Mune bhizinesi renyika, hapana mhinduro chaiyo nezve kuvapo kwefranchise nekukurumidza kubhadharisa uye yakagadzirira-yakagadzirirwa recipe yeiyo franchise ine yekukurumidza kubhadhara. Kubhadharwa kweiyo yakatengwa franchise inokanganiswa nezvinhu zvakawanda uye zviyero zvinogona kumhanyisa bhizinesi rekirinesi kuti 'izere seiri' uye zvinopa kuwanda kwevatengi nevatengi. Chekutanga pane zvese, uku kuri kuwana ruzivo rwakazara pamusoro pemuridzi wefranchise, kuti iro zita rakawanikwa reiyo franchiser rinozivikanwa sei munharaunda yekugara kana nzvimbo pakero yeanobhadhara mari. Kukwidziridzwa kwechiratidzo chevatengesi nemukurumbira pakati pevagari, uko muzvinabhizimusi, uyo akapinda muchibvumirano chefranchise, anorarama, zvinonyanya kuona kuti bhizinesi richabudirira sei panzvimbo yekutengesa zvinhu nemucherechedzo wezvakatengwa. kodzero. Kukwidziridzwa kwezita rezita kunoenderana nemamiriro ezvinhu sekuenderana nemutengo wevatengi, mwero wemari yevagari vanoshanda, uye huwandu hwakaringana hwevagari vemunharaunda munzvimbo yekuparadzira mhando.

Panguva imwecheteyo, mubvunzo mukuru unomuka, iyo franchise inogamuchirwa ichabhadhara kwenguva yakareba sei, kutengesa kuchaenda sei, uchifunga nezvekupa kwakawanda kwekushambadzira zviitiko, kumisikidza wekupedzisira, mutengo wekutengesa wakakura nekuputira kumahombekombe ako uye kufukidza iyo mari yemipiro yakabhadharwa muchimiro chemari, miripo, mari yekushambadzira uye zvimwe zvakakosha, pamwe nemari yekubatsira. Iyo yakavimbika bhizinesi chirongwa ine ongororo yehukama hwehukama uye inokwanisa hupfumi kuverenga, kwayo inoshanda kuita mukugadzira nekutengesa zviitiko, ine zvakakosha chiitiko pakubudirira kwekuwana iko nekukurumidza kubhadharwa kweiyo franchise. Kugadzira rakakodzera bhizinesi rehurongwa uye kugona kuburitsa bhizinesi chirongwa mukati mefranchise ndiyo pfungwa huru yekuseri kwekukurumidza kubhadharisa franchise. Paunenge uchigadzira chirongwa chebhizinesi, chakakosha kukosha kuratidza saizi yemari, marii ichave nekugadzira nzira dzekumisikidza franchise, inenge yakweretwa mari kana yavo zviwanikwa. Kuverenga kunofanirwa kusanganisira zvinongedzo zvemari zvepurojekiti zveuwandu hwemari yemubhadharo, mushure memitero uye kubvisirwa kwekushandisa zviwanikwa zvechikwereti, kana zviripo, uye kugona kwekuputsa-kunyange poindi munguva yekarenda yekugadzira kana yekutengesa zviitiko. Zano rebhizimusi rinofanira kuzivisa huvepo hweyako kana yekubhadhara mari yekutengesa, huwandu hwekutengesa uye huwandu hweprojekiti zuva nezuva uye pamwedzi mareti emari. Chirongwa cheprojekti chinotsanangura mwaka webasa riri kuuya, kutengeserana, uye kupihwa kwekushambadzira pamwe nehumwe mabasa, kuenderera kwebasa neawa yezuva rimwe chete rekushanda, uye mwaka wekarenda wekugadzirwa kwemwedzi pamwedzi, uchifunga kupera kwevhiki, mazuva ehutsanana, iwo mutoro webasa weakanyanya, vashandi vebasa uye nebasa revatekinoroji neyekugadzira michina.

