Mune bhizinesi renyika, hapana mhinduro chaiyo nezve kuvapo kwefranchise nekukurumidza kubhadharisa uye yakagadzirira-yakagadzirirwa recipe yeiyo franchise ine yekukurumidza kubhadhara. Kubhadharwa kweiyo yakatengwa franchise inokanganiswa nezvinhu zvakawanda uye zviyero zvinogona kumhanyisa bhizinesi rekirinesi kuti 'izere seiri' uye zvinopa kuwanda kwevatengi nevatengi. Chekutanga pane zvese, uku kuri kuwana ruzivo rwakazara pamusoro pemuridzi wefranchise, kuti iro zita rakawanikwa reiyo franchiser rinozivikanwa sei munharaunda yekugara kana nzvimbo pakero yeanobhadhara mari. Kukwidziridzwa kwechiratidzo chevatengesi nemukurumbira pakati pevagari, uko muzvinabhizimusi, uyo akapinda muchibvumirano chefranchise, anorarama, zvinonyanya kuona kuti bhizinesi richabudirira sei panzvimbo yekutengesa zvinhu nemucherechedzo wezvakatengwa. kodzero. Kukwidziridzwa kwezita rezita kunoenderana nemamiriro ezvinhu sekuenderana nemutengo wevatengi, mwero wemari yevagari vanoshanda, uye huwandu hwakaringana hwevagari vemunharaunda munzvimbo yekuparadzira mhando.

Panguva imwecheteyo, mubvunzo mukuru unomuka, iyo franchise inogamuchirwa ichabhadhara kwenguva yakareba sei, kutengesa kuchaenda sei, uchifunga nezvekupa kwakawanda kwekushambadzira zviitiko, kumisikidza wekupedzisira, mutengo wekutengesa wakakura nekuputira kumahombekombe ako uye kufukidza iyo mari yemipiro yakabhadharwa muchimiro chemari, miripo, mari yekushambadzira uye zvimwe zvakakosha, pamwe nemari yekubatsira. Iyo yakavimbika bhizinesi chirongwa ine ongororo yehukama hwehukama uye inokwanisa hupfumi kuverenga, kwayo inoshanda kuita mukugadzira nekutengesa zviitiko, ine zvakakosha chiitiko pakubudirira kwekuwana iko nekukurumidza kubhadharwa kweiyo franchise. Kugadzira rakakodzera bhizinesi rehurongwa uye kugona kuburitsa bhizinesi chirongwa mukati mefranchise ndiyo pfungwa huru yekuseri kwekukurumidza kubhadharisa franchise. Paunenge uchigadzira chirongwa chebhizinesi, chakakosha kukosha kuratidza saizi yemari, marii ichave nekugadzira nzira dzekumisikidza franchise, inenge yakweretwa mari kana yavo zviwanikwa. Kuverenga kunofanirwa kusanganisira zvinongedzo zvemari zvepurojekiti zveuwandu hwemari yemubhadharo, mushure memitero uye kubvisirwa kwekushandisa zviwanikwa zvechikwereti, kana zviripo, uye kugona kwekuputsa-kunyange poindi munguva yekarenda yekugadzira kana yekutengesa zviitiko. Zano rebhizimusi rinofanira kuzivisa huvepo hweyako kana yekubhadhara mari yekutengesa, huwandu hwekutengesa uye huwandu hweprojekiti zuva nezuva uye pamwedzi mareti emari. Chirongwa cheprojekti chinotsanangura mwaka webasa riri kuuya, kutengeserana, uye kupihwa kwekushambadzira pamwe nehumwe mabasa, kuenderera kwebasa neawa yezuva rimwe chete rekushanda, uye mwaka wekarenda wekugadzirwa kwemwedzi pamwedzi, uchifunga kupera kwevhiki, mazuva ehutsanana, iwo mutoro webasa weakanyanya, vashandi vebasa uye nebasa revatekinoroji neyekugadzira michina.

