Real estate franchise - kune avo vasina kugadzirira kuisa mari, asi vachida kuvhura yavo bhizinesi. Kutarisira zvivakwa hakusi nyore. Musika wekutengesa zvivakwa uri kuramba uchikura, zvivakwa zvitsva zviri kuvakwa nekukurumidza, dzimba dzekusekondari dzinogara dzichidikanwa. Asi zvakanyanyisa kuoma kutora nekuvhura agency yezvivakwa saizvozvo, makwikwi munzvimbo ino akanyanya. Nekudaro, kana iwe uchida iyi nharaunda yebhizimusi, haudi kushandira kambani, nzira yekubuda inogona kunge iri yekutenga franchise. Verenga pamusoro peizvi pazasi.

Chii chinonzi real estate franchise? Vanogona kumiririrwa nemasangano edzimba, makambani ekuvaka nekugadzirisa, dzimba, kubvunza mabhizinesi, uye kutokanganisa nzvimbo yekutengwa neruzhinji. Nei franchise yezvivakwa ichikwezva kudaro? Semutemo, makambani anofarira kusimudzira mhando yavo uye vakagadzirira kugamuchira mashoma mareti emitero uye kuregererwa kwakazara kwemari yemari-yemari. Anemabhizimusi anodikanwa kuti aise mari mukuhaya hofisi, kutenga michina yehofisi, uye kuunganidza vashandi. Izvo zvakanaka kuvhura real estate franchise bhizinesi pane yakagadzirira-yakagadzirirwa hwaro, ndiko kuti, zvakanaka kana paine yakagadzirirwa-yakagadzirirwa agency inongoda kusimudzirwa. Ndiko kuti kana uchitova nesangano uye uchida kurisimudzira nekushanda pasi pezita rinozivikanwa. Iyi sarudzo inobhadhara nekukurumidza zvakanyanya pane kutanga bhizinesi kubva pakutanga. Ndezvipi zvakanakira franchise? Nerutsigiro ruzere kubva kuna franchisor.

Kwete chete maneja wekutarisa akasiyana achabatsira, asiwo timu yese yevanotya franchisor. Imwe bhenefiti ndeyekuti iwe unowana yakagadzirira-yakagadzirirwa real estate portal iyo vatengi nevatengesi vanozoshanyira zuva nezuva. Kuwana gwara rinoshanda rekuita bhizinesi. Zvakare, iyo franchisor inogona kuvhurira iwe dzimwe nzira dzekushandira pamwe nemabhangi uye vanogadzira. Uye kana iwe ukasumwa nekambani yavanovimba nayo, mikana yako yekubudirira ichawedzera. Real estate franchisors vanogara vachiona pamusika, gadzirira zvinopihwa, ita basa rakawanda kugadzira hukama nevavandudzi. Ungawana sei yakadzikama franchise uye kwete kuwira kune vanobiridzira? Kutanga, iwe unofanirwa kushandisa yakavimbika yekutsvaga yekushandisa.

Kutsvaga franchise kunonyanya kuitiswa kuburikidza nemadhijitari epamhepo. Mumakatalogu, unogona kusarudza chikamu chakakodzera kana kuseta nzvimbo yekutsvaga. Zvakare, zvinopihwa zvinogona kutyorwa mukukwira kana kudzika odha yemhiko yekudyara. Paunenge iwe wafunga nezve franchise, zvakakodzera kuti uongorore mukurumbira wemufranchisor. Izvi zvinogona kuitwa kuburikidza neakavhurika sosi yeruzivo. Kuzivikanwa kwechiratidzo kunofanirwa kucherechedzwa nemumwe munhu (uye izvi zvinofanirwa kuratidzwa munhau), iwe unogona zvakare kuona ongororo. Usati wapedza kontrakiti yefranchise, nyatsoteerera kune akakosha mapoinzi emitemo yekudyidzana.

Usasaine chibvumirano kana chiine mutauro wakawandisa uye usina kujeka. Kuti uwane rugare rwakakwana rwepfungwa, bvunza iyo kambani makopi ezvinyorwa zvematunhu uye tarisa chitupa nenhamba dzerezinesi. Usaone makuru mazwi, vimba chete nhamba uye zviratidzo. Tinogona kubatsira mukusarudza franchise, mune yedu katalog iwe unowana zvese zvinonyanya kubatsira zvinopihwa, zvakaputsika zvakaenzana neiyo mari. Isu tinomiririra vese vekune dzimwe nyika uye epamba makambani. Musika wekutengesa zvivakwa hauna kugadzikana asi unobatsira zvikuru. Paunenge waedza kwese kwese pakutanga kwenzira uye uchitsvaga rutsigiro rwemudiwa akavimbika, iwe unozogona kuisa nzira yako yekubudirira, zvinotanga nesu.

