Madiki emabhizimusi mafranchise anozivikanwa bhizinesi madhiri. Bhizinesi diki rakanaka nekuti riri kudiwa mune megalopolises nemumataundi madiki. Sarudzo yesarudzo inogona kunzi yakakura kwazvo pasina kuwedzeredza. Pamwe, nhasi zvakaoma kupa zita rebazi rehupfumi uye mutsara wechiitiko (uye kwete chete chidiki) chisingazopihwa mafranchise. Saka chinhu chikuru ndechekuita sarudzo chaiyo nekuti kubudirira kwebhizinesi rako kunonyanya kuvimba nesarudzo iyi. Mugove wekutengesa mukati meGDP yenyika iri kukura gore rega rega, ichipa mupiro wakakosha kuhupfumi hwenyika dzakasiyana siyana uye nekugadzirwa kwemabasa matsva.

Varidzi vemakambani akabudirira uye zvigadzirwa zvinokurudzirwa vari kuramba vachikoka vatsva kuti vapinde mubhizinesi ravo uye vatenge franchise, vova chikamu chebhizimusi rinobatsira. Imwe yeakanyanya kunaka maficha eiyi nzira yekuita bhizinesi chirongwa kugadzikana. Ose matekinoroji, zvirongwa zvemaitiro uye maitiro, mabikirwo, kurongeka kwekudyidzana nevatengesi nevatengi, kushambadzira mutemo, nezvimwe zvakagadzirwa, zvakaedzwa mukuita, uye zvakaratidza kushanda kwavo. Iyi ndiyo mamiriro ezvinhu ayo anopa kudzikiswa munguva yekubhadharira bhizinesi chirongwa uye kuchichiunza padanho rinobatsira mukuenzanisa nekusika kwebhizinesi, sezvavanotaura, kubva pakutanga. Zvinonzwisisika kune vanamuzvinabhizimusi vanoshanda nemabhizimusi madiki kubhadhara zvakanyanya kune ma franchise mune zvekutengeserana, zvekudya (kofi mashopu, madiki emhuri maresitorendi, mabhekaji, nezvimwewo), mabasa evatengi (akawachisa akageza, kugadzirisa shangu nembatya, zvigadzirwa zveganda, uye imba zvishandiso) . Kuzivikanwa kwemafranchise ane chekuita nekuvaraidzwa nekufamba, mitambo, mabasa ekurapa (kusanganisira mhando dzakasiyana dzemasaji, kurovedza muviri, nezvimwewo), pamwe nebasa remota, kugadzirisa, uye basa rekuvaka, riri kukura gore rega rega. Uye kunyangwe nhamo dzemari, denda, uye mamiriro akafanana asina kunaka kazhinji haangoite chipingamupinyi kumabhizimusi madiki pane franchise asi anotopa kukura nekukurumidza uye budiriro zvichienzaniswa nenguva dzakanyarara.

Muenzaniso wemapurojekiti akadaro anogona kunge ari epachikoro uye epachikoro masangano anoshanda nekushandiswa kwemazuva ano ruzivo matekinoroji. Masangano akasiyana siyana ekuwedzera budiriro uye kurovedzwa ari kudiwa zvakanyanya panguva dzekuti paine zvirambidzo zvakasiyana pabasa rezvikoro zvekare nezvikoro zvepamusoro. Kugadzirwa kwechikafu chekuenda uye nekutakura kunogona zvakare kuve muenzaniso wefranchise (zvese zvidiki uye zvakakura) izvo zvichabudirira panguva yekuzvitsaura, zvinorambidzwa kufamba kwevanhu munharaunda yeguta, nezvimwe. Kazhinji, masevhisi ese ane chekuita nekutakura yechikafu, zvinhu zvevatengi, mishonga, nezvimwewo zvinonyanya kudiwa panguva dzakadai.