Izvo zvakakosha kupa kuchengetedzwa kwekuchengetedzwa kwevashandi kwevashandi uye kudzivirira kushanda kwakanyanya kwezuva rekushanda, kuitira kudzivirira kumisikidzwa kwefaindi yehutongi uye kuongororwa nevakuru vevatariri uye vanoongorora basa. Kubudirira kwekushandira franchise nekukurumidza kubhadhara kunobva pane zvakaunganidzwa chiitiko cheanamuzvinabhizimusi-franchisee uyo akabhadhara iyo franchise, kugona kwake, uye kunzwisisa kwekukwikwidza mumusika wevatengi nevatengi vezvinhu nemasevhisi. Kana wekutanga muzvinabhizimusi akatanga bhizinesi rake neakawana franchise uye kutanga-up capital, saka njodzi yekutengesa yekusatora payback nekukurumidza yakanyanya kwazvo. Anamuzvinabhizimusi ane ruzivo, anonyatsoziva hukama hwakaoma pamusika, ane hunyanzvi hwekudyidzana nevaanokwikwidzana navo vezvokutengeserana, kugona kuzvidzivirira kubva kumakwikwi uye kuverenga zvisarudzo zvisati zvaitika zvingangoita kurasikirwa uye kurasikirwa mubhizinesi. Saizvozvo, mutengesi ane ruzivo anowanzoita kuti akurumidze kubhadharisa pane franchise. Kutsvaga kwekushambadzira, kuongorora kwekutanga kwemusika, musika webasa, uye kudiwa kwevatengi kwevagari, vasati vabhadhara kodzero, zvinoita kuti vakurumidze kuisa 'njanji' uye kudzoreredza iyo franchise. Iko kusanganiswa kwezvinhu izvi zvese zvinobatsira mukutsvaga nekukurumidza kweiyo yakatengwa franchise, kumisikidza bhizinesi maitiro ekubudirira kuita kwezvakatemerwa zvinangwa zvekuzadzisa mari yakawanda mubhizimusi rekutengesa.

Chinhu chikuru hachisi chekumira pamatambudziko amuka uye izvo 'zvipingaidzo' zvamuka, kuenderera mberi nehurongwa hwekuenderera mberi hwedzidzo nekudzidziswa, kugona kugona kutsva uye kunzwisisa kwekutenga kodzero, kuenda kumberi, uyezve kuripa nekukurumidza kunouya pachako.

A media franchise ibasa rakanangana nebhizinesi, iro rinoda kuti zvinhu zvakawanda zvichengetwe mundangariro. Kutanga, iwe unenge uchizadzikisa bhizinesi rako muchienderana neye franchisor. Iye anozokudzora, pamwe nekupa ruzivo rwese rwakakosha kuitira kuti ugone kubata nemabasa ehofisi. Pamusoro pezvo, kana uchitaurirana nefranchise, iwe unotora seti yakazara yezvisungo zvakasiyana zvinoenderana nemitero kune franchisor, nepo mamwe ari ehunhu hwakasiyana. Semuenzaniso, kana uchitengesa media franchise, unobvuma kushamwaridzana nemamwe masayiti kana kutora mamwe mabasa. Kana iwe ukashanda pamwe neiyo software franchise, saka ichi chingave chisungo chekutenga zvinyorwa kubva kune zvakanyatso tsanangurwa vanogovera, kana kubva kune franchisor zvakananga.

Mitemo inosiyana, uye iwe unofanirwa kuomerera pairi kuitira kuti usapinde mumamiriro akaoma apo kodzero yako yekuve wega unogovana ichibviswa nekuda kwekutyora kwezvisungo zvinofungidzirwa.

Kushanda neyemidhiya franchise rudzi rwe bhizinesi chirongwa icho chinogona kungoitwa chete neanokwanisa uye ane mutoro nzira. Maitiro ane hunyanzvi anonzwisiswa sekuwedzera kuri kuita panguva iyoyo kwe zviwanikwa zvemari izvo iwe zvawakaedza kuita. Shanda nenhepfenyuro franchise mushe mushe uye zvine hunyanzvi, uchibhadharira mutero kune franchisor nenguva. Imba yemubhadharo mubhadharo wakada kufanana nemaroja. Huwandu hwayo hunobva pa2 kusvika ku6% yemari yako yemwedzi. Inogona zvakare kuverengerwa sepesenti yemitero uye izvi zvinofanirwa kujekeswa kana uchipedzisa chibvumirano.

Kunze kwemitero kana uchitengesa midhiya franchise, unogona zvakare kuendesa mari yekushambadzira kune iyo franchisor yezviitiko zvepasirese zvepasirese. Iyo franchisor pachayo ichawedzera iyo nhanho yekuziva mhando munyika yako uye kutenderera pasirese. Zvakaringana kuti angogamuchira mari kubva kwauri, uye iye amene achaita zvakasara zvezviito nenzira yakanakisa.