Franchise uye franchisee dzakabatana zvakanyanya pfungwa. Kana iwe uchifarira franchise, saka paunowana iwe unova franchisee. Iri ibhizimusi rinobatsira kwazvo, mukuitwa kwaro iwe unongoda kuteedzera iyo mirairo uye inopihwa nemitemo yefranchise. Haufanire kuuya nechimwe chinhu chitsva, kunyorazve bhizinesi maitiro, uchiita kumwe kuita kwakaomarara. Izvo chete zvinodikanwa kutenga yakagadzirira-yakagadzirwa bhizinesi, iyo inonzi franchise. A franchisee munhu anowana mvumo yekushandisa maturusi anoshandiswa nekambani chero yepamusoro kuvaka bhizinesi.

Iwe haufanire kuuya nechinhu kubva pakutanga, iwe unongoda kushandisa yakagadzirira-yakagadzirirwa pfungwa. Uye zvakare, zita racho rave kutozivikanwa, izvo zvinoreva kuti mitengo yekuwedzera huwandu hwekuzivikanwa kwechiratidzo yakadzikira zvakanyanya.

Sechikamu chefranchise, iyo franchisee inofanirwa kungozivisa kune vatengi vavo chokwadi chekuti hofisi yemumiriri yemuno yakavhura mudunhu. Izvo zvakachipa kwazvo pane kusimudzira isingazivikanwe mhando kubva pakutanga. Iyo franchise inogona kunge iri kofi iwe yaunotenga cafe iri padyo mangwanani, chitoro kwaunotenga, pizzeria ine zita renyika uye iri munharaunda yemutengi wemuno.

MaFranchise ari kwese kwese uye ari kukura mukuzivikanwa. Bhizinesi rakagadzirira kuvhura franchise modhi inobvumidza iyo franchisee kungoisa mari inowanikwa zviwanikwa mune yakatove yakaedzwa uye inoshanda bhizinesi modhi. Iwe unongoda kuti ushandise nemazvo zvinopihwa nemitemo yefranchise. Iye franchisee anenge haaise chero chinhu panjodzi, nekuti pane bhizinesi kumashure kwayo, inozivikanwa brand, chiitiko chakakura chakaunganidzwa pamusoro pemakore mazhinji kana kunyangwe makumi emakore echiitiko chine simba.

Franchising inoratidzirwa nehupamhi hwemukurumbira mune chero nyika. Munhu anosarudza kuve franchisee anogona kungoisa mari zviwanikwa, kutora vashandi zvinoenderana nezvinodiwa, kuvaka mabhizinesi maitiro, uye kuwana mhedzisiro. Kunyangwe zvigadzirwa zvinowanzo kutorwa kubva kune nyika yekwakabva franchise. Izvi zviri nyore kwazvo sezvo iwe uchigona kuchengetedza vashandi uye mari zviwanikwa. Iko hakuna kudikanwa kwekugadzira zano kana kushanda pane chiratidzo. Zvese izvi zvave kutowanikwa kwauri uye zvasara ndeye kuvhura yakagadzirira-yakagadzirwa biz modhi inonyatso kuunza mari zviwanikwa sebhonasi.

Iye franchisee anokwanisa kushandisa zvinobudirira iyo franchise yaakawana, achiwana mugove wakakura wezvemari zviwanikwa. Iwo mazwi eiyo franchise anokurukurwa zvakananga neanopa uye anogona kunge akasiyana. Semuenzaniso, iwe unogona kugara uchibvisa mugove webatsiro, kana iwe uchigona kubvumirana pane mamwe mamiriro, zvese zvinoenderana nemuridzi wechiratidzo chakashandiswa.

Izvo zvakakwana kungotenga franchise uye kushandisa ese ruzivo rwakawanikwa nezvizvarwa zvakapfuura zvevanhu kana zvasvika kune yekare trademark. Iwe unofanirwa kuve wakangwarira zvakanyanya uye kudzivirira zvikanganiso nekuti chero kusanzwisisika mukugadzira franchise kunogona kucherechedzwa uye ipapo franchisee anogamuchira matambudziko pane purofiti Asi ichi hachisi chiitiko chakajairika, saka, iwe unofanirwa kutarisa pane chaiyo kuita kwehofisi mashandiro.

