Franchise yeguta iri inopa catalog yeakanakisa sarudzo. Chero chero bhurawuza rinopa dzinoverengeka gumi nematanhatu maratidziro kune akasiyana maratidziro zviwanikwa, zvichipa kutarisisa kune vezvemabhizimusi avo vanoda kutenga kodzero yekumhanyisa yakagadzirirwa-kugadzirira bhizinesi muguta ravo, kusarudzwa kweakanyanya kukosha uye anobatsira franchise zvinopihwa. Panguva imwecheteyo, zvinodikanwa kuti unzwisise kuti mukuumbwa kwechinyorwa chakadai, chinzvimbo chekugadzirisa chinogona kuve chakakosha kukosha. Semuenzaniso, guta guru rinorayira zvarinoda kune vema franchisees, uye nzvimbo diki yedunhu inozvisarudzira yega. Zviripachena kuti huwandu hwemaguta makuru, maitiro avo ezuva nezuva, mararamiro, tswanda yezvinhu zvevatengi uye masevhisi anogona kunge akasiyana zvakanyanya kubva kune akafanana parameter akajairwa kumisha midiki, uye izvi zvinofanirwa kuratidzwa mukabhuku katekitori. Pakutanga, pane zvimwe, kunyangwe zvishoma, kudiwa kwezvinhu zveprimiyamu uye masevhisi, uye kune zvakare mushe unoonekwa wevatengi vasingateerere zvakanyanya shanduko mumutengo wezvigadzirwa zvavanotenga nguva zhinji.

Izvo hazvina basa kwavari. Asi ivo vanokoshesa nguva yavo uye nyore, saka ivo vanoda kuona zvakajairika zvinhu zvekushandisa kwezuva nezuva mukati mekufamba chinhambwe uye havana kugadzirira kumhanyira shure kwavo kune rumwe rutivi rweguta. Nekudaro, mune chero guta hombe, kune zvakare boka revanhu rine mari shoma uye, nekudaro, zvakaderera zvinodiwa pamusoro pemutengo uye mhando yechikafu, zvipfeko, shangu, varaidzo, zvichingodaro. Mune mamwe mazwi, iwo maratidziro emafranchise ari kudiwa mune yakanyanya kana kushoma nzvimbo yekugara anogona kunge akapamhama uye akasiyana mukusiyana kwakasiyana maererano nemutengo, mutengo, basa rakanangana, uye zvimwe zvinhu zvinokonzeresa sarudzo kana uchidzidza catalog. Nomuzvarirwo, kugarwa kwakakura, nekuda kwehuwandu hwevanhu uye, nekudaro, yakakwira mwero wekudiwa unoshanda, inopa kukurumidza kumhanya kwekuvandudza bhizinesi uye nhanho yakanaka yemubhadharo. Ngozi yekukundikana mune mukana wefranchise yechinozivikanwa uye inozivikanwa mhando muguta guru iri yakaderera zvakanyanya kupfuura mudunhu reguta.

Izvi zvinofanirwa kutariswa kana uchishanda nekatalog ye franchise, pamwe nedanho repamusoro rezvinodiwa zvevashandisi vesaiti zvemukati uye kurongeka kwenzvimbo yeruzivo. Mune mamwe mazwi, guta rine zvarinoda uye zvinodiwa nevatengi izvo zvinofanirwa kutarisirwa mupfungwa kana uchigadzirira katalog ine zvirevo zvekutengeserana, zvinosanganisira tsananguro dzakadzama dzefranchise, kuverenga kwenguva dzekubhadhara, kutaurirana kwevaridzi nekukurumidza kutaurirana, zvichingodaro.