Izvo zvakakosha kupa kuchengetedzwa kwekuchengetedzwa kwevashandi kwevashandi uye kudzivirira kushanda kwakanyanya kwezuva rekushanda, kuitira kudzivirira kumisikidzwa kwefaindi yehutongi uye kuongororwa nevakuru vevatariri uye vanoongorora basa. Kubudirira kwekushandira franchise nekukurumidza kubhadhara kunobva pane zvakaunganidzwa chiitiko cheanamuzvinabhizimusi-franchisee uyo akabhadhara iyo franchise, kugona kwake, uye kunzwisisa kwekukwikwidza mumusika wevatengi nevatengi vezvinhu nemasevhisi. Kana wekutanga muzvinabhizimusi akatanga bhizinesi rake neakawana franchise uye kutanga-up capital, saka njodzi yekutengesa yekusatora payback nekukurumidza yakanyanya kwazvo. Anamuzvinabhizimusi ane ruzivo, anonyatsoziva hukama hwakaoma pamusika, ane hunyanzvi hwekudyidzana nevaanokwikwidzana navo vezvokutengeserana, kugona kuzvidzivirira kubva kumakwikwi uye kuverenga zvisarudzo zvisati zvaitika zvingangoita kurasikirwa uye kurasikirwa mubhizinesi. Saizvozvo, mutengesi ane ruzivo anowanzoita kuti akurumidze kubhadharisa pane franchise. Kutsvaga kwekushambadzira, kuongorora kwekutanga kwemusika, musika webasa, uye kudiwa kwevatengi kwevagari, vasati vabhadhara kodzero, zvinoita kuti vakurumidze kuisa 'njanji' uye kudzoreredza iyo franchise. Iko kusanganiswa kwezvinhu izvi zvese zvinobatsira mukutsvaga nekukurumidza kweiyo yakatengwa franchise, kumisikidza bhizinesi maitiro ekubudirira kuita kwezvakatemerwa zvinangwa zvekuzadzisa mari yakawanda mubhizimusi rekutengesa.

Chinhu chikuru hachisi chekumira pamatambudziko amuka uye izvo 'zvipingaidzo' zvamuka, kuenderera mberi nehurongwa hwekuenderera mberi hwedzidzo nekudzidziswa, kugona kugona kutsva uye kunzwisisa kwekutenga kodzero, kuenda kumberi, uyezve kuripa nekukurumidza kunouya pachako.

Bhizinesi franchise zvakajairika mubhizinesi renyika nhasi. Mupfungwa yakajairika yeshoko, franchise chibvumirano chakahwirudzurwa nemuridzi wechiratidzo (tekinoroji maitiro, zvivakwa zveruzivo, chiratidzo, bhizinesi modhi, nezvimwewo) kodzero yekushandisa iyo yakatarwa mhando pasi pemamwe mamiriro. Muchokwadi, iyo franchisee (bato rinowana mvumo yekushandisa kwakadaro) inova mudiwa weiyo franchisor (muridzi wechiratidzo) mubhizimusi rakagadzirwa, rakasimudzirwa bhizinesi. Kwete yemahara, hongu. Mitemo ye franchise inogona kusanganisira kwete chete matekinoroji uye kodzero yekuburitsa zvigadzirwa kana kupa masevhisi pasi peimwe zita rezita asiwo kupihwa kwekushambadzira zvinhu, mabhizinesi ekutaurirana, zvirongwa zvebhizinesi, kudzidziswa kwevashandi, nezvimwe. mabhenefiti.

Chekutanga, munhu anowana rinenge rakagadzirira-rakagadzirwa bhizinesi, rakashambadzirwa zvakakwana, nevatengi vakavimbika nevatengesi vebhizinesi. Kechipiri, sekutonga, ese mabhizinesi maitiro akatove akaitwa, akatsanangurwa zvakajeka, uye akaedzwazve kuyedzwa mukuita. Chechitatu, iyo franchisee kazhinji haina kutarisana nebasa rekutsvagisa musika uye zvinodiwa nevatengi, kugadzira zvigadzirwa zvitsva uye zvigadzirwa. Basa rayo nderekupa maitiro ebhizinesi ekugadzira uye akagadzirira-kugadzirwa uye anozivikanwa zvigadzirwa kutengeserana (kana masevhisi), ayo, sekutonga, zvinoreva mari inovimbiswa uye purofiti yakajairwa mushure mekutanga basa. Ehe, kutengesa mari kunewo njodzi dzayo uye zvingangoitika zvakaipa maererano nezviitiko zvebhizinesi. Chekutanga pane zvese, tiri kutaura nezve kudiwa kwekubhadhara mvumo (mari inosungirwa yekushandisa chiratidzo). Kazhinji kazhinji inoverengwa sepesenti yemitero, asi inogona zvakare kugadziriswa.

Mamwe masevhisi (kushambadza neruzivo rutsigiro, rutsigiro rwebhizinesi uye rutsigiro rwehurongwa, rubatsiro mukusarudzwa uye kudzidziswa kwevashandi, nezvimwewo) hazvipi kupihwa pachena. Mutengo wema franchise zvakananga unoenderana nemutengo wechitengesi chakapihwa mune iyi mhando yetaisi uye inogona kuverengerwa zviuru nezviuru zvemadhora (semuenzaniso, saMcDonald's). Izvo zvinofanirwa kucherechedzwa kuti makambani makuru uye anozivikanwa, ane mafranchise anodhura, anowanzo kupa avo franchisees mukana wekubhadhara mari idzi muzvikamu, izvo zvinoderedza mutoro pabhizinesi mumwedzi yekutanga uye kunyangwe makore ekuvapo kwayo.