Iko kune zvakare bundu-remari mupiro, iro rinoshandura chaizvo kubva mumutauro wevanhu vechiGerman sechigamba chakakora. Ichi chidimbu chakakora chinomiririra kutanga kwekudyidzana neve media franchise. Iwe unobhadhara icho muhuwandu hwe9 kusvika 11% yemari yekudyara iyo inopa bhizinesi chirongwa. Inofanira kutakurwa mupfungwa kuti midhiya franchise inofanira kubhadhara nekuti hausi kuisa mari shoma kwazvo mukuitwa kwayo. Pamwe pamwe nekuitwa kwehurongwa hwebhizinesi, iwe zvakare unofanirwa kupa iye franchisor imwe mari yemari pane isingadzoreke hwaro. 10% yemari yekudyara haina kunyanya kushoma, saka, panofanirwa kuve nepfungwa kumashure kwekuitwa kwechiitiko chakadai.

Shanda zvakanaka uye nemazvo uye ipapo, mutengesi, pamwe nevakuru vehurumende, havazove nezvichemo pamusoro pako. Kunyangwe kana paine dzimwe nharo dzinomuka, zvichakwanisika kutsigira nyaya yako.

Izvo zvinodikanwa kuti uite ongororo yekutanga yevanokwikwidza kana iwe ukafunga kuita pane media media franchise. Izvi zvinokubatsira iwe kuona kugona kwako kupikisa vakwikwidzi mukurwira kwemisika. Iwe unogona zvakare kushandisa swot ongororo, icho chisiri chinhu kunze kwechinhu chemhando yepamusoro chishandiso chinokutendera iwe kuti unzwisise masimba uye mikana iwe yaunogona kuvimba nayo paunenge uchiita yakapihwa chirongwa. Uye zvakare, iyo swot kuongororwa ichataura kushaya simba kweyako midhiya franchise, uye iwe unogona kuimisa, kana kuishandisa kuti uwane mukwikwi mukana. Mushure mezvose, kunyangwe kushaya simba kunogona kushandurwa kuve mukana wako, kana iwe unogona kunzwisisa mashandiro aungaita navo uye nekuita rese basa rehofisi nehuremu hwakanyanya hwekugona.

Kushanda neyemidhiya franchise kunosanganisira kudiwa kwekudyidzana nevakawanda tarisiro vateereri. Urwu ndirwo rudzi rwechirongwa chisina kufanana nekudyidzana nechitoro kana chikafu chinokurumidza. Saizvozvo, iyo franchise inogona kusiyanisa zvakanyanya mune yayo inoshanda zvemukati. Nekudaro, iwe unofanirwa kutaurirana nyaya dzese nemutengesi pamberi kuitira kuti iwe usave nenharo dzinopokana. Saizvozvo, nekushandisa media franchise, iwe unopinda muchibvumirano. Ichajekesa zvakajeka mabasa ese uye neropafadzo dzemapato.

Kuti usapinde mune yakaoma mamiriro, iwe unofanirwa kunzwisisa zvakajeka zvaunoda kuzadzikisa nekushandisa midhiya franchise. Iyo yakagadzirirwa-bhizinesi chirongwa ndechimwe chezvinhu zvinodiwa kuti uwane mibairo inoshamisa mukurwira kwekuda kwevatengi. Shandisa yako media franchise zvine hunyanzvi nezvose zvinodiwa kutanga kugadzirira. Iyi ndiyo chete nzira yaunonzwisisa izvo zvinofanirwa kuitwa kuti uwane budiriro izvozvi uye mune ramangwana. Zano rakavakwa nenzira kwayo nderimwe chete rezvibodzwa zvekubudirira; iwe unodawo kutevedzera zvakadzama kurudziro kubva kune franchisor. Semuenzaniso, kana uchitengesa media media franchise, iwe ungangodikanwa kutevedzera kune yakasimba kodhi yekupfeka yevashandi vako. Zvichava zvakafanira kutevedzera zvese zviripo zviripo.

Uye zvakare, kana iwe uri kushanda neyemidhiya franchise, iyo yemukati dhizaini inodawo kuti iitwe zvinoenderana nemakodhi iwe aunogashira kubva kumumiriri wechiratidzo. Iko hakuna chinhu chakaomarara mune izvi uye iwe unongofanirwa kutevedzera zvakatemwa zviyero uye kutevedzera iwo mirau. Ipapo pachave nezvakataurwa pamusoro pako, iwe ucharamba uchiramba uri wega wekugovera munyika yako.