Franchise yeguta diki ine katarogu yesarudzo dzakanakisa. Iyo yakanyanya kusarudzwa mafranchise eguta rako diki. Vemabhizimusi vari kutsvaga kutenga kodzero yekumhanyisa yakagadzirirwa-bhizinesi, kungave padiki kana hombe chiyero vanogona kuwana zviri nyore zvinongedzo zvakadaro mune chero injini yekutsvaga. Muzviitiko zvakawanda, kushanda pane franchise kuri nyore, kuvimbika, uye kunobatsira kana uchienzanisa nekugadzirwa kweimwe bhizinesi chirongwa, sezvavanotaura, 'kubva pakutanga' Iwe haufanire kudzidza musika uye zvavanofarira zvevatengi, gadzira chigadzirwa kana sevhisi ine zvakasarudzika zvivakwa, zvese zvaunoda kuti uve wakasiyana kubva kune vanokwikwidza, kunyanya mutaundi diki, gadzira chiratidzo uye unoteedzana nemifananidzo yakajeka nemitauro, senge logo, sirogani, kushambadzira mameseji, zvichingodaro, investa yakawanda mari mumushandirapamwe wekuunza chigadzirwa kumusika uye nekuwedzera kuchisimudzira. Uye panguva imwechete, panogara paine njodzi yekuti wakanganisa, vatengi havasi kufarira chigadzirwa chako, uye bhizinesi rinozopedzisira rapera. Uye iwe unosara nekuodzwa mwoyo musimba rako uye zvikwereti, zvingave zvidiki kana hombe, zvinoenderana nezvako zvekutanga zvirevo.

Nekudaro, kana uchisarudza, uchigadzirira yakasarudzika yemagetsi katarogu uye nekuenderera mberi nekushanda nema franchise, chinhu chakadai saizi yeguta rinofanira kutarisirwa pasina kukundikana. Inonyanya kugadzirisa mararamiro evagari, uye, nekudaro, zvido maererano nechikafu, varaidzo, shangu uye zvipfeko, dzidzo yekutanga uye yekuwedzera, mitambo, zvekuzvivaraidza, zvichingodaro. Mumataundi madiki, hapana kana chinodikanwa chezvinhu zveprimiyamu uye masevhisi, saka hazvina musoro kutenga mukana wekutengesa zvishongo, zvinhu zveumbozha, mbatya dzinodhura kwazvo, shangu uye nhumbi dzeganda, mota dzoumbozha, kana chero chinhu chakadai.

Saizvozvo, hapana chikonzero mukugadzira makatalog anosanganisira zvigadzirwa zvakadaro. Asi kudiwa kweshanduro dzisingadhuri dzezvinhu zvataurwa pamusoro, zvinounzwa nenzvimbo diki, zvinogona kuunza mari yakagadzikana. Izvi zvinoshandawo kuma franchise ekudzidzira uye kuenderera mberi nedzidzo masevhisi, masangano emitambo, senge nzvimbo dzekusimbisa muviri, makirabhu, kana madziva ekushambira. Kazhinji mune iyo katarogu, pamusoro peiyo rondedzero yeiyo franchise, kutaurirana nevaridzi kuti vakurukure nezvehukama hwekushandira pamwe, zvichingodaro, kune zvakare kungofungidzirwa kwekuverenga kwenguva yekubhadharisa bhizinesi. Iyo franchise inofungidzira kudiwa kwekutanga kubhadhara uye kunotevera kubhadharwa kwemwedzi, izvo zvinoenderana zvakananga nekukosha kwechiratidzo uye kwekutanga kuverenga kwekubatsira kweprojekiti mutaundi diki. Masvomhu akadaro anofanirwa kuongororwa zvakadzama, achifunga huwandu hwevagari mutaundi diki, yakajairwa mutengi bhasiketi, pakati nepakati mibairo, uye mamwe maparamende akakosha.

Franchise emataundi madiki nhasi anogona kuwanikwa kune ese akasiyana emari kugona. Kufarira mafranchise kuri kukura gore rega rega uye musika wefranchise uri kukura zvakanyanya kushingaira. Franchising mamiriro anopa mamiriro anodikanwa eiyi budiriro. Muchokwadi, kutanga bhizinesi rekutengesa kuri nyore kwazvo pane kutanga rako bhizinesi. Nekuda kweyekuti mucherechedzo, chigadzirwa, kana sevhisi inopihwa neiyo franchisor mune yakagadzirira-fomu, ine kugadzirwa uye kutengesa matekinoroji, anoratidzwa mabhizinesi maitiro ekuronga, kutonga, uye accounting, kurudziro yekusarudzwa uye kudzidziswa kwevashandi, maitiro esangano anokurumidza uye kubudirira. Ehezve, zvakawanda zvinoenderana nesaizi yenzvimbo iyo zvakarongerwa kutanga kambani.