Iyo franchise yechitoro chemitambo inoshanda mushe musina kukanganisa kana uchiita uye kugadzirira. Ehezve, kushanda pane franchise, iwe uchave uine yako yakazara seti yeruzivo rwakasiyana siyana, nekuda kweizvozvo, kubvumidzwa kwekukanganisa kuri kusabviswa zvachose. Nekudaro, izvo zvichiri kukosha kutarisisa kune vanokwikwidza uye kugona kwavo kana uchiita yemitambo franchise. Kuva nehukama hwepedyo nechinozivikanwa zita hakukuregerere iwe pabasa rekuita basa rehofisi mukuomerera zvinoenderana nemitemo yekuita bhizinesi. Kutanga, kana uchiita mukana wekutengesa kuchitoro chemitambo, kuongorora kwekutanga kweswot kunofanira kuitwa. Ichakubatsira iwe kunyatsonzwisisa kuti ndeapi njodzi ari kutyisidzirwa uye mikana iripo yekuabvisa.

Uye zvakare, iwe unozogona kunyatsonzwisisa zvakanakira nezvayakaipira zvechitoro chako chemitambo chauri kuita mukubvumirana nefranchise. Izvi zvinobatsira mune ramangwana, sezvo iwe ungangotarisana nemamwe matambudziko. Ine chirongwa, ivo vanokwanisa kukurirwa uye vasingatambure zvakanyanya kukuvara. Chitoro chemitambo chakakosheswa chinozivikanwa neakasarudzika assortment. Izvi zvinokupa iwe mukana kune vanopikisana newe.

Kana iwe uri muchitoro chemitambo, saka iyo franchise inopa yakakwira-kirasi mhando, yakasarudzika zvigadzirwa, pamwe nekugona kwekuvaka yepamusoro-kirasi chirongwa maererano nechirongwa chakatoratidzwa. Iye franchisor ane danda rako wega mukubudirira kwako nekuda kwekuti iwe unogovana mari navo mune imwe pesenti renji. Iyo franchise yechitoro chemitambo padanho rekutanga kwayo kuitiswa inosungidzira iwe kubhadhara mari yemari. Iyi ndiyo huwandu hwemari inosvika 11% yemari yekupedzisira iwe yawakave nemimba. Iyo franchise yechitoro chemitambo inosanganisira kubhadhara mvumo. Uyu mupiro unogona kubva kubva pa2 kusvika pa6%, inoverengerwa zvine chekuita nemari yaunowana kana mutero.

Uye zvakare, kune zvakare mupiro unonzi kushambadza mvumo, inoitwa pasi rose. Paunenge uchishandisa franchise yechitoro chemitambo, mari yekushambadzira inogona kusvika 3% yemari yaunowana. Ichi chiito chisinga shamisike uye chakazara zvakajairika chinoshandiswa nevose vema franchisor.

Franchise muSeoul inyaya yemusoro wenyaya nhasi, kunyangwe kuratidzira kwepasirese kwekutengesa mari kunoitwa. Makambani makuru anopa mafranchise munzvimbo dzakasiyana dzezviitiko, kusvika padanho rematunhu, kuwedzera hukama hwebhizinesi, uye kuwedzera mhando, mabasa, uye kudiwa kwezvinhu. Nekutenga franchise, zvinobatsira kune vese vema franchisors neve franchisees, vachifunga mari uye kudzikisira njodzi dzinogona kumuka mune chero bhizinesi, tichifunga nezve kusaziva uye misungo. Semutemo, panguva ino, kana pasina kushomeka kutenderera pasirese uye mazita anozivikanwa anogara mumusika, hapana chikonzero chekutanga biz kubva pakutanga kunze kwekunge iwe uri biz shark. Nei zvichibatsirawo kutenga franchise? Nekuti hapana chikonzero chekuisa mari mukushambadzira kana iyo mhando iri kutozivikanwa. Zvakare, kudzoka pamitengo kuchakurumidza, kugadzirisa maawa ekushanda.

Pamusoro peiyo franchise pachayo yeSeoul, iyo franchisee inopa ruzivo nezve chigadzirwa, biz, ine yakazara mutengi base, machipisi, uye mabhesiki ekuita nekutarisira bhizinesi, nekushanya kuvhura mapoinzi nyowani, nezvimwe. Nezve iyo yemari-yemari yekubhadhara, iwe unofanirwa kuziva chinhu chikuru kuti irudzi rwemakambani garandi usati watanga basa, uye zvakare zvinoenderana nemutengo. Nekuda kweinodhura iyo franchise muSeoul, inokwidza mutengo wefaji. Kuti uwane rumwe ruzivo uye kujairana nezvakapihwa, zviripo kuti ubate nyanzvi dzedu. Zvakare, mune iyo franchise catalog, kune hombe sarudzo yeiyo franchise yeSeoul, Beijing, nemamwe maguta.

Tinokutendai pamberi pekuda kwenyu uye tinotarisira kubatana kune zvibereko chero kupi zvako iwe uri munyika.