Wese muzvinabhizimusi anoda kuwana anodiwa mafrancise echiratidzo chinozivikanwa pamabasa avo ekutengesa, nekushandisa kusingadhuri, mubhizinesi, uye nekukurumidza kubhadhara. Nekudaro, heino gangaidzo yekupokana kwekubatana kunonzwisisika pakati peyakakurumbira trademark, zita rezita, uye isingadhuri mashandisirwo inomuka, sezvo iri pamusoro iyo kirasi, modhi, uye brand, iyo inodhura zvakanyanya kushandisa uye kuichengetedza mune franchises bhizinesi . Mari yekubhadharisa muchimiro chemubhadharo wenguva imwechete, mari yemubhadharo yemwedzi, uye mari yekushambadzira yenguva dzose, yekushandisa inozivikanwa uye inozivikanwa chigadzirwa chigadzirwa, inoda mari hombe yekudyara, majekiseni, uye mutengo. Kubhadharisa panguva yakakodzera kweese anoenderana bhizimusi mutengo kubva kune anodiwa mafranchise zvinoda kudzikisira kudzoka kwemari kuyerera, kuburikidza neakaundi account, rakanaka rebasa sangano, yakavandudzwa uye yakawedzerwa chitoro network, yakakwira traffic kuyerera, uye mazhinji maresitore, mativi nzvimbo, ine yakafara huwandu hwezvinhu. Saizvozvowo, pakusimudzira bhizinesi, unoda kumwe kushambadzira, kuwanikwa, uye kurodha pasi zvekutengeserana nemidziyo yekugadzira, uchiwedzera huwandu hwevatengesi vekutengesa, mamaneja, vanachipangamazano, tekinoroji, kugadzira, uye vashandi vebasa. Paunenge uchishanda pamwe neakatengwa anodikanwa mafranchise, chinhu chikuru ndechekuverenga nemazvo mutengo wekutengesa wezvigadzirwa uye zvigadzirwa, pamwe nekudzoserwa kwese kwekutanga uye kwekubatsira mari nekuverenga mutengo wemitengo.

Mari yakakwira yekutengesa zvinhu uye zvigadzirwa uchishandisa iyo franchisor brand inogona 'kuvhundutsa mutengi mutengi, uye iye acharamba kuramba kutenga chinodhura chigadzirwa. Mukuita, maketeni ezvitengesi anotengesa anozivikanwa uye anodhura emarkmark ane yavo yakasimbiswa vatengi uye yakasarudzwa, yega, inoremekedzwa, yakasimba vatengi base inotenga chaiko imwe brand. Kune vashoma vashoma vashanyi, kunyanya vatengi vazhinji, munzvimbo dzakadai. Kune vakawanda vanotengesa contingent, zvinoreva chikuru strata yevagari, zvakafanira kuti tiende kuzviitiko zvine zvinoda franchise zvine hunhu hwakakosha, kuti uone 'goridhe zvinoreva', kumaki ekutengesa aikwanisika kwavari uye vakavimba nemhando ye zvinhu uye masevhisi pachawo. Mukuita kwepasirese, zvigadzirwa, maindasitiri, uye mabhizinesi emabhizimusi aripo uye akapararira, nepo zvigadzirwa zvemari zvinomiririra makumi mapfumbamwe muzana emitero. Iwo anonyanya kufarirwa mafranchise ezvekutengesa franchise zvine chekuita nekutengeswa kwepitsa, kofi yakagadzirirwa, zvipfeko, shangu, zvemagetsi nemidziyo yemumba, mota, uye nekutengesa kwavo vanamuzvinabhizinesi vanovhura zvitoro zvezvitoro nemaboutique. Kubudirira kwekutengesa muzvinhu zvekutengesa zvakanyanya kunoenderana nehunyanzvi kugona kwevanopa mazano uye maneja wekutengesa kuendesa chakapedzwa chigadzirwa kumutengi kuitira kuti vafare, vade kutenga zvinhu, uye, vagutsikane nekutenga kwakabudirira, vasiye zvitoro.