Madhorobha madiki mune izvi ane zvirevo zvakakomba mukuenzanisa ne megalopolises. Zviripachena kuti guta diki rinokodzera bhizinesi diki pane franchise hwaro pane iro rakakura bhizimusi chirongwa. Uye chikamu chemutengo chinofanira kunge chakakodzera (pakati nepazasi pevhareji). Zvinhu zvoumbozha, zvipfeko zvepamberi, neshangu, mota dzoumbozha, nezvimwewo ivo havangowane mutengi wavo mutovhota mutaundi diki. Nekudaro, mutengesi anoda kudzidza musika mudhorobha maanoronga kushanda, kuongorora mikana uye tarisiro yezvinodiwa nevatengi, mamiriro ekukwikwidzana, nezvimwewo. kuverenga. Mushure mezvose, franchise inowanikwa mune tariro yekubudirira uye purofiti yebhizinesi.

Kuongorora kusiri iko kwenzvimbo yemusika, iyo nguva yekubhadhara yemubhadharo wekutanga, huwandu hunofungidzirwa hwemari dzemwedzi, mitero, mihoro, uye zvimwe zvekushandisa zvinogona kupedza zvese zvinotarisirwa uye tariro. Kazhinji, zviwanikwa zveInternet zvine franchise catalogs, kuwedzera kune rondedzero yakajairwa uye kutaurirana kweve franchisors, zvakare zvinopa data pamusoro pekutanga kubhadhara, nguva dzekubhadhara, pamwe nezvimwe zvekuwedzera zvinopihwa nemuridzi webhangi (mutemo wehunhu, mhando dzehunyanzvi uye zvirongwa, kudzidziswa zvirongwa zvevashandi, ruzivo rwekushambadzira, nezvimwewo). Nekudaro, iyo franchise inogara iine sumo kune iyo franchise. Kubudirira kwebhizimusi diki (uye chero ripi zvaro) bhizinesi kunoenderana nekutarisirwa, mutoro, uye, kune imwe nhanho, kugona, kweanotanga bhizinesi.

Iyo franchise yeguta diki ine akati wandei maficha anofanirwa kutariswa pakuongorora musika, zvinodiwa nevatengi, kugadzikana kwekudiwa kunoshanda, uye zvimwe zvinhu zvinokanganisa zvakananga tarisiro yebhizinesi uye padanho repundutso yarinotarisirwa. Kugadziriswa kudiki hakugadzi mamiriro akanakisa ekukurumidza kukura kwemabhizimusi. Mazhinji acho madiki, kazhinji mafemu ane mhuri ane nzwisiso yakanaka yezvinodiwa nezvinodiwa zvevagari vemuguta. Saizvozvo, kune iro diki diki guta, kusarudzwa kweasina kudhura kwazvo mafranchise anodikanwa, pasina kunyanya kuomarara zvinodikanwa zvebhizimusi maitiro, mitemo yekuverenga, kusarudzwa, uye kudzidziswa kwevashandi.

Guta diki rinofungidzira maitiro akareruka ekudyidzana nevatengesi nevatengi, kazhinji nzira yakasarudzika yemunhu kune wese mutengi. Tichifunga nezvekuti huwandu hwevatengi munzvimbo dzakadai hwakaganhurwa, kubudirira kwefranchise izere kunoenderana padanho rebasa. Paanenge achishanda pane franchise, muzvinabhizimusi haafanire kugadzira bhizinesi rake, iye anogashira akagadzirira-akagadzirwa mabikirwo, zvirongwa zvebhizinesi, maitiro ekuronga zviitiko zvezuva nezuva uye accounting, zvinyorwa zvemashoko, uye kunyange zvinodikanwa kune vashandi, kusanganisira avo ekudzidzisa zvirongwa . Zvisinei, iye chete ndiye achakwanisa kudzidza pamusika uye kuona kana izvi zvinhu nemasevhisi ari kudiwa mutaundi diki iri, kunyangwe chinodiwa chinogadzikana zvakakwana, kana paine mikana yekusimudzira bhizinesi, zvichingodaro. Kune rimwe divi, nesarudzo chaiyo yeiyo franchise, guta diki rinopa kuderera kwenjodzi dzezvemabhizimusi, sezvo kukomba kwemakwikwi, kutyisidzira kwevanotora raoter, uye zvimwe zvakashata maitiro zvinoratidzwa zvishoma zvishoma zvichienzaniswa neguta guru. Bhizinesi diki mutaundi diki riripo zvakanyanya nerunyararo uye zvakadzikama, pasina akawanda makiki uye kutadza kana, chokwadika, ikawana vatengi vayo vakavimbika.

