Bump-sum franchise nhasi inzira yekumira kubva kune zvakafanana zvinopihwa pamusika wekutengesa. Iyo yemari-yemari mubhadharo haisi chimwe chinhu kunze kwemari yekupinda kuti uwane kodzero yekumiririra zvido zvechiratidzo, uchishanda pasi pemitemo nemamiriro avo. Mari yemubhadharo-mubhadharo mubhadharo wekutanga kumunhu ane kodzero yekubhadhara mari kubva kumuchengeti mushure mekupedzwa kwekutengesa uye kusati kwachinjirwa kodzero dzekushanda mune imwe nharaunda, zvinoenderana nemamiriro ezvinhu. Iyo bundu-sum franchise zvakare inosanganisira franchisee kudzidziswa, kurairirwa, rubatsiro mukusimudzira bhizinesi, kushanyira kuvhura zvitoro, kupihwa kwevatengi base, nezvimwewo Nhasi, apo makwikwi awedzera, havasi vese vanoshandisa bundu-remari kubhadhara. Huwandu hwemari-yemubhadharo inobhadharwa nemitengo yekambani kutanga uye kubatsira mumwe wako kuchengetedza, kunyangwe achifunga nezve purofiti. Hazvirevi hazvo kuti hazvisi nyore kutanga bhizinesi uri wega, nekudaro franchise ndiko kutanga chaiko kwekuita bhizinesi, kupinda mumusika pasi pezita rinozivikanwa, kubvira pakutanga kubva pakutanga avo vanovimba nekwaniso yavo, mikana uye uve nenguva yakawanda yekusununguka.

Ruzivo uye hunyanzvi hwe manejimendi, kuwanikwa kwevatengi, kuratidzwa kweruzivo, uye kushambadza zvinodiwa. Kuti urege kupinda mumamiriro ezvinhu asina kunaka, sarudza mukana wakakodzera wekutengesa kana usina bundu-remari, unofanirwa kushanda nezvitoro zvakavimbika, senge katarogu yemafranchise. Izvo zviri nyore kwazvo kusarudza franchise kuburikidza nekatalog, uchiona mutengo wehomwe-sum, mamiriro, uye zvimwe zviratidzo. Chitoro chinoratidza zvese data, chiyero, uye chinzvimbo chekuda, zvave nemakore mangani zviri pamusika, zvinobatsira chii franchisee ari kutarisira, zvinopihwa nemuridzi, nezvimwe.Kuwedzera pakutsvaga mudiwa, chitoro chiri nyore se shambadza kuiswa, ine nzvimbo yakakura, ichipararira pasirese. Izvo zvakakosha kuti urangarire kuti kuwanda kwenzvimbo zviripo, iko kwakakwira kudiwa, kuzivikanwa, purofiti, uye purofiti. Iyo bundu-sum rinobvisirwa rinoratidzwa mukuverenga seyakawanikwa purofiti kubva mukutengesa kwezvinhu, masevhisi, nezvimwe.

Mari yemubhadharo inosiyana zvichienderana nemutengo wefranchise pachayo, zvichipiwa kuwanikwa kwemhando dzakachipa uye dzinodhura. Kutendeukira kuchitoro, zviri nyore kwazvo kusarudza zvaunoda. Semuenzaniso, hausati wafunga nezve sarudzo uye chiitiko chebhizinesi rako, hazvina basa. Unogona kuona zvese zvinopihwa uine bundu-remari kana kuisa franchise inodiwa muinjini yekutsvaga. Kune mamwe zvakare mapoka uye madiki. Paunenge uchisarudza kupihwa, iwe unofanirwa kutarisisa dunhu, mutengo, mamiriro, kudzorera dhata, kubhadharwa kwemari, nezvimwe. Semutemo, mhando dzinonyanya kudiwa dzemabhuru-sum franchise ndezvitoro zvinokurumidza zvekudya, zvinhu, nzvimbo dzekushandira, mumarabhoritari, marunako, nezvimwe.

Unogona kutenga mari yakachipa isina mari yemari. Iyo yemari-yemupiro mupiro rudzi rwevimbiso yeiyo franchisor mukuenderera pamwe nekubatana neyeye franchisee, nekudaro bhizinesi rese rinotanga kubva panguva yemubhadharo wemari, zvichiita kuti uve nehunhu hwakakomba uye maitiro. Semutemo, pasina mubhadharo wemari, iyo franchise inoshanda chete kune zvigadzirwa, uchifunga nezve kutenga kwavo uye kutengesa, uye zvimwe zvekubvisirwa hazvina basa pano. Iyo lump-sum franchise kana zvirinani mubhadharo haidzoreke. Iyo franchise bundu-sum kubhadhara inguva imwe uye yakagadziriswa. Chitoro chefranchise chinobvumira kuchengetedza pakushambadzira, kuwedzera kudiwa, uye kutsvaga vanhu vane mafungiro akafanana pakati pevashandi vema franchisees nema franchisors. Zvese zviito zvinoratidzwa uye zvinobudirira.

