Wese muzvinabhizimusi anoda kuwana anodiwa mafrancise echiratidzo chinozivikanwa pamabasa avo ekutengesa, nekushandisa kusingadhuri, mubhizinesi, uye nekukurumidza kubhadhara. Nekudaro, heino gangaidzo yekupokana kwekubatana kunonzwisisika pakati peyakakurumbira trademark, zita rezita, uye isingadhuri mashandisirwo inomuka, sezvo iri pamusoro iyo kirasi, modhi, uye brand, iyo inodhura zvakanyanya kushandisa uye kuichengetedza mune franchises bhizinesi . Mari yekubhadharisa muchimiro chemubhadharo wenguva imwechete, mari yemubhadharo yemwedzi, uye mari yekushambadzira yenguva dzose, yekushandisa inozivikanwa uye inozivikanwa chigadzirwa chigadzirwa, inoda mari hombe yekudyara, majekiseni, uye mutengo. Kubhadharisa panguva yakakodzera kweese anoenderana bhizimusi mutengo kubva kune anodiwa mafranchise zvinoda kudzikisira kudzoka kwemari kuyerera, kuburikidza neakaundi account, rakanaka rebasa sangano, yakavandudzwa uye yakawedzerwa chitoro network, yakakwira traffic kuyerera, uye mazhinji maresitore, mativi nzvimbo, ine yakafara huwandu hwezvinhu. Saizvozvowo, pakusimudzira bhizinesi, unoda kumwe kushambadzira, kuwanikwa, uye kurodha pasi zvekutengeserana nemidziyo yekugadzira, uchiwedzera huwandu hwevatengesi vekutengesa, mamaneja, vanachipangamazano, tekinoroji, kugadzira, uye vashandi vebasa. Paunenge uchishanda pamwe neakatengwa anodikanwa mafranchise, chinhu chikuru ndechekuverenga nemazvo mutengo wekutengesa wezvigadzirwa uye zvigadzirwa, pamwe nekudzoserwa kwese kwekutanga uye kwekubatsira mari nekuverenga mutengo wemitengo.

Mari yakakwira yekutengesa zvinhu uye zvigadzirwa uchishandisa iyo franchisor brand inogona 'kuvhundutsa mutengi mutengi, uye iye acharamba kuramba kutenga chinodhura chigadzirwa. Mukuita, maketeni ezvitengesi anotengesa anozivikanwa uye anodhura emarkmark ane yavo yakasimbiswa vatengi uye yakasarudzwa, yega, inoremekedzwa, yakasimba vatengi base inotenga chaiko imwe brand. Kune vashoma vashoma vashanyi, kunyanya vatengi vazhinji, munzvimbo dzakadai. Kune vakawanda vanotengesa contingent, zvinoreva chikuru strata yevagari, zvakafanira kuti tiende kuzviitiko zvine zvinoda franchise zvine hunhu hwakakosha, kuti uone 'goridhe zvinoreva', kumaki ekutengesa aikwanisika kwavari uye vakavimba nemhando ye zvinhu uye masevhisi pachawo. Mukuita kwepasirese, zvigadzirwa, maindasitiri, uye mabhizinesi emabhizimusi aripo uye akapararira, nepo zvigadzirwa zvemari zvinomiririra makumi mapfumbamwe muzana emitero. Iwo anonyanya kufarirwa mafranchise ezvekutengesa franchise zvine chekuita nekutengeswa kwepitsa, kofi yakagadzirirwa, zvipfeko, shangu, zvemagetsi nemidziyo yemumba, mota, uye nekutengesa kwavo vanamuzvinabhizinesi vanovhura zvitoro zvezvitoro nemaboutique. Kubudirira kwekutengesa muzvinhu zvekutengesa zvakanyanya kunoenderana nehunyanzvi kugona kwevanopa mazano uye maneja wekutengesa kuendesa chakapedzwa chigadzirwa kumutengi kuitira kuti vafare, vade kutenga zvinhu, uye, vagutsikane nekutenga kwakabudirira, vasiye zvitoro.