Kubudirira kwebhizinesi rebhizinesi kunovimbiswa nekutanga ongororo yezvakakosha zvinhu zvinokanganisa mabhizinesi madiki uye makuru, zvisinei nekuti zvinopihwa kuburikidza nefranchise, inongotengwa kubva kumuridzi, kana kusikwa yakazvimiririra. Chekutanga pane zvese, zvakakosha kuti uongorore huwandu hwazvino hwekusimudzira indasitiri yakasarudzwa netarisiro yayo, zvirinani kwemakore ari kuuya. Pasina kukosha kudiki ndiko kukundikana kwazvino kwemakwikwi, huwandu hwevanokwikwidza vepedyo, mutengo wavo uye mutemo webasa, kushambadzira zviitiko, nezvimwewo. mazita emagetsi, sirogani, nezvimwewo, kuvapo kwewebhusaiti yemubatanidzwa, mitemo, uye misimboti yekudyidzana nevatengi (vanogutsikana sei nechiratidzo ichi kazhinji) nemamwe ma parameter. Kuwana franchise mune yakasarudzika Internet dhairekitori, iwe unogona kuita ingangoita pfupi pfupi kutsvaga kwakasiyana wongororo uye makomendi nezvazvo. Zvichida vamwe vema franchise vakaona zvakakodzera kuti vagovane ruzivo rwavo rwekubatana uye vape rumwe ruzivo nezve franchisor kune vese vanofarira.

Uye, hongu, muzvinabhizimusi anofanirwa kuita ese maverengero ane chekuita nesangano rebhizinesi. Mazwi efranchise anowanzoreva kudiwa kwekutanga kubhadhara, huwandu hwayo zvinoenderana nekukosha kwechiratidzo, kwakatarwa nekubudirira, mukurumbira, uye purofiti yekambani. Uye zvakare kuronga kambani, zvakafanira kuisa mari yakati wandei muzvinhu zvakagadziriswa nekutenderera (kutenga kana kubhadharisa kwemaindasitiri, zvekutengesa, uye zvimwe zvivakwa, kutenga zvigadzirwa uye zvigadzirwa zvemuhofisi, kutora vanhu basa, kuhaya, uye kudzidzisa vashandi, mushandirapamwe wekuunza zvigadzirwa kumusika, nezvimwewo). P.). Saka iyo franchisee inofanirwa kufungidzira saizi yekutanga mari mubhizinesi rebhizinesi diki chaizvo sezvazvinogona pakuvaka chirongwa chemari. Zvinoenderana nekuti anokurumidza sei kuwana purofiti chaiyo.

Mari dzemwedzi nemwedzi dzinowanzo kuverengerwa sepesenti yemitero. Kazhinji, chirongwa chekudyara chinofungidzirwa uye kuverenga kwenguva yekubhadharisa diki (uye kwete chete) bhizinesi inopihwa pamwe nerondedzero yeiyo franchise mune inoenderana online catalog. Chiitiko chemabhizimusi anokwikwidza anoshanda pasi peiyo imwe franchise kana kungori muzvikamu zvakafanana zvemusika zvinogona zvakare kuve sosi yeruzivo rwakanyanya kubatsira uye kubatsira ma franchisees kuita sarudzo kwayo. Kana uchisarudza waunobata naye mari, unofanirwa kufunga nezvechido chake chekupa rairo mumunda wekugadzira tekinoroji, kushambadzira, kusimudzira, kurongeka kwakakwana kwezviitwa zvezuva nezuva, kudzidziswa kwevashandi, kunyoreswa kwenzvimbo dzekutengesa, nezvimwe. nezvinhu zvekuziva uye nekupa rumwe rubatsiro maererano nekusimudzira bhizinesi . Kazhinji, kubvunza kwakadai kunosanganisirwa mune runyorwa rwemashumiro emahara (mukati mehurongwa hwekushandira pamwe kwekudyidzana). Nekudaro, kune zvimwewo sarudzo kana kubvunzana kwega kwega kuchipihwa muripo wakasiyana zvichienderana nemutengo wakatarwa wemitengo (vamwe varidzi vebhizinesi vanokoshesa zviwanikwa zvavo zvemashoko zvakanyanya uye havana kugadzirira kuzvipa pachena kana kune vavanogara vachidyidzana).