Nyanzvi dzedu dzinopa rutsigiro rwekutenderera-kwewachi, kubvunza, uye kutaurirana, kupa ruzivo uye kuraira nezve kukwidziridzwa uye kushambadzira. Nei zvimwe zvichibatsira kutenga franchise? Nekuti ivo vanokubatsira iwe mukudzidzisa vashandi, kupa nekuverenga kwehuwandu hweiyo chaiyo nguva kubatsirwa, uchifunga nezve dhizaini dhizaini, nekugadzira webhusaiti webhusaiti, kuwedzera nzvimbo yevatengi, nezvimwe. Njodzi diki, kunyangwe uchifunga bundu rekutanga. -sum kubhadhara. Iyo yemari-yemupiro mupiro haigone kudarika makumi maviri neshanu muzana muzana emutengo wefranchise, nekuti iyo franchisee anogona kuverenga zvese zvakazvimiririra, achifunga iro riripo capital. Izvo zvakakosha kuti unzwisise kuti kushambadzira hakuwanzo kudikanwa, tichifunga nezve kufukidzwa uye kupinda kweiyo franchise catalog zuva nezuva. Mushure mekupfuura nekatalog, iwe unogona kuzivana kwete chete neiyo franchise asiwo neyemari-yemari yekubhadhara, nezvakakurumbira zvinopihwa uye zvazvino anodhura marudzi ebhizinesi, mazano nemapurojekiti, mamiriro ekugara, pamwe nekurongedza.

Rumwe ruzivo rwunowanikwa kubva kune edu nyanzvi, vanopa kuraira pane yakatarwa manhamba ekuonana, pamwe nekuenda kuchitoro, verenga kuongororwa kwevatengi vedu, tora yakakosha data, nezvimwe. Tiri kutarisira kutora chikamu kwako uye kuvimba. Tinotarisira kushandira pamwe kwemakore mazhinji anouya.

Bhizimusi mafranchise haadhure kumabhizimusi madiki kana epakati-epakati mukuda kukuru nhasi. MaFranchise pachawo kupiwa kwekodzero dzevashandisi kushandisa zita (brand), mucherechedzo une bhizinesi mune imwe ndima yebasa, yakasimbiswa pasi pemamwe mamiriro, asingadhuri kana anodhura. Kutenga mafranchise kune zvibereko pane rako bhizinesi kana iwe uchiziva kuenderera. Mafranchise anogona kutariswa seyekurenda kwenguva refu nemazano ebhizinesi, kutanga-up, uye mamwe marongero. Nhasi, hapana chinogoneka, kana pakutanga zvaive zvakakodzera kufunga zvakazvimiririra, kubvunza uye kubhadhara ruzivo, nhasi, nekuda kweiyo IT zviitiko, zvinokurumidza uye zvinobudirira kuwana rakakodzera bhizinesi franchise, uchishandisa iyo franchises katalog, inoratidza isingadhuri mutengo . Kuwanikwa kwechishandiso uye kupatsanurwa, kusefa data rekutsvaga, kunowanikwa kurerutsa nekuvandudza iyo data yakawanikwa, pamwe nekugadzirisa maawa ekushanda, nekuda kwenguva, mari.

Usati watsvaga, iwe unofanirwa kusarudza izvo zvauri kufunga sebhizinesi rako pachako, ndeipi nhaurwa, zvii zvaunoona, kuverenga mari yekutanga, nekuti nekutenga asingadhuri mafranchise zvinokwanisika kupinza kurasikirwa. Kana, zvakadaro, iwe usati wafunga nezve chiyero chebhizinesi rako, sarudza mafranchise kubva pane yakatarwa sarudzo, chimwe chinhu chingakupindure. Kune izvi, kune chaiyo saiti, iine kupihwa kwazvino mafranchise, mamiriro, sarudzo dzekubhadhara, nesefa inodhura uye isingadhuri mhando. Mushure mekutora, iwe unobva wangove muridzi webhizinesi rako wega uye mafranchise, anomiririra zvido munharaunda yakasimbiswa. Paunenge uchitenga mafranchise, unozogamuchira michina isingadhuri kana chirongwa chebhizinesi rezvinhu, zvine njodzi shoma kubhizinesi rako. Izvo zvinokwanisika kushanda pasi pema franchise kuchengetedza pane kushambadza, pane bhizinesi kusimudzira. Mushure mezvose, sezvamunoziva, makore ekutanga ndiwo akaomesesa uye anodhura kubva pakuona kwemari.