Kuwana kushanda mumafranchise anodikanwa kunoenderana nekuenderera mberi nekudzidziswa kwevashandi, mumidziyo ine hunyanzvi uye hunyanzvi hwakawanikwa, nehunyanzvi uye nekuziva kwebhizimusi kutengesa chigadzirwa. Zvinosungirwa kudzidziswa uye mawebhusain pane maitiro ekudzidziswa pakati pevashandi vane chekuita nekutengesa zvigadzirwa, pavanowana tarenda uye basa rehunyanzvi, zvine mutsindo, nehunyanzvi uye nehunyanzvi kumanikidza mutengi kutenga, izvo zvinoratidza zvekare chokwadi chekuti 'vashandi ndizvo zvese '. Iwo akadaidzwa mafranchise ari kudiwa, nekuti neine musoro, sangano, system-yakasanganiswa nzira, vanokurumidza kubhadhara, vachiunza mari yakanaka kune muzvinabhizimusi-franchisee. Iyi inzira inosanganisirwa uye nemaune yekuronga bhizinesi rekutengesa, riine chirongwa chebhizinesi rakanyatsogadzirwa, kunyatso kudzidza, uye kuongororwa kwehukama hwepamusika, uye kuongororwa kwevatengi vanobvunzwa vanoshanda, izvo zvinounza mubhadharo nekukurumidza uye zvinounza mafranchise ku iwo chikamu uye runyorwa rweanodiwa iwo. Kuitisa basa rekutanga rekuongorora pamasimba ekuyerera kwemari kubva muzvikwereti zvakadyarwa, nehupfumi, hwakaverengerwa kuverengerwa kwebhizinesi fungidziro, pakubuda kwemari, kuverenga kweprojekti yemari, mari, uye purofiti zvinopa chikonzero chega chega chekuita mari inobhadharwa iri kudiwa. Kugadzira zvinangwa zvekuronga zvine hungwaru uye kuronga kugona kugovera mashandiro emabasa, huwandu hwekudyara kwekutanga, kuwedzera purofiti, kuchengetedza muyero wakasimba uye 'kuenzanisa' pakati pemutengo wema franchise nemari iri kuuya yekuita bhizinesi, chiratidzo uye chimiro mhedzisiro inofunga kuti kusarudzwa kwemafranchise kwakagadziriswa.

Iyo yemukati franchise iri rakakodzera kwazvo bhizinesi chirongwa. Kana iwe ukafunga kufambidzana nefranchise, zvakakodzera kuti uzive chokwadi chekuti kuitiswa kwayo kunoda kubhadharwa kweimwe fizi. Chekutanga, ichi chi bundu-chemari mupiro, imwe nhamba yemari zviwanikwa iwe zvaunogovera kumaakaundi emufranchisor. Iyo franchise inofanirwa kuitwa nekukurumidza uye nemazvo kuitira kuti vakwikwidzi vako vasakwanise kupengenuka uye kutora matanho akakodzera. Tora yakakosha makwikwi kumucheto nekutenga yemukati franchise. Rudzi urwu rwebhizimusi chirongwa chine mukana wese wekubudirira chete kana chikaitwa nemazvo.

Kuita kwakaringana kunoreva kuvepo kwechirongwa chekutanga, icho chakanangana nema analytics uye manhamba akawanikwa kare.

Kana iwe uchifarira zvemukati, saka franchise inofanirwa kutsvaga maererano nezvamunokumbira. Mafranchise akasiyana; kune zvitoro zvakasarudzika uye makatalog ekuti uzviwane. Interiors ichagamuchira kutarisirwa kwakakodzera, uye iyo franchise ichakubatsira iwe kwete chete kuwana mukana wekukwikwidza mukurwira kwemoyo nepfungwa dzevatengi kuburikidza nekushandiswa kwechiratidzo chakakurumbira. Iwe unogona zvakare kutarisira mukana wakanaka wekusangana nezvigadziriso zvekugadzira kuburikidza nekuronga kwakanaka. Chikamu chepamusoro chekudzidziswa chinokugonesa iwe nyore uye pasina kunetseka kuzadzisa zvaunosungirwa. Yemukati franchise ibhizimusi rinogona kubatsira, nekushandisa izvo iwe uine mukana wega wekuwana zvakakosha zviwanikwa.

Izvi zvinongodiwa kuitira kuti iwe ugone kubhadhara zvaunosungirwa, kune vese vemuno vanobatirana uye kune franchisor.

Iyo yemukati franchise ichakubatsira iwe kuvharira dzakasiyana siyana zvikamu zvemitengo, uye iwe zvakare unofanirwa kubhadhara zvakakodzera kukoshesa kudiwa kwekukwirisa yako matura. Zvivakwa zvekuchengetera zvinhu zvichagoverwa zvakaringana, saka, haufanire kushandisa mari yakawanda kuchengetedza huwandu hwenzvimbo. Kana iwe uchimhanyisa yemukati dhizaini franchise, iwe unofanirwa kugara uine ziso padyo pane yako mutengi base. Kana kubuda kwevatengi kwatanga, iwe unofanirwa kukurumidza kutora matanho akakwana. Izvi ndezvechokwadi kwete chete kana uchitaurirana neyemukati franchise. Zviito zvakadaro zvinofanirwa kutorwa kana uchishanda pane chero bhizinesi chirongwa.

Kupindirana neyemukati franchise kuchakubatsira iwe kuona yako kurota kwekukosha kugadzirisa mune yako yemari mamiriro. Usarase kuona iwo mukana wekutengesa zvigadzirwa zvine hukama, hongu, iyi nyaya inofanirwa kuve yakarongedzwa neiyo franchisor.