Kazhinji, zvinyorwa zvemagetsi zvemafranchise zvinopa kwete chete tsananguro yakaringana uye nhoroondo yebhizinesi, asiwo nhare dzevaridzi dzekutaurirana, pamwe nekufungidzira kwekubhadharisa kwepurojekiti yekutengesa. Aya maverengero anotora mari yekutanga franchise fizi, zvinoenderana nemutengo wechiratidzo, pamwe nemitero yemwedzi nemwedzi, inowanzo kuverengerwa se peresenti yemari inofungidzirwa. Zvinokurudzirwa kune wechidiki muzvinabhizimusi kuti atarise marongero aya uye kuverenga, zvakatemwa uye zvinoshanduka mutengo, mari, shanduko yemwaka mukudiwa, uye zvimwe zvinhu zvakadaro zvakadzama kuitira kuti zvisakanganiswa mune zvavanotarisira.

Chitoro chehove franchise inofanirwa kuita basa rayo rekutanga. Iko kupa vatengi nebasa remhando yepamusoro uye zvigadzirwa zvitsva. Ivo vanofanirwa, hongu, kuve vanonaka, uye zvakare kutevedzera zviyero. Kana iwe uchida kutenga iyo franchise, ndapota tarisa kune yakakodzera chikuva. Iyo Internet izere neakasiyana mafranchise zvitoro uko iwe kwaunogona kutenga inonyanya kukodzera sarudzo. Kana iwe uchida kutengesa hove, iwe unofanirwa kuve nechokwadi chepamusoro chechengetedzo chengetedzo yechigadzirwa chinoora.

Iwe unozofanirwa kuve nesheya yemafiriji aunogona kuitira kuti iwe usave nechero dambudziko nezuva rekupera. Hove dzinofanira kutengeswa nenzira isingatyori mutemo. Chitoro chako chinoda kutaridzika kwepamusoro uye nekunzwa zvinoenderana nemakodhi ekugadzira. Ehezve, iwe unogona kutora mukana weiyo franchise uye yese seti yemabhenefiti iyo yaanokupa iwe.

Franchise chitoro chako zvinobudirira uye zvisina musono, kutengesa hove nenzira inokwezva nhamba yepamusoro yevatengi. Iwe unenge uchifarira zvakananga mutengi wese anotendeuka kuti ave mutengi wenguva dzose. Chitoro chehove franchise chinofanira kukubatsira iwe kuita mari yakawanda kupfuura kana iwe waive uchishanda wega. Mushure mezvose, uchave uine pamberi pako zvinoverengeka zvisungo zvakasiyana kune franchisor. Kutanga, kana uchitengesa franchise yechitoro chehove, iwe unobhadhara mari-yemari pachikamu chekutanga. Tevere, iwe unoita chisungo chekutenga hove kubva kune franchisor.

Iyo franchise inopa kune akadai mamiriro ari akajairika nzvimbo. Uye zvakare, kune zvakare mupiro unonzi maRoyalty. Mukuwedzera kwaari, kana iwe ukaita iyo franchise yechitoro chehove, iwe uchafanirwa kubhadhara mubhadharo, uyo unonzi unoderedzwa wekushambadzira kwepasirese. Ivo mafranchisor vanoshandisa mari iyi yega vega uye havabvunze newe. Chitoro chehove chakakosheswa chinokupa huwandu hwenzvimbo yemari kana ukanyatsotevedzera zvirevo zvehurumende pamwe nemazano evamwe vako.

