Madiki emabhizimusi mafranchise anozivikanwa bhizinesi madhiri. Bhizinesi diki rakanaka nekuti riri kudiwa mune megalopolises nemumataundi madiki. Sarudzo yesarudzo inogona kunzi yakakura kwazvo pasina kuwedzeredza. Pamwe, nhasi zvakaoma kupa zita rebazi rehupfumi uye mutsara wechiitiko (uye kwete chete chidiki) chisingazopihwa mafranchise. Saka chinhu chikuru ndechekuita sarudzo chaiyo nekuti kubudirira kwebhizinesi rako kunonyanya kuvimba nesarudzo iyi. Mugove wekutengesa mukati meGDP yenyika iri kukura gore rega rega, ichipa mupiro wakakosha kuhupfumi hwenyika dzakasiyana siyana uye nekugadzirwa kwemabasa matsva.

Varidzi vemakambani akabudirira uye zvigadzirwa zvinokurudzirwa vari kuramba vachikoka vatsva kuti vapinde mubhizinesi ravo uye vatenge franchise, vova chikamu chebhizimusi rinobatsira. Imwe yeakanyanya kunaka maficha eiyi nzira yekuita bhizinesi chirongwa kugadzikana. Ose matekinoroji, zvirongwa zvemaitiro uye maitiro, mabikirwo, kurongeka kwekudyidzana nevatengesi nevatengi, kushambadzira mutemo, nezvimwe zvakagadzirwa, zvakaedzwa mukuita, uye zvakaratidza kushanda kwavo. Iyi ndiyo mamiriro ezvinhu ayo anopa kudzikiswa munguva yekubhadharira bhizinesi chirongwa uye kuchichiunza padanho rinobatsira mukuenzanisa nekusika kwebhizinesi, sezvavanotaura, kubva pakutanga. Zvinonzwisisika kune vanamuzvinabhizimusi vanoshanda nemabhizimusi madiki kubhadhara zvakanyanya kune ma franchise mune zvekutengeserana, zvekudya (kofi mashopu, madiki emhuri maresitorendi, mabhekaji, nezvimwewo), mabasa evatengi (akawachisa akageza, kugadzirisa shangu nembatya, zvigadzirwa zveganda, uye imba zvishandiso) . Kuzivikanwa kwemafranchise ane chekuita nekuvaraidzwa nekufamba, mitambo, mabasa ekurapa (kusanganisira mhando dzakasiyana dzemasaji, kurovedza muviri, nezvimwewo), pamwe nebasa remota, kugadzirisa, uye basa rekuvaka, riri kukura gore rega rega. Uye kunyangwe nhamo dzemari, denda, uye mamiriro akafanana asina kunaka kazhinji haangoite chipingamupinyi kumabhizimusi madiki pane franchise asi anotopa kukura nekukurumidza uye budiriro zvichienzaniswa nenguva dzakanyarara.

Muenzaniso wemapurojekiti akadaro anogona kunge ari epachikoro uye epachikoro masangano anoshanda nekushandiswa kwemazuva ano ruzivo matekinoroji. Masangano akasiyana siyana ekuwedzera budiriro uye kurovedzwa ari kudiwa zvakanyanya panguva dzekuti paine zvirambidzo zvakasiyana pabasa rezvikoro zvekare nezvikoro zvepamusoro. Kugadzirwa kwechikafu chekuenda uye nekutakura kunogona zvakare kuve muenzaniso wefranchise (zvese zvidiki uye zvakakura) izvo zvichabudirira panguva yekuzvitsaura, zvinorambidzwa kufamba kwevanhu munharaunda yeguta, nezvimwe. Kazhinji, masevhisi ese ane chekuita nekutakura yechikafu, zvinhu zvevatengi, mishonga, nezvimwewo zvinonyanya kudiwa panguva dzakadai.

Kubudirira kwebhizinesi rebhizinesi kunovimbiswa nekutanga ongororo yezvakakosha zvinhu zvinokanganisa mabhizinesi madiki uye makuru, zvisinei nekuti zvinopihwa kuburikidza nefranchise, inongotengwa kubva kumuridzi, kana kusikwa yakazvimiririra. Chekutanga pane zvese, zvakakosha kuti uongorore huwandu hwazvino hwekusimudzira indasitiri yakasarudzwa netarisiro yayo, zvirinani kwemakore ari kuuya. Pasina kukosha kudiki ndiko kukundikana kwazvino kwemakwikwi, huwandu hwevanokwikwidza vepedyo, mutengo wavo uye mutemo webasa, kushambadzira zviitiko, nezvimwewo. mazita emagetsi, sirogani, nezvimwewo, kuvapo kwewebhusaiti yemubatanidzwa, mitemo, uye misimboti yekudyidzana nevatengi (vanogutsikana sei nechiratidzo ichi kazhinji) nemamwe ma parameter. Kuwana franchise mune yakasarudzika Internet dhairekitori, iwe unogona kuita ingangoita pfupi pfupi kutsvaga kwakasiyana wongororo uye makomendi nezvazvo. Zvichida vamwe vema franchise vakaona zvakakodzera kuti vagovane ruzivo rwavo rwekubatana uye vape rumwe ruzivo nezve franchisor kune vese vanofarira.

