Bhizinesi franchise zvakajairika mubhizinesi renyika nhasi. Mupfungwa yakajairika yeshoko, franchise chibvumirano chakahwirudzurwa nemuridzi wechiratidzo (tekinoroji maitiro, zvivakwa zveruzivo, chiratidzo, bhizinesi modhi, nezvimwewo) kodzero yekushandisa iyo yakatarwa mhando pasi pemamwe mamiriro. Muchokwadi, iyo franchisee (bato rinowana mvumo yekushandisa kwakadaro) inova mudiwa weiyo franchisor (muridzi wechiratidzo) mubhizimusi rakagadzirwa, rakasimudzirwa bhizinesi. Kwete yemahara, hongu. Mitemo ye franchise inogona kusanganisira kwete chete matekinoroji uye kodzero yekuburitsa zvigadzirwa kana kupa masevhisi pasi peimwe zita rezita asiwo kupihwa kwekushambadzira zvinhu, mabhizinesi ekutaurirana, zvirongwa zvebhizinesi, kudzidziswa kwevashandi, nezvimwe. mabhenefiti.

Chekutanga, munhu anowana rinenge rakagadzirira-rakagadzirwa bhizinesi, rakashambadzirwa zvakakwana, nevatengi vakavimbika nevatengesi vebhizinesi. Kechipiri, sekutonga, ese mabhizinesi maitiro akatove akaitwa, akatsanangurwa zvakajeka, uye akaedzwazve kuyedzwa mukuita. Chechitatu, iyo franchisee kazhinji haina kutarisana nebasa rekutsvagisa musika uye zvinodiwa nevatengi, kugadzira zvigadzirwa zvitsva uye zvigadzirwa. Basa rayo nderekupa maitiro ebhizinesi ekugadzira uye akagadzirira-kugadzirwa uye anozivikanwa zvigadzirwa kutengeserana (kana masevhisi), ayo, sekutonga, zvinoreva mari inovimbiswa uye purofiti yakajairwa mushure mekutanga basa. Ehe, kutengesa mari kunewo njodzi dzayo uye zvingangoitika zvakaipa maererano nezviitiko zvebhizinesi. Chekutanga pane zvese, tiri kutaura nezve kudiwa kwekubhadhara mvumo (mari inosungirwa yekushandisa chiratidzo). Kazhinji kazhinji inoverengwa sepesenti yemitero, asi inogona zvakare kugadziriswa.

Mamwe masevhisi (kushambadza neruzivo rutsigiro, rutsigiro rwebhizinesi uye rutsigiro rwehurongwa, rubatsiro mukusarudzwa uye kudzidziswa kwevashandi, nezvimwewo) hazvipi kupihwa pachena. Mutengo wema franchise zvakananga unoenderana nemutengo wechitengesi chakapihwa mune iyi mhando yetaisi uye inogona kuverengerwa zviuru nezviuru zvemadhora (semuenzaniso, saMcDonald's). Izvo zvinofanirwa kucherechedzwa kuti makambani makuru uye anozivikanwa, ane mafranchise anodhura, anowanzo kupa avo franchisees mukana wekubhadhara mari idzi muzvikamu, izvo zvinoderedza mutoro pabhizinesi mumwedzi yekutanga uye kunyangwe makore ekuvapo kwayo.

MaFranchise muSweden achashanda zvakaringana sezvo nyika ino ine mamiriro akanaka kwazvo ayo anotendera iwe kunyatso kusimudzira chero chero bhizinesi Tora hanya nefranchise yako nekunyatso tarisisa, wakamboita ongororo yesimba uye kushaya simba, pamwe nemikana uye njodzi dzinogona kukutyisidzira. Iyo franchise inofanirwa kuitiswa nenzira yekuti isatyora mutemo yemuno, zvakare mukuteerera kune ese mirawo nemirau iyo iyo iyo franchisor yaunoraira iwe. Imwe fizi, inonzi bundu-remari fizi, inozopihwa account yeiye muridzi webhangi kana iwe ukafunga kutenderera franchise. Uyu mutemo wakajairika unoteedzerwa nemhando dzese dzebrand pavanopa mukana wekurenda kuziva kwavo.

Vashanyi vanoda Sweden, uye vagari vemo vane mwero wakasimba wekubhadhara chinzvimbo. Naizvozvo, chero franchise muSweden inobatsira kana ikaitwa nemazvo. Iyo franchise muSweden inopa yakafanana mamiriro senge kumwe kunhu. Izvi zvinoreva kuti mutengesi anotarisira kubvisirwa kubva kwauri kodzero yekushandisa chiratidzo chayo. Semuenzaniso, kune mvumo inobhadharwa pamwedzi. Mvumo yekushandisa franchise muSweden inogona kubva pa2 kusvika pa6%.

Zvakare, iyo pesenti inogona kuverengerwa zvese kubva pane zvakawanikwa uye kubva mukutora. Iyo inogona zvakare kuve yakatarwa huwandu, iwe unofanirwa kujekesa mamiriro pamberi apo uchitanga kusimudzira kwefranchise muSweden. Kazhinji, mvumo inobhadharwa inogona kuva zero, zvisinei, iwe wozozvipira kuti ubhadhare zvinhu zvakarasika zvemari kune franchisor. Ingo gadzira iyo franchise muSweden, uchitanga kugamuchira mari izvozvi, sezvo iyo niche inogona kugarwa munguva pfupi iri kutevera nevamwe vanamuzvinabhizimusi vezvemabhizinesi.