Kana zvichidikanwa, iwe unogona kushanda ne data reiyo franchisor. Mazhinji emhando dzinodiwa dzebhizimusi mafranchise mumunda we catering, cosmetology uye salon maitirwo, kutengeserana, sevhisi, makambani einishuwarenzi, nezvimwewo, asi iwe unogona kuzviziva iwe neruzivo rwakawanda pawebhusaiti. Pamusoro pekubvunza, iwe unogona kusarudza iyo yaunoda munda webasa. Verengai imwe nguva yemari nemari isingadhuri masevhisi pamutengo wakaderera. Zvakare, inofanirwa kuchengetwa mupfungwa kuti kana uchiisa mari mubhizinesi rema franchise, unofanirwa kujekesa mubhadharo wemari. Nhasi, uyu musoro wenyaya wakanyatsobudirira, nekudaro pane zvakawanda sarudzo, kana uchitsvaga isingadhuri bhizinesi, kana zvirinani franchise, zvinopfuura zvinangwa zana nemakumi manomwe zvinoratidzwa. Panzvimbo iyi, unogona kuzivana kwete chete nesarudzo yebhizinesi, franchise, mutengo, asi zvakare zviratidzo zvezuva nezuva, vhiki nevhiki kana mwedzi, ona ratings, ziva mazano ebhizinesi, kumbira chirongwa, verenga nhau uye zvinyorwa zvezvikamu zvekutengesa nema franchise matsva, mukurumbira, mhando dzakaratidzwa dzebhizinesi, nekukurumidza kubhadhara.

Zvakare, zvichiratidza huwandu hweinvestment (isingadhuri, yepakati, uye inodhura), neguta nemusha. Chero chaunosarudza, zvakakosha kuyeuka kuti bhizinesi rinofanira kunge riri raunoda. Izvo zvakare zvakakosha kuti uzive kuti saiti inoshanda kwete chete kutsvaga mabhizinesi emafranchise asiwo kuendesa zano rako, uchiwedzera ako mafranchise kukatalog uchishandisa iwo akapihwa mazwi ekubatana. Izvo zvakakosha kuti urangarire kuti iwo akawanda mapoinzi ebhizinesi rako munyika yako nekune dzimwe nyika, iyo inowedzera kudiwa, mari, chinzvimbo. Izvo zvakakosha kuti unzwisise nezve kupa franchise mune imwe mhando yebhizinesi isingadhuri chikamu. Iyo inokurumidza kubhadhara, iyo inodhura iyo mutengo. Chinhu chikuru ndechekusarudza iyo chaiyo dhairekitori kushambadzira mafranchise 'chikuva neSEO traffic.

Kana uchiwedzera bhizinesi rako, yedu portal inozove isingachinjiki mubatsiri kwemakore mazhinji, pagore kukwezva vamwe vangangoita vadyidzani (franchisees) kune rako bhizinesi. Iyo franchiser inobatsira iyo franchisee mukurovedza, kutsvaga vatengi, uye kukuudza iwe nezve zvakakosha zvinhu zvebhizinesi rako.

Kuti ugamuchire rumwe ruzivo, unofanirwa kutumira chikumbiro ne-e-mail kana kufona nhamba kuti ubate nyanzvi. Yedu portal inounzwa kwete chete kune vanotanga asiwo vane ruzivo vatambi vemaketi vanoda uye vasingade yekuwedzera kushambadzira. Nyanzvi dzedu dzinobatsira nerutsigiro rwebasa uye kuraira kutenderera nguva, kubatsira nezvikumbiro uye kugashira kugadzirisa vangango tarisira vatengi. Tinokutendai pamberi pekuda kwenyu uye tinotarisira kubatana kwenguva refu.

Chitoro chinodhakisa chitoro bhizimusi rinogona kubatsira asi kazhinji riine njodzi. Nebudiriro yayo inokwanisa, iwe uchave nemukana wese wekuwana mukana wakakosha mumakwikwi ekukwikwidza. Kana iwe ukashanda nefranchise, saka unofanirwa kutevedzera zvirevo zvakajeka uye pasina kukanganisa. Tenga franchise pane inoenderana Internet sosi iyo inotengeswa. Nekudaro, iwe unogona kusarudza yakanyanya kukodzera uye yakanyatso tsvagirwa sarudzo. Kana iwe ukafunga kutengesa doro pafranchise, saka chiva pachena nezve kuti uchagozvigovera sei.