Uye, hongu, muzvinabhizimusi anofanirwa kuita ese maverengero ane chekuita nesangano rebhizinesi. Mazwi efranchise anowanzoreva kudiwa kwekutanga kubhadhara, huwandu hwayo zvinoenderana nekukosha kwechiratidzo, kwakatarwa nekubudirira, mukurumbira, uye purofiti yekambani. Uye zvakare kuronga kambani, zvakafanira kuisa mari yakati wandei muzvinhu zvakagadziriswa nekutenderera (kutenga kana kubhadharisa kwemaindasitiri, zvekutengesa, uye zvimwe zvivakwa, kutenga zvigadzirwa uye zvigadzirwa zvemuhofisi, kutora vanhu basa, kuhaya, uye kudzidzisa vashandi, mushandirapamwe wekuunza zvigadzirwa kumusika, nezvimwewo). P.). Saka iyo franchisee inofanirwa kufungidzira saizi yekutanga mari mubhizinesi rebhizinesi diki chaizvo sezvazvinogona pakuvaka chirongwa chemari. Zvinoenderana nekuti anokurumidza sei kuwana purofiti chaiyo.

Mari dzemwedzi nemwedzi dzinowanzo kuverengerwa sepesenti yemitero. Kazhinji, chirongwa chekudyara chinofungidzirwa uye kuverenga kwenguva yekubhadharisa diki (uye kwete chete) bhizinesi inopihwa pamwe nerondedzero yeiyo franchise mune inoenderana online catalog. Chiitiko chemabhizimusi anokwikwidza anoshanda pasi peiyo imwe franchise kana kungori muzvikamu zvakafanana zvemusika zvinogona zvakare kuve sosi yeruzivo rwakanyanya kubatsira uye kubatsira ma franchisees kuita sarudzo kwayo. Kana uchisarudza waunobata naye mari, unofanirwa kufunga nezvechido chake chekupa rairo mumunda wekugadzira tekinoroji, kushambadzira, kusimudzira, kurongeka kwakakwana kwezviitwa zvezuva nezuva, kudzidziswa kwevashandi, kunyoreswa kwenzvimbo dzekutengesa, nezvimwe. nezvinhu zvekuziva uye nekupa rumwe rubatsiro maererano nekusimudzira bhizinesi . Kazhinji, kubvunza kwakadai kunosanganisirwa mune runyorwa rwemashumiro emahara (mukati mehurongwa hwekushandira pamwe kwekudyidzana). Nekudaro, kune zvimwewo sarudzo kana kubvunzana kwega kwega kuchipihwa muripo wakasiyana zvichienderana nemutengo wakatarwa wemitengo (vamwe varidzi vebhizinesi vanokoshesa zviwanikwa zvavo zvemashoko zvakanyanya uye havana kugadzirira kuzvipa pachena kana kune vavanogara vachidyidzana).

Nenzira, kubvunza uye kuraira zvine chekuita nemitero yekuvandudza, kuvandudza kwehurongwa hwezvibodzwa zvemakambani, mukana wekuti franchisor akweretese bhizinesi reumwe mudiki bhizinesi chirongwa chinogona kuve chakakosha kwazvo kumabhizinesi madiki. Nenzira, kunewo emahara mafranchise ayo kazhinji asingape chero yekutanga kubhadhara kana kubhadharisa pamwedzi (kunyanya mumabhizinesi madiki mune yekudyira kweruzhinji uye kwevatengi masevhisi).

Muzhinji, muchidimbu zvese zvataurwa pamusoro, tinogona kugumisa kuti bhizinesi diki rekutengesa rine zvakawanda zvakwakanakira kupfuura echinyakare bhizimusi mamodheru. Iko kune, chokwadika, mutengo, njodzi, uye matambudziko, asi hazvinyanyo kuoneka uye kutyisidzira mhedzisiro. Nebhizinesi diki rakarongeka uye rakaverengerwa pasi pechirongwa chekutengesa, muzvinabhizimusi anogona kunzwa aine chivimbo mune rese guta guru uye munzvimbo yedunhu kana nzvimbo diki yekukosha kwedunhu. Chinhu chikuru ndechekusarudza chikamu chakakodzera chemusika uye kuita nhamburiko dzese mukubudirira kwayo.

