurumbira. Ko kubatana mukushandira franchisor-franchisee kunoshanda sei? Iye franchisor anopa maneja anotarisira kune franchisee, uye timu yese yehunyanzvi inokwanisa kubatsira chero nguva. Tevere, iwe unowana mukana kune yakagadzirirwa-yakagadzirwa real estate portal, iyo vatengi uye realtors vanoshanyira mazuva ese.

Kuti uwane basa rinobudirira, iwe unozokwanisa kuwana nhanho-nhanho gwaro rekutungamira agency. Mimwe mikana yekushandira pamwe nemabhangi nevasimudziri ichawedzera mikana yekuwana yakawanda purofiti, uye franchisor anogona zvakare kubatsira mune izvi. Iyo inozivikanwa kambani inowedzera zvakanyanya mikana yekubudirira kwebhizimusi chiitiko. Iyo shamwari yemubatanidzwa inogara ichiongorora musika, kugadzirira zvirevo, uye kugadzira hukama nevasimudzi. Kutsvaga franchise nekutenga kwayo kunofanirwa kudzikiswa kune chirevo: 'Tsvaga uye usarasikirwe'. Zvinorevei?.

Kuti uwane shamwari inokodzera bhizinesi, iwe unofanirwa kushanda nesimba, zvikasadaro, iwe unogona kuwira mumusungo wevatsotsi. Semutemo, ivo vanovimbisa makomo egoridhe, mazwi asina kujeka ekubatana, asi ukangotenga franchise, ivo vanonyangarika, vachikusiya newebsite isina basa kana peji isina chinhu paInternet. Ungadzivisa sei izvi? Enda chete kunzvimbo dzinovimbwa uye madhairekitori epamhepo. Kutsvaga iyo franchise kunowanzoitwa kuburikidza nepamhepo madhairekitori. Mumakatalogu, unogona kusarudza chikamu chakakodzera kana kuseta nzvimbo yekutsvaga. Pamusoro pezvo, zvinopihwa zvinogona kuganhurwa mukukwira kana kudzika kwehurongwa hwekudyara.

Paunenge iwe wasarudza iyo franchise, zvakakodzera kuti uongorore mukurumbira wemufriji. Izvi zvinogona kuitwa kuburikidza neakavhurika sosi yeruzivo. Kuzivikanwa kweBrand kunofanirwa kuve kwakajeka uye kunowanikwa. Kuzivikanwa iko zvino kunogona kuongororwa pamusoro peInternet. Kana pasina ruzivo nezve iyi kambani paInternet, saka mubvunzo unomuka, ndeupi mukana wekubatana nayo? Panofanirwa kuve nekuongororwa paInternet nezve zvinoitwa nemutengesi, asi vanodawo kurapwa zvakanaka. Usati wapedzisa chibvumirano chefranchise, teerera kune akakosha mapoinzi emitemo yekudyidzana. Enda nechinhu chimwe nechimwe zvakasiyana kana uchida rubatsiro.

Usasaine kontrakiti kana iine mazwi akajairika uye asina kujeka. Kuti uwane rugare rwakakwana rwepfungwa, bvunza kambani makopi emagwaro anotonga uye tarisa chitupa nenhamba dzerezinesi. Vimba chete nhamba uye zvinongedzo, hanya nezvipikirwa zvemakomo egoridhe uye zvisingaverengeki hupfumi. Yedu katarogu inogona kukubatsira iwe mukusarudza iyo franchise, pane kwedu zviwanikwa iwe unowana zvese zvinonyanya kubatsira zvinopihwa zvakaenzana zvinoenderana nemari. Isu tinomiririra makambani ekunze neenyika. Iyo real estate agency musika haina kugadzikana asi inobatsira zvikuru. Nekuisa zvese munzvimbo yazvo pakutanga kwerwendo uye uine mudiwa akavimbika newe, unogona kuveza yako wega nzira yekubudirira pasina njodzi kana njodzi dzemari.

Franchise uye franchisee dzakabatana zvakanyanya pfungwa. Kana iwe uchifarira franchise, saka paunowana iwe unova franchisee. Iri ibhizimusi rinobatsira kwazvo, mukuitwa kwaro iwe unongoda kuteedzera iyo mirairo uye inopihwa nemitemo yefranchise. Haufanire kuuya nechimwe chinhu chitsva, kunyorazve bhizinesi maitiro, uchiita kumwe kuita kwakaomarara. Izvo chete zvinodikanwa kutenga yakagadzirira-yakagadzirwa bhizinesi, iyo inonzi franchise. A franchisee munhu anowana mvumo yekushandisa maturusi anoshandiswa nekambani chero yepamusoro kuvaka bhizinesi.