Kuwana kushanda mumafranchise anodikanwa kunoenderana nekuenderera mberi nekudzidziswa kwevashandi, mumidziyo ine hunyanzvi uye hunyanzvi hwakawanikwa, nehunyanzvi uye nekuziva kwebhizimusi kutengesa chigadzirwa. Zvinosungirwa kudzidziswa uye mawebhusain pane maitiro ekudzidziswa pakati pevashandi vane chekuita nekutengesa zvigadzirwa, pavanowana tarenda uye basa rehunyanzvi, zvine mutsindo, nehunyanzvi uye nehunyanzvi kumanikidza mutengi kutenga, izvo zvinoratidza zvekare chokwadi chekuti 'vashandi ndizvo zvese '. Iwo akadaidzwa mafranchise ari kudiwa, nekuti neine musoro, sangano, system-yakasanganiswa nzira, vanokurumidza kubhadhara, vachiunza mari yakanaka kune muzvinabhizimusi-franchisee. Iyi inzira inosanganisirwa uye nemaune yekuronga bhizinesi rekutengesa, riine chirongwa chebhizinesi rakanyatsogadzirwa, kunyatso kudzidza, uye kuongororwa kwehukama hwepamusika, uye kuongororwa kwevatengi vanobvunzwa vanoshanda, izvo zvinounza mubhadharo nekukurumidza uye zvinounza mafranchise ku iwo chikamu uye runyorwa rweanodiwa iwo. Kuitisa basa rekutanga rekuongorora pamasimba ekuyerera kwemari kubva muzvikwereti zvakadyarwa, nehupfumi, hwakaverengerwa kuverengerwa kwebhizinesi fungidziro, pakubuda kwemari, kuverenga kweprojekti yemari, mari, uye purofiti zvinopa chikonzero chega chega chekuita mari inobhadharwa iri kudiwa. Kugadzira zvinangwa zvekuronga zvine hungwaru uye kuronga kugona kugovera mashandiro emabasa, huwandu hwekudyara kwekutanga, kuwedzera purofiti, kuchengetedza muyero wakasimba uye 'kuenzanisa' pakati pemutengo wema franchise nemari iri kuuya yekuita bhizinesi, chiratidzo uye chimiro mhedzisiro inofunga kuti kusarudzwa kwemafranchise kwakagadziriswa.

Iyo pendi franchise inobvumidza kugadzira zvigadzirwa pasi pezita chairo, trademark. Hazvisi nyore kuti ugadzire pikicha wega, unofanirwa kuziva maitiro ehunyanzvi, uye nekuuya nayo kumusika. Nhasi zvakaomarara kune mutsva muzvinabhizimusi kuti apinde mumusika, zvichipiwa makwikwi munzvimbo dzese dzekutengesa nekuita. Kuti utange, uine mari mumwedzi yekutanga, nekurasikirwa kushoma kwenguva, simba, uye zviwanikwa zvemari, dhairekitori rine mafranchise rakagadzirwa, uko munhu wese anogona kusarudza bhizinesi kwaanoda. Iyo franchise inobvumidza inomiririra zvido zveimwe kambani mune chero nharaunda. Izvo zvakanyanya bhizinesi parinowedzera, inowedzera mhedzisiro uye mari, nekuti kutengeswa nekutengwa kwemapendi, zvinoratidzwa, kutengeserana, uye kupihwa kwemasevhisi franchise kuri kudiwa zvakanyanya.

Fungidzira wega, iwe uri muzvinabhizimusi akabudirira, iwe uchitova netiweki yemapoinzi ekutengesa kune ako ekupenda zvigadzirwa, asi iwe unoshingairira kupinda mudunhu rezinga. Heino dambudziko, nekuti zvinokwanisika kudzora uri kure, asi zvine njodzi. Nekudaro, nekutsvaga vanhu vane pfungwa dzakafanana, uchishandisa franchise, iwe unowedzera iro ramangwana risina makore uye mikana inobudirira yebhizinesi. Nekudaro, iyo franchise catalog inopa ma franchisors uye ma franchisees nekuvhura mapoinzi matsva mune imwe musika zviripo zvinopihwa. Iko hakuna kudikanwa kwekuwedzera kutsvaga kugadzwa uye kudzidza nezve iyo franchise, mutengo uye mamiriro zvinoonekwa muchitoro. Semuenzaniso, pendi franchise inopa yakanakira kupihwa pamutengo unodhura, uine kana usina mubhadharo wemari, inova vimbiso pakupedzisa kwekutengeserana uye inobhadharwa panguva yekusaina kwakakwana kwechibvumirano uye pamberi pe kuchinjirwa kwekodzero dzese kushandisa franchise. Iye franchisor pachake anoisa mutengo wemubhadharo wemari, achifunga nezvezviripo zviripo.

