Mune bhizinesi renyika, hapana mhinduro chaiyo nezve kuvapo kwefranchise nekukurumidza kubhadharisa uye yakagadzirira-yakagadzirirwa recipe yeiyo franchise ine yekukurumidza kubhadhara. Kubhadharwa kweiyo yakatengwa franchise inokanganiswa nezvinhu zvakawanda uye zviyero zvinogona kumhanyisa bhizinesi rekirinesi kuti 'izere seiri' uye zvinopa kuwanda kwevatengi nevatengi. Chekutanga pane zvese, uku kuri kuwana ruzivo rwakazara pamusoro pemuridzi wefranchise, kuti iro zita rakawanikwa reiyo franchiser rinozivikanwa sei munharaunda yekugara kana nzvimbo pakero yeanobhadhara mari. Kukwidziridzwa kwechiratidzo chevatengesi nemukurumbira pakati pevagari, uko muzvinabhizimusi, uyo akapinda muchibvumirano chefranchise, anorarama, zvinonyanya kuona kuti bhizinesi richabudirira sei panzvimbo yekutengesa zvinhu nemucherechedzo wezvakatengwa. kodzero. Kukwidziridzwa kwezita rezita kunoenderana nemamiriro ezvinhu sekuenderana nemutengo wevatengi, mwero wemari yevagari vanoshanda, uye huwandu hwakaringana hwevagari vemunharaunda munzvimbo yekuparadzira mhando.

Panguva imwecheteyo, mubvunzo mukuru unomuka, iyo franchise inogamuchirwa ichabhadhara kwenguva yakareba sei, kutengesa kuchaenda sei, uchifunga nezvekupa kwakawanda kwekushambadzira zviitiko, kumisikidza wekupedzisira, mutengo wekutengesa wakakura nekuputira kumahombekombe ako uye kufukidza iyo mari yemipiro yakabhadharwa muchimiro chemari, miripo, mari yekushambadzira uye zvimwe zvakakosha, pamwe nemari yekubatsira. Iyo yakavimbika bhizinesi chirongwa ine ongororo yehukama hwehukama uye inokwanisa hupfumi kuverenga, kwayo inoshanda kuita mukugadzira nekutengesa zviitiko, ine zvakakosha chiitiko pakubudirira kwekuwana iko nekukurumidza kubhadharwa kweiyo franchise. Kugadzira rakakodzera bhizinesi rehurongwa uye kugona kuburitsa bhizinesi chirongwa mukati mefranchise ndiyo pfungwa huru yekuseri kwekukurumidza kubhadharisa franchise. Paunenge uchigadzira chirongwa chebhizinesi, chakakosha kukosha kuratidza saizi yemari, marii ichave nekugadzira nzira dzekumisikidza franchise, inenge yakweretwa mari kana yavo zviwanikwa. Kuverenga kunofanirwa kusanganisira zvinongedzo zvemari zvepurojekiti zveuwandu hwemari yemubhadharo, mushure memitero uye kubvisirwa kwekushandisa zviwanikwa zvechikwereti, kana zviripo, uye kugona kwekuputsa-kunyange poindi munguva yekarenda yekugadzira kana yekutengesa zviitiko. Zano rebhizimusi rinofanira kuzivisa huvepo hweyako kana yekubhadhara mari yekutengesa, huwandu hwekutengesa uye huwandu hweprojekiti zuva nezuva uye pamwedzi mareti emari. Chirongwa cheprojekti chinotsanangura mwaka webasa riri kuuya, kutengeserana, uye kupihwa kwekushambadzira pamwe nehumwe mabasa, kuenderera kwebasa neawa yezuva rimwe chete rekushanda, uye mwaka wekarenda wekugadzirwa kwemwedzi pamwedzi, uchifunga kupera kwevhiki, mazuva ehutsanana, iwo mutoro webasa weakanyanya, vashandi vebasa uye nebasa revatekinoroji neyekugadzira michina.

Izvo zvakakosha kupa kuchengetedzwa kwekuchengetedzwa kwevashandi kwevashandi uye kudzivirira kushanda kwakanyanya kwezuva rekushanda, kuitira kudzivirira kumisikidzwa kwefaindi yehutongi uye kuongororwa nevakuru vevatariri uye vanoongorora basa. Kubudirira kwekushandira franchise nekukurumidza kubhadhara kunobva pane zvakaunganidzwa chiitiko cheanamuzvinabhizimusi-franchisee uyo akabhadhara iyo franchise, kugona kwake, uye kunzwisisa kwekukwikwidza mumusika wevatengi nevatengi vezvinhu nemasevhisi. Kana wekutanga muzvinabhizimusi akatanga bhizinesi rake neakawana franchise uye kutanga-up capital, saka njodzi yekutengesa yekusatora payback nekukurumidza yakanyanya kwazvo. Anamuzvinabhizimusi ane ruzivo, anonyatsoziva hukama hwakaoma pamusika, ane hunyanzvi hwekudyidzana nevaanokwikwidzana navo vezvokutengeserana, kugona kuzvidzivirira kubva kumakwikwi uye kuverenga zvisarudzo zvisati zvaitika zvingangoita kurasikirwa uye kurasikirwa mubhizinesi. Saizvozvo, mutengesi ane ruzivo anowanzoita kuti akurumidze kubhadharisa pane franchise. Kutsvaga kwekushambadzira, kuongorora kwekutanga kwemusika, musika webasa, uye kudiwa kwevatengi kwevagari, vasati vabhadhara kodzero, zvinoita kuti vakurumidze kuisa 'njanji' uye kudzoreredza iyo franchise. Iko kusanganiswa kwezvinhu izvi zvese zvinobatsira mukutsvaga nekukurumidza kweiyo yakatengwa franchise, kumisikidza bhizinesi maitiro ekubudirira kuita kwezvakatemerwa zvinangwa zvekuzadzisa mari yakawanda mubhizimusi rekutengesa.