Iwe haufanire kuuya nechinhu kubva pakutanga, iwe unongoda kushandisa yakagadzirira-yakagadzirirwa pfungwa. Uye zvakare, zita racho rave kutozivikanwa, izvo zvinoreva kuti mitengo yekuwedzera huwandu hwekuzivikanwa kwechiratidzo yakadzikira zvakanyanya.

Sechikamu chefranchise, iyo franchisee inofanirwa kungozivisa kune vatengi vavo chokwadi chekuti hofisi yemumiriri yemuno yakavhura mudunhu. Izvo zvakachipa kwazvo pane kusimudzira isingazivikanwe mhando kubva pakutanga. Iyo franchise inogona kunge iri kofi iwe yaunotenga cafe iri padyo mangwanani, chitoro kwaunotenga, pizzeria ine zita renyika uye iri munharaunda yemutengi wemuno.

MaFranchise ari kwese kwese uye ari kukura mukuzivikanwa. Bhizinesi rakagadzirira kuvhura franchise modhi inobvumidza iyo franchisee kungoisa mari inowanikwa zviwanikwa mune yakatove yakaedzwa uye inoshanda bhizinesi modhi. Iwe unongoda kuti ushandise nemazvo zvinopihwa nemitemo yefranchise. Iye franchisee anenge haaise chero chinhu panjodzi, nekuti pane bhizinesi kumashure kwayo, inozivikanwa brand, chiitiko chakakura chakaunganidzwa pamusoro pemakore mazhinji kana kunyangwe makumi emakore echiitiko chine simba.

Franchising inoratidzirwa nehupamhi hwemukurumbira mune chero nyika. Munhu anosarudza kuve franchisee anogona kungoisa mari zviwanikwa, kutora vashandi zvinoenderana nezvinodiwa, kuvaka mabhizinesi maitiro, uye kuwana mhedzisiro. Kunyangwe zvigadzirwa zvinowanzo kutorwa kubva kune nyika yekwakabva franchise. Izvi zviri nyore kwazvo sezvo iwe uchigona kuchengetedza vashandi uye mari zviwanikwa. Iko hakuna kudikanwa kwekugadzira zano kana kushanda pane chiratidzo. Zvese izvi zvave kutowanikwa kwauri uye zvasara ndeye kuvhura yakagadzirira-yakagadzirwa biz modhi inonyatso kuunza mari zviwanikwa sebhonasi.

Iye franchisee anokwanisa kushandisa zvinobudirira iyo franchise yaakawana, achiwana mugove wakakura wezvemari zviwanikwa. Iwo mazwi eiyo franchise anokurukurwa zvakananga neanopa uye anogona kunge akasiyana. Semuenzaniso, iwe unogona kugara uchibvisa mugove webatsiro, kana iwe uchigona kubvumirana pane mamwe mamiriro, zvese zvinoenderana nemuridzi wechiratidzo chakashandiswa.

Izvo zvakakwana kungotenga franchise uye kushandisa ese ruzivo rwakawanikwa nezvizvarwa zvakapfuura zvevanhu kana zvasvika kune yekare trademark. Iwe unofanirwa kuve wakangwarira zvakanyanya uye kudzivirira zvikanganiso nekuti chero kusanzwisisika mukugadzira franchise kunogona kucherechedzwa uye ipapo franchisee anogamuchira matambudziko pane purofiti Asi ichi hachisi chiitiko chakajairika, saka, iwe unofanirwa kutarisa pane chaiyo kuita kwehofisi mashandiro.

Kuteedzera franchise uye kuwedzera zvinowirirana zvinowedzerwa kukambani yako yekukwikwidza kumucheto. Mushure mezvose, ma franchise mazhinji anoshandisa nzira yekushandisirwa nzvimbo, apo, semuenzaniso, muMcDonald's ivo vanotengesa mapancake kana iri muRussia. Kana iyo inowirirana McDonald's franchise inovhura padunhu reKazakhstan, saka chikafu chinokurumidza-cafe chinopa sarudzo yesarudzo ye burger ine nyama yebhiza yevagari vemo.