MuLatvia, kubiridzira kuri kukwidziridzwa, nekudaro chero mari muSalaspils, Riga, nemamwe maguta akakosha uye akapararira munzvimbo dzese dzechiitiko. Kuti usarasikirwe nemukana uye kuvhura bhizinesi kwete kubva pakutanga, asi uine hwaro pasi pehutungamiriri hwebhizinesi shark mune imwe nzira kana imwe, zvakakodzera kuenda kukiriniki yekirogiresi, uko zviuru zvemakambani, vatengesi vari kutsvaga -vanhu vane pfungwa mukusimudzira bhizinesi padanho redunhu. Muchitoro, mune mafranchise pamitengo isingadhuri. Paunenge uchisarudza, iwe unofanirwa kuratidza iro guta, semuenzaniso, maSalaspils. Iyo yemari-yemari kubhadhara ndeye rudzi rwevimbiso pakupedzisa kweiyo franchisor transaction uye zvinoenderana nemutengo. Mashoko echibvumirano anogona kuchinja.

Mafranchise akanyanya kudiwa muSalaspils zvinhu, masevhisi, zvigadzirwa, zvekudya. Kana uchiwana kodzero, mapato maviri anobatsirwa nekuwedzera mari, uku vachideredza njodzi. Paunenge uchiisa kushambadzira kwefrancise mukatalog, iwe chengetedza pakushambadzira, uchivimbisa kuzivikanwa uye kudiwa. Kuti udzidze zvakawanda nezve iyo Salaspils franchise kana chero imwe ndima, iwe unogona kuteedzera chinongedzo kukatalog kana kubata vedu nyanzvi. Isu tinotenda nenzira yako kufarira kwako uye kuvimba.

MaFranchise muJorodhani anonakidzwa nedanho repamusoro rekuzivikanwa. Kana uchisimudzira mukana wekutengesa, zvakakosha kuti utarise kune akasiyana matunhu, semuenzaniso, ndeupi mutemo mukati memunyika uye nemabatiro ainoita kudyidzana pakati pemutengesi nemutengesi. Asi pamusoro pezvo, zvinodikanwa kuti utaure nezve mazwi ehukama nemutengesi wefranchise iye pachake. Kana iwe uchifarira franchise uye mukana wekusimudzirwa kwayo, Jorodhani ndiyo nyika chaiyo yekutanga rudzi urwu rwebhizinesi. Mamwe mafranchise anozivikanwa ave kutoshanda ipapo, zvisinei, kuchine nzvimbo pamusika yekupinda. Joridhani inozivikanwa muMiddle East senyika inopa mamiriro akanaka ekusimudzira franchise.

Iwe unofanirwa kubvunza pamberi pezve mamiriro ezvinhu iyo iyo franchisor inopa kuti uve wakagadzirira. Semuenzaniso, vamwe vatengesi vemakambani vanopa mazwi akaomarara ekudyidzana, zvisinei, iyi investimenti ichiri kubhadhara.

Iyo franchise muJorodhani inoshanda zvichiteerana neyakagamuchirwa bhizinesi modhi pazvinenge zvakakodzera kubhadhara kubva pa9 kusvika pa11% yemari yaunodyara mukuvandudza kana uchitanga bhizinesi. Uye zvakare, kana uchisimudzira franchise muJorodhani, iwe zvakare unozofanirwa kubhadhara imwe fizi mwedzi wega, iyo ichaverengerwa seperesenti yemari yako. Iyi tsika yakajairika uye inoshandiswa kwete muJorodhani chete. Iyo franchise seyakazara inotevera yunifomu pateni, mamiriro ayo asingawanzo akasiyana zvakanyanya pakati pemakambani akasiyana. Ehezve, kuchine misiyano, mamwe mafranchise haadi kubhadharwa kwemimwe fizi zvachose, zvisinei, ivo vanobhadhara izvi nekuda kwekuti mutengi wefranchise anofanira kutenga zvimwe zviwanikwa kubva kuneavo vatengesi izvo zvinomisikidzwa nemutengesi.