Nenzira, kubvunza uye kuraira zvine chekuita nemitero yekuvandudza, kuvandudza kwehurongwa hwezvibodzwa zvemakambani, mukana wekuti franchisor akweretese bhizinesi reumwe mudiki bhizinesi chirongwa chinogona kuve chakakosha kwazvo kumabhizinesi madiki. Nenzira, kunewo emahara mafranchise ayo kazhinji asingape chero yekutanga kubhadhara kana kubhadharisa pamwedzi (kunyanya mumabhizinesi madiki mune yekudyira kweruzhinji uye kwevatengi masevhisi).

Muzhinji, muchidimbu zvese zvataurwa pamusoro, tinogona kugumisa kuti bhizinesi diki rekutengesa rine zvakawanda zvakwakanakira kupfuura echinyakare bhizimusi mamodheru. Iko kune, chokwadika, mutengo, njodzi, uye matambudziko, asi hazvinyanyo kuoneka uye kutyisidzira mhedzisiro. Nebhizinesi diki rakarongeka uye rakaverengerwa pasi pechirongwa chekutengesa, muzvinabhizimusi anogona kunzwa aine chivimbo mune rese guta guru uye munzvimbo yedunhu kana nzvimbo diki yekukosha kwedunhu. Chinhu chikuru ndechekusarudza chikamu chakakodzera chemusika uye kuita nhamburiko dzese mukubudirira kwayo.

Iyo yemahara yemahara franchise yakawana mukurumbira wakapararira pakati pevamabhizimusi vachinhonga kwavo bhizinesi mazano, nekushaikwa kwakazara kwekufarira mukutengesa kwakagamuchirwa. Iyo yemahara-yemahara franchise inopihwa nekambani yedu USU Software, ichipa kudyidzana nemabhizinesi akasiyana siyana. Kune akawanda emadzishe-emahara mafranchise vanyoreri, asi chinhu chikuru kufunga kuti nderudzii rwebhizimusi zano rauri kutora. Iwe unokwanisa kutenga mari yemubhadharo-yemahara mukubatana nekambani yedu yakamira-refu USU Software. Mushure mekutenga mari yemubhadharo-yemahara, rondedzero yakaunganidzwa yezvinyorwa zvine chekuita nebasa iri inopihwa muzvinabhizimusi, akagadzirira kushandisa. Iwe unokwanisa kukudziridza chirongwa ichi nekushingairira, uchishandira pamwe nevamiriri vekambani yedu, nekunyatsorongedzerwa kwekuitwa kwechirongwa, zvinoenderana nehunhu hwechimiro chaunoda chebasa.

Ropafadzo-yemahara ropafadzo ndiyo yakanakisa turnkey projekiti sarudzo, zvichideredza zvine hungwaru njodzi dzakasiyana uye zvinotarisirwa zvekutadza. Chekutanga pane zvese, kune bhizimusi rakagadzirwa, unofanirwa kuenda nematanho ekutaurirana nechikwata chedu, izvo zvinokubatsira kuti unzwisise kukosha kwekusarudza imwe pfungwa yekuona, pamwe nekuwongorora kwakadzama kweprojekiti uye zvinyorwa zvakashandurwa. Ropafadzo yemahara-yemahara inoenda kure kure mukukura bhizinesi rako sezvo paine nzvimbo zhinji dzezviri mukati mezvombo zvavo zvine chokwadi chekufarira vatengi. Chero chero franchise iri muchirongwa cheprojekiti yakashanda zvakadzama nehunyanzvi hwedu, iine mukana wekuumba iwo anonyanya kubatsira marongero evatengi. Uchishandisa iyo mikana kugadzira yemahara-yemahara rombo bhizinesi, zvinokwanisika kuvaka zano iro rinobudirira kuratidza izvo zvinorehwa zvinofanirwa kuve zvechibereko. Kune franchise isingabhadharwi, unogona kuwana mamwe mazano pakushambadzira uye kushambadzira nuances, uine runyorwa rwemashoko ekusimudza wholesales. Nzira yakanakisa ndeyekutenga zano diki kubva kumugadziri, rakaedzwa neongororo, iro raunogona kuverenga mune zvakataurwa nesaiti yedu.