Iyo franchisee inoona kumusoro-kune-zuva ruzivo pane network, yavo kana vema franchisors, ayo anogona kusangana pamwe neumwe neumwe. Mitemo yebasa pamusika, general client base, logo, uye zvimwe zvakavanzika zvekambani zvinopihwa nefranchisor. Zvinyorwa zvinyorwa uye misimboti yebasa, manejimendi, uye kutonga zvinopihwawo mushure mechiitiko. Yedu franchise catalog nyanzvi vanokubatsira iwe mune chero nyaya. Kubva pendi, unogona kusarudza chinopihwa chakakosha nekuongorora musika uye vatengi kudiwa. Izvo zvinokwanisika kusarudza kupenda makatuni ane nharaunda, achiri hupenyu, mhuka, maruva, mifananidzo, achizadza iwo nenhamba kana neimwe yekuwedzera maonero. Kudzidziswa uye kutsigirwa nevashandi, kutsvaga mhinduro nyowani kwakapihwa pamwe chete nguva yese yechibvumirano.

Kuti uwane zvimwe nezve iyo franchise yekupenda, chaizvo, enda kukatalog uye verenga kuongororwa kwevatengi, kupihwa, uye mutengo. Kuti ubvunze nevanyanzvi vedu, zviripo kuti ubate kune akataurwa manhamba. Isu tinofara kunzwa kubva kwauri uye tinotarisira kubatana kwekubudirira.

Iyo franchise muIsrael ine mukana wese wekubudirira kuita. Aya marudzi emabhizinesi anowanzo sangana nematambudziko mashoma pane vanozvishandira vanozvimiririra. Muzvinabhizimusi anogara achishanda panjodzi yake uye panjodzi, zvisinei, mukati meiyo franchise, anowana rubatsiro runoshanda. Mukana wake wekuhwina mumakwikwi ekukwikwidzana uri kukura zvakanyanya. Zvinoenderana nehuwandu, vanamuzvinabhizimusi vakatora mukana wefranchise vakawana mwero wakakwirira kwazvo wemari. Ivo havana kuvhara, kuvharwa kwekuzadzikiswa kweiyo franchise muIsrael yakanyanya kushoma pane kuzadzikiswa kwavo kwega kwekutanga.

Mushure mezvose, iwe unobhadhara zvakati wandei mukati meiyo franchise, chero zvakadaro, iwe uri kutove uchishandisa akagadzirira-akagadzirwa matemplate uye nerubatsiro rwevane ruzivo varairidzi, iwe unoita, uchiita purofiti. Kubhadhara kunouya nekukurumidza zvakanyanya. Masangano mazhinji ari kusimukira kusvika padanho repamutemo muIsrael. Vanotengesa zvigadzirwa nekupa sevhisi. Unogona kutenga franchise uchishandisa ruzivo rweumwe munhu. Izvi hazvingoshandi chete kuIsrael, iyo franchise chirongwa chepasirese. Inoitwa maererano nemimwe mitemo.

Iyi mitemo inowanzo kutonga hukama, zvisinei, kesi yega yega yakasarudzika. Inogona kuve chero bhizinesi chirongwa, zvakanyanya kukosha, muIsrael, tevera mutemo wayo, tsika dzemuno dzinofanirwa kupihwa kutarisisa kwakakodzera. Semuenzaniso, kutengesa nyama yenguruve muIsrael kwaisazove chinhu chakanakisa kuita. Kunyange hazvo, zvingave zvakafanira kuti vadzidze manhamba, pakutanga kua zvinoita, asi kune rimwe divi, zvingangodaro kuti zviverengero zvehuwandu zvinopa ruzivo rwakasiyana. Kune huwandu hukuru hwevatorwa vasingazvione sekunyadzisa kudya zvigadzirwa zvenguruve. Zvisinei, iwe unofanirwa kugara uchiremekedza vateereri, gara uchidzidza mutemo. Paunenge uchiita franchise, iwe unofanirwa kunzwisisa kuti ndezvipi zvinopesana.

Iko zvakare kune franchise muIsrael, iyi inzvimbo yakati rebei. Mufriji wekuIsrael, kana achiita chirongwa chefranchise, anofanira kudzidza nyika kana achida kuwedzera. Izvo zvinodikanwa kutaurirana pamwe neramangwana muparidzi pamberi. Iwe unofanirwa kunzwisisa kuti ndeapi mamiriro azvinozadzisa, uye mune mairi pane kusawirirana. Zvese zvibvumirano zvakasvitswa zvinofanirwa kunyoreswa mukati megadziriro yechibvumirano chazvino. Iyi tsika yakajairika kana uchizadzisa franchise.