Mushure mezvose, doro harigone kushambadzwa uchishandisa nzira dzakajairika, kusiyana nezvakajairwa zvigadzirwa. Saizvozvowo, kana iwe ukashanda pasi pefranchise, saka zvinwiwa zvinodhaka hazvifanirwewo kushambadzwa sekunge urikuita zviitiko zveimwe mhando. Izvi zvinofanirwa kurangarirwa uye kutariswa pakuzadzisa yakadaro bhizinesi chirongwa. Paunenge uchishanda nefranchise yedoro, iwe zvakare unofanirwa kunzwisisa kuti iyo nguva yekutengesa yakashomeka. Izvi zvinoreva kuti iwe unofanirwa kubvunza nevamiriri vezvemitemo nezvekuti ndeipi mirau nemirau inofanirwa kutevedzwa mukuita mhando yechiitiko ichi. Kuti usamhanye mubhadharo uye usatambire zvirango zvehurumende, unofanirwa kuronga chiitiko ichi nekuita sarudzo dzakanaka dzekutonga.

Basa riine doro rekutengesa rinenge richiitwa nemazvo uye nemazvo chete zvichiteerana nemitezo nemirau. Ivo vanozopihwa kwauri nefranchisor uye iwe unogona kuishandisa kuti uve iye akabudirira kwazvo muzvinabhizimusi. Kushanda nefranchise yedoro kunosanganisira kudiwa kwekutengesa zvinyorwa kuburikidza nenzira dzisina kurongwa. Aya anogona kuve enzvimbo dzekudyidzana, senge Instagram, Facebook, VKontakte, zvichingodaro. Izvo zvese zvinoenderana nekuti ndedzipi nzira dzekusimudzira dzaunofarira. Iwe haugone kungovhura mashambadziro paTV, zvinoreva kuti unofanirwa kufunga nezvekuti ungasimudzira sei zvigadzirwa zvaunazvo.

Yekushandira-doro doro chitoro franchise inokupa iwe neruzivo rwese rwaunoda kuvaka yako bhizinesi maitiro. Uchakwanisa kupfekedza vashandi muchitoro zvinoenderana nemirau nekuvapa mbatya zvinoenderana nekodhi yemapfekero. Uye zvakare, zvichave zvichikwanisika kushongedza nzvimbo mune yemakambani maitiro, ayo akajairwa kumakambani ese anoshanda pasi peiyi franchise. Iyi tsika yakajairika, uye iwe unogona kuwana masanctions kubva kune franchisor kana ukatyora mirau. Iwe unogona kutorasikirwa nekodzero yekusarudzika yega pasi pefranchise kana ukatyora chibvumirano uye nemamiriro akataurwa mairi. Naizvozvo, nyatsoteedzera rairo uye ipapo, unenge wagona.

Iyo franchise yakanyatsogadziriswa muLondon inoshanda nemazvo uye ichakubatsira iwe nekukurumidza kutora chinzvimbo chemusika chaunoda. Iyo franchise ndiyo kodzero yekuhaya chiratidzo, kana iwe uchinge wapihwa yakazara seti yemagwaro akasiyana siyana ane mirau, zvirevo, uye mirau, inotungamirwa naiyo, iwe unogona kuwana mibairo inoyevedza. Kana uchitaurirana nefranchise, iwe unofanirwa kutevedzera mimwe mitemo yakanyorwa muchibvumirano nemutengesi. Franchise muLondon ichaunza mabhenefiti akakosha sezvo nyika ino iri guta guru reimwe yenyika dzakapfuma kwazvo pasirese. Uye zvakare, London iri kumusha kune inoshamisa nhamba yezvinokwezva. Nekudaro, iwe unenge uine chinodikanwa chefranchise zvigadzirwa, zvese kubva kuLondoners uye kubva kune avo vanhu vakasvika muguta sevaenzi.

Vashanyi vanobhadhara zvakanyanya kuLondon, kazhinji, sezvinoita vanhu vanoita bhizinesi muUK. Londoners vanodada nehukuru hwavo uye vanozofara kana imwe franchise nyowani ichipinda mumusika. Nezve mafranchise, mutemo muLondon wakasununguka uye unokutendera kuti ushande nemazvo kana zvasvika panyaya yekubhadhara mitero. Iyo franchise muLondon ichaita zvakabviswa mukutsigira iye franchisor, iyo inosvika kune imwe muzana muzana yemari. Uye zvakare, mari yemubhadharo-mari inopihwa, inoitwa panguva iyo iyo mutengesi anotanga bhizinesi. Uye zvakare, kana uchitaurirana nefranchise muLondon, unenge uchiita zvekushambadzira kubhadhara, izvo zvinogona kunge zvakaringana kunge 3% yemari yawakagamuchira.

Kana iwe ukashanda nefranchise muLondon, panogona kunge pasina mari yekushambadzira kana iwe uchibvumirana pane akakodzera mazwi.