Usati watenga chero saizi purojekiti, iwe unofanirwa kunyatso gadzirira yekusarudza iyo chaiyo nzira yechirongwa neinotevera budiriro munzira dzakasiyana. Kana iwe uchida kukura mukati mezvinoitika maitiro, iwe unofanirwa kuzviziva iwe nemubhadharo-wakasununguka franchise inopihwa nekambani yedu USU Software, zvinoenderana nekuwanika kwezvirongwa zvakasiyana siyana nemapurojekiti mune fomati yazvino.

Iyo franchise yechitoro chidiki chiitiko-chakazadzwa nenguva dzine njodzi, idzo dzinofanirwa kuitiswa zvakanyatsoenderana neyakagadzwa emhando yepamusoro mirau uye nekushandisa maturusi akagashirwa kubva kune franchisor. Muzhinji, nekodzero yakawanikwa yekushandisa franchise, unogashira huwandu hukuru hwemabhonasi. Ivo vanongoda kuiswa nenzira kwayo kuitira kuti vakwikwidzi vako vasave nemukana mumwe chete. Iyo diki franchise inogona kutengwa pane inoenderana nzvimbo inonzi iyo franchise musika. Mhando dzakasiyana dzezvigadzirwa zvinopihwa kubva kune vefranchisors zvinopihwawo. Sarudza iyo yepamusoro kuitira kuti uite basa rako rebasa zvakanyanya.

Chitoro chidiki chakatengwa chinoratidzwa neka diki asi yakakwana assortment. Saka kuti iwe usave nechero dambudziko nekuzadzikiswa kwayo, unogona kubvunza franchisor nezvezvibvumirano zvenguva refu zvekugoverwa kwezvigadzirwa. Muchitoro chidiki, zvese zvinofanirwa kuve zvakaumbirwa, zvichiteerana, iyo franchise ichabatsira. Iwe unozogona kuronga zvese zviripo zvinhu sezvazvinofanirwa kunge zvichienderana nemirau yakapihwa iwe yakakwana yaunowana.

Iyo franchise yechitoro chidiki ichapa chinogara chichiita chinodikanwa chinodikanwa. Iwe unenge uchitarisana nenhamba hombe yevatengi zuva nezuva. Kuti mumwe nemumwe wavo agutsikane, iwe unongoda kupa nzira yakanaka uye kumisikidza mitengo chaiyo. Pamusoro pemitengo yechokwadi, unofanirwa kupa sevhisi yemhando yepamusoro. Ita zvishoma kupfuura vako vakwikwidzi. Ipapo iyo franchise yechitoro chidiki ichabhadhara zvakatowanda.

Iwe haugone chete kuzvipa iwe uye iyo franchisor nemari-yenguva refu mari. Unogona kupfuma nekukurumidza, pamwe nekuwedzera huwandu hwemari yemari zuva nezuva. Vanhu vachafara kukurudzira chitoro chako, uye vamwe vanozove vatengi venguva dzose. Iyo franchise yechitoro chidiki yekutengesa mukana wekuita basa rehofisi zvinoenderana neyakanakisa mirau. Iwe unozogamuchira ivo ipapo mushure mekupedza chibvumirano chefranchise chechitoro chidiki chekutengesa. Iwe zvakare uchave nekwaniso yeepamusoro-magumo tekinoroji, inonakidza kuziva-sei, uye bhizinesi manomano iwe iwe pachako ausingafungi kufunga nezvazvo.