Kuteedzera franchise uye kuwedzera zvinowirirana zvinowedzerwa kukambani yako yekukwikwidza kumucheto. Mushure mezvose, ma franchise mazhinji anoshandisa nzira yekushandisirwa nzvimbo, apo, semuenzaniso, muMcDonald's ivo vanotengesa mapancake kana iri muRussia. Kana iyo inowirirana McDonald's franchise inovhura padunhu reKazakhstan, saka chikafu chinokurumidza-cafe chinopa sarudzo yesarudzo ye burger ine nyama yebhiza yevagari vemo.

A real estate agency franchise chirongwa chakakosha uye chinotyisa. Saka kuti mukuita kwayo kuitiswa iwe haufanire kutarisana nematambudziko echinhu chisingakundike, zvine hunyanzvi ita gadziriro pachikamu chekutanga. Iyo inobvumidza kudzikisira njodzi idzo yako franchise inoratidzwa kune. Iwe unofanirwa kuita kuronga kwako zvakanaka uchishandisa chishandiso chinonzi swot kuongorora. Uine rubatsiro rwe swot ongororo, iwe unogona kunzwisisa kuti ndeapi njodzi ari kutyisidzira iyo franchise. Sangano rako rinewo simba raro nekushaya simba.

Ichi chishandiso chemhando yepamusoro chinokubatsira kuti uzive, uise mumapoka uye uashandise. Mushure mezvose, kuwanikwa kweruzivo rwakakodzera kunokupa iwe mukana wekuramba zvachose vakwikwidzi, uchiva muzvinabhizimusi akabudirira uye anokwanisa. Kana iwe uri kutengesa zvivakwa mukati mekambani, saka iyo franchise inokubatsira iwe kuitisa chiitiko nesimba uye nesimba sezvinobvira. Mushure mezvose, iwe unotungamirirwa nemitemo, mitemo yezvino, uye kugadziriswa chaiko. Izvo chaizvo zvinoshanda, zvinoreva kuti mukana wakasarudzika wakadai haufanire kuregeredzwa. Real estate iri kudiwa, yako franchise agency inokwanisa kusvika padanho nyowani yehunyanzvi. Izvo zvese zvinoitika nekuda kwekuti iyo franchisor anogovera ruzivo rwavo newe.

Zvirokwazvo, zvakakosha kuti uzive ruzivo rwaunogamuchira. Kushandisa kwavo kwakanyanya kunowedzera mikana yako yekukunda mumakwikwi.

Tora mukana wefranchise yekugadzirisa bhizinesi rako mashandiro. Izvo zvinodikanwa kuti zvishande otomatiki, kuwana yakakwira nhanho yekuita basa. Yako real estate franchise inopa yakazara kufukidza kune rako bhizinesi zvido. Izvo zvinokwanisika kubata nyore nemabasa echero fomati uye woaita iwo seine zvibereko sezvinobvira. Mukati megadziriro yeiyo franchise, iyo agency inoshanda zvine simba kupfuura kana iwe ukaita chiitiko pane yakazvimirira hwaro. Mushure mezvose, iwe uri kuita zvinoenderana nemamiriro ezvinhu eanobudirira muzvinabhizimusi.

Akatowana mari yake uye akauyawo nenhanho yekuziva kwake mhando kunzvimbo dzakakwirira. Vatengi pasi rese vanoziva iyo real estate franchise. Kunyangwe muguta rako, padanho rekuzivikanwa kwechiratidzo chaive chakakwirira, kunyangwe usati wapinda mumusika sega wega wekugovera. Saizvozvowo, munhu iyeye ane zvakawanda zvekudzidza uye mukana wakasarudzika wakadai haufanire kupotsa. Mukati mekushandisa real estate agency franchise, matambudziko akasiyana siyana anogona kumuka. Ivo vanogona kukundwa zviri nyore vachishandisa raimbove rakagadzirwa bhizinesi chirongwa. Gwaro iri rinonyora zviito zvese zvinodiwa zvaunoda kutora.

Shanda nemazvo uye nehunyanzvi, nekudaro uchizvipa iwe nemukana wakakosha mukukwikwidza kukonana. Unogona kuhwina kurwa uine mamaki anoparadza kune vadzivisi vako nekuti iwe une akasiyana mabhenefiti ehurongwa hune zvibereko. Izvo zvese zvinoitika nekuda kwekuti iwe urikuita zviitiko zveiyo real estate agency.

Pamusoro peiyo yakawanda nhamba yezvakanakira, kuve muparidzi weiyo real estate limb franchise, iwe zvakare unowana imwe mari. Semuenzaniso, padanho rekutanga, uku kubviswa kwebundu. Huwandu hwayo kazhinji hunosiyana, asi, sekutonga, haigone kuve iri pasi pe9 uye inopfuura 11% yemupiro wekutanga. Iyi yekudyara inobhadhara nekukurumidza, saka usazvidya moyo. Kupfuurirazve, panguva yekuitwa kwechirimo, unofanirwa kubhadhara pamwedzi kubva pa3 kusvika pa9%. Izvi zvikamu zviviri, chimwe nechimwe chazvo chinoverengerwa pamunhu.