Iyo franchise yechitoro chekurapa chirongwa chine njodzi, kuita icho iwe chaunogona kuwana matambudziko akakosha kubva kuvakuru vakuru vevatariri vehurumende. Mushure mezvose, iwe unenge uchitengesa zvigadzirwa zvekurapa, kunze kweizvozvo, iwe uchave uine mhosva kune iyo franchise. Izvo zvinodikanwa kuti uite basa rese rinodikanwa rehofisi uchiteedzana nemitemo yakatemerwa, ipapo chete ndipo paunodzora njodzi nekuwedzera mikana yako yekubudirira. Shanda nefranchise zvakanaka uye zvakanaka, uchidzivirira zvikanganiso uye zvikanganiso, apo vatengi vako vanozokoshesa sevhisi yako yepamusoro uye votaura newe. Vazhinji vavo vachatoda kuunza shamwari navo uye kutendeukira kwavari nerumbidzo yekuti iwe upe yepamusoro-sevhisi sevhisi. Chitoro chekurapa chinoshanda pasi pefranchise chinofanira kutevedzera zvese zvemukati nekunze dhizaini dhizaini.

Makodhi ekugadzira anozopihwa kwauri mune seti nekwanisi yekushandisa chiratidzo. Ehe, kodhi yekupfeka yevashandi ndeimwe yezvinhu zvefranchise. Chitoro chako chekurapa chichawana mibairo inoyevedza, zvinoreva kuti une mukana wakakura wekubudirira munguva refu.

Kushanda nefranchise yechitoro chekurapa kune zvakawanda zvekugadzira. Mushure mezvose, hausi kungovhara zvaunoda. Iwe zvakare unofanirwa kuburitsa mari yaunofanirwa kugovana neye franchisor. Nekudaro, 9% yemubhadharo wemwedzi wega wega unogovaniswa kune mumiriri wechiratidzo. Paunenge uchiita franchise yechitoro chekurapa, iwe unozobvisa bundu-remari fizi padanho rekutanga, ipapo, yakawanda semaviri emwedzi mashandiro. Yekutanga inonzi mvumo, uye huwandu hwayo hunosiyana kubva pa2 kusvika pa6%.

Uyezve, kune zvekare mari yekusimudzira. Zvakare, iyo yekushambadzira ficha yakajairwa kwete chete kune iyo franchise yechitoro chekurapa. Izvo zvakajairika kune ese marudzi emafranchising zviitiko sezvo mumiriri wechiratidzo achifanira kuita zviitiko zvekushambadzira kutenderera pasirese kuchengetedza huwandu hwekuzivikanwa kwechiratidzo munzvimbo dzakakwirira.

Santo Domingo franchise chirongwa chine mari uye chine njodzi zvese kamwechete. Njodzi inouya nekuti Santo Domingo iri muLatin America, iri pasi mukudzikama kune nyika dzeEurope. Zvisinei, iyo inowedzera njodzi, inowedzera mukana wekuita mari yakawanda. Ichi ndicho chikonzero Santo Domingo inofanirwa kupihwa kutarisisa kwakaringana kana uchifunga dzakasiyana nzvimbo dzekudyara mukati kuburikidza nefranchise. Iyo franchise mukana wekurenda chiratidzo kubva kune inobudirira kambani. Muzvinabhizimusi wemuno akabudirira anoziva zvakawanda nezve kusimudzira bhizinesi anogona kutora mukana wekusimudzira mari muSanto Domingo.

Uyezve, haafanire kugadzira chimwe chinhu chitsva uye kusimudzira mhando kubva pakutanga. Iye anongotora franchise uye anovhura mumiriri hofisi muSanto Domingo vachishandisa yakavhenekerwa tekinoroji uye mhando zviwanikwa. Zviwanikwa zvinopihwa kuitira kuti ugone kuita zviitiko zvinoenderana neiyo franchise padanho rakakodzera rehunhu. Santo Domingo haisi dunhu rakaipa rekudyara mari, kunyanya kana zvasvika pakufambisa mari.

Kana iwe ukafunga kugadzira franchise muSanto Domingo, iwe unofanirwa kufunga kuti iwe uchafanirwa kugara uchibhadhara imwe mari kune uyo anotengesa mari. Semuenzaniso, pakutanga, iwe unoisa kusvika pa11% sehomwe yemari. Kupfuurirazve, kana uchisimudzira mukana wekutengesa muSanto Domingo, iwe unozofanira kubhadhara mari yekushambadzira zviitiko zvekambani yemubereki wako. Uye zvakare, kana uchitaurirana nefranchise muSanto Domingo, iwe zvakare unozofanirwa kuitisa mari yekuchinjisa kune maakaunzi emufranchisor pamwedzi. Uyu mupiro unonzi mhindu uye inogona kusvika kusvika 6%. Nekudaro, kana kutaurirana kwabudirira, iyo chikamu inogona kuderedzwa, kana kubviswa zvachose.

Iyo pesenti yezvinobviswa zvinoenderana nehurongwa hwemunhu kana iwe ukashanda nefranchise muSanto Domingo. Uye zvakare, mupiro dzimwe nguva unenge usipo, nekuti unobhadharwa nechimwe chibvumirano. semuenzaniso, nekugadzira franchise muSanto Domingo, iwe unotenga zvimwe zvinhu kubva kune franchisor kuitira kuti iye awanewo mukana wekudyidzana newe.