Chinhu chikuru hachisi chekumira pamatambudziko amuka uye izvo 'zvipingaidzo' zvamuka, kuenderera mberi nehurongwa hwekuenderera mberi hwedzidzo nekudzidziswa, kugona kugona kutsva uye kunzwisisa kwekutenga kodzero, kuenda kumberi, uyezve kuripa nekukurumidza kunouya pachako.

Iyo franchise yenzvimbo yevana ibhizimusi rinogona kubatsira, mukumisikidza uko kunofanirwa kutevedzera zvakadzama zvimiro zvehunhu izvo zvinopihwa kana uchiita bhizinesi mukubatana pamwe neiyo franchisor. Kusimudzira iyo franchise zvakanaka uye zvakanaka, nokudaro ichipa mukana wekukwezva zvinobudirira kudiwa. Masangano evana anogara achinakidzwa nhanho yepamusoro yekufarirwa munenge chero nyika neguta. Ndicho chikonzero nei zvichibatsira kuita franchise kana uchisimudzira mhando iyi yebhizinesi. Iwe unozogona kushanda nevatengi uye nekugamuchira mubhadharo kubva kwavari pakadhi kana nemari kana iwe ukashandisa yakakodzera software kana uchishandisa franchise. Nzvimbo yevana haifanire kungoita mapepa akawanda, nekudaro, ichashanda nemazvo.

Uye zvakare, isu hatifanire kukanganwa kuti iwe uchafanirwa kubhadhara zvakanyanya kutarisisa kune dzakasiyana ruzivo. Nekudaro, kana iwe uchimhanyisa nzvimbo yekuchengeta vana uye wotenderera iyi mhando yefranchise, iwe unofanirwa kuyeuka kuti iwe unofanirwa kuyedza tarisiro yevateereri pasi.

Iyo inoshanda franchise yenzvimbo yevana inogona kupfumisa muzvinabhizimusi kana akaita zvese nenzira kwayo uye zvinoenderana nemirau. Paunenge uchitaurirana nefranchise, iwe unofanirwa zvakare kuyeuka kuti kune bundu-remari muripo. Iyi ndiyo huwandu hwemari yaunobhadhara nekukasira iwe uchangotanga kushanda neiyo franchisor. Pamwe chete naye, iwe unofungidzira mutengo weiyo franchise yenzvimbo yevana uye, zvichibva pamhedzisiro yekuongorora, kubvisa kubva pa9 kusvika ku11% mukumufarira. Iyi mari irwo rudzi rwekubhadhara pasi paroja kana chimwe chinhu chakafanana. Uye zvakare, kana iwe uchimhanyisa nzvimbo yekuchengeta vana franchise, iwe unenge uchipawo imwe yakati mari kune varidzi vefranchise pamwedzi wega wega.

Aya maitiro akajairika anoshanda kana uchitaurirana nemhando ipi neipi yebhizinesi.

Iyo inoshanda inoshanda franchise yenzvimbo yevana inopa nguva dzose uye inobhadhara-zvakanaka kudiwa kunoshanda, vanhu vachabhadhara vachizvidira mari kune muzvinabhizimusi uyo achanyatso kuburitsa franchise yekunze. Mushure mezvose, vanhu vanovimba akasiyana mabhizinesi mapurojekiti akabudirira kuitika mune dzimwe nyika. Iyo franchise yekuchengeta vana haisi iyo yega. Uyezve, vana ndivo vanonyanya kukosha kuvanhu vazhinji. Izvi zvinogona kushandiswa mukusimudzira franchise yenzvimbo yevana. Dzimwe nzira dzekushambadzira dzinogona kushandiswa kuita kuti vabereki vatonyanya kuda kuisa vana vavo mumaoko ako.

Shandisa iyo franchise yenzvimbo yekuchengeta vana, uchisimbisa chokwadi chekuti iwe uri mumiriri weiyo yakabudirira brand yekunze. Uye zvakare, iwe unofanirwa kuisa mumitengo iyo muzana yemari iyo iwe yauchapa kune franchisor pamwedzi wega wega. Iyi mari inogona kusvika kusvika ku9%, zvisinei, iyo pesenti inosiyana.