Chikamu chekutanga chinonzi mvumo. Kana uchitengesa franchise, inotangira kubva pa2 kusvika pa6%. Huwandu uhwu hunoverengerwa seperesenti yemari yemari inotambirwa mukati memwedzi. Kupfuurirazve, panguva yekuitwa kwesosi yezvivakwa, chimwe chikamu chinopihwa. Inodaidzwa kuti kushambadza mvumo. Iyi mari inoshandiswa neiyo franchisor kuti iwedzere kuwedzera padanho rekuzivikanwa kwechiratidzo. Zvakare, mishandirapamwe yekushambadzira inoitwa kutenderera pasirese kuti vasvike kune yakafararira inogoneka vateereri.

Saizvozvowo, iyo real estate agency franchise inokura mukuzivikanwa uye inokwezva vatengi vanowedzera. Iwe zvakare unogashira zvisina kunangana purofiti kubva pane izvi, nekuti munharaunda yeguta rako iyo franchise inokura mukuzivikanwa.

Bhizinesi franchise zvakajairika mubhizinesi renyika nhasi. Mupfungwa yakajairika yeshoko, franchise chibvumirano chakahwirudzurwa nemuridzi wechiratidzo (tekinoroji maitiro, zvivakwa zveruzivo, chiratidzo, bhizinesi modhi, nezvimwewo) kodzero yekushandisa iyo yakatarwa mhando pasi pemamwe mamiriro. Muchokwadi, iyo franchisee (bato rinowana mvumo yekushandisa kwakadaro) inova mudiwa weiyo franchisor (muridzi wechiratidzo) mubhizimusi rakagadzirwa, rakasimudzirwa bhizinesi. Kwete yemahara, hongu. Mitemo ye franchise inogona kusanganisira kwete chete matekinoroji uye kodzero yekuburitsa zvigadzirwa kana kupa masevhisi pasi peimwe zita rezita asiwo kupihwa kwekushambadzira zvinhu, mabhizinesi ekutaurirana, zvirongwa zvebhizinesi, kudzidziswa kwevashandi, nezvimwe. mabhenefiti.

Chekutanga, munhu anowana rinenge rakagadzirira-rakagadzirwa bhizinesi, rakashambadzirwa zvakakwana, nevatengi vakavimbika nevatengesi vebhizinesi. Kechipiri, sekutonga, ese mabhizinesi maitiro akatove akaitwa, akatsanangurwa zvakajeka, uye akaedzwazve kuyedzwa mukuita. Chechitatu, iyo franchisee kazhinji haina kutarisana nebasa rekutsvagisa musika uye zvinodiwa nevatengi, kugadzira zvigadzirwa zvitsva uye zvigadzirwa. Basa rayo nderekupa maitiro ebhizinesi ekugadzira uye akagadzirira-kugadzirwa uye anozivikanwa zvigadzirwa kutengeserana (kana masevhisi), ayo, sekutonga, zvinoreva mari inovimbiswa uye purofiti yakajairwa mushure mekutanga basa. Ehe, kutengesa mari kunewo njodzi dzayo uye zvingangoitika zvakaipa maererano nezviitiko zvebhizinesi. Chekutanga pane zvese, tiri kutaura nezve kudiwa kwekubhadhara mvumo (mari inosungirwa yekushandisa chiratidzo). Kazhinji kazhinji inoverengwa sepesenti yemitero, asi inogona zvakare kugadziriswa.

Mamwe masevhisi (kushambadza neruzivo rutsigiro, rutsigiro rwebhizinesi uye rutsigiro rwehurongwa, rubatsiro mukusarudzwa uye kudzidziswa kwevashandi, nezvimwewo) hazvipi kupihwa pachena. Mutengo wema franchise zvakananga unoenderana nemutengo wechitengesi chakapihwa mune iyi mhando yetaisi uye inogona kuverengerwa zviuru nezviuru zvemadhora (semuenzaniso, saMcDonald's). Izvo zvinofanirwa kucherechedzwa kuti makambani makuru uye anozivikanwa, ane mafranchise anodhura, anowanzo kupa avo franchisees mukana wekubhadhara mari idzi muzvikamu, izvo zvinoderedza mutoro pabhizinesi mumwedzi yekutanga uye kunyangwe makore ekuvapo kwayo.