Iyo franchise yenzvimbo yekuchengeta vana inogona kusanganisira kugona kubhadharisa kunodaidzwa kunzi mvumo. Uye zvakare, kune zvakare mukana weyewe wekushambadzira mipiro, iyo inobvumidza wako brand brand kuti anyatso kuita kushambadzira zviitiko munzvimbo yepasirese. Ehezve, kana iwe uri kushanda nefranchise yenzvimbo yemwana, saka unogona kupa zvimwe zvidzikiso kana kudzimiswa kwekubhadhara. Nekudaro, iwe unotora zvimwe zvisungo zvinobvumidza iyo franchisor kuti igamuchire yako bhenefiti neimwe nzira. Izvi zvinogona kuve kuzvipira kune kwako chikamu kutenga iyo inotengeswa iyo iyo franchise inotengesa. Iyi tsika yakajairika, uye zvese zvese zvinojekeswa panguva yekutaurirana.

Iyo franchise yeiyo nzvimbo yevana inokupa iwe ine yakakosha kwazvo kuyerera kwemari kana iwe pachako uchijekesa kune vemo vagari kuti wavhura bhizinesi nyowani purojekiti uye kana iwe uchikwanisa kufarira vangangove vatengi.

Imba yekutengesa imba kana chibvumirano pakushandiswa kweimwe pfungwa yebhizinesi, inoitwa muchokwadi mumba mako (furati, kamuri rekushandisa, nezvimwewo), ine zvese zvayakanakira uye zvimwe zvakakanganisika zvine chekuita nenjodzi dzakasiyana dzesangano nemutemo. Nayo pachayo, chero franchise, kunyangwe imba yekutengesa, zvinoenderana nemasangano anoverengeka anoshamisa epasi rese, iri nzira yenzira yekuwedzera bhizinesi. Chokwadi, kana ivo vanogadzira purojekiti inobatsira uye inovimbisa yevanamuzvinabhizimusi vachida kupinda mumisika mitsva uye vasingaite zvesimba kuronga kana kutambisa zviwanikwa panguva imwe chete, vanogona kuita izvi nekupedzisa zvibvumirano zvefranchise nevamabhizimusi vemuno. Izvi zvinobatsira kune vanotengesa mari nekuti ivo havangotakuri mari yekuvandudza misika mitsva asiwo vanogamuchira mubhadharo wekutanga uye miripo yemwedzi nemwedzi kubva pakushandisa trademark franchisee. Vaya vanotenga mukana wekutengesa vanowana zvavanogona vakatokwidziridza zvinhu uye masevhisi anozivikanwa kune vazhinji vatengi anosanganisira tii yekubikisa, matekinoroji ekugadzira, zvigadzirwa, uye zvigadzirwa zvekutengesa, zvigadzirwa zvekushambadzira, uye kunyange, kana zvichidikanwa, rubatsiro mukusarudzwa nekudzidziswa kwevashandi. Zvisinei, mune izvo zvinonzi imba franchise, mamwe matambudziko anogona kumuka.

Kune rimwe divi, zvibvumirano zvakadaro zvefranchise, zvakagadzirirwa zvidiki, dzimwe nguva hunyanzvi, mabhizinesi, sekutonga, anosanganisira kubhadharwa kudiki uye mashoma emari yemitero. Iyi inogona kuve yekumba mini-mabheka, runako uye chengetedzo masevhisi, kugadzirisa kweakasiyana michina, mbatya kana dehwe zvinhu, kubvunza, nezvimwewo Panguva imwecheteyo, mutengesi anofanirwa kuziva chaizvo mutemo wezvemutemo waari kuzoshanda. Iyi nyaya haifanire kuregeredzwa. Nehurombo, vazhinji vanoshuvira vanamuzvinabhizimusi vekumba vanokanganwa nezve izvi uye vanomanikidzwa kudzora zvavakaita, semuenzaniso, nekuda kwekuratidzira kwevavakidzani vanotadziswa neiri bhizinesi kugara murunyararo. Izvo hazvizokuvadze kuverenga mutero mutoro pamberi. Kunyangwe iwe ukaronga kubata nyaya yacho chete nekuedza kwenhengo dzemhuri yavo, mitero ichiri kufanira kubhadharwa. Izvo zvakare zvakakosha kuti udzidze musika zvirinani zvepamusoro.

Ehezve, zvakabikwa zvinhu (zvinonyanya kugadzirwa pamba) chigadzirwa chine kusimba kwakadzika kwekuda. Iyo inongogara iri kudiwa uye, zvinoita, bhekari rinofanira kungove rinobatsira (kunyanya munzvimbo yekugara). Nekudaro, kana paine mamwe matatu akafanana mukati memakamuri mashoma anotevera, tarisiro yechina yatove isina chokwadi. Asi kazhinji, iyo imba franchise inokwezva kwazvo, kupihwa yakaderera mitengo yekuvawana uye nekumisikidza bhizinesi. Nebasa rakaringana uye kuita bhizimusi kweiyo franchisee, ivo vanokwanisa kurega kuve madiki mabhizinesi uye vochinja kuita hombe bhizinesi chirongwa.